Store tour NRF 2013 clients CP
Transcription
Store tour NRF 2013 clients CP
NRF 2013 Study tour clients français: Store tour CP Clients © 2011 IBM Corporation 156 5th Ave (between 22nd St & 21st St) New York, NY 10010 Neighborhood: Flatiron The space is moody, with industrial lighting and wood floors. There's room for digital elements like the multi-screen "Innovation Wall" and columns showing off Nike's online programs NikeFuel and Nike+ One possible reason for the mood lighting: The store is all about using energy efficiently. Designers used reclaimed building materials, including a wooden bleacher from a local college, and the brand is expecting LEED Gold Certification from the U.S. Green Building Council. Menswear is stocked on the ground floor, while the women's collection lives on the lower level. Nike made a point of hiring employees who are obsessed with running, so you can expect your salesperson to share your passion (and/or shame you with those leg muscles—hey, whatever gets you motivated.) Watch for: •Touch screens near sneaker wall foster ordering and shopping •Treadmills for teasting the shoes •Digital screen that maps Nike ID. 560 Broadway New York, NY 10012 (212) 966-1099 Hours: Mon-Sat 10 am – 20pm Sat 11am – 19pm Watch for: An American flag consisting of red, white, and blue versions of the iconic sneaker salutes shoppers as they enter Converse’s Soho store. Fans of the shoes’ familiar pared-down aesthetic can shop from an inspired collection of graphic t-shirts, hoodies, jeans, sunglasses, and watches, all laid in out in a highceilinged space whose décor (cement floors, oversize black and white photos of James Dean and basketball stadiums, a vintage scoreboard) references the brand’s lengthy associations with rock n’ roll and basketball. Boasting the largest collection of Converse shoes in the world, the store carries sneakers in every color of the rainbow and stocks the iconic Chuck Taylor All Star and Jack Purcell lines along with limited-edition footwear collaborations with artists and designers like Marimekko. Those who can’t find what they’re looking for can visit the custom-design station at the back and create personalized shoe and t-shirt designs, choosing details such as graphics, soles, and laces. 660 Madison Avenue New York, NY 10065 212.826.8900 Hours: Mon - Fri: 10am - 8pm. Sat: 10am - 7pm. Sun: 11am - 6pm. • Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. • Treating the table both as one giant screen and 28 individual screens, they created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine—all on the same surface. • All the content displayed is repurposed from existing advertising, photography and postings from The Windowonline blog, fully immersing shoppers in the world of Barneys New York. • Touching an item pulls up a content overlay and allows the user to interact with it further as well as purchase products. •Le Labo at Barneys lower level 196 3rd Avenue, New York, 10003, États-Unis Hours: Mon/Fri: 8:00am – 22:00pm Sat: 9:00am – 21:00pm Sun: 9:00am – 19:00pm Duane Reade takes its name from the Company's first successful full-service drugstore, which opened in 1960 on Broadway between Duane and Reade Streets in Manhattan. Since then, Duane Reade has grown to become the most recognized drugstore chain in metropolitan New York. Today, the Company operates over 253 stores in commercial and residential neighborhoods throughout New York. Store tour NRF 2009 2013 Custom Flip Flop 1000 3rd Avenue, NY The two Havaianas window displays at Bloomingdales One showcases a factory-like scene, while a touch screen in the other allows you to designer your own flip-flops. The interactive touch screen is simple to use and tells you step by step how to customize a pair of Havaianas to fit your personal style. Once you've customized them to your liking and have submitted the design, pick up your new kicks inside the Havaianas Bloomingdale's shop on the second floor. This is the store's second interactive display this year, after the sunglasses windows from earlier this spring.It's a cool idea, but so far, it doesn't seem to be garnering much attention from passersby. Even the kind gentleman greeting customers at the Lexington entrance said no one had stopped to use the display since it was set up yesterday, except for a few occasional grandmothers. NY Tourism Office TIMES SQUARE, 5ème avenue 7th avenue et 52/ 53 ème st HORAIRES: Ouvert du lundi au vendredi de 8:30 à 18 heures le samedi et dimanche de 9 à 17 heures. N.B.: pour Thanksgiving, Noël et le jour de l'an, ouvert de 9h à 15h The official NYC Visitor Information Center. Leurs sites sont évidemment utiles à consulter à distance, mais ne négligez surtout pas, une fois en ville, d'aller y faire un tour. La documentation y est complète, les cartes de la ville gratuites, et vous pouvez, à celui de Times Square, accéder à Internet gratuitement. Conseil : Toujours dans celui de Times square, demandez au comptoir à ce qu'on vous donne une carte de NY et l'"official NYC guide", gratuit tous les deux et que vous ne trouvez curieusement pas en libre disposition. Concernant la carte, elle est grande et pliable, avec toutes les rues, et le guide, très utile, contient une carte aussi, toutes les infos essentielles de la ville et des coupons de réduction à la fin. Watch for: Tables interactives et géolocalisation