The annual congress for retail, industry and horeca Day 1 | Tuesday

The annual congress for retail, industry and horeca
Day 1 | Tuesday, 30 September 2014
Program: 5th International GiftCard & Couponing Summit
Moderation:
Prof. Dr. Torsten Spandl, Marketing and
Sales, Fachhochschule für die Wirtschaft
Hannover
Couponing & Gift Cards – a growth market:
opportunities, potential, trends
9:00 Welcome speech by the moderator
Discount coupons and vouchers reloaded
• New concepts for new customers?
• Individualisation as the silver bullet
• Analogue or digital – maybe it doesn't
matter?
Prof. Dr. Torsten Spandl, Marketing and
Sales, Fachhochschule für die Wirtschaft
Hannover
Beacon hype: how high-street stores can
be successfully integrated into the digital
value chain
9:20
iBeacons – a great opportunity to get online
shoppers back into high-street stores
• Presentation of the iBeacon technology
• Initial experiences and best practices
• What's in the pipeline?
René Hentschel, Senior Sales Manager,
BEACONinside
9:50
Big Data – analysing customer data. Which
legal requirements need to be met? The
limits of personalised sales pitches
• (i)Beacon: New opportunities for locationbased promotion campaigns?
•
Location-based marketing and
personalised coupons: linking up customer
profile data and geodata
Kathrin Schürmann, lawyer, SCHÜRMANN
WOLSCHENDORF DREYER
10:10 Coffee break and opportunity to visit
the trade exhibition
Driving: what's behind today's successful
customer incentive tools?
11:00
Wide-range, high-response vouchers as a
customer acquisition tool from the
perspective of Lindner Hotels AG
• How vouchers are used to successfully
attract travel customers, while at the same
time boosting the Lindner brand
• Where Lindner vouchers are used and
their different formats: which type of
voucher is best suited to which type of
service?
• Successful employee incentive strategy:
The “Lindner Mitarbeiter werben
Mitarbeiter” portal
Frank K. Pohl, Corporate Director of
Marketing, Lindner Hotels AG
11:30
How do co-branded credit cards work?
What are the respective roles of the bank
and retail company – do's, don'ts &
opportunities
Frank Kirchner, Head of the Cards Division,
TARGOBANK AG & Co. KGaA
12:00
Relationship Marketing and Digitalisation:
New possibilities in the field of couponing
Daniel Günthardt, Project leader CRM/Digital
Marketing, Coop
12:30
Benefits of gift cards for your business
Rocio Liebana Vinuesa, Gift Voucher
Manager, Zalando
13:00 Lunch break & opportunity to visit the
trade exhibition
New and innovative products in the prepaid
market for (gift) vouchers
14:30 Keynote speech
Yesterday, today, tomorrow - critical review
of incentive solutions and outlook
• What form of customer loyalty is now
needed to achieve corporate goals?
• Which formats have proved successful?
Markus Laub, consultant, (former Head of
CRM/Customer Cards, Manor AG)
15:00 International Best Practice
Gift Cards in the Era of Omni-Commerce
• What‘s involved for Decathlon
• Impact for gift cards: buyer‘s experience
and user‘s experience
• A relationship built around the beneficiary
M. Cédric LORTHIOIS, Web Manager,
Sporeka - Oxylane Group
(Decathlon)
Voucher sales at filling stations
15:30
Report from the petroleum industry –
best practices in OMV's B2B & B2C
voucher sales
• Vouchers at filling stations: what are the
main features?
•
Cross-selling activities: the benefits of
cross-selling
• Voucher portfolios: finding the right mix
• Measuring profitability: how to best
measure the value of vouchers
Harald Joichl, Regional Sales Manager Cards
and Voucher Business, AT & DE Agent
Business, OMV Refining & Marketing GmbH
16:00 Coffee break and opportunity to visit
the trade exhibition
New developments, outlook & challenges
16:40 European perspective on employee
incentives. Future trends, areas of growth
and views from thought leaders
Wendy Carter, Publisher, Incentive &
Motivation
17:10 Discussion panel
Customer incentives - are they really a
success story?
Panel members:
Dietmar Schwenk-Loosen, Senior Yield
Manager, Stage Entertainment Marketing &
Sales GmbH
Mark Gregg, CEO, BONAGO
and other key Day 1 speakers.
Moderation:
Jürgen Scharrer, Chief reporter, HORIZONT
Ca. 18:00 End of Day 1
Get together Drinks & Food
Ending Day 1 of the congress, we would like to
invite you - with the friendly support of
BONAGO - to a get-together in the congress
hotel. Make the most of this unique opportunity
to meet up and network with partners,
colleagues, service providers and new
business contacts in an informal setting.
Day 2 | Wednesday, 1 October 2014
Program: 5th International GiftCard & Couponing Summit
Moderation:
Prof. Dr. Torsten Spandl, Marketing and
Sales, Fachhochschule für die Wirtschaft
Hannover
Best Practices from horeca – travel – retail:
successful bonus programs & highresponse vouchers
9:00
topbonus – from FFP to “everyday
relevance”
Anton Lill, Managing Director, Topbonus
9:25
360° M GiftCards: from gifts and payment to
benefits
Closed-loop cards as a top marketing tool the experience of the Migros Group
Haydar Atmaca, Head of GiftCards, MigrosGenossenschaftsBund Marketing-Communication
9:50
Success in gaining new season ticket
holders
Innovative voucher campaign for increasing
sales at BVG, Berlin's public transport
company
Michael Beer, Marketingkommunikation (VUK2), Berliner Verkehrsbetriebe (BVG)
10:10
Best practice from the horeca sector:
a successful sales tool Romantik Gift
Voucher
Thematic integration of vouchers in the annual
marketing campaign
Michael Simon, Member of the Executive
Board, Romantik Hotels & Restaurants
10:35 Coffee break and opportunity to visit
the trade exhibition
Hot Topic: Big Data – Human Resources –
Customer Loyalty
13:10 Lunch break and opportunity to visit
the trade exhibition
14:30 SPECIAL: Mobile Payment & Mobile
Couponing – smart formats
Payment & Wallets and Couponing &
Vouchercloud – the marriage of two trends:
how to profitably merge mobile couponing
and mobile payment
Joachim Gramberg, Key Account Manager
Consumer Services mCommerce (CSM),
Vodafone GmbH
15:00 Keynote
Building the World’s Most CustomerCentric Gift Card Platform
Dean Seifert, General Manager, Amazon
Corporate Gift Cards
Ca. 15:20 End of the
5th International GiftCard & Couponing
Summit 2014
Ca. 15:45 IMA Europe Members Meeting
11.25 Hot Topic: Big Data
From Big Data to Smart Data: how traders
gain valuable customer insights
independent of the sales channel
Individualised sales pitches via the smart use
of big data
Dr. Oliver Bohl, Director Digital Business
Development, PAYBACK
11:50 Hot Topic: Human Resources
Effective incentive programs in the field of
ideas management
Best Practice RWE
Dirk Albers, Responsible for ideas
management, RWE AG
12:15 Hot Topic: Human Resources
Horeca Best Practice: how vouchers can be
used in HRM to motivate staff and thereby
achieve corporate targets
Success story: “TresBON-Programm”
Andreas Günther, Director of Human
Resources, Sofitel Berlin Kurfürstendamm
12:40 Hot Topic: Customer Loyalty
How digital gift vouchers help increase
your customer loyalty and lower your total
cost of ownership
Ben Verkuringen, Segment Proposition
Manager at KBC
Gunther Everaert, Managing Director
SwingGroup
IMA Europe Agenda
3.45pm – 4.00pm Welcome and
Introductions
Brian Dunne, President IMA Europe
4.00pm – 4.20pm Engagement, a key
European issue.
Brian Dunne, President IMA Europe
4.20pm – 4.50pm Instore consumer
behaviour and insights
for gifting
Jonathan Kenny, Didix
4.50pm – 5.20pm Hotelschecks (hotel
cheques) - a highly
emotional and motivational incentive
Advantages for the customer as well as
the consumer
Markus Ott, EMOTION Group
5.20pm – 5.50pm Prize and Redemption
Coverage – a way to
extend your fi nancial limits for promotions
Sebastian Bohlig, EMIRAT
5.50pm – 6.00pm Motivate Europe Live
Wendy Carter, Incentive &
Motivation Magazine