bRAND DNA

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bRAND DNA
P s chhh ?? ?
A Co m m unicat io n / m a r k e t i n g con s u lt i n g
ag en c y
360°
Pschhh believes in a communication approach centred on generous brand content
promoting relationships, between brands and their audiences.
The agency combines its strategic vision with its creative energy.
S t r at egy a nd ac t i vat i o n co n s u lt i n g
“ 360° ” a nd p ur e d i g i ta l p ro d u c t i o n
I n- ho us e c reat iv e s t u d i o
k e y facts & f igur e s
f oundin g date
12 November 2007
intern al team
2 man agin g directors
intern al creative s tudio
25 idea unbottlers
12 people :
ADs, designers ,planners, CW
Jules Guillemet
Sébas tien Brocandel
Managing Director
Managing Director
CEO
Creative Director
accumul ated experien ce
483 years
360° d i v is ion
IDEA UNBOTTLERS
SINCE 2007
Gislain Delaire
360° Artistic Director
Margaux Eschalier
360° Project Manager
Audrey Bilinski
360° Project Assistant
Bertrand Fouillet
pschhh
Laure Darcel
360° Department Manager
360° Artistic Director
Damien Bordier
Copywriter
Pierre Auguste Henry
Senior Project Manager
Daniel Quintero
3D Designer
Solène Michel
Florent Bouguern
Director of Strategic Planning
Copywriter
Cyril de Couët
Director of Copywriter
Jennifer Bryden
360° Project Manager
JC Mauguit
Photo / Video
di gi tal div is ion
IDEA UNBOTTLERS
SINCE 2007
Julien Vieira
Digital Artistic Director
Emeline Dewitte
Digital Department Manager
Frédéric Plau
pschhh
Digital Project Manager
Baptiste Delouis
Digital Designer
Usman Siddiq
Audrey Lecart
Digital Designer
Digital Project Manager
Jérémy Benmoussa
Digital Project Manager
Nicolas Waterkeyn
Alexandre Tarquini
2D Motion designers
Jeoffrey Garcin
Digital Project Manager
Rawad Korkomaz
Account Manager Assistant
Psch hh c onv ic ti ons
brand eVOLUTION
p r e web 2.0
po s t we b 2 . 0
i co n ic b r and
brand ec osy st em
ve rT ica l d iscou rs E
b r a nd
u nive r se
The b rand impo ses
its vision to
co n su mers
horizon tal rel at io n s hip
b ra nd
i d e nt i t y
rel at ions hip
co ns ume r
i d e nt i t y
co nsu m e r
pu rc h a se
A co n su mer wh o se
bo n d is made by
a pu rchase
s hared valu es
The bra nd c om m unic a te s with
c ons um e r s ove r c om m on va lue s
bran d l if e and id e nti ty
wo
THE BRA ND EVOLVES WITHIN A N ECOSYSTEM
br
The bra n d is alive s inc e
it evol ves alo n g
wi t h t he wo rld .
dn
PHYSIC AL
IN C A RN ATION
Pe rs o n a l i t y
To n e
Image
an
a
rl
d
d
ASPIRATION AL
DEVELOPMENT
Mission
Vi s i o n
Ambition
Va l u e s
PS C HHH ACCOMPANIES THE BR AND
IN I T S E VO L U T I O N S T O C R E A T E
A LASTING RELATIONSHIP
CREATING THE RELATIONSHI P
To su rvive an d g row, bra nds ne e d t o c r e a t e a r e l a t i o n s h i p w i t h t h e i r
consu m er s. Th e y now wis h to ma i n t a i n a r e l a t i o n s h i p w i t h c o n s u m e r s th at
i s l iv in g, tran s pa re nt a nd pe rma n e n t . A m u l t i - m o d a l
and m u lti-ch anne l re la tions hip.
To sp eak, it ne e ds to have s ome t h i n g t o s ay.
BRAND CONTENT AT THE HE A RT OF THE REL ATIONSHIP
a living
relationship
COMMON VALUES
SH A RED UNIVERSE
M A NY CONVERSATIONS
BRAND CONTENT
THE BRA ND MOVES
ITS FOC US AWAY
FROM ITSELF
THE CONSUMER
ENTERS INTO A
TWO-WAY DIALOGUE
THE BR AND MOVES ITS FOC US AWAY FROM ITSELF IN ORDER TO HAVE A PERSONIFIED
CONVERSATION WITH ITS AUDIEN C ES.
Th e b ran d conte nt is roote d in t h e b ra n d D NA , b u t wh a t i t t a l k s a b o u t is th e wo r ld .
Th e b ran d conte nt is c re a te d at t h e p e r i p h e r y o f t h e p r o d u c t o f f e r : I t is a ter r ito r y o f exp r essio n th at
positio n s th e bra nd a nd c re a te s i d e n t i f i c a t i o n w i t h t h e c o n s u m e r ( s ) .
I t is a co m m una l c e me nt tha t w i l l e n a b l e b o n d i n g a r o u n d s h a r e d va lu es.
bran d content l i f e
MULTI-MODAL & TARGET -CENTRIC
speak
MULTI-C HANNEL & FREQUENT
video
discuss
print
events
36 0
explain
ads / media
inform
tell
press relation
play
pur digital
amuse
tablets
laugh
mobile
internet
touch terminals
multitouch tables
t he rel atio ns hip gu ar ant e e s th e r o i
A L I V IN G— AND T H U S
L AS TIN G—REL ATIONSHIP
IS SYNONYMOUS
WITH ROI
SPEAKING ATTRAC TS = WINS
CONVERSATION UNITES = LOYA LT Y
THE CRE ATION OF
THIS REL ATIONSHIP
MEETS THIS DOUBLE
business o bj ective
p r ocess
1 - c o n c e p t & str ate g y
2 - Br a nd ing & d es ign
3 - fe a s i bi li t y & P ro duct i o n
r e sp onsiv eness and f l ex ibilit y
watc h wo rd s o f th e agen c y, th es e a re g uaran t eed t han ks to
s tro n g i n s o u rc i n g o f s kill s
c a se st u di e s
GAMME X- PREMIUM
goals
Pos i t io n t h e x -P r e m i u m ra n g e
and a ssig n it a distinctive
and commercially advantageous
territory
Diagnostic
HIGH RATE OF SPONTANEOUS
AWAR E NE SS, his torica l
at tac hmen t, s t ron g
emot ion al BUT...
Wi nd ove r a nd r a lly a
community a rou nd th e F u j i f i l m
b r and
U nfamiliarity wit h t he
X - Premiu m d igital ran ge,
Gai n mar k et share in th e face
of v intag e com pac ts ( L ei ca ,
Pan a so nic ) a nd r e fl ex es by
the m a r k e t le a d e r s
W id es p read view t hat
t he bran d d ied wit h t he
disap p earan ce of t he s ilver
film
Dusty image,
GAMME X- PREMIUM
WI TH P schhh :
L I F E S T Y L E A P P ROAC H
B E FO RE P schhh :
C O N SU MER I nsight :
T E C HNOLOGIC AL
A P PROAC H
« T H E P RO D U C T S I BU Y
RE F L E C T M E A N D P O S I T I O N
M E A M O N G S T M Y P E E RS »
Le complice
La qualité d’un reflex Pro dans un compact Hybride
Doté du capteur 16Mp (APS-C)
t r a n s - exclusif FUJIFILM - le X-M1 vous offre la qualité d’image d’un reflex numérique pro dans
un appareil compact, design et léger… 40% plus mince et 60 % plus petit que le plus petit reflex du marché*, le X-M1 vous accompagnera
partout en toute discrétion. Avec son écran inclinable 3’’ et sa connectivité Wifi,
le X-M1 deviendra votre meilleur complice pour capter et partager instantanément
Strategic biases
tous les instants de vie. Appareil photo à objectifs interchangeables, il bénéficie
de la large gamme d’objectifs XF et XC FUJINON pour une créativité sans limite.
(*) Données réelles arrondies : 43,8% plus mince et 58,7% plus petit, sur la base des dimensions et du volume cubique hors
tout à l’exclusion des saillies, des produits du marché à date (Août 2013).
Découvrez la série
P R E M I U M sur www.fujifilm.fr
Vivez plus fort la photographie.
--
Move Fujifilm away from its platform centred on technology to orient it towards a
«lifestyle» territory, centred on the human and placing consumers in the picture.
--
Work on an affinity approach (segmentation of targets and media for a better relational
effectiveness)
GAMME X- PREMIUM
N ew ta g l ine f or the r ang e
Experience photography more intensely
X-M1 ET X-A1 launch pr o du cts
4 0 %*
plus mince
m
7
plus petit
the platform: «complicity»
5
5
m
m
que le plus pet it ref lex du marché
11
*
60%
Communication strategy around
m
que le plus pet it ref lex du marché
100%
discret
avec son grand écran inclinable
Lifestyle and vintage newspaper ad
targeting the professional press
200%
3
9
Le complice
m
design «X»
look du X20
m
Le complice
Segmentation of media planning
(selection of affinity media in press/
web)
La qualité d’un reflex Pro dans un compact Hybride
Doté du capteur 16Mp (APS-C)
trans - exclusif FUJIFILM - le X-M1 vous offre la
qualité d’image d’un reflex numérique pro dans un appareil compact, design et léger…
40% plus mince et 60 % plus petit que le plus petit reflex du marché*, le X-M1 vous
accompagnera partout en toute discrétion. Avec son écran inclinable 3’’ et sa connectivité
Wifi, le X-M1 deviendra votre meilleur complice pour capter et partager instantanément
tous les instants de vie. Appareil photo à objectifs interchangeables, il bénéficie
La qualité d’un reflex Pro dans un compact Hybride
Doté du capteur 16Mp (APS-C)
t r a n s - exclusif FUJIFILM - le X-M1 vous offre la qualité d’image d’un reflex numérique pro dans
un appareil compact, design et léger… 40% plus mince et 60 % plus petit que le plus petit reflex du marché*, le X-M1 vous accompagnera
partout en toute discrétion. Avec son écran inclinable 3’’ et sa connectivité Wifi,
le X-M1 deviendra votre meilleur complice pour capter et partager instantanément
tous les instants de vie. Appareil photo à objectifs interchangeables, il bénéficie
de la large gamme d’objectifs XF et XC FUJINON pour une créativité sans limite.
de la large gamme d’objectifs XF et XC FUJINON pour une créativité sans limite.
(*) Données réelles arrondies : 43,8% plus mince et 58,7% plus petit, sur la base des dimensions et du volume cubique
hors tout à l’exclusion des saillies, des produits du marché à date (Août 2013).
(*) Données réelles arrondies : 43,8% plus mince et 58,7% plus petit, sur la base des dimensions et du volume cubique hors
tout à l’exclusion des saillies, des produits du marché à date (Août 2013).
Découvrez la série
Vivez plus fort la photographie.
Découvrez la série
P R E M I U M sur www.fujifilm.fr
Public
press
annoucement
Professional press
annoucement
Vivez plus fort la photographie.
- P R E M I U M sur www.fujifilm.fr
GAMME X- PREMIUM
Contest «Accomplices»
Press conference
Media Relations extended to the
lifestyle press (traditionally only
pro press)
Association with street artists Jana
& JS via the creation of an 8m-long
fresco during the press conference
- «Accomplices» contest via a
dedicated website and a Facebook
application + media partnership
with Actuphoto.com
Identifying and prioritizing of
2 media sponsor accomplices (1
photographer and 1 author)
Exhibitions sponsored as part of
the contest
Éric Bouvet and Judith Perrignon,
media sponsors
results
mo re t ha n 9 0 j ourn a li s ts at t e nd e d
t he pre s s co nf e re n c e a nd mo re
t ha n 1, 0 0 0 pa rt i c i pa nts i n t he
co mpe t i t i on .
Link t o t he vid eo :
ht t p : //w w w. yo ut ub e.c o m/wa t c h?v=S_q 9lQYc0fU
COMMUNITY MANAGEMENT
goals
Rejuv e n at e t h e ta rg et b ra n d
Fi ght aga ins t t h e im ag e of
the b r a nd t h at is so m eti m es
con sid e r e d ne r dy
Cr eat e a lon g - t e r m rel ati o n s h i p
wi th consu m e r s
Diagnostic
Goo d spontaneous
reco gn it io n
A high s u cces s rat e f or t he
commu n icat io n
A bran d s ign at u re rerouted
on to s o cial n et works
initiate a conve r sati o n to
cr eate a affinity
cr eat e attractiveness a ro u n d
an o ft - r id ic u le d a nd
m ali g ne d prod u c t
A hard ly as p irat io n al
bran d
COMMUNITY MANAGEMENT
BEFORE P schhh :
BRAND DN A
Product
approach
fu n , festive,
f o od - savvy, fr ien d ly,
lib eral,
tran sgr essive,
ch eeky, u n ifyin g
WITH P schhh :
CONSUMERS
easygo in g, a b u n ch
o f ir l an d fb fr ien d s,
o ld er teen s, b ig u ser s
o f T V an d d igital
strategic biases
VIR AL
AP P ROAC H
--
Change the “no alcohol» aspect by transforming into
a positive concept (break away from the guilt factor
in order to add value to that of choice)
Consumer insight:
--
« I li k e brea k ing the
rules by playing fun
and offbeat pran ks
that I post on fb. »
Use the codes of love brands such as Red Bull or
Coca-Cola to modernise the brand image and to
develop its identity potential
--
Create a brand platform making it possible to develop
rich and powerful brand content on Facebook
COMMUNITY MANAGEMENT
A new b r a nd sig natur e
Zero alcohol, zero limits.
br and platef o r m and CO MMUNITY MANAGEM ENT
SEPT 13 - end 2014
The brand platform “Zero alcohol,
zero limits” was launched on
Facebook in September 2013
during a thematic contest “The
Bold-ometer”.
«covers» Facebook visuals
The concept of the platform: : in
a country where drinking alcohol
is the norm, not consuming it falls
within the “extraordinary” and
requires a good dose of boldness!
Mister Cocktail becomes the brand
of those who dare all, those who
have no limit and who extol total
freedom!
A funny editorial line
COMMUNITY MANAGEMENT
br and platf o r m and CO MMUNITY MANAGEM ENT
SEPT 13 - end 2014
Contest « The Bold- ometer»
Diffusion of distorted images with
high viral potential
Viral content
Creation of a contest to measure
its degree of boldness : «The boldometer»
3 weekly posts
(monday / wednesday / friday)
results
Community Management in the
year fully managed by Pschhh
M o r e t h a n 3 , 5 0 0 fa n s
i n 3 we e ks .
Link t o Facebook Pag e :
https: //www. f acebook . com/mist ercoc kt ail. fr
360 promot ion
goals
Develop t h e “beer refle x ”
apart fro m ba r s a nd pa rti es ( a s
part of a m e a l, e tc . ) , p os i ti on
b eer a s a premium product
(“ premiumise”)
CREATE A DYN AMI C GROUP BY
ACTIVATING SEVER AL BR A NDSEN by
activating several brands
Gain mark et sh a r e
agai n s t wine
Diagnostic
Divers it y of bran d s
in ric h an d affin it y
u n ivers es , loyal an d
acqu ired communities ,
you n g ambas sador targets
Brand territory of t he
bran ds very d ifferen t fro m
eac h ot her, image not
“premium” en o u gh,
t he “ Lo i Evin ”
[The French law against smoking and
alcoholism banning direct or indirect
television advertising of alcoholic
beverages]
360 promot ion
group dna
Social, unifying,
f e s t ive , t h a t h e l p s
yo u l e t g o , a c c e s s i b l e ,
easygoing,
f o r e ve r y
occasion
Consumers
I n search o f a
s i m p l e an d evid en t
c o nv iv iality, rath er
m ascu lin e, a
b u n ch o f m ates is
a s t a nd ar d - b ear in g
g r o u p an d alco h o l
i s a l ways sh ar ed
a n d exp er ien ced
c o llectively
communication
C onsumer insight :
“that friendly atmosphere being
together with my mates, that’s my
everyday life. I LOVE THE SIMPLICITY
OF THESE MOMEN T S! »
P schhh approach:
brand promotion
group approach
away from pubs, hotels
or restaurants
Strategic biases
--
Use the category “beer” as a unifying thread to have a
unified message despite the multiple brands
--
Reconstruct a warm, lively ambiance associated with
drinking beer (within the framework of the «Loi Evin»)
--
Bring a narrative and fun experience to life for consumers
> position as premium
away from pubs, hotels
or restaurants
360 promot ion
3 6 0 ° P LATFOR M CONCEP T
“Brasseurs des Champs“
36 0 sto rytelling ( IN CHRONOLOGICAL ORDER)
[Brewers of the Champs-Elysées]
feb 10 - OCT 10
Creation of a website dedicated
to the beer category :
http://tendancesbiere.fr/
Events section of the website:
communication about the operation,
registration in the workshops
at the Atelier des Champs
Short-term location l’Atelier
des Champs on the Champs-Elysées
Themed workshop linked
to the DNA of the brands
> 1 workshop = 1 brand
The Atelier des Champs
Beer and food
pairing workshop
with Pelforth and
Flora Mikula
Customisation
workshop with
Desperados
360 promot ion
sto rytelling 3 6 0 ( in chr o no lo g ical ord er)
feb 10 - OCT 10
Advergame « Houblon »
Essential step: putting your
hops plant into the vat
Putting a hops plant into a vat
at the Atelier des Champs
Advergame to virtually
grow hops
Emailings
multiple
choices
questionnaires, answers to be found
in blog of the 2 ambassadors
The hop terrace of the Atelier
The contest winners will harvest
hops over a weekend in the North
R esult S
Creation and launch of the « Bière
des Champs » created by and for
web users (CRM product)
• 250,000 p eo p le
• reac h ed digitally and
at events
• lots o f m edia coverage
digital operat ion
goals
Rejuv e n at e t h e b r a n d i m age
whi le c e l e b r at in g its 30th
anniversary
boost a nd support sales f ro m
the s ta rt of spr in g ti l l th e
en d of su m m e r
Show t h e diversity of th e
s hop offe r (aq ua r iu m , p et
p rodu c ts e tc )
Diagnostic
Bran d b eloved by t he Fren c h
Perceived as friendly an d
family bran d
Dated image,
Difficulty in reju ven at in g
t he clien t bas e
divers it y of Jard il an d
offers unclear
digital operation
brand dna
open, generous,
l i f e l o n g p a r t n e r,
there for all
the m a j o r s t a g e s o f l i f e ,
c l o s e , l oya l
communication
ageing image and
tone
Consumer
identity
N e e d car efu l
e x p l a n a tio n s to tr u st,
l o o k i n g f or tran sp ar en cy,
e m p h a s i se th e fact o f
b e i n g h e ar d an d h avin g
s u p p o r t t h at’s p er so n al
a n d fast
Consumer insight :
“I DON’T WANT A brand BUT a partner I c an trus t
AND WHO HAS ME IN MIND.»
Viral approach
strategic biases
- Break the traditional codes of the brand to lose its
outdatedness
--
Communicate digitally to win new younger targets
--
Optimise the duration and frequency of exposure
digital operation
concep t of t h e dig ital ev ent platfo r m
dig ital o per atio n
30th anniversary Jardiland
MARch 12 - OCT 12
30-week operation around a strong
promise : 30 weeks of presents
Website dedicated to the contest
with 10 themes
Collect opt-ins and qualify them
(CRM)
Dedicated website
Themes / emphasises of aisles
digital operation
dig ital o per atio n
MARch 12 - OCT 12
Viral webserie
A recurrent character : Jardiland saler
Viral webserie of 10 episodes :
heroes from the 80’s show up to
also celebrate their birthdays at
Jardiland.
1 episode = 1 shop aisle/area
Digital campaign (banners and
Facebook Ads)
results
Bridging in community management
3 0 0 , 0 0 0 uni que v i s i tors
re ac he d t hro ugH o ut t he
In-store bridging
campa i gn a nd mo re t ha n
10 0 , 0 0 0 o pt - i ns colle c t e d .
To see t he webser ie :
http: //www. youtube. com/t heag encepsc hhh
event b rand content
goals
Consol idat e t h e co m m u n i cati o n
arou nd t h e b r a nd p l atf orm «
The d olc e vita se rvi c es s p i ri t
», enh a n c e t h e fe e l i n g o f th e
close ne ss wit h con s u m er,
get ou t t h e m e ssag e of th e
dual ga s/e l e c t r ic it y o f f er
offer e d by t h e b r a n d
Diagnostic
A bran d wit h s t ro n g
sy mpat hy equ it y
A s ign ifican t s p on tan eou s
reco gn it io n bu t...
l ac k of kn owledge of t he
bran d’ s p erimet er act io n
A maj or co n fu s ion wit h
EDF
A rel at io n s hip d eficit
(exp erien ced on ly t hrou gh
in vo ices /sales offers )
event brand content
brand DN A
consumer identity
ope n , g e n e r o u s , l i fe l o n g
pa r tn e r , t h e r e f o r a l l t h e
ma j o r s t a g e s o f l i f e ,
c l o s e , l oya l
n e e d c a r e f u l exp lan atio n s to
t r u s t , l o o k i n g fo r tran sp ar en cy,
, e m p h a s i s e th e fact o f b ein g
h e a r d a n d h avin g su p p o r t
t h a t ’s p e rso n al an d fast
platform :
spirit of service
Insight consommateur :
« I don’t want a brand but a partner i c an trus t
and who has me in mind. »
Brand content
strategic biases
--
Capitalize on the brand platform « The Dolce Vita
Services spirit »
--
Humanise the voice by incarnating it
streghten the feeling of closeness
--
Create a relational platform based on exchange and
highlighting the consumer
in order to
event brand content
concep t of t h e r elatio nal platf o r m
Make the show with the Gazélec
co ncept o f the r elatio nal platform
april 13 - 2014
Creation of an ambassador couple
: Roger and Chantal Gazélec
On and off-line talk about the
brand through theses 2 characters
Using humorous photos of the
couple on all media (Facebook,
signage etc.)
Facebook speaking
Themed signage
event brand cont ent
r elatio nal platfo r m
Entertainment at the Foire de Paris 2013
april 13 - 2014
Themed supports
Entertainment at the Foire de Paris
2013 : Animated talk-show filmed
by the Gazélecs in person
Possibility for consumers to talk
about the brand live (consistency
with « The Dolce Vita Services
spirit »)
Turning consumers into stars and
personalised CRM (sending the
DVD of the show through the post)
results
sucess of con cep t
prod uc t i on o f a we b
Internal feedback using the videos
s e ri e s «T he ga z é le c s » b e i n g
s t ud i e d by GDF SUEZ
mo r e r e fe r e n c e s
annual suppor t
launch of the product tagada purple (2013)
1
04/09/13
14:46
TAGADA PURPLE ®
COMMUNIQUÉ
DE PRESSE
PARIS, SEPTEMBRE 2013
Une tagada®
au goût
Une
13
BRE 20 it
SEPTEMille s’agrand
m
a
f
la
C
M
J
à
TAGADA® A LE BONHEUR DE VOUS FAIRE PART DE L’ARRIVÉE DE LA
TAGADA® PURPLE® : 4 GRAMMES DE BONHEUR POUR UN MOMENT
DE PLAISIR DÉLICIEUSEMENT INTENSE ET ENVOÛTANT !
CJ
CMJ
N
Après la TAGADA® L’Originale® (la rouge) créée en 1969, puis la TAGADA® Pink® qui
pik en 2010, la marque iconique de bonbons nous fait vivre une nouvelle
expérience intense et envoûtante, qui réjouira des millions de fans ! Une nouvelle
référence arrive : la TAGADA® Purple®.. Petite dernière oui, mais au caractère bien
trempé. Un arôme intense, une texture à nous faire fondre de plaisir et une
couleur raffinée,, qui saura séduire aussi bien les grands que les petits. Avec la
TAGADA® Purple®, HARIBO offre à ses consommateurs de nouveaux moments
de purs plaisirs pour retrouver un peu de légèreté et d’innocence. Comme le
prône TAGADA®, «on grandira plus tard» !
TAGADA®, DÉCLENCHEUR DE BONNE HUMEUR !
La TAGADA® Purple® dévoile son caractère si intense et si envoûtant, qui saura
déclencher de la bonne humeur à chaque moment de la journée, pour
permettre aux grands et aux petits de lâcher prise, le temps d’une mini pause
gustative !
= 30%
des ventes
INFORMATIONS CONSOMMATEURS : WWW.HARIBO.COM
valeur de
TAGADA l’Orig
inale®*
19 novembre
= d1d0itio0nn%
13 déc 2013
el**
d’a
au
25 novemb13re
30 déc 20
au
INNOVATION :
sticker sachet 100%
refermable pour garantir
la texture optimale de vos
TAGADA® préférées !
Fabriquée en France, dans l’usine d’Uzès, la TAGADA® Purple® sera commercialisée dans les réseaux habituels
courant septembre 2013, au prix de 1,68 euros T.T.C. (Prix de vente conseillé)* sous un format sachet 250 grammes.
*prix à titre indicatif, seul le distributeur est maître de ses prix
Un lancement
soutenu
tV
NOUVEAU GOÛT, NOUVELLE COULEUR
Le « Purple » (litt. violet ou pourpre) selon TAGADA® est une couleur unique, qui a
nécessité de nombreux mois d’élaboration et de tests, à partir d’un concentré
naturel de fruits et de plantes. Cette teinte résolument gourmande, entre le violet
et le fuchsia, sublime le goût de cette nouvelle TAGADA®, plus envoûtante que
jamais… Un délicieux arôme qui vient compléter les deux références existantes : la
TAGADA® L’Originale® et a TAGADA® Pink®.
70 %**
Pink
Purple®
L’originale®
MJ
intense et envoutant
forte intention d’achat
®
CM
haute en couleurs
Vos remarques :
TAGADA PURPLE 250gr
carton de 30 UC
www.mgtquidam.fr - *Estimation Valeur - **Test concept Ipsos mars 2013
CP_TAGADA_FINAL.pdf
la famille TAGADA®
s’agrandit avec
webserie btob toc
6 episodes
ipad apps
ididas & adibox
annual suppor t
website development, digital strategy and brand
platform (2013 - 2016)
360 campaign
my online business
360 campaign
FRAICH ’BAR tou r + FRAICH’ATTITUDE week (2 0 1 2 )
e ve ryd ay, th e y p l ac e t he i r t r u st i n u s. . .
Address
11, cité de l’Ameublement
75011 PARIS FRANCE
Tél : (+33) 1 83 64 42 43
Fax : (+33) 1 76 70 13 81
Pschhh sparkles on the web
www.pschhh.com
your CONTAC TS:
Jules Guillemet
Managing Director
CEO
Email : [email protected]
Tel : +(33) 1 83 64 45 01
Laure Darcel
Head of Division 360
Email : [email protected]
Tel : +(33) 1 83 64 42 46
Emeline Dewitte
Head of Digital Division
Email : [email protected]
Tel : +(33) 1 83 64 42 45
Nicolas Montagnier
Director of Creative Development
Email : [email protected]
Tel : +(33) 1 84 16 05 73

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