The reasons to set up in Paris
Transcription
The reasons to set up in Paris
PARIS, Destination Business 31 january 2013 version Contents 1. Paris - Globally Attractive Metropolis: its image and results 2. Paris’ economic policy and the advantages of the City in the context of global competition 3. Paris’ assistance to foreign investors Download the document and our film on Paris’ international attractiveness on : paris.fr English, Business/Professional, Supporting Entrepreneurs www.paris.fr/english/business/supporting-entrepreneurs-duplique/ 2 1. Paris’ attractiveness: image and results 3 Paris has the best image in continental Europe 0,6 54% 0,5 43% 0,4 33% Paris’ rank was confirmed in 2011 in third global position, far ahead of the second continental European City. 0,3 0,2 15% 11% 10% 9% 0,1 8% Question asked : « According to you, which 3 cities or major world capitals have the best overall image ? » 6% 5% Ne w Yo rk Lo nd on Pa Sh ris an g Ho hai ng Ko Sin ng ga po re To ky o Be rli n To ro nt Sa o o Pa ul o 0 Source: KPMG/Greater Paris Investment Agency, International Investment Observatory 2010, panel of 511 international decision-makers polled from 25 countries (edited every two years) 4 Paris – leading European city brand (1) According to the UK’s Saffron consultancy, Paris also has the finest heritage in the world Paris 100 Berlin Amsterdam Barcelona London 90 Stockholm Brand strength Munich 80 Dublin 70 Edinburgh Prague Athens Vienna Rome Madrid Milan Frankfurt 60 50 65 70 75 80 85 90 Heritage excellence (1) Saffron survey, August 2008, 2,000 people polled in the UK 5 Paris: is Europe’s most innovative Metropolis (Deloitte) • As regards innovation, Paris ranks 2nd for its image and 1st for results. Pa ris Sto ckh o lm Be rlin Am ste rda m Lon do n Ba rce lon Mi la n results image • Paris is outstanding regarding: – Quality of workforce – Financing and performance of the R&D – Clusters and incentives such as Research Tax Credit Source: Greater Paris Investment Agency and Deloitte: « Innovation for attractiveness: a challenge for Paris Region», September 2010. Image: 400 peoples polled Others criteria: Capital Investment, Entrepreneurship and Infrastructure. 6 Paris is the most competitive Metropolis in Continental Europe (The Economist) 71.4 New York 70.4 London Singapore 70 Paris 69.3 Hong Kong 69.3 68 Tokyo 66.8 Zurich Washington 66.1 65.9 Chicago Paris is most competitive for: • international attractiveness(1) • quality of workforce • low pollution • strength of financial market • quality of life and culture 64.5 Boston 120 Metropolisses polled Source: The Economist, Economic Intelligence Unit, Benchmarking global city competitiveness, January 2012 (1) Fortune 500, international flights, international conferences and congresses, leadership in higher education and international think tanks. 7 Paris metropolis is very competitive on costs Index with USA as 100 112,3 Total costs 2012 (1): 103,4 102,2 97,9 M ila n e 97,9 Ro m rli n 98 Be is Lo nd on nk fu rt Fr a it y rk C Yo 98,1 • Paris is very well placed among the global metropolises Ne w Sa n Fr a nc isc o To ky o 98,1 Pa r 104,5 Source: KMPG survey March 2012, USA = 100 (sample of US cities, edited every two years) business costs : 26 items : pay, wealthfare, real estate, transportation and taxes (1) Total 8 Paris is especially attractive for strategic functions Paris is European leader for attracting R&D units (2009-2011) 4 2011 2010 3 2009 2 2 2 Fr an ci sc o 186 93 83 96 114 K on on g H Lo nd Sh an g Paris is 3rd in Europe for attracting company headquarters (2009-2011) ha i 117 73 76 55 81 95 45 35 84 51 29 47 50 46 58 49 27 2011 44 8 8 11 2009 5 8 10 6 8 5 M ad rid Fr an ci sc o Am st er da m 10 7 7 19 5 ar ce lo n 26 B 10 18 Pa ri s 30 ha i 23 Sa n H on g K on on g 17 2010 13 9 Sh an g 28 Lo nd 82 73 Fr an ci sc o Sa o P au lo M os co w N ew Yo rk 118 Pa ri s 137 Sa n Sa o P Pa ri s au lo ba i M um B Sh an g ei ji ha i ng 154 Sa n 5 3 2 3 g 3 3 2 ei jin 8 1 3 4 B 5 on g 11 Paris is 2nd in Europe for strategic functions (2009-2011) Source: KPMG/Greater Paris Investment Agency, Global Cities Investment Monitor February 2012. Units as number of investments. (1) Customer contact centre, Design, Development & testing, Education and training, Headquarters, Research & Development, Sales, Marketing & support, Shared services centre. 9 Paris’ global attractiveness remained stable in 2011 1916 1163 Over the past 7 years, Paris has ranked 4th globally and 1st on the continent with 1,176 company set-ups • In 2011, Paris and the Greater Paris Area welcomed 150 new foreign company set-ups H 4th global metropolis behind London, Shanghai and Hong Kong Number of investments 450 400 350 300 250 200 15 0 10 0 50 0 P aris L o nd r e s S ha n g h a i H on g K o n g Paris has remained stable from 2005 to 2011 in spite of the economic crisis. 20 11 20 09 20 10 20 08 20 07 P ékin 20 06 20 05 • ng Pa ri s on g 1276 on g K Lo nd on Sh an gh ai 1301 Be i ji 2 160 Source: KPMG/Greater Paris Investment Agency, Global Cities Investment Monitor April 2011. Units as number of investments decisions. 10 7,003 jobs created or maintained in the Greater Paris Area in 2011 Jobs in the Greater Paris Area by country of origin 122 Source: AFII in March 2012 113 100 90 77 60 Sing apor e 130 nd 150 F inla 160 Bras il 190 Spai n 251 I ndia 290 n rland Sw itz e I taly 305 d Sta t es Germ any U nite d Kin gdom • 233 investments • The USA European countries rank first • China improved its ranking to 6th position 533 J apa 752 C hi n a Aus t ria Sw e den N eth erlan ds Qat a r Belg ium 752 U nite 2 800 2 400 2 000 1 600 1 200 800 400 0 2 647 11 2. Paris’ economic policy and the advantages of the City in the context of global competition 12 Paris - Gateway to Europe 10 reasons for choosing Paris: • • • • • • • • • • A consumer market at the heart of Europe Paris is the most easily accessible metropolis in Europe Paris is the capital of science with a very highly qualified workforce Paris Metropolis is highly competitive on costs 10% of territory under construction and the economic fabric is highly diverse Paris is an innovative metropolis Paris is the leading global capital for tourism Environnemental challenges: dealt with via Plan Climat Paris is a major international financial centre Paris’ unrivaled lifestyle 13 A dynamic consumer market at the heart of Europe: Paris is your hub to 500 million Europeans(I) • Paris region : 11.8 M consumers GDP: 552 billion € ($ 693 billion)(2) photo : Sophie Robichon/Mairie de Paris France has the highest population growth rate in continental Europe. • Europe(3) : 502 M consumers GDP: 14.3 trillion € ($ 17.9 trillion) and Paris is the ideal gateway to Africa and the Near and Middle East (I) Source: Eurostat, European Economic Area : 30 countries = European Community + Norway, Switzerland, Iceland and Liechtenstein Year 2009 Source: INSEE (3) Year 2011 Source: IMF(nominal GDP), European Union: 27 countries (April 2012) 1 € = $1.25, 1 trillion = 1,000 billion = 1,000,000 million (2) 14 • Internationally: 529 flight destinations from Paris ; 225 daily flights to non-European cities • Pan-European: 5,019 weekly flights to European cities (4,900 for London) and high speed trains to London, Brussels, Amsterdam and Frankfurt • Nationally: the best rail infrastructure in the world ; new high speed train designed to cruise at 360 kph (224 mph) • Regionally: an excellent transportation network in and around Paris including the new Tramway, Velib’ and Autolib’ (self service cars) • HAROPA, the new organisation federating ports of Paris, Rouen and Le Havre, ranks 4th in Europe handling 130 Mn tonnes of merchandise. Source: Agence régionale de développement-Aeroport de Paris (2011) Source : econovista.com Paris is the most easily accessible metropolis in Europe London Plane 1: 05 hour Eurostar 2:15 hours Bruxelles Plane 1 hour Eurostar 1:22 hour New York Plane 8:10 hours 15 Greater Paris: a new transportation network in 2025 • 32.5 B€ in investment • 20 B€ to build the new automatic metro •12.5 B€ to update the existing network • 155 kms of new automatic lines • 57 new stations • More than 2 Million trips a day 16 Paris, pôle universitaire européen d’excellence Verhille/Mairie de Paris) • 17 universities + 53 world-renowned Grandes Ecoles specialising in engineering, management and other disciplines Ecole Polytechnique (Ingénierie) • World leading centres for mathematics, computing, medicine, economy and law etc. Université Paris VII Diderot (Physique & Chimie) Master n°°1 en management en Europe(1) • Plan Campus: 700 million € for Paris proper universities • 600,000 students in the Paris Region, of whom 300,000 are in Paris intra-muros • A consistently high level of education : Paris Region : 39.9% of 25-64 year olds have a high level of education(I) (EU : 25.9%) La Sorbonne (Sciences sociales) (1) Ecole Nationale d’Administration (1) Source Financial Times’ ranking, N°1 from 2006 to 2010 – 2011 expected in May 2012 : Eurostat 2010 17 Paris, capitale scientifique mondiale (crédit photo : Jacques Leroy/Mairie de Paris/DU) •Paris region ranked N°1 in Europe with 88,000 researchers • 850 research laboratories • R&D: 15.7 Bn € of which 9.7 in the private sector, supported by Research Tax Credits Université Paris VI Pierre et Marie Curie (Mathématiques & Médecine) •International Prizes: – Nobel Chemistry Prize: Yves Chauvin (2006) – Nobel Physics Prize: Albert Fert (2007), Serge Haroche (2012) – Nobel Medicine Prize: Françoise Barré-Sinoussi (2008), Jules Hoffmann (2011) – Mathematics Field Medal: Wendelin Werner (2006), Cédric Villani et Ngô Bao Châu (2010) Source : Insee. 18 10% of Paris’ territory is under construction • Works concern 940 Ha • Office surface area will rise from 16 to 18 Mn m² by 2020. With its 50 Mn m², the Greater Paris area is leader in Europe. • 660,000 m² are already available at www.immobilier.paris.fr • Next districts: Clichy-Batignolles, Paris Nord-Est, Paris Rive-Gauche • Average annual rent per m²: – Starts at 277€ – Paris Central business district(I): 542 € – Paris Centre Prime: 830 € – London Centre Prime: 1 328 € • Prime yield: 4.7% in Paris compared to 4.00% in London Under development Under construction Source: Atis Real, « Property Report - Offices – Europe », April 2012, first quarter/BNP Paribas Real Estate, Webimm Immostat, June 2012 (provisional data, TI) (I) Surfaces less than 500 m² 19 Paris’ economic fabric is highly diverse Plaine Saint-Denis La Défense IT Cluster Finance and services to companies Design Luxury Cluster Health Cluster Ivry 20 Paris is an innovative metropolis – More than 100 companies are part of the 7 Paris Region Competitive Business Centres • • • • Automotive & transport Free and open Source Software Security and Defense Systems Design and Development Tools • Telecoms Five technical themes: • Propulsion system & equipement • On-board energy • Materials and processes • Vehicle architecture • Aeronautical servicing Two korizontal themes: • Training • Testing facilities • • • • • • Image Sound & Interacitvity Video Games Knoledge Engineering Digital Haritage E6Education Collaborative Technology & Intelligence (ICT) • Digital Lifestyle & Services • Robotics • Design • Nervous system diseases • Financial research and innovation • Financial training • Financial SEMEs and innovative technologies • Making Paris the benchmark platform for European financial information • Expanding the role of finance in social and environmental innovation Sustainable cities • Urban planning and management • Housing, construction and renovation • Mobility and transports • • • • Energy & Environment Mechatronics Road safety Mobility & Services • • • • • Oncology Infectious diseas Mollecular & cellular therapies Biomedical imaging Pharmaceutical science and technology • Between 2008 and 2014, Paris City is devoting 1 Bn € to Research, Innovation and Universities • Supporting young innovative comapnies Nurseries et incubators: 5,000 m² in 2001 / 45,000 m² in 2008 / 100,000 m² in 2014 « Paris Innovation Amorçage » Funds Paris Lab, Paris Region’s Innovation Laboratory: on site experiments of innovations by companies • Key advantage of Research Tax Credit • Excellence of creative industries: Silicon Sentier (Communications IT), Capital Games (video games) and Paris Mix (music) • Very high speed broadband: 80% of territory equipped with optical fiber by 2012 5 000 Wifi hotspots in Paris • Paris is a leading logistics hub in Europe. For instance, FedEx has set up its own hub for Europe in Paris. 21 (crédit photo : OTCP) Paris is the leading global capital for tourism Palais des Congrès de Paris • Paris is the first tourist destination in the world: 28 Million visitors per year 75,000 hotels rooms in 2008, 82,000 in 2020 (+7,000) + 35,000 hotels rooms for Greater Paris Area over the same period • Doubling of the number of foreign tourists within the next 15 years (World Tourism Organisation) • Paris – global leader for Trade Exhibitions, Congresses and Trade Fairs: 18 main Congress and Exhibitions Centres in the Greater Paris Area European leader by Exhibition surface area (680,000 m²), 400 Trade Exhibitions attracting 9 Million visitors a year Congresses – over 950 Congresses and 640,000 participants in 2010 22 Environnemental challenges: dealt with via Plan Climat voted unanimously © Marc Verhille / Mairie de Paris • Objectives from 2004 to 2020 : 25% reduction in greenhouse gas emissions 25% reduction in energy consumption 25% renewable energy by 2020 • Paris is committed to reduce greenhouse gases by 75% by 2050 • Paris voted the Biodiversity Plan to conserve and strengthen the biodiversity of the City Halle Pajol – Paris 18ème photovoltaic A market for Greentech and Eco-building Sources: www.paris.fr, Office du Tourisme et des Congrès de Paris 23 Paris is a major international financial centre Transactions(I) Mds € 900 800 769 700 • Paris is ranked N°1 in Europe and N°3 behind Tokyo and Beijing for Fortune Global 500 company head offices with 33 companies in 2010(V) (Tokyo: 50, Pekin: 41, London: 19, New York: 18, Fortune 2011) • Paris is the leading European stock exchange, in terms of value of equity trading and capitalization • Highly advantageous taxation for hosting company headquarters • Paris ranks 2 nd in the world for international organizations behind Brussels and ahead of London, New York, Geneva and Tokyo 542 600 455 500 400 300 300 221 200 100 0 London SE Group (II) NYSE Euronext Europe (III) Deutsche Börse BME Spanish Nasdaq OMX Exchanges Nordic Exhange(IV) Mds € 3 000 Capitalisation 2 512 2 500 1 846 2 000 1 500 969 1 000 653 631 500 0 London SE Group (II) NYSE Euronext Europe (III) Deutsche Börse Nasdaq OMX BME Spanish Nordic Exchanges Exhange(IV) Source: WSE, May 2012 (I) Year to Date Electronic Order Book Transactions (II) London SE Group: London Stock Exchange, Borsa Italiana, Turquoise (dark pool) (III)NYSE Euronext : Paris, Amsterdam, Bruxelles and Lisbon (New York not included) (IV)Nasdaq OMX Nordic Exchange: Copenhagen, Helsinki, Iceland, Stockholm, Tallin, Riga and Vilnius Stock Exchanges (V) Source : Fortune in 2011. Comparing Greater Paris to Greater Tokyo, Beijing, New York and London. For the central cities, the figure are respectevely: 23, 47, 41, 18, 17 24 Paris’ unrivaled lifestyle • Luxury, fashion & design • World class cuisine: nine 3-star Michelin restaurants © Paris Tourist Office, Marc Bertrand Grands magasins • A cosmopolitan city: – 15% of Parisians are foreigners – World’s leading tourist destination • Medical care : best in the world according to the World Health Organisation Design © Jacques Leroy/Mairie de Paris/DU) • Excellent primary and secondary schools • Parks & gardens, sea and countryside 1 hour away, mountains 3 hours away ! Jardin de Belleville 25 Paris offers exceptional cultural diversity Paris contains the most monuments in Europe along with Rome, over 143 museums, more than 200 theaters, 3 opera houses, 85 cinemas and over 500 films to be viewed each week. New cultural sites and museums: 104, GaîtéLyrique, Quai Branly; latest renovations and developments: Chaillot-Palais de Tokyo; free events for the larger public: Nuit Blanche, Paris Plage. © Mairie de Paris © Mairie de Paris, Georges Bijouras © Paris Tourist Office - Photographe : Amélie Dupont « La Maison des Métallos » © Mairie de Paris Culture in constant movement © Mairie de Paris An extraordinary heritage « Le 104 » Nouveau Centre culturel ©OTCP Le Musée d’Orsay © Mairie de Paris Le musée Galliera « Le Musée du Quai Branly » « Nuit Blanche » 26 © Mairie de Paris, Henri Garat © Mairie de Paris Paris is committed to improving the quality of life of its residents • With the new Bike Project, Paris will have 700 km of bike lanes by 2014 • Since its creation, Velib’ has had 170,000 subscribers for more than 25 Million rides annualy(I) • Autolib’ – 3,000 self service electric cars in 1,000 spots of which 700 in Paris in 2012 (I) • Covering the ring road has either been completed or is underway for the 5 entry points into Paris(2) • The « let Paris breathe » operation devoted to walkers, bikers and rollerskaters, on Sundays and bank holidays in certain districts • Clean bus lanes and 22.5 km of tramway between Pont du Garigliano and Porte de la Chapelle in 2012 (I) Source: Mobility Agency, October 2011 (2) Opérations completed for Porte de Vanves and Porte des Lilas, planned for Portes des Ternes, de Villiers and de Champerret 27 3. Paris’ assistance to foreign investors 28 Paris’ international attractiveness in partnership with Team France Stockholm Chicago San Francisco Moscou Londres Toronto Bruxelles Boston Madrid Amsterdam Francfort Milan Pekin Séoul Istanbul Tokyo New York Alger Mexico Tel Aviv Abu Dhabi Shanghai Taipei New Delhi Hong Kong Middle East - India Mumbai ASEAN - China Singapour Latin America AFII Sao Paulo Johannesburg Canberra ARD CCIP PARIS DEVELOPPEMENT Hosting international companies: Paris Développement works together with the Agence Régionale de Développement (ARD), the Agence Française pour les Investissements Internationaux (AFII) and Paris Ile de France Capitale Economique 29 Paris Développement accompanies the setting up of international companies Christian Sautter, Chairman Karine Bidart, Managing Director Maryse Chicheportiche, Secretary General International Prospecting Company set-up Geographical Zones Julien Gharrou, Project Manager Jingjing Ma, East Asia Emmanuelle Davet, Real Estate Investment and Hotels Friedemann Lotz, Europe Elizabeth Gallois, Real Estate Solutions Jonathan Sinivassane, India, Middle East, Turkey, South Africa Miriam Ariane, Assistant Business Sectors Béatrice Gautier, IT Cécile Poignant-Blin, Creative Industries and Runing Network Christophe Marmié, Communication + 33 1 79 97 87 00 [email protected] www.investinparis.com 30