the 2014 report

13 000 VISITORS
230 EXHIBITORS
SQM
16 000
OF SURFACE AREA
SAME DATE
& SAME PLACE AS
THE PROMOTIONAL
GARMENTS AND GIFTS EXHIBITION (HALL 4)
www.salon-cprint.com
WHO EXHIBIT ?
APPLICATION FIELDS
VISUAL
COMMUNICATION
Large format advertising
Points of sale
Merchandising
Signage / Signs
DECORATION
ARCHITECTURE /DESIGN
PERSONALISATION
Decorative garments / furniture
Visual merchandising
Wall and floor coverings
Promotional gifts
Promotional garments
3D printing
TECHNIQUES
GRAPHIC DESIGN / COLORIMETRY / 3D DESIGN / UV INKJET PRINTING / ECO-SOLVANTS / PIGMENTARY
LATEX/ 2D and 3D SUBLIMATION/ SCREEN PRINTING/ DIGITAL MEDIA / TRANSFER/ EMBROIDERY / PAD PRINTING/ LAMINATION
LASER CUTTING / ENGRAVING-DOMING / WEB-TO-PRINT
WHO VISIT ?
PRINTING PROFESSIONALS
PURCHASING ADVISORS
END CUSTOMERS
Looking for technical solutions aiming
to expand their business activities
in new markets.
(designers, interior designers, decorators, advertising agencies) looking for
sources of information to guide them
through the challenges they face, and
aiming to draw inspiration from the
latest graphic design applications.
(advertisers, key accounts) looking for
new ideas as well as a dedicated area
bringing together solutions to respond
to their advertising and image needs.
C!PRINT TRADESHOW: JOIN A DYNAMIC PROCESS!
C!PRINT HAS COME OUT TRUMPS AFTER SEIZING AN OPPORTUNITY IN BRINGING TOGETHER ALL
THE ROLE PLAYERS COMPRISING THE VISUAL COMMUNICATION SECTOR, INCLUDING ITS NEW
STAKEHOLDERS (DECORATORS, ARCHITECTS, ETC.) WHO HAVE NOT HAD MUCH REPRESENTATION AT
TRADITIONAL TRADESHOWS.
OUR GOALS:
→ To bring together an extended network of professionals from new markets
→ To give keys to understanding and ideas to markets players
→ To continue growing a community of printing and visual communication professionals
An INFORMATIVE, INTERACTIVE TRADESHOW held
in a friendly setting !
The C!Print tradeshow’s success can be attributed to
its original, innovative positioning. Beyond being just
a tradeshow, the event guides visual communication
professionals, through its very accessible, informative
approach :
→ Live demonstrations
→ Success Stories
→ Workshops and technical training
→ Theme circuits
FINALLY A TRADESHOW OFFERING
REAL EXHIBITORS SERVICES:
PERSONALISED ASSISTANCE WITH LOGISTICS :
→ Personal logistical support
→ A single, dedicated point of contact for all your technical needs
→ A technical hotline available before and during the tradeshow
A TAILOR-MADE OFFER :
→ Stand design and personalisation
→ Assistance in preparing events around the tradeshow
AN ENVIRONMENT ENCOURAGING BUSINESS CREATION
→ Free access to the tradeshow’s bar for our exhibitors and their customers and VIP contacts
→ Free badge reader
→ Unlimited Wi-Fi Internet access offered
REPORT ON A SUCCESSFUL 2ND EDITION
THE VISITORS
9043
VISITORS
VISITOR GROWTH CURVE
C!PRINT 2013-2014
2704
+ 28,71 %
FIRST
TIME
VISITORS
9043
VISITORS
7026
VISITORS
2013
2014
→ DISTRIBUTION PER DAY
→ REVISIT RATE :
20,73 %
Our visitors extended their visit over several days, allowing
time for discussions with exhibitors and to participate in the
tradeshow’s conferences and other highligt of the event.
DAY 1 28,75 %
DAY 2 39,18 %
1500
DAY 3 32,06 %
ADVERTISING
AGENCIES
+ 20 %
→ BUSINESS ACTIVITY OF VISITORS IN 2014
22 %
PERSONALISATION/ SMALL FORMAT MARKING 16 %
PROMOTIONAL GIFTS AND GARMENTS PROFESSIONALS 15 %
ADVERTISING AGENCIES AND EVENT 13 %
SIGNAGE/SIGNS 11 %
DESIGN/ARCHITECTURE/DECORATION 10 %
MANUFACTURING/DISTRIBUTION 9 %
ADMINISTRATIONS 4 %
274
COMPANIES
THE
TRADESHOW’S APP :
THE KEY TOOL FOR VISITORS
1 904 DOWNLOADS
25 071 VISITS
14 164 VISITS
A STRONG MEDIA
CAMPAIGN
RHÔNE-ALPES 15%
CENTRAL REGION 12%
NORTH 10%
NORTH-WESTERN REGION 5.5%
FRANCE
SOUTH 16%
SOUTH-WESTERN REGION 5%
FROM 46 COUNTRIES
464
VISITORS
DISPLAYS
THE GREATER LYON REGION 17.5%
FRANCE 91 %
FOREIGN COUNTRIES 9 %
A PERSONAL CONTACT
FOR EACH OF YOUR
BUSINESS PROSPECTS
OR VIP CUSTOMERS,
THROUGH A
DEDICATED
MEET AND GREET AND
SUPPORT SERVICE.
398 223 AD BANNER
PARIS METROPOLITAN REGION 16%
(EXCLUDING THE GREATER LYON REGION)
ENCOURAGING
KEY PLAYERS TO ATTEND
OF THE EXHIBITORS
LIST PAGE
CORSICA AND THE FRENCH OVERSEAS
SOURCE PER REGION
OF VISITORS
PROGRAMME
OF NEW VISUAL
COMMUNICATION
MARKETS
MEDIUM AND LARGE FORMAT PRINTERS
GEOGRAPHICAL LOCATION
PREMIUM
3%
80
DIRECT MARKETING
AND EMAILING CAMPAIGNS
53 200
INVITATIONS SENT
OUT BY C!PRINT AND ITS EXHIBITORS
AND PARTNERS
2 803 SNCF DISCOUNT VOUCHERS
DISTRIBUTED TO VISITORS FOR FREE
3 000 COPIES OF VISIBLE MAGAZINE
DISTRIBUTED AT THE TRADESHOW
TWO QUESTIONS
2 500 COPIES OF CC!MAG
DISTRIBUTED AT THE TRADESHOW
TO PERSONALISATION PROFESSIONALS
HAVE YOU ALREADY INCORPORATED
A DECORATION SOLUTION
INTO YOUR BUSINESS? SUBLIMATION 9,51 %
If so, which
solution?
(TOP 5)
EMBROIDERY
21,48 %
ARE YOU AIMING TO INVEST
IN A DECORATING SOLUTION?
SCREEN PRINTING
13,73 %
YES
NO
52,80 % 47,20 %
LARGE FORMAT
DIGITAL
14,08 %
SMALL FORMAT DIGITAL 14,44 %
If so, which solution?
(TOP 5)
SCREEN PRINTING
15,18 %
DIGITAL
28,72 %
YES
SUBLIMATION
15,58 %
55,83 % 44,17 %
EMBROIDERY
17,72 %
KEY AREA OF INTEREST
LARGE FORMAT
19,71 %
DIRECT-TO-GARMENT
DIGITAL PRINTING
27,74 %
65 %
PURCHASING ADVISORS 20 %
OTHER 15 %
DECISION-MAKERS
NO
TRANSFER
22,80 %
TOP 3
VISUAL COMMUNICATION
SOLUTIONS
19,02 %
WEB
ET SOCIAL MEDIA*
64,17 %
GROWTH IN TRAFFIC
BETWEEN 2013 AND 2014
47 867 TOTAL VISITS
23 VIDEOS POSTED AND
BROADCAST ON YOUTUBE
+ 250 %
INCREASE IN THE
NUMBER OF FOLLOWERS
+ 350 %
INCREASE
IN OVERALL ACTIVITY ON FB
*PERIOD ANALYSED: SEPT 2013 – FEBRUARY 2014
VISITORS
PROFILES
OBJECTIVES FOR
AND
THE GROWTH
GOES ON !
A HIGHLY-TARGETED, MULTI-CHANNEL
ADVERTISING CAMPAIGN
OUR GOAL :
13 000 VISITORS
OVER :
40 E-MAIL CAMPAIGNS
+ 40 %
(creation of 40 messages specific to each target audience)
5 INFORMATIVE WEBSITES
www.salon-ctco.com/ www.salon-cprint.com/www.salon-cprint.es
www.industries-creatives.com/ www.nova-project.com/
HEIGHTENED PRESENCE ACROSS ALL SOCIAL MEDIA NETWORKS
50 000 INVITATIONS SENT OUT BY C!PRINT AND ITS EXHIBITORS
SOLID PARTNERSHIPS IN 2014
CREATION OF THEMED NEWSPAPERS
ASSOCIATIONS PROFESSIONNELLES UNIC / FESPA FRANCE / SYNAFEL / ESMA / SIN /
FCV PRESSE ET MÉDIAS PROFESSIONNELS INDUSTRIES CRÉATIVES / SIGNAL ÉTIQ /
VISIBLE / C!MAG / AP / BEPUB / FRANCE GRAPHIQUE / FORMAT XXL / REPRODUCTION
& IMPRESSION / LE NOUVEL ÉCONOMISTE / INTERMÉDIA / DECIDENTO SIGNALÉTIQUE
ET AMÉNAGEMENT DU SALON PLV STAND BROKER / PIXELIGHT FUGU / FILMOLUX /
FALCONBOARD / ADVERTIBLE PARTENAIRES TECHNIQUES ET CRÉATIFS DECONETWORK /
FOTOLIA / REGULAR SWITCH PARTENAIRES INSTITUTIONNELS ONLY LYON / CCI LYON /
LYON SHOP DESIGN / SNCF / D-FACTO
to communicate with our target audience in a novel way
A PRESS RELATIONS CAMPAIGN
to strengthen our exposure in specialist press in new markets
THE EXHIBITORS
GROWTH CURVE OF OUR
EXHIBITORS
GEOGRAPHICAL LOCATION
OF EXHIBITORS
215
REFERS TO THE AVERAGE NUMBER OF
CONTACTS MADE PER EXHIBITOR
+ 44 %
125
EXHIBITORS
FRANCE
80 %
FOREIGN
EXHIBITORS
20 %
2013
+ 30 %
180
EXHIBITORS
2014
« The C!Print tradeshow has now reached a level of maturity and market demand that few tradeshows are able to achieve.
New customers, rare personal interaction, challenging and creativity. We are pleased to see that many professionals respond to this,
and participate to this event. It goes to show that there is always a market for quality and this serves as encouragement for the entire industry. »
LAURENT BLASQUEZ, General Manager, ROLAND DG
We were very pleased to participate in C!Print 2014 and with the results obtained during and after the show. This is an event that generates
new ideas and open up new market opportunities. So we look forward to repeat the experience at the show C! Print 2015.
OSCAR VIDAL, S&G Production Regional Business Manager, HP
Cprint is one of the leading shows in France for Mimaki. Not only the excellent location but the opportunities to show and demonstrate our printers in
the NOVALIVE area is a big benefit. Mimaki will be glad to join all the visitors again in 2015 !
MIKE HORSTEN, General Manager Marketing EMEA, MIMAKI
A friendly atmosphere and efficiency: that’s what we’ve found at C!Print.
It is often difficult to achieve such a basic aim at such events, so well done to the 656 Editions team !
The event has already been earmarked as a key event for next year for visual communication and decoration
PATRICE SALVAN, Marketing Manager, HEXIS
«Congrats to this new edition which was a great success. We received a lot of positive feedback from our customers and new business prospects.
A very positive feedback once again; roll on next year’s event !
ALEXANDRE BINET, Communications Manager, EUROMÉDIA
C!Print: a good tradeshow with long-term, interesting contacts! ! JOCELYNE ALLIA, Manager, FILMOLUX
Satisfied, inquisitive, engaged customers and business prospects; it was even better than last year, and next year will surely be even better !
YOHANN FRENEAT, Sales Manager de LA COTONNIÈRE LYONNAISE
230
EXHIBITORS
2015
IN
NS
N
DI
N
SA
IO
AT
V
NO
N
TIO
ICA
PL
P
,A
NS
TIO
RA
T
NS
MO
DT
AN INNOVATIONS PLATFORM, NOVA IS A CREATIVE AREA LOCATED
AT THE CENTRE OF THE C!PRINT TRADESHOW ENABLING VISITORS
TO DISCOVER THE LATEST APPLICATIONS AND MEET
THE EQUIPMENT AND MEDIA MANUFACTURERS
WHO PRODUCED THESE CREATIONS.
ITY
NOVA IS :
TE
ICA
E
OD
ED
A
RE
A
NA
D
LLY
FU
IV
US
CL
EX
A UNIQUE CREATIVE AREA PROMPTING
DISCUSSIONS ! LOCATED MIDWAY BETWEEN A FAB LAB AND
A HOUSE
VA
PRINTED FROM TOP TO BOTTOM
NO
(COVERINGS FOR WALLS, DOORS, FURNITURE,
ACCESSORIES, LAMPS, BEDDING, AND MORE.)
• 3 LIVE EVENT DAYS
• A UNIQUE GRAPHIC AND VISUAL IDENTITY
• INNOVATIVES TECHNIQUES
(DIRECT UV PRINTING, LATEX, SUBLIMATION,
3D PRINTING, TRANSFER, CUTTING, ENGRAVING)
• CONFERENCES AND ROUND TABLES
• WORKSHOPS AND TECHNICAL TRAINING SESSIONS
• THEMED AREAS TO VISIT
• INTERVIEWS
• IDEAS, ADVICES…
29 KEY PARTNERS
A UNIQUE INITIATIVE
SUPPORTED BY THE ENTIRE
PROFESSION:
3D AVENIR, AGFA, ATC, BEMATRIX,
CANON, CHROMALUXE, DIBOND,
DICKSON, EPSON, FALCONBOARD,
FILMOLUX, FREZAL, GUYENNE
PAPIER, HEXIS, HP, KALA, KAPA,
KORNIT DIGITAL, LA COTONNIERE
LYONNAISE, MACTAC, MIMAKI,
MULTIGRAPHIC, REGULAR SWITCH,
R O L A N D D G , S E FA , S E R G E
FERRARI, TECTEX, TEXYLOOP, ZUND
GRAFITRONIKS.
Decoration
and layout design,
personalisation of vinyl films,
covering, wall paper, decorative
garments, personalised gifts, large
format sublimation, 3D printing …
EVEN MORE INNOVATION EVEN MORE APPLICATIONS DEMONSTRATED LIVE EVEN MORE INTERACTIVITY TO ENGAGE VISITORS
Involving visitors in the process of innovation.
AN AREA DEDICATED TO SERVICES PROVIDERS
TO ASSIST END CUSTOMERS AND PURCHASING ADVISORS
IN COMPLETING THEIR PURCHASING PROCESS.
THE 2015 PLATEFORME OFFERS : 4,200 SQM EXHIBITING SURFACE AREA / 80 SERVICE PROVIDERS IN :
- PERSONALISATION, Screen printing, embroidery, digital printing, etc.
- VISUAL COMMUNICATION, Signage, signs, points of sale, etc.
- DIGITAL MEDIA Integration, fitting, installation, content creation, etc.
- INTERIOR DECORATION, ARCHITECTURE, DESIGN
Retail design agencies, wall covering producers, printed decoration solutions, etc.
A FULLY SERVICE PROVIDERS AREA
AN EVENT
ORGANIZED BY
AN EVENT ORGANIZER THAT PROVIDES SOLUIONS
ALL YEAR LONG !
TRADE-RELATED
PRESS
BLOG ON
NEW CREATIVE TRENDS
VISIBLE
The Federation of Visual
Communication’s magazine
published by 656Editions
MAG
Garment, Digital, Personalisation
WEB MARKETING
PRINTEMPS 2013
LE JOURNAL DE L’OBJET PUBLICITAIRE, DU TEXTILE PROMOTIONNEL ET DES TECHNIQUES DE PERSONNALISATION ///
ÉVÉNEMENTS
Salons CTCO/CPrint :
un nouveau modèle « gagnant-gagnant »
À Lyon, chaque communauté professionnelle a désormais son salon de référence ! Les deux
salons spécialisés CTCO et C!Print ont permis aux acteurs de la PPO d’une part et aux
professionnels de la personnalisation et de l’impression d’autre
part de se retrouver autour de problématiques communes, tout
en ayant la possibilité de s’intéresser à des secteurs connexes.
Avoir accès à un vrai salon complémentaire est une formidable
opportunité que nombre de visiteurs de CTCO et de C!Print ont
su saisir. (La suite page 2)
E-BUSINESS
Emailing et newsletter :
à chacun son message !
Parmi les outils webmarketing à votre disposition, l’emailing et la
newsletter sont deux types d’envoi permettant soit de créer un
lien avec un prospect, soit d’entretenir une relation avec un client.
Comment les utiliser ? Et dans quel but ? (La suite page 26)
TRIBUNE
« Le GPSF pourrait prochainement
devenir FESPA France »
Le 21 février 2013, le GPSF (Groupement professionnel de la sérigraphie française) a élu
Christophe Aussenac à sa Présidence. Son ambition : écouter, intéresser, fédérer, innover.
(La suite page 29)
BP 1072 - 69202 Lyon Cedex 01
Tél : +33 (0)4 78 30 41 73 - Fax : +33 (0)4 78 30 41 79
E-mail : [email protected] - www.c-mag.fr
Directeur de la publication : Guillaume ABOU - [email protected] Directeur d’édition : Michel ANJORAS [email protected] Direction artistique et réalisation : François JAILLET - [email protected] Rédactrice en chef :
Céline COLLOT - [email protected] Chefs de publicité : Anne SIZARET - [email protected] - Thomas NOLLET [email protected] Rédaction : Céline COLLOT - Guillaume ABOU - Johara BOUKABOUS - Julie ChIdE Contributions
éditoriales : Olivier CETRA - Mathieu SAUdEL Communication et marketing : Jean LAURENTI Illustrations et
graphisme : Origami Web-mastering : Thomas PERRAUT Abonnement et petites annonces : Jocelyne ChARRIÈRE [email protected] Corrections : Céline COLLOT Omelettes & bières : Christian du Romarin Impression et
routage : Imprimerie Chirat - 744, rue de Sainte-Colombe - 42540 Saint-Just-La-Pendue Prix au n° : 15 euros Abonnement
1 an : 50 euros Publicité : +33 (0)4 78 30 41 73 Editeur : Sarl 656Editions - RCS LYON B 440 290 070 - APE 221E ISSN : en cours - Commission paritaire en cours “costatum pressio est”
Conformément à la loi du 11/03/57 toute reproduction même partielle des articles et illustrations publiés dans C!mag News
est interdite sans accord de la société d’édition.
la
destination pour
décoration textile
VOTRE
C!MAG
The magazine on
promotional gifts and
garments,
and personalisation
techniques
///
www.industries-creatives.com
From application to technique
TRADESHOWS
et
le marquage promotionnel
Premium Sourcing 2013 :
le Prochain
rendez-vouS du marché
Deux fois par an, en avril et en novembre, le journal C!mag News vous offre
un relais de communication et d’information entre les deux éditions spéciales
de C!mag : celle de janvier pour le salon CTCO et celle de septembre pour le
rendez-vous Premium Sourcing de Paris.
Publiée à mi-parcours entre les deux événements phares de votre secteur
d’activité, cette édition de printemps dresse bien sûr le bilan des salons de
février : CTCO a confirmé son envergure de grand salon européen du marché
promotionnel, tandis que C!Print s’est imposé dès sa première édition avec
son approche innovante des métiers de l’impression, de la personnalisation
et de la communication visuelle.
Vous retrouverez également dans notre rubrique « Évènements » un avant-goût
du calendrier à venir, avec notamment Premium Sourcing, le rendez-vous de
l’objet publicitaire, du textile promotionnel et du cadeau d’affaires. Le salon
change de lieu cette année et mettra plus que jamais les produits à l’honneur.
Enfin, nouveautés, reportages, points de vue : retrouvez en 36 pages l’essentiel
de l’actualité du marché promotionnel et des techniques de personnalisation.
2014 :
VOTRE
BUSINESS
DANS
LE POSITIF !
Bonne lecture !
Guillaume Abou,
Directeur de publication
LES RUBRIQUES DE C!mag News
Événements ............................................................................................... 2
Actualités ................................................................................................... 4
Le coin du green .................................................................................... 12
News produits ........................................................................................ 13
Focus ....................................................................................................... 20
Gros plan ................................................................................................ 22
E-business ................................................................................... 26
Tribunes ................................................................................................... 28
Personnalisation ........................................................................................ 30
Petites annonces ...................................................................................... 35
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DATA
656
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of databases
Thomas NOLLET
[email protected]
Sales Manager
+ 33(0)6 20 63 46 27 / + 33 (0)4 78 30 41 73