Cursos en Ingles 2016

OD COURSES SANTIAGO
CHILEAN CULTURE
The course “Chilean Culture” has the intention to help students explore different cultural and
historical issues in order to gain a better understanding of concepts and dynamics that make Chilean
society and culture function. It also remarks different geographical/ social features to convey the
greatness of unique aspects of the country.
In order to achieve this goal, the course is structured in three units: Everyday life & customs;
Historical events & business; Archeology, Art & People’s expression. Students will be encouraged to
participate in class, to read, to research, to view documentaries / films and to discuss selected
material dealing with past and current topics, attitudes and perceptions prevalent in some parts of
the country. Students will be encouraged to build and express a personal well-documented opinion
on the subject matter.
GLOBALIZATION AND ITS IMPACT
This course is designed to help prepare students for thinking globally. The aim of this course is to
provide students with an opportunity to discuss diverse theories and practices of globalization. The
course considers the theoretical and practical sources that underpin various contemporary debates
on globalization, for example, free trade versus fair trade, democracy versus capitalism,
technological revolution versus ecological risk, the state versus civil society and national liberation
versus cosmopolitanism.
Not only will this course demonstrate the global dimensions of several crucial contemporary issues,
including the problem of global conflict, the global environment, and health and population
concerns, it also will underline the necessity of an interdisciplinary approach to understanding these
issues. Scientific questions have political, social, economic, and ethical dimensions. Similarly,
economic matters are inextricably linked with their cultural, psychological, political, technological,
geopolitical, and moral aspects. The concerns of what can be called the global challenge
demonstrate the relational thinking students will be called upon to exercise in other academic
contexts, and throughout the rest of their personal and professional lives.
Ultimately the course will facilitate students to develop their own vision of globalization.
TECH VENTURES
This is full hands-on course designed to develop a student’s ability to find, evaluate, and develop
raw technical ideas into commercially viable product concepts, and build those concepts into
business propositions. Among other educational and outreach initiatives, this course gives students
a broader approach to different domains of entrepreneurship and innovation: 1) Technological, 2)
Intrapreneurship and 3) Entrepreneurship as a driver for social change.
This course focuses on strategies and techniques for evaluating technologies for commercial viability
and preparing technologies for commercialization. In undertaking the course, we expect students
to accrue knowledge and skills necessary for technology-based commercialization. While the course
is focused towards venture-funded startups, the pedagogy is sufficiently general that the knowledge
and skills are also directly applicable to commercialization within a corporate environment.
COMMUNICATIONS FOR A SUCCESFUL ORGANIZATION
Communications are an integral part of organizational activity. The goal of this course is to help
students learn why communication is essential for organizations and how individuals can become
more effective organizational communicators. The course will introduce the students to the
principles of communications and how they work in a corporate or organizational environment. By
means of interactive and participative classes and projects the students will learn how to identify
specific audiences and elaborate coherent messages for each, use media and technology in
organizational communication, and deal with conflicts and crises effectively by using different types
of communicational strategies.
OD COURSES CONCEPCIÓN
TRAVELING, A TRUE LEARING EXPERIENCE
Travel is an ambition for many cosmopolitan-minded students, either as part of a study
program/exchange or as an independent project. Aimed to enhance any travel experience, this
course broadens the mind of the student by encouraging a cross-cultural understanding and global
vision through the views and stories of different travelers. It also awakens curiosity for exploration
beyond immediate surroundings and to know new places and cultures considering the historical
background as a part of responsible tourism. During the semester, different professionals will be
invited to share their travel experiences and how these journeys have changed their personal and
professional life.
GLOBAL COMMUNICATION
To succeed in this world, global communications professionals must be able to understand cultures
different from their own, tailor their strategy market by market and use the promise of nontraditional digital communications to solve a communications challenge. This course will introduce
students to the basic elements of global communications by focusing on 6 key international markets
in a revolving class format where students work on a real client project from a different global region
each week. Actively using tools like blogs, wikis, online social networks and online video, students
will create a digital communications strategy for a new client each week.
CONCEPCIÓN BEFORE AND AFTER THE GREAT EARTHQUAKES
This course is aimed at relating one of those characteristics that, unfortunately, have mostly stood
out in Chile’s history and especially in the Southern regions of the country, such as earthquakes,
with the architectonic / cultural context before and after these events took place. This outline is
mainly introduced with regards to those earthquakes that have hit the Concepción Metropolitan
Area during the Twentieth, as well as early Twenty First Centuries.
In addition to describing what actually happened in those natural events, the course is also focused
on cultural and technical changes, from both the architectonic and construction point of view, that
followed such natural disasters.
THE 1960’S, THE DECADE WHEN EVERYTHING CHANGED
This course is aimed at making an account of a critical period in recent history that underwent huge
changes in international politics, fashion, music, philosophy, technology, in everything.
The 1960’s: a turning point in history in which the world changed forever, changes that can still be
felt by everyone.
This is a time in which the whole world experienced countless numbers of events – Vietnam War,
The Beatles, Landing of Man on the Moon, Paris 1968, Hippies, Cold War, Berlin Wall, mini-skirt, etc.
That not only have remained in our memories, but have also shaped what our present daily life
actually means and is like.
BUSINESS COURSES SANTIAGO
BUSINESS STRATEGY
The objective of this course is to deliver the appropriate knowledge on the process of strategic
management, i.e. how the process and implementation of strategic management unfolds within
companies. Concretely, we will center our attention on three major topics.
In this course we will analyze and discuss real life time cases that provide us different contexts for
applying the concepts learned. Any concept, theory or model that you may have learned in other
courses is relevant, in so far as it helps you to understand the organization and its competitive
environment better.
Thus, an important objective in this course is to help you develop strategic thinking, as well as to
learn to appreciate the tools and techniques available, understand the contexts and in the final
analysis learn how to apply creative solutions to complex situations.
INTERNATIONAL BUSINESS
The general purpose of this course is to understand that contemporary environments in business
are more competitive and global; they are accelerated and depend of an intensive knowledge of
these environments. The use of effective human capital is critical to succeed and survive a company.
In this course the students will learn the theoretical underground of international business as well
as practical topics to planning and executing strategies to create an organization that wants to face
the globalization. The main purpose of this course is to analyze the basic components and variables
that explain the complete scope of international business: economics, finance and marketing issues
are relevant at this point.
NEGOTIATION AND DEAL MAKING
Negotiation skills are developed through life-cycle learning and practicing. During this course we will
jointly explore how to help ourselves and others deal with conflict, solve problems, make deals, and
preserve relationships, we will look for and build on areas of agreement rather than following the
natural tendency to focus on areas of conflict, harmonizing our lives as human beings and enhancing
our value as professionals.
Therefore it’s expected that students recognize key elements for the design, development and
implementation of negotiation’s process through analysis of specific case study’s. The student
should be able to identify the primary and collateral topics of negotiation process, positions and
interests involved; develop a range of possible solutions and design the process of negotiation,
reaching the outcome through real-life simulation process.
CREATIVITY AND INNOVATION MANAGEMENT
We can predict success depending on how well we adapt to and take advantage of change. So how
do we adapt well and fast? Einstein had an answer: “you can’t solve a problem with the same
mindset that created it”. Therefore we need to reconnect our complete brain and start wakening
up the natural creativity that lies inside us. In this course we will also learn new tools to rethink
business models in order to match people real needs, understanding that human centered design is
the best chance to succeed in the marketplace. In the age of community and engagement,
Innovation requires and holistic outlook and for that the ability to work in a multidisciplinary and
collaborative way has never been more crucial.
Key learnings: wakening up creativity, human centered design, holistic outlook, teamwork, and
collective intelligence.
ORGANIZATIONAL DEVELOPMENT
In today’s world, it is impossible for any organization – no matter how big or small – to stay still. This
course is designed to provide students with a variety of perspectives on Organizational
Development which students will apply in group work, individual projects, and class discussions, in
order to develop a better understanding of the theoretical models they have been presented, as
well as in order to analyze the organizations that they research. By the end of this course the
students will be able to use their knowledge of the burdens, challenges, techniques, and successes
of developing and changing organizations as future managers and consultants.
MARKETING II
This course seeks to provide an understanding of the two major activities related to marketing
strategy; the first involves selecting the target market and achieving the desired positioning; the
second major activity involves specifying the tactical components of any marketing plan: the
marketing mix or 4 P’s (product, pricing, place/channels and promotion). Therefore, a significant
part of this course will be devoted to analyze in-depth the 4 P’s concepts and their strategic
implications in order to facilitate the student’s future decision making. To the extent possible,
additional areas of emphasis in the course will include concepts such as differentiation, customer
value, branding, and understanding issues related to consumer behavior and customer analysis. The
course will emphasize both theoretical and practical elements. A number of approaches will be used
to provide the student with multiple ways to learn and apply the course material. These include case
readings, class discussions, in-class exercises, guest lectures and a team project.
GLOBAL MARKETING
International Marketing focuses on the challenges as well as opportunities of marketing new and
existing products in the global marketplace. Marketing techniques employed in the home country
may also be applied internationally, but they need to be modified in order to fit the specific needs
of international business. Accordingly, allowance has to be made for the different cultural,
economic, technological, political and legal environments in each country, and the impact these
factors will have on the marketing process, ranging from marketing research to promotional
campaigns, the understanding of cross-cultural diversity is important in this respect.
This unit has been structured to follow the marketing activities of a business from the original
decision to internationalize through to the planning and implementation stages of marketing
internationally. In this unit, the various marketing concepts, such as product development
distribution networks, pricing and promotional methods, are taken into consideration from a cross
cultural perspective.
Key variations from home-country marketing are highlighted, and strategies that an international
marketer can adopt are examined. The primary objective of this unit is to enable you to face
successfully the challenges and exploit the opportunities of marketing in the increasingly complex
global marketplace.
HACKING SALES THROUGH STARTUPS
Selling products and services in any company is boring, tedious and sometimes not effective.
Acquiring customers can be sometimes easy, but retaining them is harder. This course will show you
how to growth hack the typical sales process and convert you into a seller of anything, retaining
customers at the same time.
You will see how marketing material such as case studies, infographics, videos are closing deals. You
will learn to pitch a sale using negotiation to accomplish your goals. And of course, learn about all
the tools on the internet to help you accomplish your goals.
This course is strongly focused on entrepreneurship, and requires you to be proactive. You will also
be asked to do an internship in a startups during the semester, applying the concepts of the course.
SPEAK WITH POWER
Sitting at the feet of a talented public speaker can be a transformational and surreal experience.
Some people are naturally gifted with the ability to wow audiences and to speak with power. For
others, the mere idea of getting on stage or giving a simple presentation is daunting. But for all of
us, effective speaking is something that we need to practice again and again.
In this course, students will learn a mix of theory (killer public speaking tips, behavioral and
cognitive science, the art of persuasion, and more) and study the styles and tactics of some of the
best speakers out there (from historial figures to TED speakers). More importantly, students will
SPEAK. Students will have the opportunity to prepare multiple talks, speeches and presentations.
The theme of this class is: Practice, Passion, Presence.
ENTREPRENEURSHIP AND LEADERSHIP
The Entrepreneurship and Leadership hallmark course’s main purpose is to acquire knowledge from
practical experience, contributing to the development of abilities oriented to make use of the
enterprising spirit and to analyze how entrepreneurs act as leaders in their field. Students are
expected to use their creativity for solving different problems and to find opportunities under the
entrepreneurship’s concepts.
PRINCIPLES OF ECONOMICS
This course allow students to understand the Basic Concepts of economics and its applications to
the real World. These concepts should prepare students to analyze real or fictitious economic
problems and make solutions. These concepts should also be crucial to understand other course
materials and their interactions with real Business problems.
This course is taught in the Bachelors cycle and is a pre requisite for Economics 2
Conceptual level:
- Understand Basic economic concepts, master economic language and its relevance to
understand the functioning of a modern economy.
- Analyze and describe the nature of the economic problem at different levels of organizations.
- Value the concepts as a tool to understand the other professional courses.
MANAGEMENT CONSULTING
This course prepares students with a comprehensive introduction to effective management
principles and conducts. It not only aims at providing students with an introduction to contemporary
management concepts and skills, it also encourages students to put these concepts and skills into
practice. Through the course, students are expected to improve their skills to manage their study
and personal lives. In addition, they will be equipped with management competence and
understanding of managerial ethics for their future career.
It also prepares students on how to handle change and how to innovate and act entrepreneurially.
The course aims to provide students with an understanding of change and entrepreneurship within
organizations, and to develop an active approach in dealing with external and internal changes as
well as in seizing entrepreneurial opportunities.
INTRODUCTION TO BUSINESS
The main objective of this course is to introduce the students to the language and main dilemmas
of managing a business.
The idea is to discover and get an overview of the managerial dilemmas that are happening every
day in the “real world”.
The main dilemmas that we will work during this course are:
•
How companies compete in the market.
•
To compare two companies that compete in the same industry
•
Find out how the differentiate each other and makes them unique.
•
How they innovate in this market
•
To know or find out the tools that makes the firm a well-known brand.
The whole intention of this course is have a sharing experience in order to get brief review of the
concepts already learned but with a practical application and a deep analysis of the main dilemmas
that would be part of a constant learning for everyone.
BUSINESS COURSES CONCEPCIÓN
INTERNATIONAL MARKETING
International Marketing focuses on the challenges as well as opportunities of marketing new and
existing products in the global marketplace. Marketing techniques employed in the home country
may also be applied internationally, but they need to be modified in order to fit the specific needs
of international business. Accordingly, allowance has to be made for the different cultural,
economic, technological, political and legal environments in each country, and the impact these
factors will have on the marketing process, ranging from marketing research to promotional
campaigns, the understanding of cross-cultural diversity is important in this respect.
This unit has been structured to follow the marketing activities of a business from the original
decision to internationalize through to the planning and implementation stages of marketing
internationally. In this unit, the various marketing concepts, such as product development
distribution networks, pricing and promotional methods, are taken into consideration from a cross
cultural perspective.
Key variations from home-country marketing are highlighted, and strategies that an international
marketer can adopt are examined. The primary objective of this unit is to enable you to face
successfully the challenges and exploit the opportunities of marketing in the increasingly complex
global marketplace.
MARKETING I
This course intends students to learn about business from a marketing view, understanding the main
analytical tools used in this area and its critical decisions. Effective communication of ideas will be
strength through discussion and technical argument. Additionally, it is intend that students learn
through reading activities and discussions with peers to enhance their capacity of active learning.
In today’s continuously evolving markets, it is critical for firms to design plans for long-term survival
and growth, taking into account their specific characteristics, objectives, resources and
opportunities. Strategic planning is “the managerial process by which firms attempt to develop and
maintain a viable fit between their objectives, skills and resources and changing market
opportunities.”
MARKETING II
This course seeks to provide an understanding of the two major activities related to marketing
strategy; the first involves selecting the target market and achieving the desired positioning; the
second major activity involves specifying the tactical components of any marketing plan: the
marketing mix or 4 P’s (product, pricing, place/channels and promotion). Therefore, a significant
part of this course will be devoted to analyze in-depth the 4 P’s concepts and their strategic
implications in order to facilitate the student’s future decision making. To the extent possible,
additional areas of emphasis in the course will include concepts such as differentiation, customer
value, branding, and understanding issues related to consumer behavior and customer analysis. The
course will emphasize both theoretical and practical elements. A number of approaches will be used
to provide the student with multiple ways to learn and apply the course material. These include case
readings, class discussions, in-class exercises, guest lectures and a team project.
SERVICE INNOVATION MARKETING
Service marketing is concerned with customers’ needs and wants. In services, however, customers
occupy a more pivotal role since they enter service systems and are active participants in service
production and delivery. During this interactive process, customers form impressions about the
organisation and make judgements about service quality. Various technologies and information
technology in particular, may affect the development of these impressions. It is the need to manage
the customer’s role in production and consumption that presents one of the greatest challenges to
services marketer.
Over the past decade or so, a growing awareness of the service sector’s economic contribution has
prompted research into new ways of managing and marketing the service firm.
SPORTS MARKETING AND MANAGEMENT
Sport is an important part of modern society, from a cultural and economic perspective. The Sports
management major develops students' awareness and knowledge of a range of business disciplines
that directly impact the success of sporting codes, competitions, organizations, teams, individuals
and facilities. Sports management and marketing, as a practice will be considered in the context of
government, not-for-profit, and professional organizations within the sports industry.
The course allows students to visualize new career paths in a range of sport-related associations and
business organizations, and focuses on the application of knowledge of management, marketing
principles in a sporting context, given the development of the new ministry of sports.
The subject is in line of the Universities key objectives of globalization, entrepreneurship and
leadership and ethics.
NEW PRODUCT INTRODUCTION
This course builds the construct and deals with the challenges and opportunities with launching a
new product or service. Topics are intended to have broad appeal to those with interest in General
Management, Marketing, Product Development, and Entrepreneurship. Additionally, this course
will deal with the uniqueness while comparing and contrasting launching products both in a
corporate environment and a start-up environment.
The curriculum is interdisciplinary and
requires the mastery of basic fundamentals of economics, finance, operations, accounting, and
marketing.
ENGINEERING COURSES SANTIAGO
SUSTAINABLE DEVELOPMENT IN INDUSTRY AND BUSINESS
Around the world we are experiencing unprecedented stress upon our social, environmental and
economic systems. This course aims to provide the students with an understanding of sustainable
development as a response to the impacts of an increasingly industrialised world with a rising
population. The importance of making the transition to a more sustainable society where material
consumption and environmental impacts are reduced whilst quality of life remains unaffected will
be made. We will examine what the role of the engineer is and what businesses can do to facilitate
this transition. We will consider how sustainability can be measured and the use of life cycle
assessment (LCA) will be introduced.
The course will have a focus upon understanding the development of LCA, its uses, application and
limitations. Once the principles of LCA have been taught and understood, particular case studies will
be presented and analysed. These case studies will consider the use of LCA in various contemporary
industrial and commercial scenarios with a focus on specific outcomes. These case studies will
include heavy industry (mining and minerals), agriculture, energy generation, waste and wastewater
treatment.
The lectures will include discussion with the students as they begin to understand how to develop
life cycle assessments and can provide opinions on each case study. Interaction between the
students will be encouraged as the methods of measuring sustainability require a degree of
judgement which will vary between student depending upon their experiences.
CHALLENGES IN SUSTAINABILITY
Today innovation and creativity are critical elements in sustainability. However, this begs the
question: Where should we innovate? This, among others, is one of the topics this course will cover.
The wisdom, know-how and experience of today is so vast that it is impossible to know everything
regarding sustainability. Therefore, it is important to have a frame of reference regarding what the
current state and strengths of sustainability are as well as areas we should consider in order to add
value, innovation and further development regarding our social, environmental and global
environment.
Challenges in Sustainability is a course that examines several cases of innovation that have provided
value and sustainability to our planet and industry, while impacting other scientific and industrial
advances in the process. At the end of the course, students are expected to know a wide array of
sustainability principles and its current state, allowing a better idea as to which areas need further
contribution and innovation.
COMMUNICATION COURSES SANTIAGO
MARKETING, METRICS & INSIGHTS
This course aims to present and analyze the role of digital marketing strategies in the new media
and delivering the tools necessary to understand and use the Digital Marketing in today’s
companies.
The course objective is to discover the keys to this "new" marketing and how to take advantage of
new technologies in an increasingly digital world that demands more metrics and faster results, to
do this we will review tools used in digital marketing for the definition and measurement of
objectives as part of digital strategic planning.
Students will be encouraged to participate in class, work with case studies and working in teams for
the creation of Digital Marketing strategies.
CREATIVE TOOLS WORKSHOP I
Developing breakthrough ideas does not have to be the result of luck or random.
There are creative processes that make you achieve relevant creativity through the exploration
beyond the traditional.
Our minds are trained to find typical and predictable solutions to problems. You can master the
tools for innovative thinking. Strategic planning and thinking outside the box of everyday issues.
Do you have the willingness to look at things in a different way?
Workshop tools:
1.Brainstorming Techniques
2. Pathways to a Diagnosis / Illuminating Discoveries
3. Consumer Insights and Applications
4. Brand Positioning (Mind Marks)
4. Lateral thinking
5. Conceptual thinking
7. Creative Strategies
8. The method is "Learning by doing".