CV Tatiana HENRIQUEZ February 2016
Transcription
CV Tatiana HENRIQUEZ February 2016
Tatiana Henriquez Assistant Professor, Groupe ESC de Troyes [email protected] EDUCATION 2008 - 2013 Doctor in Business Administration, IAE de Dijon (University of Burgundy) - France. Dissertation Topic: « Analysis of the process of adopting a new form of marketing: the contribution of organizational socialization » Dissertation Chair: Professor Marc Filser Committee Members Professor Véronique des Garets (University of Tours), Professor Gilles Paché (Aix – Marseille University), Professor Jean-Luc Herrmann (University of Lorraine), Mrs Emmanuelle Guichard (AUCHAN), Mr. Jean Frisou (INSEEC) Dissertation award of the Faculty of Economics and Management (University of Burgundy – France) Laude with honors unanimously 2004 - 2006 Research Master in Applied Organization, IAE de Paris – HEC Paris. 2002 - 2003 Master in Marketing and Sales, IAE de Paris 1995 – 1999 Double Bachelor in International Management: 1994 - 1995 • Bachelor in Business Administration « Empresariales Internacionales », Universidad Pontificia de Comillas ICADE–Madrid, Espagne • Bachelor in Business Administration « Etudes Supérieures Européennes de Management », ESC Reims – CESEM, France Preparatory class to HEC (major in Economics), College Hector Berlioz, Vincennes – France PUBLISHED PAPERS Rouquet A., Goudarzi K., Henriquez T. (2016), The company-customer transfer of logistics activities, International Journal of Operations and Production Management (fourthcoming) Rouquet A., Goudarzi K., Henriquez T. (2010), Le transfert d’activités logistiques entreprise-consommateur : une comparaison des cas Auchan Drive et IKEA, Logistique et Management, volume 18, n°2, 49-61 Goudey A., Henriquez T. (2009), Analyse des pratiques promotionnelles entre industriels et distributeurs : 2009, année charnière ?, Gestion 2000, n°4/10, July - August, 143-158 MANUSCRIPTS UNDER REVIEW Díaz Pichardo R. , Sánchez Medina P. , Henriquez T. (2015), Innovación y Competitividad en el Sector Artesanal Submitted to Recherches en sciences de gestion (submit, 1st round) BOOK CONTRIBUTIONS Henriquez, T. (2016). When Employees’ Retailers Create Value Against Competition from E-Commerce. In Marketing Challenges in a Turbulent Business Environment (pp. 433-437). Springer International Publishing. Henriquez, T. (2015), L’expérience de l’interaction minimale : la formule du drive, in C. Roederer & M. Filser (coord.), Le marketing expérientiel. Vers un marketing de la cocréation, Magnard-Vuibert, Paris, p.151-152. CONFERENCE PROCEEDINGS / PRESENTATIONS Rouquet T. , Goudarzi K., Henriquez T. (2016), Le transfert d’activités logistiques entre entreprises et clients in session spéciale « Regards croisés sur l’intégration du consommateur dans la chaîne logistique », 32ème Congrès International de l’AFM, 18-20 Mai, 2016, Lyon. Diaz Pichardo R., Henriquez T. (2015), Innovación y competitividad en el sector artesanal, XIII Congreso Internacional de Análisis Organizacional, November 10th and 13th 2015, Mexico District – Mexico. Henriquez T. (2015), De la promesse faite au client au travail du collaborateur : quand le contrôle par les technologies invite à réinventer de nouveaux espaces de liberté in session spéciale « Objets et commerces connectés : d’une situation d’auto-contrôle à la dégradation du sentiment d’efficacité personnelle et à la recherche de nouveaux espaces de liberté », 31ème Congrès International de l’AFM, 20-22 Mai, 2015, Marrakech - Maroc. Henriquez T. (2015), Contribution de la Socialisation Organisationnelle à l’adoption d’une innovation commerciale. Cas d’une innovation de format et d’une innovation relationnelle, 1ère Journée de Recherche en Marketing du Grand Est, March 27th 2015, Dijon - France. Henriquez T. (2014), Qu'est-ce qui favorise l’apprentissage et l’adoption d'une innovation commerciale? Une approche par la Socialisation Organisationnelle du Client, 17th Etienne THIL International Conference, October 15th - 16th - 17th 2014, Paris IX – Dauphine - France. Henriquez T. (2014), When employees’ retailers create value against competition from e-commerce, 17th World Marketing Congress, August 5th – 8th 2014, Lima - Peru. Henriquez T. (2011), What makes the consumer learn and adopt a format innovation for grocery ? An approach by the cognitive script and the organizational socialization of the customer, 15th World Marketing Congress, July 20th – 23th 2011, Reims- France. Rouquet A., Goudarzi K., Henriquez T. (2011), The transfert of logistics services between a company and its consumers, 23rd NOFOMA Conference, June 9th - 10th 2011, Harstad University College – Norway. Henriquez T. (2010), Du processus de transmission de la stratégie : l’apport de la socialisation organisationnelle de l’employé au contact avec les clients au sein d’un click & Carry en cours de stabilisation, 21th AGRH Conference, November17th - 19th 2010, Saint – Malo - France. Rouquet A., Goudarzi K., Henriquez T. (2010), Le transfert d’activités logistiques entreprise-consommateur : quelle gestion du processus ?, 8th Rencontres Internationales de la Recherche en Logistique, September 29th - 30th and October 1st 2010, BEM-Bordeaux Management School - France. Goudey A., Henriquez T. (2010), Image-prix et analyse des pratiques promotionnelles entre industriels et distributeurs : 2009, année charnière ?, 26th AFM International Conference, 6th 7th May, 2010, Le Mans - France. Henriquez T. (2009), De l’identification du classement des facteurs d’apprentissage et d’adoption d’une innovation de format en grande distribution alimentaire, 14th Journées de Recherche en Marketing de Bourgogne, November 12th -13th 2009, Dijon - France. Henriquez T. (2009), Rôle du script cognitif et de la Socialisation Organisationnelle du Client: entre freins et apprentissage d’un nouveau format de courses alimentaires en ligne, 12th Etienne THIL Conference, October 8th - 9th 2009, La Rochelle - France. Henriquez T. (2009), Pourquoi les consommateurs insatisfaits ne changent pas toujours d’enseigne ? Le rôle modérateur de la socialisation organisationnelle du client entre satisfaction et fidélité à une enseigne de distribution alimentaire, 25th AFM International Conference, May14th - 15th, 2009, London - England. ACADEMIC INVOLVEMENT Organization of the “Atelier de Thésée”, October 2014, Troyes – France Reviewer, Annual Conference EURAM, 2015 and 2013 Reviewer, Annual Conference AMS, 2012 Reviewer, Annual Conference AIMS, 2009 VISITING RESEARCH 2010 Louisiana Tech University, (USA) received by Dr. Barry Babin – Chair, Department of Marketing and Analysis and Associate Editor of Marketing for The Journal of Business Research DOCTORAL SEMINARS CEFAG - seminar 2: "... à sa mise en œuvre", coordinated by the Professor Cédric LESAGE (Groupe HEC), from September 5th to10th 2010, Villa Finally in Florence – Italy. CEFAG - seminar 1: "Du design de la recherche...", coordinated by the Professor Pierre VOLLE, (University Paris Dauphine), from June 20th to 26th 2010, Noyon - France. Henriquez T., Le rôle de la Socialisation Organisationnelle du Client (SOC) dans la fidélité client aux enseignes de la grande distribution, 9th AFM Doctoral Student Consortium, May 12th - 13th 2009, Londres. PROFESIONAL CONFERENCE Henriquez T. (2015), What does favor the adoption of a commercial innovation by the consumer?, Schiever Convention, 15th October 2015, Troyes - France. Henriquez T., Jara M. (2010), Synthèse des recherches en marketing. Apports pour les praticiens de la distribution, PICOM, 21 Avril 2010, Lille. Goudey A., Henriquez T. (2009), Observatory of sales promotions, IFLS, May 12th 2009, Paris. CURRENT TEACHING • Consumer Behavior (M1 in English) • • Distribution and Merchandising (M2 in English and Spanish) Market Studies (L2 in French) • Applied Market Studies (M2 in English and French) • Business simulation (M2 in English and French) • Marketing Innovation (MBA in English) TEACHING ABROAD 2015, 2016 ERASMUS Scholarship within the mobility program for teachers, « ERASMUS WEEK » in the University of Valencia (Spain) PROFESSIONAL EXPERIENCE Since 09/2010 GROUPE ESC TROYES, Troyes - France. Assistant Professor in Marketing 05/08 – 09/11 CONSULTING ACTIVITY for AUCHAN France Identification of factors favoring the adoption of click&collect; qualitative study prior to deployment of click&collect in France; measuring satisfaction and loyalty of customers, measurement of integration of employees 09/06-08/10 02/05-06/10 07/04-02/05 NEOMA – CHAIRE AUCHAN, Reims - France. Marketing Research Assistant EDUCATION NATIONALE (2 years higher education in marketing and in sales), France. Lecturer SFERE - Société Française d’Exportation de Ressources Educatives, Vincennes - France. Responsible for the South American Projects - Project Engineering Direction Organization, coordination and supervision of the projects conducted. Monitoring quality and the evolution of project costs. Management of 10 simultaneous projects on Chili area 04/01-10/01 10/99-04/01 CARLSON WAGONLIT TRAVEL, Paris. Corporate Auditor Assessment of subsidiaries and branches in France and abroad PRICEWATERHOUSECOOPERS, Marseille - France. Financial Auditor Carry - out of 44 assignments within industries, services and investment funds. Report writing certifications and procedure audits DISTINCTION AND AWARD Dissertation award of the Faculty of Economics and Management (University of Burgundy – France) CEFAG (Centre Européen de Formation Approfondie à la Gestion), a European Center for Advanced Training in Management - FNEGE (Promotion 2010) ACADEMIC MEMBERSHIP Member Association Française de Marketing Member Association of Marketing Science LANGUAGES SPOKEN French: native language English: fluent, TOEIC 925/990 points, practiced within a professional environment Spanish: bilingual, practiced within a professional environment COMPUTER KNOWLEDGE Nvivo, SPSS & AMOS, Microsoft Office Package REFERENCES Reference available upon request