to - Institut für Lebensmittel

Curriculum Vitae
Dipl. oec. troph. Gesa Maschkowski
University of Bonn, Department of Agricultural and Food Market Research
Nussallee 21, D-53115 Bonn, Germany. [email protected] +49 (0)228-737752
Research and Research Interests
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Salutogenesis in Nutrition Education and Sustainability Education
New Social Movements
Transition Research
2010-2012: Evaluation of School Fruit Scheme in North-Rhine Westphalia
Teaching
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Seminar on “Transition Town and Permaculture Movement”, Studium Oecologicum,
University of Tübingen, Summer Term 2014
Lecture “Ethics in consumption and production”, Winter Term 2013/2014
Seminar on Marketing and Marketing research – Master level, “The Cow in the head of
the consumer”, Winter Term 2012/2013
Seminar on Marketing and Marketing research – Master level, “On-Pack Promotion
versus Information on Food Packaging – a Content Analysis”, Summer Term 2010
Seminar on Marketing and Marketing research – Master level, ”Food Choice and
Childrens´Health”, Winterterm 2009/2010
Professional Experience
12/2009 to present
01/2001 to present
Graduate research associate
Department of Agricultural and Food Market Research
Science editor
aid info-service, Bonn, Department Consumer Protection. Developed
and edited various nutrition-education materials (online, print and
multimedia).
Projects & Campaigns
05/2011-07/2011
Coordinated risk communication activities of aid info-service regarding
the German E-Coli outbreak in cooperation with the
Federal Institute for Risk Assessment (BfR)
05/2007-11/2007
Created and conducted trainings for multipliers and teachers on the
“aid-Ernährungsführerschein (Licence to cook)” funded
by the Federal Ministry of Nutrition, Agriculture and
Consumer protection, BMELV.
02/2007-11/ 2007
Managed the interdisciplinary campaign for nutrition education “aidErnährungsführerschein” (License to cook – teaching and
learning material for nutritional education of elementary
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1991 to present
1990 to present
school students). The project was adopted by the
government’s action plan IN FORM, resulting in over
500.000 children passing the “Ernährungsführerschein”
until 2013.
03/2003-12/2003
Created and implemented the consumer website www.all-about-beef.de,
funded by the European Commission.
2002-2003
Coordinated risk communication activities of aid info-service regarding
acrylamide in cooperation with BMELV and BfR
including the development of an internet forum
www.acrylamide-forum.de and the edition of 2.2 million
flyers
01/2001-07/2002
Created and implemented the consumer website www.was-wiressen.de, resulting in 2.5 to 3 million unique visitors/year.
Science journalist
Print & Online
Adult Education Teacher and Lecturer, Transition Trainer
Third Level Education
12/2009 to present
9/1988 – 07/1991
4/1985 – 10/1990
9/1987 – 1/1988
Ph.D. student at the Department of Agricultural and Food Market
Research, Bonn University, Germany.
“Arbeits- Berufs- und Wirtschaftspädagogik” (Vocational Studies and
Economic Education), University of Justus Liebig, Gießen.
M.A. Nutritional Sciences (Dipl. oec. troph.), University of Justus
Liebig, Gießen.
International Student, Universidad de San Carlos, Guatemala,
Baseline evaluation the rural development project,Parcelamiento Peje
Armado, Taxisco
Grants
2010
Research Grant: Principal investigator Prof. Dr. Monika Hartmann: School fruit scheme in
North-Rhine Westphalia: Implementation, Evaluation and Identification of central
success factors (88,015 EUR) Ministry for Climate Protection, Environment, Agriculture,
Nature Conservation and Consumer Protection of the German State of North RhineWestphalia
2007
Project Grant: Der „aid-Ernährungsführerschein“ (License to cook – teaching and learning
material for nutritional education of elementary school students) Training Classes and
Networking (232,176 EUR) Federal Ministry of Nutrition, Agriculture and Consumer
Protection (BMELV)
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Awards
6/2013
The nutrition education project “aid-Ernährungsführerschein” (License to cook – teaching and
learning material for nutritional education of elementary school students) got the federal
award as “Project of consumer protection of the year 2013” by the German Stiftung
Verbraucherschutz
9/2011
Quality of Policy Contribution Award, European Association of Agricultural Economists
(EAAE) for the article: Hartmann M., Maschkowski G. (2009): Increasing Children's Fruit
and Vegetable Consumption: Lessons from advertising. EuroChoices, 8 (3): 22-28.
Internships
1986
1985
1983/1984
The Grange Village (Camphill Village) Newnham on Severn, UK.
Organic Food Restaurant, Erlangen.
Whole Food Shop „Moos Naturkost“, Erlangen.
Relevant Skills
Language: Proficient English, Basic French and Spanish
Software: SPSS, MS Office, Content Management Systems
Professional courses attended: Transition Trainer, Non Violent Communication, Facilitation
and Participation Techniques, Project management, Risk Communication, OnlineJournalism, Media Relations,
Professional Affiliations
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Research in Community e. V (RIC)
Verein Ökologische Ökonomie e.V
Network on the economics on food choice and health ( www.foodeconomics.info)
German Nutrition Society (Deutsche Gesellschaft für Ernährung e. V.)
Federation of the Oecotrophologen e. V. (Verband der Oecotrophologen e. V.)
German Journalists’ Association (Deutscher Journalisten-Verband, DJV)
Founding Member of the working group „Ernährungsökologie“ (Nutrition Ecology) at
University of Justus Liebig, Gießen
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Publications in peer reviewed Journals
Maschkowski G, Hoffmann J., Hartmann M. (2014): Does health-related on-pack
communication support healthy choices? Evaluation of ready-to-eat breakfast cereals against
five nutrient profiling models (submitted)
Maschkowski G, Büning-Fesel M. (2010): Ernährungskommunikation in Deutschland –
Definition, Risiken und Anforderungen. Ernährungs-Umschau 12, 676-679.
Hartmann M., Maschkowski G. (2009): Increasing Children's Fruit and Vegetable
Consumption: Lessons from advertising. EuroChoices, 8 (3): 22-28.
Working Paper
Maschkowski G., Hoffman J, Hartmann M (2012). Supporting a healthy diet? On-Pack
promotion and nutritional information of Ready-to-Eat Breakfast Cereals Marketed to
Children – a Product Packaging Analysis. Selected paper, presented at AAEA Symposia.
Food Environment: The Effects of Context on Food Choice, May 30–31, 2012, Tufts
University, Boston, MA
Maschkowski G., Hartmann M., Grebitus C. (2010). Analyzing Parental Influence on Fruit
and Vegetable Consumption. Contributed paper, presented at First Joint EAAE/ AAEA
Seminar “The Economics of Food, Food Choice and Health” (115th EAAE Seminar),
Freising (Germany) September 15th – 17th, 2010 http://ageconsearch.umn.edu/handle/116413
Chapters in Books
Maschkowski G. (2006): Lebensmittelbestrahlung. In: Koerber v. K., Männle, T. und C.
Leitzmann: Vollwert-Ernährung – Konzeption einer zeitgemäßen und nachhaltigen
Ernährung. 10. Aufl. (auch 9. Aufl. 1999 und 8. Aufl 1993), Haug, Stuttgart, 138-141.
Maschkowski G. (2006): Mikrowellenerhitzung. In: Koerber v. K., Männle, T. und C.
Leitzmann: Vollwert-Ernährung – Konzeption einer zeitgemäßen und nachhaltigen
Ernährung. 10. Aufl. (auch 9. Aufl. 1999 und 8. Aufl 1993), Haug, Stuttgart, 145-148.
Maschkowski G. (1999): Brot in der Ernährung des Menschen. In: Beck A., Hermanowski
R., Große-Lochtmann J.: Ökologische Backwaren Herstellen und Verkaufen. Dialogpartner
Agrar-Kultur (Hrsg.) Matthaes, Stuttgart, 54-57.
Maschkowski G., Leitzmann C. (1996): Ziele der Gentechnik im ernährungsökologischen
Kontext. In: Behrens, M., Meyer-Stumborg, S. und H. Simonis (Hrsg.): Gentechnik und
Nahrungsmittelindustrie, Westdeutscher, Opladen, 121-149.
Maschkowski G. (1992): Preisvergleiche im Naturkostgroßhandel. In: AGÖL (Hrsg.):
Beratungsordner Ökologischer Landbau und Großverbraucher, Darmstadt, 76-87.
Articles and Reports
O´ Hara E. (2013) Europe in Transition. Local communities leading the way to a low carbon
society. AEIDL with contributrions by Bottone, C., Carter T., Church C., De Bruin K.,
Etchart, A., Hendriksen, P., Henfrey, T., Joubert, K.A., Kotatrakos, C., Maschkowski, G.,
Penha-Lopes, G., Phillips, D., Szymalski, W., van den Assem, J. Link
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Maschkowski, G. (2013). Transition Town: Bürger gehen neue Wege. UGB-Forum 13 (4):
193-196 link
Wingensiefen S., Maschkowski G., Höllmer J., Hartmann M. (2012).
Schulobstprogramm in NRW: Analyse der Umsetzung, Evaluation und Identifizierung
zentraler Erfolgsfaktoren. Institut für Lebensmittel- und Ressourcenökonomik. Abteilung für
Marktforschung der Agrar- und Ernährungswirtschaft, Universität Bonn.
Wingensiefen S., Maschkowski G., Hartmann M., Burusig K. (2011): Bericht zur Evaluation
des EU-Schulobstprogramms NRW im Schuljahr 2010/2011- Ausgewählte Ergebnisse.
MKULNV, NRW und Universität Bonn.
http://www.schulobst.nrw.de/fileadmin/Dokumente/FormulareDownloads/Evaluationsbericht_Schulobstprogramm_NRW.pdf
Büning-Fesel M., Maschkowski, G. (2011): Der essende Mensch zwischen Informationsflut
und Panikmache- vom mehr oder weniger verdaulichen Informationsmenü. In: aid infodienst
(Hrsg.) Mehr als wir verdauen können: Strategien zum Umgang mit der Informationsflut Tagungsband zum 13. aid-Forum. aid, Bonn, S. 6-12.
Maschkowski G. (2008): Nahrungsergänzungsmittel. UGB-Forum (1), S. 6-9.
Maschkowski G. (2007): Health-Claims richtig formulieren”, Bioland (5), S. 37-38.
Maschkowski G: (2007): Was regelt das neue Lebensmittel- und Futtermittelgesetzbuch?
Rundschau für Fleischhygiene u. Lebensmittelüberwachung, (3) S. 91.
Kessner L., Maschkowski G. (2006): Aromastoffe in Lebensmitteln – Informationsbedarf
und Informationslücken, Ernährung im Fokus, vol. 6 (9), S. 258-262.
Maschkowski G. (2006): Was passiert bei der Lebensmittelbestrahlung?“ In:
Ernährungsratgeber Wichtige Fragen - richtige Antworten, CMA, Bonn
Kessner L., Maschkowski G. (2005): Lebensmittelkennzeichnung – was wollen
Verbraucherinnen und Verbraucher wissen?“ Ernährung im Fokus, vol 5 (8), S. 231-5.
Maschkowski G., Müller C., Groeneveld M., Seitz, H. (2003): Risikokommunikation am
Beispiel Acrylamid“ – Abschlussbericht an das BMELV, Bonn, 31 S.
Maschkowski G., Meinhold C., Groeneveld M. (2002): Sonderforum Nitrofen auf der
Homepage www.was-wir-essen.de“ Abschlussbericht an das BMELV, Bonn, 22 S.
Maschkowski G., Hencke S., Borowski-Kyhos H.-G. (1993): Lebensmittelqualität als
Marketingkonzept. Ökologie und Landbau. vol. 21, Heft 88, S. 42-44.
Maschkowski G. (1992): Vollwertigkeit – Markenprofil der Zukunft? Bioland, (5), S. 33.
Maschkowski G., Hencke-Maschkowski S. (1990): Zusammenhänge zwischen Mensch,
Ernährung und Umwelt. Lebendige Erde (3), S. 192-199.
Maschkowski G., Koerber v. K., Oltersdorf U., Leitzmann C. (1991):Ernährungsökologie Ernährung im Beziehungsgefüge Mensch-Umwelt. AID Verbraucherdienst vol. 36 (5), S. 9599.
Maschkowski G., Koerber v. K., Oltersdorf U., Leitzmann C. (1990): Ernährungsökologie:
Ernährung im Beziehungsgefüge Mensch-Umwelt. Spiegel der Forschung vol. 7 (1), S. 35-38.
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Workshops and Presentations
Maschkowski G. (2014). Personal Resilience, Transition and Behaviour Change: a
Salutogenetic Approach. Session “Resilience, Community Action and Social
Transformation,” organised by Transition Research Network and ECOLISE. Resilience 2014.
5-8 May 2014, Montpellier, France
Langen N., Schäpke N., Maschkowski G., Grabs, J. (2014).Close-up on grassroots initiatives
in sustainability transitions– motivations, success factors and evidence of social learning in
three German case studies. 6Th Living Knowledge Conference, Alborg University,
Copenhagen, Danmark.
Maschkowski G. (2014). Informationsbedarf von Eltern aus salutogenetischer Perspektive Verunsicherung durch zu viel Ernährungsinformation? 51. wissenschaftlicher Kongress der
Deutschen Gesellschaft für Ernährung. 12-13 March 2014, Parderborn, Germany
Maschkowski G. und Lange N. (2013). Was begeistert Menschen an der solidarischen
Landwirtschaft? Umfrageergebnisse – der SoLaWi Bonn. Regionaltag Solidarische
Landwirtschaft, Heinrich Böll Stiftung NRW und Netzwerk Solidarische Landwirtschaft e.V.,
30 Nov 2013, Düsseldorf, Germany
Maschkowski G. (2013). Vom Verbraucher zum Change Agent – Selbstverständnis und
Erfahrungswerte der deutschen Transition Town-Bewegung aus salutogenetischer
Perspektive. 5. NRW-Workshop Verbraucherforschung "Der verantwortungsvolle
Verbraucher: Aspekte des ethischen, nachhaltigen und politischen Konsums", 11 Nov 2013,
Düsseldorf., Germany
Maschkowski G. (2013). Chair of Panel Transition Town. Symposium Pioneers of Change –
Transformationresearch for a culture of sustainability. Research in Community, HeinrichBöll-Foundation and Rachel-Carson-Center for Environment und Society. 15-16 Okt 2013
Berlin, Germany
Maschkowski G.(2013). Praxisnahe Strategien erfolgreicher Ernährungskommunikation aus
salutogenetischer Perspektive. Fachtagung Gesundheitsförderlich kommunizieren –Kinder
über Eltern erreichen und bewegen. Amt für Ernährung, Landwirtschaft und Forsten, 9 Okt
2013, Regensburg, Germany
Maschkowski G. und Wissmann A. (2013) Facilitation of Transforming ZEF Workshop.
Kick off Workshop of students Transition Initiative. Center for Development Research, 29
May 2013, Bonn, Germany
Maschkowski, G. (2012). Innovation for Sustainable Development - Insights for Societal
Change from Transition Town Movement. Workshop on International Conference on
Indicators and Concepts of Innovation – ICICI, 22-23 Nov 2012, Zeppelin University,
Friedrichshafen, Germany
Maschkowski G., Lange, N. (2012). Movements: Transition Town and Community
Supported Agriculture (CSA)- Example from social movement's engaged in changing their
cities. Workshop on German Watch Conference "NGO Strategy Dialogue on Energy and
Climate, Agriculture and Food Security towards the Great Transformation". 1-2 Nov 2012,
Bonn, Germany
Maschkowski G. (2012) Listening to parents' problems. Online-Content Analysis of parents´
questions about children nutrition. 1st International Forum on Health Promotion Research,
06-09 Aug 2012, Trondheim, Norway
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Maschkowski G, Hoffman J, Hartmann M (2012): Supporting a healthy diet? On-Pack
promotion and nutritional information of Ready-to-Eat Breakfast Cereals Marketed to
Children – a Product Packaging Analysis. AAEA Symposia. Food Environment: The Effects
of Context on Food Choice, 30-31 May 2012, Tufts University, Boston, MA
Becker F., Richters O., Maschkowski G., Aguilar N (2012). Take the challenge positively.
Impulses from Transition Town Movement based on Psychology of Behaviour Change.
Workshop at 5th Living Knowledge conference, 10-12 May 2012, Bonn, Germany
Grebitus C, Maschkowski G Hartmann M. (2011). Fruit and vegetable consumption of
children: Testing measurement options. Poster presented at IHEA 8th World Congress on
Health Economics: Transforming Health & Economics: 8th World Congress on Health
Economics. 10-13 July, 2011, Toronto, Canada
Maschkowski G., Hartmann M., Grebitus C. (2010). Analyzing Parental Influence on Fruit
and Vegetable Consumption. First Joint EAAE/ AAEA Seminar “The Economics of Food,
Food Choice and Health” 15-17 September 2010, Freising, Germany
Grebitus, C., Maschkowski, G., Simons, S. (2010): Parental influence regarding fruit and
veggie consumption of children. AAEA, CAES & WAEA Joint Annual Meeting 25.-27. July
2010 in Denver, Colorado, USA
Maschkowski G. (2008): Foodsafety in Germany. Status quo and the customers point of
view. Korea Institute of Health and Social Affairs (KIHASA), 21 Feb 2008, Seoul, Korea.
Maschkowski G. (2007): Aromastoffe – die Verbraucherperspektive. Symposium “Textur &
Geschmack”. 19 Sep 2007, Zentralfachschule Deutsche Süßwarenwirtschaft, Solingen.
Maschkowski G. (2007): Aromastoffe in der Verbraucherkommunikation vor dem
Hintergrund aktueller Kommunikationstrends, Jahrestagung des Deutschen Verbandes der
Aromenindustrie, DVAI, 15 Nov 2007, Dresden.
Maschkowski G. (2007): Der aid-Ernährungsführerschein in der Grundschule. BEKIJahreskonferenz (Landesinitiative Bewusste Kinderernährung), 6 Jun 2007, Stuttgart.
Maschkowski G. (2007): Aromastoffe – die Verbraucherperspektive. IRR-Konferenz
“Aromen” 23 Feb 2007, Zürich, Schweiz.
Maschkowski G. (2006): Risikokommunikation Acrylamid – Schlussfolgerungen des aid
infodienst. Abschlussveranstaltung des Projektes „Ändert Risikokommunikation das
Verbraucherverhalten?“ Bundesinstitut für Risikobewertung, BfR, 28 Sep 2006, Berlin.
Maschkowski G., Stommel H. (2006): Krisenfrüherkennung – Aktivitäten des aid infodienst,
Bundesinstitut für Verbraucherschutz und Lebensmittelsicherheit, BVL, 14 Feb 2006, Bonn.
Organisation of Conferences
Co-organizer of Symposium “Pioneers of Change – Transformationresearch for a culture of
sustainability. Research in Community, Heinrich-Böll-Foundation and Rachel-Carson-Center
for Environment und Society. Okt 2013 Berlin, Germany
Co-organizer and facilitator of 13th aid-Forum Ernährungskommunikation (Nutrition
Communication) Bonn, May and Nov 2010
Co-organizer of aid-Symposium “Kommunikationsstrategien für Morgen“ Bonn, March 2005
Co-organizer of 1st Conference on „Nutrition Ecology” Rauischholzhausen Jan 1989
Content planning and organisation of a lecture series about „Nutrition Ecology“ at University
of Justus-Liebig, Gießen, 1986-1989
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