Press Release

PRESS RELEASE
Thursday November 14th, 2014
Club Med unveils the new Homepage of its website:
an immersive design!
Club Med the premium tailor made holiday provider today announces the launch of a their new homepage.
The new website has been implemented to meet the new expectations of internet users and to accelerate
the development of its online sales.
Simpler and more intuitive, the new Homepage lets the traveler dream about his next holidays and dive
into the destination… thanks to immersive pictures.
New features designed to offer an optimized customer journey
Convey
emotions
A sleek design and immersive visuals to
inspire dream and reflect Club Med Spirit
and premium position of the brand.
A tabletfriendly
Homepage
My
destination
at a glance
Optimized for tablet thanks to an intuitive,
visual and "single page" browsing to
discover the Club Med’s universe
The homepage offers a simpler access to information for regular or news
customers.
The structure of the page let the internet users choose between an exploration via
themes proposed in the course of the page or via an intuitive research remote
control. With pictograms and a typing field, the remote control allows an easy and
direct access to Resorts.
A
“crosscanal”
experience
A new “Get in touch” section, accessible at any time, to establish this website in a crosschannel dimension. This section allows the internet users to pursue their discovery on
the social networks or to finalize their reservation through the phone with an adviser.
This means at any step of the client’s booking process they can easily seek help: ‘via
the call button’ and get in contact with one of our call center staff. This functionality will
improve the relationship of online and offline and better support our customer needs.
Putting our clients first is at the forefront of this new home page.
This new homepage is part of a complete and step-by-step rebuilding of the website. The Club Med
purchasing journey was completely renovated with:
 A better visibility of the prices to offer the transparency to the visitors
 A booking engine fully renewed which leads to + 10% of conversion since March 2014.
The rest of the website will be updated in te next months.
« This new Homepage is part of Club Med’s digital acceleration program. The constant optimization
of the customer experience is our main concern, as well as the highlight of Club Med spirit. In this
perspective, the new Homepage is a major step forward. »
Mathilde LAMAZERE, Marketing Internet & CRM Director - Club Med
“The homepage goes further than the immersive visuals and a new sleek design. With the Club
Med team, we worked to drastically redefine the hierarchy of the content and functionalities.
The objective? To significantly reduce the amount of information and links on the home page to
ensure a better overall user experience. The new homepage has a good balance between an
upmarket brand image and efficient business functionalities.”
Stéphane LECOUTURIER, Design Director – altima° agency
Please click here to discover the New Homepage:
www.clubmed.com
Click here to discover the demo video introducing the new Club
Med Homepage: www.clubmed.co.uk/homepagedemo
À propos d'altima°
altima°, agence digitale spécialiste de l’e-commerce, accompagne depuis 1997 plus de 150 clients (3 Suisses, Jules, Camaïeu, Vertbaudet,
La Redoute, Petit Bateau, Interflora, Décathlon, ING Direct ou encore Club Med) dans les secteurs de la distribution, de la VAD, du prêt à
porter, de la banque-assurance, du tourisme et des médias. Aujourd’hui, ses 250 talents conjuguent les expertises e-commerce, de la
stratégie à la mise en œuvre opérationnelle, pour générer et mesurer la performance digitale attendue des marques. A travers ses 6
agences, en France (Paris, Lyon, Lille), en Chine (Pékin & Shanghai) et en Russie, le groupe génère aujourd’hui un CA de 19 M€.
À propos du Club Méditerranée
Inventeur du concept de club de vacances, le Club Méditerranée est la seule marque de vacances mondiale, leader sur son segment : les
vacances « tout compris » haut de gamme, conviviales et multiculturelles pour les familles, les couples et les amis. Présent dans 26 pays,
avec 13 500 GOs et GEs de plus de 100 nationalités, il compte près de 70 Villages répartis sur les cinq continents et le voilier Club Med 2.
Le Club Med propose aussi des circuits découverte « Les Circuits Découverte By Club Med » et une activité incentive et séminaires « Club
Med Business ». Depuis 2004, le Club Méditerranée s’est engagé dans une stratégie de repositionnement sur le haut de gamme, pour
répondre, grâce à une offre repensée, aux attentes d’une clientèle à la recherche de vacances d’exception.
Contacts presse
Julie-Marlène Pélissier – Responsable des relations presse – [email protected]
Aurélia Delarocque – Attachée de presse – 01 53 35 37 70 – [email protected]
Sophie Reinach – Attachée de presse – 01 53 35 35 87 – [email protected]