automobile

«AUTOMOBILE»
«automobIle»
i
faCts
Advertisers can reach out to at least 16% more men and appeal to at least 10% more unique users via cash that are interested in automobiles than in all the other business media
sources.¹
The affinity of cash users for cars is 21% higher than at NZZ
and 23% higher than at Tages-Anzeiger.
In ComparIson WItH tHe sWIss populatIon
cash users basically have a greater affinity for automobiles than the average for the Swiss population and
spend more money as well2, 3:
48% of cash users have more than one car in their
household. Swiss average: 32%.
58% of cash users drive a utility or luxury vehicle.
Swiss average: 41%.
28% of cash users are contemplating definitely or possibly
purchasing a car in the next 12 months.
Swiss average: 22%.
15% of cash users intend to purchase a new car.
Swiss average: 8%.
17% of cash users would be ready to spend more than CHF
50'000 for a new car. Swiss average: 6%.
referenCe ClIents
Audi, BMW, Cadillac, Citroën, Ferrari, Fiat, Ford, Honda, Jaguar, Jeep, Landrover, Lexus, Mazda, Mercedes, Nissan, Opel,
Peugeot, Porsche, renault, Saab, Seat, Skoda, Volvo
¹ NET-Metrix-Profile 2015-1, business media: bilanz.ch, fuw.ch, handelszeitung.ch, finanzen.ch
on the Basis of Unique Users per week
² cash online user survey on consumer behavior, June 2015
3
mach consumer 2014
«TECHNOLOGY & ENTErTAINMENT»
«teCHnologY & entertaInment»
i
faCts
Advertisers can reach out to at least 6% more unique users
per week via cash that are interested in consumer electronics
and computer than in all the other business media sources.¹
73% of cash users are contemplating purchasing an electronic device in the next 12 months. Swiss average: 55%.²
In ComparIson WItH tHe sWIss populatIon
cash users basically have a greater affinity for consumer electronics than the average for the Swiss population.2, 3:
31% of cash users admit – totally or to some extent – to the
fact that they always want to own the most state-of-the-art
technological devices. Swiss average: 20%.
50% are particularly interested in devices with state-of-theart
technology. Swiss average: 25%.
For 88% of cash users quality plays a more significant role
than price when purchasing technical equipment. Swiss average: 73%.
54% pay special attention to the brand when purchasing
technical equipment. Swiss average: 49%
referenCe ClIents
AdNovum, Bang & Olufsen, Brack, Brother, Canon, Conrad,
Digitec, green.ch, HP, Interdiscount, Microsoft, Mobilezone,
Nokia, Orange, Philips, Samsung, Sunrise, Swisscom
¹ NET-Metrix-Profile 2015-1, business media: bilanz.ch, fuw.ch, handelszeitung.ch, finanzen.ch
on the Basis of Unique Users per week
² cash online user survey on consumer behavior, June 2015
3
mach consumer 2014
«FINANCE»
«Finance»
i
Facts
The number of cash users that are interested in obtaining
stock market information on a daily or almost daily basis is at
least 39% higher as at all the other financial media¹.
The affinity of cash users for daily stock market information
is 85% higher than at NZZ and 89% higher than at TagesAnzeiger¹.
Roughly 41% of cash users hold assets amounting to more
than CHF 250 0002.
In comparison with the swiss population
cash users basically have a greater affinity for finance
than the average for the Swiss population2, 3:
92% of cash users invest in stocks and other securities. For
the Swiss population in general it is just 30%.
34% of cash users carry out investment business frequently.
For the Swiss population in general it is just 3%.
Reference clients
Aberdeen, Bellevue Asset Management, Blackrock,
Carmignac, Commerzbank, Credit Suisse, Cornèrcard, EFG,
GE Money Bank, Graubündner Kantonalbank, HSBC, Julius
Bär, Notenstein, PostFinance,Raiffeisenbank, Scoach,
Swisscanto, Vontobel, UBS, Zürcher Kantonalbank
¹ NET-Metrix-Profile 2015-1, financial media: bilanz.ch, fuw.ch, handelszeitung.ch, finanzen.ch
on the Basis of Unique Users per week
2
cash online user survey on consumer behavior, June 2015
3
Mach Consumer 2014
«WATCHES & JEWELrY»
i
faCts
Advertisers can reach out to at least 7% more unique users
via cash that earn more than CHF 10 000 per month than in
all the other business media sources.¹
26% of cash users have spent more than CHF 500 for watches in the last three years. Swiss average: 10%.²
16% of cash users have spent more than CHF 1000 for
high-quality jewelry in the last three years. Swiss average:
9%.²
In ComparIson WItH tHe sWIss populatIon
cash users basically have a greater affinity for watches
and jewelry than the average for the Swiss population.2, 3:
22% of cash users like to buy watches or high-quality jewelry
as a gift. Swiss average: 11%.
23% of cash users like to wear noble, expensive watches.
Swiss average: 13%.
referenCe ClIents
Breitling, Cartier, Christ, Les Ambassadeurs, Patek Philippe,
Piaget
¹ NET-Metrix-Profile 2015-1, Wirtschaftsmedien: bilanz.ch, fuw.ch, handelszeitung.ch, finanzen.ch
on the Basis of Unique Users per week
² cash online user survey on consumer behavior, June 2015
3
mach consumer 2014
«TraVeL»
i
faCts
The number of cash users to book trips / flights online at
least once a week is at least 17% higher than in all the other
business media sources.¹
cash users favor traveling to big cities (46%), beach vacations (46%) and individual vacations (37%).²
In ComparIson WItH tHe sWIss populatIon
cash users basically have a greater affinity for traveling than the average for the Swiss population and
spend more money as well.2, 3:
38% of cash users take a minimum of three short trips per
year. Swiss average: 23%.
50% of cash users spend a minimum of CHF 6,000 per year
for their vacations. Swiss average: 22%.
65% of cash users are planning to spend vacation in Switzerland within the next 12 months. Swiss average: 50%.
82% of cash users are planning to spend vacation in one or
more european countries within the next 12 months.
Swiss average: 80%.
48% of cash users are planning a long-distance journey
within the next 12 months. Swiss average: 28%.
referenCe ClIents
Atout France, easyJet, Emirates, FranceGuide, Interhome,
Singapore Airlines, SWISS, travel.ch, Zermatt Tourism, Zurich airport
¹ NET-Metrix-Profile 2015-1, Wirtschaftsmedien: bilanz.ch, fuw.ch, handelszeitung.ch, finanzen.ch
on the Basis of Unique Users per week
² cash online user survey on consumer behavior, June 2015
3
mach consumer 2014
«FAIrS & FOrUMS»