ASSADI Djamchid French/Iranian Groupe ESC Dijon

ASSADI Djamchid
French/Iranian
Groupe ESC Dijon-Bourgogne, 29 rue Sambin
F-21000 Dijon, FRANCE
E-mail: [email protected]
Phone: +33 (0)3 80 72 59 68
Permanent Professor
Department of Marketing
EDUCATION AND DEGREES
1987
PhD in Marketing strategies and Communication
Université de Paris IX Dauphine, France.
1981
Master research in Marketing strategies and Communication
Université de Paris IX Dauphine, France.
1980
Bachelor in Business Administration, International Management School
E.S.C.P, École Supérieure de commerce de Paris, France
WORK EXPERIENCE
Academic activities
1999-…
Professor in Strategic Marketing
Burgundy, School of Business
1995-1998
Professor, Dean of studies 2nd cycle
Université de Léonard de Vinci, France
1992-1995
Professor, Responsible in major option in "sales management and negotiation" for senior students
Group Sup de Co. Amiens/Picardie, France
1989-1991
California State University
Dominguez Hills U.S.A. (Strategic marketing)
Consulting activities
Often in parallel with my higher education teaching experiences. Companies I have consulted have
been in car industry, electricity transmission, software programs, tourism, relating, etc.
Executive Education teaching
1991-1997
Founder and Directing Manager Specialized in training and seminar leading, Training and consulting
firm "Stratégies Marketing & Séminaires"
Involvement in professional associations
1991-1994
American marketing Association, USA
Other activities
Currently Supporting democracy and market-based economy in Iran
TEACHING
Teaching interests
-
Strategy
Strategic marketing (General, Microfinance, Culture)
Teaching languages
-
French
English
Iranian
Levels of teaching:
-
Bachelor
Master
SCIENTIFIC ACTIVITIES
2009-…
Member of the Chair in "Microfinance"
Burgundy School of Business, Dijon, France
Research areas
-
The effects of "non-price" factors on the strategic behavior of actors.
The strategies of (entrepreneurial) spontaneous relations between individuals without institutional
governance.
Strategy and marketing in the virtual world of information technology
The geostrategic and political issues in a globalized world.
Intellectual contribution
References from 2007 to 2014
Scholarly articles in refereed journals
Assadi, D., Ashta, A. (2012) "Brand Value Building in Online Social Lending Startups", Journal of Innovation Economics,
vol. 1, n° 9, pp. 139-161.
Assadi, D., Cudi, A. (2011) "Le potentiel d’inclusion financière du “Mobile Banking”. Une étude exploratoire",
Management & Avenir, n° 46, pp. 205-222.
Assadi, D., Hudon, M. (2011) "La microfinance : de la charité aux affaires : Introduction", Management et Avenir, n° 46,
pp. 196-204.
Assadi, D. (2011) "Entretien avec Bani Sadr", Eurorient Regards croisés sur l'Occident, n° 31, pp. 17-26.
D'Angelo, M., Assadi, D. (2011) "Introduction", Eurorient Regards croisés sur l'Occident, n° 31, pp. 8-16.
D'Angelo, M., Assadi, D. (2011) "Conclusion", Eurorient Regards croisés sur l'Occident, n° 31, pp. 191-194.
Ashta, A., Assadi, D. (2010) "An analysis of European online micro-lending", Journal of Innovative Marketing, vol. 6, n°
2, pp. 7-17.
Ashta, A., Aassadi, D. (2010) "Should online micro-lending be for profit or for philanthropy ? DhanaX and Rang De",
Journal of Innovation Economics, vol. 2, n° 6, pp.123–146.
Attuel-Mendès, L., Notebaert, J.-F., Assadi, D. (2010) "The quality of interaction in customer service in the sector of
online banking: A comparative analysis of the American and the French websites from email to Web 2.0.", Journal of
IMS Group, vol. 7, pp. 64-88.
Johnson, S., Ashta, A., Aassadi, D. (2010) "Online or Offline ? The Rise of 'Peer-to-Peer' Lending in Microfinance",
Journal of Electronic Commerce in Organizations, vol. 8, n° 3, pp. 26–37.
Assadi, D., Hudson, M. (2010) "Marketing-Mix of Online Social Lending Websites", Journal of Electronic Commerce in
Organizations, vol. 8, n° 3, pp. 15 -25.
Notebaert, J.-F., Attuel-Mendès, L., Assadi, D. (2010) "Nouvelles technologies de l'information et de la communication,
nouvelles stratégies marketing", Gestion Revue Internationale de gestion, vol. 34, n° 4, pp. 71–77.
Assadi, D., Notebaert, J.-F., Attuel-Mendès, L. (2010) "La résistance du client au travail sur Internet : le cas bancaire
français", Management et Avenir, n° 31, pp. 209-227.
Assadi, D. (2009) "Marketing Distribution Channels of Emerging Peer-to-Peer Lending on the Internet", Journal of IMS
Group, Institute of Management Studies, India, vol. 6, n° 1, pp. 13-19.
Notebaert, J.-F., Assadi, D., Attuel-Mendès, L. (2008) "L’individualisation de la relation client sur Internet : une analyse
comparative du service client en ligne des banques françaises", Management et Avenir, n° 16, pp. 174-190.
Assadi, D., Lorünser, B. (2007) "Strategic management
Problems and Perspectives in Management, vol. 5, n° 4, pp. 57-71.
analysis
of
al
Qaeda’s
organization"
Assadi, D. (2007) "Nuclear crisis in Iran: From presumptuous credos to Post-sanctions scenarios", Eurorient Regards
croisés sur l'Occident, n° 25, pp. 123-134.
Books
Assadi, D. (2012) La rente en république islamique d’Iran : les mésaventures d’une économie confisquée, Editions
l'Harmattan, Paris, 245 p.
Assadi, D. (2009) L'Iran sous la présidence de Mahmoud Ahmadinejad. Bilan et perspectives, Editions l'Harmattan,
Paris, 176 p.
Book chapters
Ashta, A., Assadi, D. (2011) "The use of Web 2.0 technologies in online lending and impact on different components of
interest rates", in Ashta, A., Advanced technologies for microfinance: Solutions and challenges, IGI Global, Hershey,
Pennsylvanie, pp. 206-224.
Assadi, D., Hudson, M. (2011) "Marketing Analysis of Emerging Peer-to-Peer Micro-lending Websites", in Ashta, A.,
Advanced technologies for microfinance: Solutions and challenges, IGI Global, Hershey, Pennsylvanie, pp. 185-205.
Assadi, D., Ashta, A. (2009) "How Do People Trust on Peer-to-Peer Lending Websites ? Analysis of the Impacts of the
Web 2.0 Technologies and Intermediation Roles", in Gera, R., Advances in Technology and Innovation in Marketing,
Editions MacMillan, Inde, pp. 49-69.
Textbooks
Assadi, D. (2009) "Storytelling" en marketing, Éditions Le Génie des Glaciers, Poisy, France, 66 p.
Refeered case studies
Ashta, A., Assadi, D. (2011) "Babyloan: Microcredit, Great Stories, Scaling Issues In Social Business", European Case
Clearing House, n° 311-081-1, 23 p.
Papers in academic conferences
Assadi, D. (2013) "Do people say what the brands want them to say?", 3rd European Research Conference on
Microfinance, Kristiansand, Norvège, 10-12 juin 2013.
Assadi, D. (2013) "Marketing Analysis of Emerging P2P Markets on the Internet: A case study of online social lending
websites", 3rd European Research Conference on Microfinance, Kristiansand, Norvège, 10-12 juin 2013.
Assadi, D. (2013) "A Few Things We Need to Know About Postmodernism The case of Discourse Analysis in Strategy
and Marketing", 4th Joint Research Conference, Dijon, France, 24 juin 2013.
Assadi, D. (2013) "Customer intelligence", Quarterly conference of the Banque Populaire Chair in Microfinance of
Burgundy School of Business, Dijon, France, 27 mars 2013.
Assadi, D. (2012) "Group as Social Collateral and Governance: What the Disciples Say?", 3rd Joint Research
Conference, Oxford, Royaume-Uni, 30 mai 2012.
Assadi, D. (2012) "Official and Popular Narratives of Brands’: Preliminary Comparative Analysis", 3rd Joint Research
Conference, Oxford, Royaume-Uni, 30 mai 2012.
Assadi, D., Ashta, A. (2012) "Featuring loans with social collaterals: The role of Self-help Trust Groups online and
offline", 3rd Joint Research Conference, Oxford, Royaume-Uni, 30 mai 2012.
Assadi, D., Ashta, A. (2012) "The Building of Brand Affective Equity: Do People Say What the Brands Want Them to
Say? An investigation into the social media “Twitter” ", 3rd Joint Research Conference, Oxford, Royaume-Uni, 30 mai
2012.
Assadi, D. (2012) "Do People Say What the Brands Want Them to Say? An Investigation into the Social Media Twitter",
3rd Institutional and Technological Environment for Microfinance Conference, New Delhi, Inde, 4-7 janvier 2012.
Assadi, D. (2012) "Social collateral: Ex Ante vs. Ex post", 3rd International Conference on Institutional and
Technological Environment for Microfinance, New Delhi, Inde, 4-7 janvier 2012.
Assadi, D. (2011) "Featuring loans with social collaterals: The role of Reference Trust (Lending) Groups", 2nd European
Research Conference on Microfinance, Groningue, Pays-Bas, 16-18 juin 2011.
Assadi, D., Ashta, A. (2011) "The Building of Brand Affective Equity, How Do People Like Kiva and Zopa: An
investigation into the social media ?", 7th Global Brand Conference of the Academy of Marketing Brand, Corporate
Identity and Reputation SIG, Oxford, Royaume-Uni, 6-9 avril 2011.
Assadi, D., Cudi, A. (2011) "Mobile Banking: exemples en Afrique", 5th University Meets Microfinance – Workshop,
Paris, France, 31 mai 2011.
Assadi, D. (2011) "Are Gifts Always Free ?", 2nd Joint Research Conference, Dijon, France, 10 mai 2011.
Assadi, D. (2011) "What do religions say about consumption?", 2nd Joint Research Conference, Dijon, France, 10 mai
2011.
Assadi, D., Nafes, L. (2011) "Impact of Storytelling on Consumer Behavior: The Case of Storytelling and Website's
Stickness", 7th Global Brand Conference, Academy of Marketing, Oxford, Royaume-Uni, 5-6 avril 2011.
Assadi, D., Alia, H. (2011) "Featuring loans with social collaterals: The role of reference trust groups", Symposium on
Corporate Responsibility and Innovation, EABIS, Dijon, France, 6-7 avril 2011.
Assadi, D., Ashta, A. (2010) "Governance of Trust in P2P Lending Websites", 3rd conference on Governance in
Microfinance, Groningue, 31 août-1er septembre 2010.
Ashta, A., Assadi, D. (2010) "Should online Micro-lending be for profit or for philanthropy ? DhanaX and Rang De", 1st
Conference Institutional and Technological Environment for Microfinance, New Delhi, Inde, 7-8 janvier 2010.
Assadi, D., Ashta, A. (2010) "P2P Interaction Orientation and Brand Value Building in Online Social Lending Startups",
1st Conference Institutional and Technological Environment for Microfinance, New Delhi, Inde, 7-8 janvier 2010.
Assadi, D., Ashta, A. (2010) "P2P Interaction Orientation and Brand Value Building in Online Social Lending Startups",
6th colloquium of the Academy of Marketing's Brand, corporate identity and reputation special interest group, Barcelone,
Espagne, 9-10 avril 2010.
Assadi, D., Legwaila, M. (2010) "Amazon.com and Seven Sister Websites: A Comparative Analysis of Buying Behavior
in Different National Cultures", 1st Joint Research Conference, Oxford, Royaume-Uni, 26 mai 2010.
Assadi, D. (2010) "Are Gifts Always Free? A multidisciplinary investigation on the roles of gifts in commercial relations",
Colloque Hors Média 2010, Nancy, France, 25-26 mars 2010.
Assadi, D. (2010) "Does Improvement of 'Human Capital' mean improvement of social conditions ? Case of Iranian
Women in Iran", 1st European PGN (Persian and Persianate Gender Network) roundtable, World Bank initiative,
Breukelen, Pays-Bas, 25-26 juin 2010.
Assadi, D. (2010) "The economic empowerment of women from Iran, Afghanistan, and Tajikistan inside and outside
their home countries", 1st European PGN (Persian and Persianate Gender Network) roundtable, World Bank initiative,
Breukelen, Pays-Bas, 25-26 juin 2010.
Assadi, D. (2010) "Iran a Year after the Election", FLARE (Freedom Legality and Rights in Europe), Rome, Italie, 25-26
juin 2010.
Assadi, D. (2010) "Microfinance et finance islamique : exemples sur ligne, Une micro-révolution en mutation", 2e forum
rhônalpin de la microfinance, Lyon, France, 29 janvier 2010.
Assadi, D., Ashta, A. (2009) "An Analysis of European Online micro-lending Websites", European Microfinance Network,
Milan, Italie, 4-5 juin 2009.
Ashta, A., Assadi, D. (2009) "Generating brand value in online Microfinance startups", 5th International Colloquium Of
The Academy Of Marketing's Brand, Corporate Identity And Reputation Special Interest Group, Cambridge, RoyaumeUni, 1-3 septembre 2009.
Ashta, A., Assadi, D. (2009) "Online lending in India", University Meets Microfinance, Berlin, Allemagne, 7-8 novembre
2009.
Assadi, D., Ashta, A. (2009) "How Do People Trust on Peer-to-Peer Lending Websites ? Analysis of the Impacts of the
Web 2.0 Technologies and Intermediation Roles", ICTIM 2009, Ghaziabad, Inde, 20-21 février 2009.
Assadi, D., Ashta, A. (2009) "P2P Interaction Orientation and Brand Value Building in Online Social Lending Startups",
CERMI Research Workshop, Mons, Belgique, 27 novembre 2009.
Assadi, D., Brouard, J. (2009) "Storytelling : comment les maisons de champagne racontent-elles leurs histoires sur
Internet", 4th International Bacchus Conference, Dijon, France, 8-10 juillet 2009.
Assadi, D. (2009) "A Flew in a Cage: Women and economy in the Islamic Republic of Iran", Persian Gender Network,
Cambridge, Etats-Unis, 17-20 novembre 2009.
Assadi, D. (2009) "Women’s Economic Capacity Building, Round table: women empowering through storytelling",
Persian Gender Network, Cambridge, Etats-Unis, 17-20 novembre 2009.
Assadi, D. (2009) "Les stratégies marketing pour l’instauration de la confiance sur Internet", 4th Int’l Research Days in
Marketing Communications, Aarhus, Danemark, 26-27 mars 2009.
Assadi, D. (2009) "Postmodern consumer behavior in virtual reality on the internet", 4th Int’l Research Days in Marketing
Communications, Aarhus, Danemark, 26-27 mars 2009.
Assadi, D., Ashta, A. (2008) "How Do People Trust on Peer-to-Peer Lending Websites ? Impacts of the Web 2.0
Technologies on Trust Building in Microfinance", 10e Journées d'Économie Expérimentale, Dijon, France, 14-16 mai
2008.
Assadi, D. (2008) "L'impact de la musique sur le comportement d'achat : ambiance de restaurant", 10e Journées
d'Économie Expérimentale, Dijon, France, 14-16 mai 2008.
Assadi, D. (2008) "Les effets de la musique sur le comportement du visiteur du site", 13e Journées de Recherche en
marketing de Bourgogne, Dijon, France, 13-14 novembre 2008.
Assadi, D., Notebaert, J.-F., Attuel-Mendès, L. (2008) "L'analyse comparative des sites des banques françaises et
américaines en matière d'adoption du Web 2.0", 3e journée sur la communication marketing, Nancy, France, 27-28 mars
2008.
Notebaert, J.-F., Assadi, D., Attuel-Mendès, L. (2008) "L'individualisation de la relation client sur Internet : un élément
préalable à tout nouveau modèle économique", Les journées de recherche sur la vente, Lyon, France, 31 janvier-1er
février 2008.
Working papers
Assadi, D. (2012) "L’impact de l’odorat sur le comportement humain : vers un marketing olfactif sur Internet ?", Les
Cahiers du CEREN, n° 41, pp. 119-125.
Assadi, D., De Bigault De Granrut, M., Pasqual, B. (2012) "L’impact du design sonore sur le comportement de navigation
des cybernautes", Les Cahiers du CEREN, n° 40, pp. 66-166.
Assadi, D. (2011) "Préface", Les Cahiers du CEREN, n° 37, p. 3
Assasi, D., Cudi, A. (2011) "Le “Mobile Banking” est-il efficace pour offrir des services financiers aux non-bancarisés?",
Les Cahiers du CEREN, n° 37, pp. 67-83.
Assadi, D. (2011) "Les sanctions économiques peuvent-elles changer les comportements politiques des pays? Le cas
de la République islamique d’Iran", Les Cahiers du CEREN, n° 35, pp. 49-63
Assadi, D., Legwaila, M. (2010) "An Old Question for a New Situation: Adaptation and Standardization in Transnational
Brand Strategies. The case of Additional Sales on Amazon.com", Les Cahiers du CEREN, n° 32, pp. 9-46.
Ashta, A., Assadi, D. (2010) "Should online Micro-lending be for profit or for philanthropy°? DhanaX and Rang De", Les
Cahiers du CEREN, n° 31, pp.18-31.
Ashta, A., Assadi, D. (2010) "P2P Interaction Orientation and Brand Value Building in Online Social Lending Startups",
Les Cahiers du CEREN, n° 31, pp. 6-17.
Ashta, A., Assadi, D. (2009) "A tale of two sites in India: DhanaX and Rang De. Should online Micro-lending be for profit
or for philanthropy?", Les Cahiers du CEREN, n° 29, pp. 164-179.
Ashta, A., Assadi, D. (2009) "An Analysis of European Online micro-lending Websites", Les Cahiers du CEREN, n° 29,
pp. 150-163.
Ashta, A., Assadi, D. (2009) "Does Social Lending incorporate Social Technologies ? The use of Web 2.0 Technologies
in online P2P lending", Les Cahiers du CEREN, n° 29, pp. 180-194.
Ashta, A., Assadi, D. (2009) "Generating brand value in online Microfinance startups", Les Cahiers du CEREN, n° 29,
pp. 195-203.
Ashta, A., Assadi, D. (2009) "P2P Interaction Orientation and Brand Value Building in Online Social Lending Startups",
Les Cahiers du CEREN, n° 29, pp. 204-214.
Assadi, D., Flandrin, A. (2009) "L'impact de la musique sur le comportement d'achat", Les Cahiers du CEREN, n° 26,
pp. 2-16.
Ashta, A., Assadi, D. (2008) "Do Social Cause and Social Technology Meet ? Impact of Web 2.0 Technologies on peerto-peer lending transactions", Les Cahiers du CEREN, n° 23, pp. 41-59.
Assadi, D., Ashta, A. (2008) "How Do People Trust on Peer-to-Peer Lending Websites ? Impacts of the Web 2.0
Technologies on Trust Building in Microfinance", Les Cahiers du CEREN, n° 24, pp. 2-17.
Assadi, D., Notebaert, J.-F., Attuel-Mendès, L. (2008) "La qualité de l'interactivité dans la communication du service
client sur les sites des banques: du courriel au Web 2.0", Les Cahiers du CEREN, n° 22, pp. 55-75.
Notebaert, J.F., Assadi, D., Attuel-Mendès, L. (2007) "L'individualisation de la relation client sur Internet : un élément
préalable à tout nouveau modèle économique", Cahiers de recherche du LEG, n° [2007-02].
Articles in professional journals
Ashta, A., Assadi, D. (2010) "Microfinance: Towards a financial approach or a Return to a social approach", Microfinance
Focus, 25 octobre 2010.
Ashta, A., Assadi, D. (2010) "Rang De and online lending in India", Microfinance Focus, 8 février 2010.
Assadi, D. (2007) "Pratiquez-vous 'le marketing olfactif dans votre restaurant", L'hôtellerie restauration, n° 3015, pp. 3031.
Press tribunes
Assadi, D. (2013) "Le cross-canal ou le nouveau souffle du e-commerce ?", Marketing Grandes Écoles, n° 14,
décembre, p. 40, http://journaldesgrandesecoles.com/le-cross-canal-ou-le-nouveau-souffle-du-e-commerce/
Assadi, D. (2013) "Une typologie orientée P2P des médias Web 2.0 pour le marketing-mix", Marketing Grandes Écoles,
n° 14, décembre, p. 10, http://journaldesgrandesecoles.com/une-typologie-orientee-p2p-des-medias-web-2-0-pour-lemarketing-mix-2/
Assadi, D. (2013) "L'école de Xavier Niel en balance", Le Huffington
http://www.huffingtonpost.fr/djamchid-assadi/ecole-42-xavier-niel_b_3515348.html
Post,
29
juin
2013,
Assadi, D. (2013) "Élection présidentielle en Iran : pourquoi rien ne changera ni pour le pays ni pour le monde", Le
Cercle Les Echos, 12 juin 2013, http://lecercle.lesechos.fr/economie-societe/international/afrique/221174344/electionpresidentielle-iran-pourquoi-rien-changera
Assadi, D. (2013) "L’inégalité (du marché) peut-elle être juste ?", Marketing Grandes Écoles, n° 13, mai, p. 4,
http://journaldesgrandesecoles.com/linegalite-du-marche-peut-elle-etre-juste/
Assadi, D. (2013) "L’éthique et le marketing : Je t’aime, moi… aussi !", Marketing Grandes Écoles, n° 13, mai, p. 3,
http://journaldesgrandesecoles.com/l%E2%80%99ethique-et-le-marketing-je-t%E2%80%99aime-moi%E2%80%A6aussi/
Assadi, D. (2012) "Le marketing olfactif : à la recherche du parfum idéal", Marketing Grandes Écoles, n° 12, décembre,
pp. 12-15, http://journaldesgrandesecoles.com/le-marketing-olfactif-a-la-recherche-du-parfum-ideal/
Assadi, D., (2012) "Le neuro-marketing", Marketing Grandes Ecoles,
http://journaldesgrandesecoles.com/groupe-esc-dijon-bourgogne-le-neuro-marketing
Assadi, D. (2012) "Qu'est-ce que la rente?", Finance Grandes
http://journaldesgrandesecoles.com/qu%E2%80%99est-ce-que-la-rente/
n°
11,
Ecoles,
avril,
pp.
novembre,
27-28,
p.
40,
Assadi, D. (2012) "Quand le storytelling s'impose dans la campagne", Le Cercle Les Echos, 19 avril 2012,
http://lecercle.lesechos.fr/presidentielle-2012/221145721/quand-storytelling-simpose-campagne
Assadi, D., Sanders, P. (2010) "La Russie, la Chine et les sanctions économiques contre la République islamique
d’Iran", Le Monde.fr, 4 mai 2010, http://www.lemonde.fr/idees/article/2010/05/04/la-russie-et-la-chine-face-auxsanctions-economiques-contre-la-republique-islamique-d-iran-par-djamchid-assadi-et-paulsanders_1346232_3232.html?xtmc=la_russie_la_chine_et_les_sanctions_economiques_contre_la_republique_islami
que_d_iran&xtcr=27
Assadi, D. (2009) "Le Web 2.0 marketing", Revue des Grandes Ecoles, n° 6, pp. 25-27.
Faculty Research Seminars
Assadi, D. (2014) "Présentation, introduction a temporalité économique", Quarterly conference of the Banque Populaire
Chair in Microfinance of Burgundy School of Business, Dijon, France, 17 février 2014.
Assadi, D. (2013) "La philosophie « marché » du phénomène « crowdsourcing » ", Quarterly conference of the Banque
Populaire Chair in Microfinance of Burgundy School of Business, Dijon, France, 1er octobre 2013.
Assadi, D. (2013) "Customer Intelligence", Quarterly conference of the Banque Populaire Chair in Microfinance of
Burgundy School of Business, Dijon, France, 27 mars 2013.
Assadi, D. (2012) "Les alternatives de développement local: complémentarité et conflit", Quarterly conference of the
Banque Populaire Chair in Microfinance of Burgundy School of Business, Dijon, France, 13 décembre 2012.
Assadi, D. (2012) "Localopment", Quarterly conference of the Banque Populaire Chair in Microfinance of Burgundy
School of Business, Dijon, France, 28 septembre 2012.
Assadi, D. (2012) "Do People Say What the Brands Want Them to Say? An investigation into the social media Twitter
on Kiva and Zopa", Quarterly conference of the Banque Populaire Chair in Microfinance of Burgundy School of Business,
Dijon, France, 18 septembre 2012.
Assadi, D. (2012) "Online Group Lending", Quarterly conference of the Banque Populaire Chair in Microfinance of
Burgundy School of Business, Dijon, France, 19 avril 2012.
Assadi, D. (2012) "Do People Say what the Brands Want them to Say?", Quarterly conference of the Banque Populaire
Chair in Microfinance of Burgundy School of Business, Dijon, France, 22 mars 2012.
Professional conferences
Ashta, A., Assadi, D. (2010) Participation à la table ronde "Finance responsable : les réponses des religions", Colloque
"L'innovation sociale et solidaire en Bourgogne", Dijon, France, 18-19 novembre 2010.
Assadi, D. (2009) Entretien radiophonique sur "l’analyse de la révolution islamique", France Culture, 16 janvier 2009.
Brouard, J., Assadi, D. (2008) "Storytelling : cheval de Troie pour l'œnotourisme", Rencontres du Clos Vougeot
"Conquêtes et Conquérants", 4 octobre 2008.