MATCH STUDY
Transcription
MATCH STUDY
MATCH STUDY SOCIAL TV STUDY FROM 01 SEPTEMBER TO 17 NOVEMBER 2013 TOP 10 SPORTS PROFILE POLITICAL 35 17 WOMEN TV WOMEN SOCIAL Qualification Coupe Du Monde, Croatie vs Belgique - 11/10 UEFA Champions League, Benfica vs Anderlecht - 17/09 C'est du belge: Rendez-vous Grand-Place - 27/09 Belgium's got talent - 22/09 Soirée CAP 48 - 13/10 UEFA Europa League, Standard vs Esbjerg FB - 19/09 Cyclisme, Championnats du monde sur route - 29/09 La nouvelle star - 31/10 Le meilleur pâtissier - 28/10 L'amour est dans le pré - 05/11 CANDIDATE SHOW 33 50 52 50 48 VARIETY 36 41 59 56 57 64 67 81 83 65 MEN TV MEN SOCIAL 5.751 5.553 4.307 3.717 2.542 2.140 2.110 780 741 707 MAGAZINE 19 % Social & TV Data World Cup Qualifier, Kroatie – Belgie - 11/10 UEFA Champions League, Anderlecht vs Paris SG - 23/10 So you think you can dance - 13/10 Wielrennen, WK Wielrennen Firenze - 29/09 De slimste mens ter wereld - 31/10 Belgium’s Got Talent - 11/10 De zevende dag - 13/10 De grote sprong - 04/10 Het lichaam van coppens - 12/09 Cofidis cup, Oudenaarde vs Club Brugge - 25/09 Total Messages Facebook & Twitter 78 TRACKING DAYS 11 CHANNELS 11 NEW PROGRAMS 43 PROGRAMS 423 BROADCASTS 107.324 MENTIONS 58 CANDIDATE SHOWS 29 SPORTS 36 PRIME TIME 32 POLITICALS 161 MAGAZINES 56 FICTIONS 87 VARIETIES 6.498 5.997 4.248 2.441 1.833 1.604 1.449 996 554 479 43 44 +15% COMMUNITY +7% Facebook Twitter evolution +25% +92% +12% +13% BENCHMARK TYP E OF COM +12% +26% SO YOU THINK YOU CAN DANCE S05 +15% OLD MUN GEUBELS EN DE BELGEN S01 ITY ASTRID IN WONDERLAND S04 NEW TWITTER +24% +45% +26% ON N’EST PAS DES PIGEONS S04 BELGIUM’S GOT TALENT RTL S02 FAcebook INTERMEDIATE 97% MESSAGES 88% 95% 99% Twitter Facebook 85% 12% 80% 5% 3% 15% SO YOU THINK YOU CAN DANCE S05 ASTRID IN WONDERLAND S04 1% 20% BENCHMARK GEUBELS EN DE BELGEN S01 ON N’EST PAS DES PIGEONS S04 BELGIUM’S GOT TALENT RTL S02 Average : National 0,18 North 0,13 South 0,27 1,35 UEFA Champions League - Anderlecht vs PSG (23/10) TV REACH SRP : SOCIAL RATING POINT SOCIAL AUDIENCE 1,03 0,84 0,78 0,77 So you think you can dance (13/10) WK Wielrennen Firenze (29/09) De zevende dag (13/10) World Cup Qualifier - Kroatië vs Belgie (11/10) 0,35 0,29 0,25 0,21 Astrid in wonderland (20/09) De slimste mens ter wereld (31/10) Belgium's Got Talent VTM (11/10) Cofidis cup - Oudenaarde vs Club Brugge (25/09 0,21 Singl3s (11/09) X100 REACH TV (20%) 2,32 UEFA Champions League - Benfica vs Anderlecht (17/09) 2,19 Championnats du monde de cyclisme sur route (29/09) 2,09 1,36 1,10 1,02 DURING ADS, SECOND SCREEN BECOMES THE FIRST ONE -38% -13% -5% Complete results on fr.slideshare.net/havasmediabe 0,95 La nouvelle star (31/10) 0,91 Qualification Coupe Du Monde - Croatie vs Belgique (11/10) 0,56 Mise au point (03/11) 0,40 Un gars, un chef (18/09) -12% PROGRAMS THAT GENERATE “BUZZ” SUFFER LESS FROM ZAPPING Rendez-vous Grand-Place (27/09) Soirée CAP 48 (13/10) Belgium's got talent (22/09) UEFA Europa League - Standard vs Esbjerg FB (19/09) -58% TOP SRP SOUTH TOTAL MESSAGES -21% TOP SRP NORTH THE HAVAS SOCIAL INDICATOR