Tractor

Transcription

Tractor

Journalismus vs. Kunst –
Wie viel Kreativität verträgt die Grafik?
–
MAZ, Luzern
17. September 2014
Von B und C
Hahn und Zimmermann
Rathausplatz 3
CH-3011 Bern
T +41 (0)31 331 28 70
[email protected]
www.von-b-und-c.net
Kommunikationsdesign
Informationsgrafik
Designforschung
2004
2005
2007
2008
2009
2010
2011
2012
2014
© Hahn und Zimmermann, 2014
2013
1
–
Die Ästhetik grosser Datenmengen
24/7 The Alibi
New York Times Magazine (2007)
Jan
Oct
May
Mon
dated expenses
Tue
Aug
Feb
Mar
Nov
Wed
Jun
Thu
4
Fri
5
Sat
6
1
Sun
7
2
Sept
Apr
Jul
Mon
Tue
3
5
9
Wed
dated telephone calls
Dec
4
6
Thu
11
5
Fri
12
6
8
5
9
6
7
Sat
8
Sun
9
Mon
Tue
Wed
14
9
13
10
12
10
14
11
13
11
15
12
Thu
15
Fri
16
14
Sat
17
15
18
16
19
17
20
18
21
19
22
20
23
21
Sun
18
Mon
16
Tue
Wed
18
22
Thu
Fri
22
24
Sat
Sun
28
Mon
27
Tue
26
24
Wed
Thu
26
Fri
13
24
22
25
23
26
24
27
25
28
26
29
27
30
28
Sat
29
Sun
30
Mon
31
Tue
dated photos of toilets
dated expenses
dated telephone calls
Data source: http://trackingtransience.net
dated photos of toilets
1
2
–
Informationen sichtbar machen
Kulturwirtschaft Berlin
Form – Zeitschrift für Design (2010)
11
Allee
Schönhauser
a
Ch
12
8
us
se
es
46
tra
ge
rS
tra
ße
er
eif
29
71
raße
78
Kaiserin-Augusta-Allee
5
7
Alt-M
68
75
t
Tors
ße
stra
en
alid
Inv
1
Gr
27
sw
ald
Pren
z
22
S
laue
tra
ße
rAll
e
e
24
20
e
aß
str
rg
lbe
r
Pe
nzi
ide
S
er
Da
He
tra
37
2
ße
ße
66
79
49
52
6
80
81
54
39
oabit
4
14
65
36
57
47
17
inden
UnterdenL
tra
ße
e
aße
Bismarckstr
Ho
Le
Tiergartenstraße
67
Martin-Luther-Straße
e
erS
e-S
inric
h-H
3
33
ufenstraße
ße
82
13
e
aldstraß
Grunew
ala
uer
50
All
e
e
56
isen
aße
Pu
sch
kin
alle
18
43
55
e
38
41
k
ar
P
er
w
to
ep
Tr
Mehringdamm
austr
Am
ße
Dudenstraße
ra
st
pt
u
Ha
Gne
10
19
59
Design galleries
Institutions etc.
Bookstores, publisher
3 9AndreasMurkudis
4 0KaufhausdesWestens
41Modulor
4 2NeuesModulorHaus(ab2011)
4 3SpaceHall
4 4StilwerkBerlin
4 5twinkle*twinkle
45
Str
53
amm
stra
Shops
64
erD
Yorc
k
15
31AquaCarrèBerlin
32Betahaus
3 3Co.up
3 4ÏMADesignVillage
3 5Impaktberlin
36Made
37RaumstationCoworking
3 8Studio70CoworkingSpace
ße
uss
a
rnd
Coworking spaces
tra
35
lle
nzo
ns
32
34
Hohensta
he
hle
42
SkalitzerStraße
mm
Ho
83
Mü
9
b
Kott
Studios
raß
Pot
s
Bundesallee
60
nst
r
fe
rste
40
25
sU
Kur
fü
dam
e
He
traß
erS
aß
he
sc
77
str
26
lle
74
31
Ha
amm
tend
rs
Kurfü
e
69
ist
e
28
ein
76
Sch
Kle
raß
traß
62
er
önebergerUf
23
tst
51
44
Kantstraße
1AlessioLeonardi
2BerlinHaushoch
3BetaTank
4BueroBotschBerlin
5BureauMarioLombardo
6Designerdeutsch
7EdenspiekermannBerlin
8EttlaBenn
9FonsHickmannm23
10FontShop
11Formfjord
12HellaJongerius/Jongeriuslab
13Hort/EikeKönig
14JerszySeymour
15JuliGudehus
16JürgenMayerH.
17Lambl/Homburger
18LlotLlov
19LucasFontsGmbH
20Lulu
21MarkusWeissbeckSurfaceGesellschaft
fürGestaltung
2 2Meiré&Meiré
2 3MetaDesign
24NadineSchemmann/PlasticPirate
2 5NosheAndreasGehrke
26OliverWiegener/IceCreamForFree™
27SarahIllenberger
28SoniceDevelopment
2 9StudioAisslinger
30StudioHausen
72
ark
e
63
30
lzm
73
traße
ipzigerS
61
x-Allee
58
Friedrichstraß
17.Juni
Straßedes
16
Karl-Mar
21
4 625books,HannesWanderer
47BuchhandlungWaltherKönig
anderMuseumsinsel
4 8BücherbogenamSavignyplatz
4 9doyoureadme?!MagazineundLektüre
derGegenwart
50MottoBerlin
51NicolaiVerlagBerlin
52Proqm
5 3RobertKlanten/DieGestaltenVerlag
5 4CreateBerline.V.
5 5DesignerdockHeadquartersLimited
56DMYBerlin
57IDZ/InternationalesDesignZentrum
Berline.V.
5 8InitiativeKultur-undKreativwirtschaftder
Bundesregierung,RegionalbüroBerlinim
HausderDeutschenWirtschaft
59SenatsverwaltungfürWirtschaft,Technologie
undFrauen
6 0TCCTechnologieCoachingCenter,
KreativCoachingCenter
Museums
61Bauhaus-Archiv/MuseumfürGestaltung
6 2Kunstbibliothek
6 3Kunstgewerbemuseum
6 4MuseumderDinge/Werkbundarchiv
65SammlungBoros,Bunker
6 6SammlungindustrielleGestaltung,
StiftungHausderGeschichteder
BundesrepublikDeutschland
67SchaudepotBuchstabenmuseum
6 8AppelDesignGallery
6 9ClemensTissi
70Designtransfer/UdKBerlin
71GalerieArndt&Partner
72GalerieUlrichFiedler
73GalerieUrbanArtInfo
74Hans-PeterJochum
75Helmrinderknecht
76JacksonDesignGmbH
77KarenaSchuesslerGallery
78Neugerriemschneider.
79Pigasus–PolishPosterGallery
8 0PoolGallery
So
nn
en
all
ee
Hotels
81HotelCasaCamperBerlin
8 2HotelSarotti-Höfe
8 3MichelbergerHotel
rS
e
ae
traß
Ma
str
on
Ca
uer
70
Wa
rsch
au
Alt
rch
aße
str
aß
e
48
3
–
Die Kunst, aufzuräumen
Planungsinstrumente
Hochparterre / ETH Zürich –
Institut für Städtebau (2014)
Zusammenspiel der raumplanerischen und städtebaulichen
Planungsinstrumente im Grossraum Zürich
Rechtliche
Grundlagen
Instrumente
Agglomerationsprogramme
Vorbereitende politische, wirtschaftliche
und gesellschaftliche Leitbilder
Beispiel Stadt Zürich
Quartier
Areal
Kantonaler Richtplan
Zürich
Raumordnungskonzept des
Kantons Zürich (ROK-ZH)
Regionale Richtpläne
Politisches, wirtschaftliches
und gesellschaftliches
Leitbild «Strategien 2025»
Kommunales räumliches
Leitbild «RES»
Gebietsspezifische Leitbilder
und -konzepte oder Masterpläne
Kommunaler Richtplan
(Stadt Zürich: Verkehr)
Studienaufträge und
Architekturwettbewerbe
(mindestens Verkehrsrichtplan zwingend)
Parlament
Sachplanung
Bundesrat
Stimmvolk
§ 20 ff. RPG,
PBG
Verordnungen,
Richtlinien
und Normalien
§ 12 PBG
§ 30 PBG
Kantonsrat
Regierungsrat
Baudirektion
Richtplanung
Nutzungsplanung
Amt für Raumentwicklung des
Kantons Zürich
Richtplanung
Stimmvolk
Regierungsrat
Volksabstimmungen
Bau- und Nutzungsordnungen,
Nutzungspläne,
Zonenpläne
Quartierplan
Eigentümerverbindlich
PolitikerInnen, EigentümerInnen (vorwiegend politisch sowie durch
persönliche Betroffenheit motivierte Entscheidungen)
Planungsvollzug
Richtplanung
Nutzungsplanung
Stimmvolk,
Gemeindeversammlung,
Gemeinderat
Bau- und
Planungsamt (AfS)
Bevölkerung
Behörden
Verwaltung
EigentümerInnen
InvestorInnen
EntwicklerInnen
PlanerInnen
ArchitektInnen
Sondernutzungspläne:
– Gestaltungsplan
– Sonderbauvorschriften
(inkl. Arealüberbauung)
+
Behördenverbindlich
PolitikerInnen (vorwiegend politisch
motivierte Entscheidungen)
Planungshoheit
und -vollzug;
Planungs- und
Baugesetzgebung
11 Planungsverbände
ZPL*, ZPK*, ZPZ*,
ZPP*, ZPG*, ZPF *,
RZO, RWU, PZU,
ZPW,
Stadt Zürich*
*Dachorganisation: RZU
Kommunale Bau- und Zonenordnung (BZO)
Strategien, Grundlagen, verwaltungsinterne Handlungsanweisungen
Profis (vorwiegend nach professionellen Kriterien erarbeitete Vorschläge)
Grundsatzgesetzgebung
in der Raumplanung
Vertretung der
Mitglieder:
Kantone und
Gemeinden
(Genehmigung durch den Kanton)
Objekt /Projekt
Verbindlichkeit:
HauptakteurInnen:
Stimmvolk
Verein Metropolitanraum Zürich
Anpassung BZO
Kooperative Verfahren
(Testplanungen etc., städtebauliche Ideenwettbewerbe)
Akteure
Raumrelevante
Bundesämter
Regionale Raumordnungskonzepte (Regio-ROK)
Publikationen der Hochbauämter
Gemeinde
Raumrelevante
Gesetze (Wald,
Umweltschutz,
Natur- und
Heimatschutz
etc.)
Kantonale und regionale Nutzungszonen
Kantonale Gestaltungspläne
Die Stadt Zürich ist nach
Planungs- und
Baugesetz (PBG) eine
Planungsregion
Standort- undMachbarkeitsstudien
11 Regionen des
Kantons Zürich
Langfristige Raumentwicklungsstrategie (LaRES), in Arbeit
Partizipationsverfahren
mit der Bevölkerung
1,4 Mio. EinwohnerInnen
171 Gemeinden
Städtebauliche Studien
ohne EigentümerInnen
und Bevölkerung
Räumliches Controlling des Kantons Zürich (Raumplanungsbericht)
‹Gegenstromprinzip›
Kanton Zürich
RPG
(Revision 2013)
Volksabstimmungen
7 Kantone
1,6 Mio. EinwohnerInnen
Metrobilder
Vision Metropolitanraum Zürich
Metropolitanregion
Zürich
Konzepte und
Sachpläne
Kompetenzen
Raumkonzept
Schweiz
Eidgenossenschaft
Stufenweise Berücksichtigung des Umweltrechts
(Energierichtlinien, Lärmschutz, Denkmalpflege etc.)
Planungsebene
4
–
Bewusster Einsatz der Werkzeuge
Farben, Format, Linienstärken, Schrift …
Unser Kampf gegen den Hunger
muehlhausmoers/Welthungerhilfe (2014)
jahreSbericht 2013 | 6
DaS tun Wir
jahreSbericht 2013
7 | DaS tun Wir
Projekte zur Förderung
zivilgesellschaftlicher
Strukturen
2,7 Mio. eur
2012: 13 projekte,
2,1 Mio. eur
Projekte zur sozialen
Integration und Bildung
2 Mio. eur
2012: 17 projekte,
2,1 Mio. eur
18
Basisinfrastrukturprojekte
6,8 Mio. eur
2012: 12 projekte,
5,3 Mio. eur
19
10
Projekte zur ländlichen
und regionalen Entwicklung
11 Mio. eur
2012: 68 projekte,
7,6 Mio. eur
12
16
74
unser Kampf gegen den Hunger
22
Nothilfeprojekte
6,8 Mio. eur
2012: 9 projekte,
2 Mio. eur
1 Projekt zu Gesundheit
und HIV & Aids
0,7 Mio. eur
2012: 1 projekt,
0,6 Mio. eur
ASIEN 13 länder
150
EuropA
Allein im Jahr 2013 hat die Welthungerhilfe Menschen in 40 Ländern mit 355 Auslandsprojekten* unterstützt. 22 Inlandsprojekte
Sonstige Projekte
2,5 Mio. eur
2012: 9 projekte,
2,4 Mio. eur
projekte mit 2,6 Mio.
Eur projektvolumen
Eur projektvolumen
NorDKorEA
stärkten das Bewusstsein für Hunger und Armut in der deutschen und europäischen Öffentlichkeit und Politik. Seit ihrer Gründung 1962
TADScHIKISTAN
förderte die Welthungerhilfe 7.348 Auslandsprojekte mit rund 2,66 Milliarden Euro, davon 5.174 Selbsthilfeprojekte.
SYrIEN
12
3
Projekte zur
Öffentlichkeitsarbeit
0,1 Mio. eur
AFgHANISTAN
Projekte zur
Politikarbeit
1,4 Mio. eur
NEpAl
bANglADEScH
pAKISTAN
7
KubA
HAITI
DoMINIKANIScHE
rEpublIK
Projekte zur
Mobilisierung
1,1 Mio. eur
INDIEN
MAlI
NIgEr
MYANMAr
lAoS
SuDAN
pHIlIppINEN
NIcArAguA
SIErrA
lEoNE
14,7 Mio. eur
2012: 38 projekte,
9,4 Mio. eur
Sonstige Projekte
1,1 Mio. eur
2012: 12 projekte,
2,4 Mio. eur
38
8
KAMboDScHA
burKINA FASo
ÄTHIopIEN
gHANA
SoMAlIA
SrI lANKA
SÜDSuDAN
lIbErIA
ugANDA
KENIA
EcuADor
DEM. rEp.
KoNgo
pEru
ruANDA
buruNDI
TANSANIA
MAlAWI
bolIvIEN
MADAgASKAr
lATEINAMErIKA uND KArIbIK 7 länder
61
SIMbAbWE
136
Eur projektvolumen
Eur projektvolumen
Nothilfeprojekte
3
0,9 Mio. eur
2012: 5 projekte,
1,6 Mio. eur
projektländer der Welthungerhilfe
AFrIKA 20 länder
24
3
4,7 Mio. eur
2012: 2 projekte,
3,4 Mio. eur
projektländer der alliance2015Mitglieder, in
denen die Welthungerhilfe nicht selbst aktiv ist
* Davon 8 überregionale projekte, die hier nicht abgebildet sind
1
Projekt zur sozialen
0,2 Mio. eur
2012: 1 projekt,
0,1 Mio. eur
55
33,9 Mio. eur
2012: 65 projekte,
31,4 Mio. eur
18,6 Mio. eur
2012: 25 projekte,
18,4 Mio. eur
22
13
3 Projekte zur Förderung
Strukturen
0,2 Mio. eur
2012: 3 projekte,
0,6 Mio. eur
Projekte zur sozialen
5,1 Mio. eur
2012: 20 projekte,
4,8 Mio. eur
Nothilfeprojekte
19,3 Mio. eur
2012: 21 projekte,
32,2 Mio. eur
3 Projekte zu Gesundheit
und HIV & Aids
0,7 Mio. eur
2011: 1 projekt,
0,5 Mio. eur
16
Sonstige Projekte
3,6 Mio. eur
2012: 16 projekte,
3,9 Mio. eur
MoSAMbIK
Projekte zur Förderung
Strukturen
8
0,9 Mio. eur
2012: 6 projekte,
0,8 Mio. eur
Wem gehört die Welt?
DIE ZEIT (2014)
4
–
Schrift als Informationsträger
Wie nützt das Neue?
Wirtschaftsmagazin brand eins (2013)
CH
sCHWerPUnKT: ForTsCHriTT Wagen _TeCHnologie
Innovationsindikator
Wie nützt
das Neue?
80
77
Aber leider deutlich seltener als behauptet.
BE SE
60
NL
US
DE
DK NO
FI
AT
GB TW FR IE AU CA
60
58
63
59
56
Text: Thomas Ramge
Grafik: Von B und C, Hahn und Zimmermann
54
50
Chemie und Energie
7%
Sonstige
10 %
SG
70
Revolutionäre Technik bringt die Welt voran.
Stimmt.
Software und Internet
8%
sCHWerPUnKT: ForTsCHriTT Wagen
53
56
54
53
50
49
48
Datenverarbeitung
und Elektronik
28 %
50
KR
48
44
48
JP
42
40
Industrie
10 %
Auto
15 %
Gesundheit
22 %
30
Anteile der Branchen an den gesamten Forschungsund Entwicklungsausgaben weltweit (Quelle: Booz & Company)
ES
23
1. Der Toilettentest
30
Legende (Grafik rechts):
CH. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Schweiz
SG. . . . . . . . . . . . . . . . . . . . . . . . . . . . Singapur
SE . . . . . . . . . . . . . . . . . . . . . . . . . . Schweden
NL . . . . . . . . . . . . . . . . . . . . . . . .Niederlande
BE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Belgien
DE . . . . . . . . . . . . . . . . . . . . . . . . Deutschland
US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .USA
DK . . . . . . . . . . . . . . . . . . . . . . . . . . Dänemark
FI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Finnland
NO . . . . . . . . . . . . . . . . . . . . . . . . . Norwegen
AT . . . . . . . . . . . . . . . . . . . . . . . . . . Österreich
FR . . . . . . . . . . . . . . . . . . . . . . . . . . . Frankreich
CA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kanada
GB. . . . . . . . . . . . . . . . . . . . Großbritannien
AU . . . . . . . . . . . . . . . . . . . . . . . . . . . Australien
TW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Taiwan
IE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Irland
KR . . . . . . . . . . . . . . . . . . . . . . . . . . . Südkorea
JP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Japan
ES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Spanien
CN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . China
IT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Italien
PL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Polen
RU . . . . . . . . . . . . . . . . . . . . . . . . . . . . Russland
ZA . . . . . . . . . . . . . . . . . . . . . . . . . . . Südafrika
TR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Türkei
IN. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Indien
BR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Brasilien
Brand eins 07/13
CN
IT
15
15
10
ZA
4
0
PL
5
5
4
IN
BR
0
0
Index zur Innovationsfähigkeit der führenden Industrieländer im Jahr 2012
Kontinente: Europa, Asien, Nordamerika, Australien, Afrika, Südamerika (Quelle: BDI, Deutsche Telekom Stiftung)
Brand eins 07/13
31
Disruptive Technologie – das rufen sie alle. Zumindest fast alle,
die Forschungsgeld für Grundlagenforschung beantragen. Die auf
der Suche nach Risikokapital für ein Start-up sind. Die Kunden
mit einem Produkt der angeblich ganz neuen Art umwerben. Der
Durchbruch ist überall. Im Genom, im ultraleichten Verbundstoff,
im mobilen Endgerät mit revolutionärer Benutzeroberfläche.
Wenn er noch nicht da ist, dann steht er unmittelbar bevor. Zum
Nutzen des Einzelnen, der Gesellschaft, der Menschheit.
Neue Techniken kommen als Großmäuler auf die Welt. Sie
versprechen viel. Ob der Behauptung auch der Beweis folgt, werden die Erfinder in der Regel erst mit grauen Haaren erfahren. Das
war schon immer so. Vermutlich muss es so sein. Ein Problem
der Gegenwart ist allerdings: Die Frequenz der disruptiven >
20
sCHWerPUnKT: ForTsCHriTT Wagen
9.9
9.6
Roche
Pfizer
Microsoft
Samsung Electronics
9.4
9.1
9
9
Merck
Intel
General Motors
8.5
8.4
8.1
Nokia
Volkswagen
Johnson & Johnson
7.8
7.7
7.5
Sanofi
Panasonic
Honda Motor
6.7
6.6
6.6
GlaxoSmithKline
IBM
6. 3
6. 3
Cisco Systems
5.8
Daimler
5.8
AstraZeneca
5. 5
Ranking der 20 Unternehmen mit den höchsten Ausgaben
für Forschung und Entwicklung im Jahr 2011 (in Milliarden US-Dollar)
Branchen: Gesundheit, Datenverarbeitung /Elektronik, Auto
(Quelle: Bloomberg; Booz & Company)
durch unsere Adern tauchen, um irgendwo im Körper irgendetwas zu reparieren. Windschutzscheiben, an denen dank Mikrostruktur Wasser schneller abläuft, sind wohl eher als inkrementeller Fortschritt zu sehen. Auf dem Gipfel überzogener Erwartungen
des aktuellen Gartner’s Hype Cycle stehen gerade 3-D-Druck,
Hybrid Cloud Computing und Social-Media-Analyse. Big Data
Brand eins 07/13
hat nach Einschätzung der Gartner-Analysten bei den Erwartungen noch Luft nach oben.
5. Das Alte und das Neue
„Innovation hat immer eine bestimmte Historizität“, sagt Marion
Weissenberger-Eibl. Der Satz hängt in der Luft ihres Büros im
Fraunhofer-Institut für System- und Innovationsforschung. Die
Professorin und Beraterin der Bundeskanzlerin holt etwas weiter
aus, um ihn zu erden. Das Datenkompressionsverfahren MP3
kam zur richtigen Zeit. Unabhängig von der viel diskutierten
Frage, wer es erfunden hat und wer damit Geld verdient, verkleinerte MP3 die Dateigrößen von Musiktiteln, sodass sie auf bezahlbare Flash-Speicher passten und bei der verfügbaren DatenÜbertragungsgeschwindigkeit schnell im Internet heruntergeladen
werden konnten. Heute wäre MP3 als Technik gar nicht mehr so
wichtig. Denn auch die Datenmengen von Musik in CD-Qualität
passen auf Flash-Speicher und sind im Netz transportfähig. MP3
hat sich clever und zum richtigen Zeitpunkt in unseren Alltag
gemogelt, ist aber voraussichtlich kein Standard für die Ewigkeit,
sondern unterliegt dem immer wiederkehrenden Zyklus der Innovation. Sein Nutzen nimmt ab. Etwas Neues mit höherem
Nutzen wird kommen. Woher? Wir wissen es nicht. Weissenberger-Eibl bringt es auf die Formel: „Es gibt keine natürliche
Erbfolge der Innovation.“ Der Kugelschreiber wurde nicht von
einem Füllfederhalterhersteller erfunden, sondern von einem ehemaligen Versicherungsmakler und Rennfahrer.
Wirklich Neues entsteht meist an den Schnittstellen der Technologien und Disziplinen. Zum Beispiel an den Berührungspunkten von IT, Biologie und klassischen Ingenieurswissenschaften.
Sie unterwandern alle möglichen Felder von Alltag, Arbeit und
Wertschöpfung. Sie machen das Leben des Einzelnen einfacher
und mehren den Wohlstand vieler. Sie schaffen das, wenn sie sich
nach den Phasen der Ernüchterung in frühen Entwicklungsstadien als lernfähig erweisen. Und wenn ihre Erfinder und Entwickler sich darüber austauschen, wo die neue Technik Mehrwert
bringen könnte. Oft kommen die Innovationen gar nicht laut auf
die Welt, sondern verstecken sich zunächst hinter den Großsprechern. Leise Kandidaten wären die Sensorik oder die synthetische
Biologie.
Armin Grunwald sagt: „Wir sind zu Hype-Junkies verkommen.“ Kaum habe eine Technik die Erwartungen an sie nicht erfüllt, gierten wir nach der nächsten. „Die Schere zwischen Hype
und technischem Fortschritt geht immer weiter auseinander.“
Den gleichen Eindruck hatte schon ein anderer kluger Beobachter des Zeitgeists vor rund drei Jahrzehnten. Der Philosoph Odo
Marquard, ein Konservativer, ein Lobbyist der Bewahrung der
Gegenwart. Marquard war der Überzeugung: Das Neue muss
beweisen, dass es besser ist als das Alte. Nicht umgekehrt.
Die Toilette ist dafür das beste Beispiel. -35
Toyota
Novartis
Kulturwirtschaft Berlin
Form – Zeitschrift für Design (2010)
Entwicklung des Clusters Kommunikation, Medien, Kreativwirtschaft Berlin von 2000 –2007
Development of the Berlin cluster communication, media, creative industries from 2000 –2007
Anzahl Unternehmen /Number of companies
Books/Press
6000
2007
20.5 %
2006
5000
2005
Information/
Communication
Books/Press
2004
2003
2002
4000
14.6 %
2001
2000
Software/
Games
Architecture
Architecture
11.3 %
3000
10.9 %
Advertising
9.8 %
Design
9.3 %
2000
Information/
Communication
Others
Film/Broadcast
Advertising
8.1 %
8%
Fine Arts
7.3 %
Music Others
Film/Broadcast
Design
6.3 %
Fine Arts
Software/Games
Performing Arts
Music
4.8 %
1000
Anzahl Unternehmen /
Number of companies
1
2000 2007
0
2
AAAA
3
A
5000
4000
3000
2000
1000
4
Die Prozentangabe (%) entspricht
dem Anteil Unternehmen am Cluster /
The percentage (%) corresponds to
the share of companies in the cluster.
5
6
Umsatz /
Sales
7
8
Umsatz /
Sales
Zunahme gegenüber Vorjahr / Increase on previous year
Abnahme gegenüber Vorjahr / Decrease on previous year
in Mrd. Euro, gerundet / to the nearest billion euros
Performing Arts
Social Networking Websites
Beef Magazine (2009)
MySpace
253ʼ145ʼ404
50 Internetcommunities
mit Launchjahr und Userzahl
Quelle: http://en.wikipedia.org/wiki/
List_of_social_networking_websites
(Stand: 06.03.09)
Visualisierung: Hahn und Zimmermann
Facebook
HabboWindows Live Spaces
235ʼ000ʼ000
120ʼ000ʼ000
117ʼ000ʼ000
Friendster
hi5
90ʼ000ʼ000
80ʼ000ʼ000
Tagged
Orkut
70ʼ000ʼ000
67ʼ000ʼ000
Reunion Flixster
63ʼ000ʼ000
51ʼ000ʼ000
50ʼ000ʼ000
40ʼ000ʼ000
NetlogBebo
LinkedIn
Odnoklassniki
36ʼ000ʼ000
35ʼ000ʼ000
27ʼ000ʼ000
22ʼ000ʼ000
Xanga
19ʼ000ʼ000
Care2
15ʼ000ʼ000
1995
1996
1997
1998
1999
Badoo WAYN
2001
2002
Viadeo
17ʼ000ʼ000
2004
15ʼ000ʼ000
Sonico Geni
Xiaonei
Buzznet Nasza-klasa
Hyves
myYearbook
StudiVZ
MocoSpace
itsmy
Stickam
Nexopia
2003
V Kontakte
15ʼ000ʼ000
13ʼ000ʼ000
XING
iWiW
2000
29ʼ000ʼ000
20ʼ936ʼ509
Multiply
DeviantART
Trombi
Vampirefreaks
30ʼ000ʼ000
21ʼ000ʼ000
BlackPlanet
LiveJournal Friends Reunited
Plaxo
17ʼ564ʼ977
24ʼ000ʼ000
imeem
Skyrock
Last.fm
Mixi
Fotolog
20ʼ000ʼ000
20ʼ000ʼ000
2005
2006
Twitter
CafeMom
2007
2008
2009
Classmates
MySpac
253ʼ145ʼ404
50 Internetcommunities
mit Launchjahr und Userzahl
Quelle: http://en.wikipedia.org/wiki/
List_of_social_networking_websites
(Stand: 06.03.09)
Visualisierung: Hahn und Zimmermann
Facebo
HabboWindows Live
235ʼ000ʼ000
120ʼ000ʼ000
117ʼ000ʼ000
Friendster
hi5
90ʼ000ʼ000
80ʼ000ʼ000
Tagged
Orkut
70ʼ000ʼ000
67ʼ000ʼ000
Reunion Flixster
63ʼ000ʼ000
Classmates
50ʼ000ʼ000
40ʼ000ʼ000
NetlogBebo
LinkedIn
Odnoklassniki
36ʼ000ʼ000
35ʼ000ʼ000
27ʼ000ʼ000
22ʼ000ʼ000
Xanga
17ʼ564ʼ977
Care2
21ʼ000ʼ000
BlackPlanet
LiveJournal Friends Reunited
Plaxo
19ʼ000ʼ000
15ʼ000ʼ000
DeviantART
1995
1996
1997
1998
1999
2000
2001
2002
Viadeo
17ʼ000ʼ000
2004
15ʼ000ʼ000
Sonico Geni
Xiaonei
Buzznet Nasza-klasa
Hyves
myYearbook
StudiVZ
MocoSpace
itsmy
Stickam
Nexopia
2003
V Kontakte
15ʼ000ʼ000
13ʼ000ʼ000
XING
iWiW
20ʼ936ʼ509
Badoo WAYN
Multiply
Trombi
Vampirefreaks
29ʼ000ʼ000
24ʼ000ʼ000
imeem
Skyrock
Last.fm
Mixi
Fotolog
20ʼ000ʼ000
20ʼ000ʼ000
30ʼ000ʼ000
2005
2006
Twitter
CafeMom
2007
2008
2009
51ʼ000ʼ000
5
–
Visuelle Metapher
Sprachenvielfalt
DIE ZEIT (2013)
Questions
Bank Julius Bär (2011)
Excellent
Fair
Poor
Good
Excellent
Good
Fair
Poor
Excellent
Good
Fair
Poor
Excellent
Fair
Poor
Good
Excellent
Excellent
Good
Fair
Poor
Excellent Good
Good
Fair Poor
Poor
Excellent
Fair
Poor
Good
Excellent
Excellent
Good Fair
Fair
Poor
Fair
Poor
Good
Excellent
Fair
Poor
Good
68
%
19
%
3
%
3
68%
19%
3%
3%
68
%
19
%
3
%
3
%
68
19
68
19
3%3
3%%
68
19
3
68
19
68
%%%%%%%
19
%%%%%%%
68
%
19
% 3333%
3%%%
% 3333%
3%%%
%
68
19
68
19
68
%
33%%%
33%%%
19
%
2020
2020
2020
2020
2020
2020
2020
2020
2020
2020
2020
2020
Excellent
Excellent
Good
Excellent Good
Good
Excellent
Excellent
Good
Excellent Good
Good
32%
32
%%%
32
32
32
32
32
32
%%%%%
32
%
32
32
32
%%
11%
11
%%%
11
11
11
11
11
11
%%%%%
11
%
11
11
11
%%
Fair
Fair
Fair
Fair
Fair
Fair
Poor
Poor
Poor
Poor
Poor
Poor
12%
13%
12
%%% 13
13
%%%
12
13
12
12
13
12
13
12
13
12
%%%%%
%%%%%
12
% 13
13
%
12
13
12
12
%% 13
13
%%
Life
Very
Life
Very
Life
Very
Life
Very
Life
Life
Very
Very
Life
Very
Life
Very
Life
Life
Very
Very elapsed
poor
Life
Very
elapsed
poor
elapsed
poor
elapsed
poor
elapsed
poor
poor
poor elapsed
elapsed
elapsed
poor
elapsed
elapsed
poor
poor
elapsed
poor
55
22
5%
2%
%
%
5%%
2%%
5
2
5%%%
%
5555%
2222%
2%%%
%
55%%%
22%%%
Life
Very
Life
Very
Very
Life
Life
Very
Life
Very
Life
Very elapsed
poor
poor
poor elapsed
elapsed
poor
elapsed
poor
elapsed
poor elapsed
23%
23
%%%
23
23
23
23
23
23
%%%%%
23
%
23
23
23
%%
9%
99
%
%
9%
9
9999%
9%%%
%
99%%%
Quality
of
drinking
Quality
of
Quality
of
US
drinking
Quality
of
water:
Qualitywater:
ofUS
USdrinking
drinking
Quality
ofdrinking
drinking
water:
US
Environmental
Agency
water
infrastructure
water
infrastructure
US
Protection
Agency
waterProtection
infrastructure
USEnvironmental
Environmental
Protection
Agency
Source:
US
Environmental
US
Environmental
Source: US Environmental
Protection
Protection
Agency,
2002
ProtectionAgency,
Agency,2002
2002
More
More
crop
per
drop
Morecrop
cropper
perdrop
drop
Agricultural
activity
consumes
70%
of
the
demand
Agricultural
activity
consumes
70%
of
the
demand
Agricultural
activity
consumes
70%
of
the
demand
Agricultural
Agricultural
activity
consumes
70%
of
the
demand
Agriculturalactivity
activityconsumes
consumes70%
70%of
ofthe
thedemand
demand
for
fresh
water
worldwide.
Asia,
with
more
than
two
for
fresh
water
worldwide.
Asia,
with
more
than
two
for
fresh
water
worldwide.
Asia,
with
more
than
two
for
for
fresh
water
worldwide.
Asia,
with
more
than
two
forfresh
freshwater
waterworldwide.
worldwide.Asia,
Asia,with
withmore
morethan
thantwo
two
thirds
of
global
irrigated
land,
depends
heavily
on
thirds
of
global
irrigated
land,
depends
heavily
on
thirds
of
global
irrigated
land,
depends
heavily
on
thirds
of
global
irrigated
land,
depends
heavily
on
thirds
of
global
irrigated
land,
depends
heavily
on
thirds of global irrigated land, depends heavily on
irrigation,
especially
due
to
its
rice
production.
While
irrigation,
especially
due
to
its
rice
production.
While
irrigation,
especially
due
to
its
rice
production.
While
irrigation,
irrigation,
especially
due
to
its
rice
production.
While
irrigation,especially
especiallydue
dueto
toits
itsrice
riceproduction.
production.While
While
global
water
scarcity
is
becoming
a
serious
threat
to
global
water
scarcity
is
becoming
a
serious
threat
to
global
water
scarcity
is
becoming
a
serious
threat
to
global
global
water
scarcity
becoming
serious
threat
to
globalwater
waterscarcity
scarcityisis
isbecoming
becomingaaaserious
seriousthreat
threatto
to
large
areas
that
represent
key
growing
regions,
at
large
areas
that
represent
key
growing
regions,
at
large
areas
that
represent
key
growing
regions,
at
large
large
areas
that
represent
key
growing
regions,
at
largeareas
areasthat
thatrepresent
representkey
keygrowing
growingregions,
regions,at
at
the
same
time,
the
demand
for
water
by
industry
and
the
same
time,
the
demand
for
water
by
industry
and
the
same
time,
the
demand
for
water
by
industry
and
the
the
same
time,
the
demand
for
water
by
industry
and
thesame
sametime,
time,the
thedemand
demandfor
forwater
waterby
byindustry
industryand
and
households
also
isis
on
the
rise.
Farmers
will
thus
face
households
also
on
the
rise.
Farmers
will
thus
face
households
also
is
on
the
rise.
Farmers
will
thus
face
households
also
is
on
the
rise.
Farmers
will
thus
face
households
also
is
on
the
rise.
Farmers
will
thus
face
households also is on the rise. Farmers will thus face
tough
pressure
to
use
water
more
efficiently.
Overall,
tough
pressure
to
use
water
more
efficiently.
Overall,
tough
pressure
to
use
water
more
efficiently.
Overall,
tough
tough
pressure
to
use
water
more
efficiently.
Overall,
toughpressure
pressureto
touse
usewater
watermore
moreefficiently.
efficiently.Overall,
Overall,
irrigation
infrastructure
still
has
a
long
ways
to
go,
irrigation
infrastructure
still
has
a
long
ways
to
go,
irrigation
infrastructure
still
has
a
long
ways
to
go,
irrigation
irrigation
infrastructure
still
has
long
ways
to
go,
irrigationinfrastructure
infrastructurestill
stillhas
hasaaalong
longways
waysto
togo,
go,
given
that
large
amounts
of
water
never
reach
the
given
that
large
amounts
of
water
never
reach
the
given
that
large
amounts
of
water
never
reach
the
given
that
large
amounts
of
water
never
reach
the
given
that
large
amounts
of
water
never
reach
the
given that large amounts of water never reach the
plants
for
which
the
water
isisisintended.
Technologies
plants
for
which
the
water
intended.
Technologies
plants
for
which
the
water
intended.
Technologies
plants
plants
for
which
the
water
intended.
Technologies
plantsfor
forwhich
whichthe
thewater
waterisis
isintended.
intended.Technologies
Technologies
to
get
“more
crop
per
drop’
are
at
least,
in
theory,
to
get
‘more
crop
per
drop’
are
at
least,
inin
theory,
to
get
‘more
crop
per
drop’
are
at
least,
theory,
to
to
get
‘more
crop
per
drop’
are
at
least,
in
theory,
toget
get“more
“morecrop
cropper
perdrop’
drop’are
areat
atleast,
least,in
intheory,
theory,
available.
Drip
irrigation
and
improved
sprinkler
available.
Drip
irrigation
and
improved
sprinkler
available.
Drip
irrigation
and
improved
sprinkler
available.
Drip
irrigation
and
improved
sprinkler
available.
available. Drip
Drip irrigation
irrigation and
and improved
improved sprinkler
sprinkler
infrastructure
can
significantly
reduce
the
amounts
infrastructure
can
significantly
reduce
the
amounts
infrastructure
can
significantly
reduce
the
amounts
infrastructure
infrastructure
can
significantly
reduce
the
amounts
infrastructurecan
cansignificantly
significantlyreduce
reducethe
theamounts
amounts
of
water
needed.
One
major
impediment
however,
of
water
needed.
One
major
impediment,
however,
of
water
needed.
One
major
impediment,
however,
of
water
needed.
One
major
impediment
however,
of
water
needed.
One
major
impediment,
however,
of water needed. One major impediment however,
at
least
inininthe
developing
world,
isisthat
farmers
at
least
the
developing
world
at
least
the
developing
world
at
at
least
the
developing
world
that
farmers
atleast
leastinin
inthe
thedeveloping
developingworld,
world,is
isthat
thatfarmers
farmers
have
little
access
to
financing
they
need
for
capital
have
little
access
to
financing
they
need
for
capital
have
little
access
to
financing
they
need
for
capital
have
little
access
to
financing
they
need
have
for
capital
have little
little access
access to
to financing
financing they
they need
needfor
forcapital
capital
investments
to
apply
these
technologies.
Another
investments
to
apply
these
technologies.
Another
investments
to
apply
these
technologies.
Another
investments
to
apply
these
technologies.
Another
investments
to
apply
these
technologies.
Another
investments to apply these technologies. Another
38
38
36
38
38
38
problem
isisisthe
lack
of
incentives,
as
long
as
water
problem
the
lack
of
incentives,
as
long
as
water
problem
the
lack
of
incentives,
as
long
as
water
problem
problem
the
lack
of
incentives,
as
long
as
water
problemisis
isthe
thelack
lackof
ofincentives,
incentives,as
aslong
longas
aswater
water
can
be
accessed
at
low,
or
even
no
cost.
can
be
accessed
at
low,
or
even
no
cost.
can
be
accessed
at
low,
or
even
no
cost.
can
can
be
accessed
at
low,
or
even
no
cost.
canbe
beaccessed
accessedat
atlow,
low,or
oreven
evenno
nocost.
cost.
Governments
can
do
their
part
to
encourage
Governments
can
do
their
part
to
encourage
Governments
can
do
their
part
to
encourage
Governments
Governments
can
do
their
part
to
encourage
Governmentscan
cando
dotheir
theirpart
partto
toencourage
encourage
the
agricultural
sector
to
adopt
modern,
waterthe
agricultural
sector
to
adopt
modern,
waterthe
agricultural
sector
to
adopt
modern,
waterthe
agricultural
sector
to
adopt
modern,
the
agricultural
sector
to
adopt
modern,
waterthe agricultural sector to adopt modern,waterwaterefficient
irrigation.
In
our
view,
putting
a
price
on
efficient
irrigation.
In
our
view,
putting
a
price
on
efficient
irrigation.
In
our
view,
putting
a
price
on
efficient
efficient
irrigation.
our
view,
putting
price
on
efficientirrigation.
irrigation.InIn
Inour
ourview,
view,putting
puttingaaaprice
priceon
on
water
and
more
effectively
controlling
its
use
both
water
and
more
effectively
controlling
its
use
both
water
and
more
effectively
controlling
its
use
both
water
water
and
more
effectively
controlling
its
use
both
waterand
andmore
moreeffectively
effectivelycontrolling
controllingits
itsuse
useboth
both
offer
promises
that
might
induce
farmers
to
better
offer
promises
that
might
induce
farmers
to
better
offer
promises
that
might
induce
farmers
to
better
offer
offer
promises
that
might
induce
farmers
to
better
offerpromises
promisesthat
thatmight
mightinduce
inducefarmers
farmersto
tobetter
better
manage
water
resources,
by
providing
an
economic
manage
water
resources,
by
providing
an
economic
manage
water
resources,
by
providing
an
economic
manage
water
resources,
by
providing
an
economic
manage
water
resources,
by
providing
an
economic
manage water resources, by providing an economic
benefit
to
switching
to
newer
technologies.
The
benefit
to
switching
to
newer
technologies.
The
benefit
to
switching
to
newer
technologies.
The
benefit
benefit
to
switching
to
newer
technologies.
The
benefitto
toswitching
switchingto
tonewer
newertechnologies.
technologies.The
The
mounting
pressure
to
provide
adequate
water
isisis
mounting
pressure
to
provide
adequate
water
mounting
pressure
to
provide
adequate
water
mounting
pressure
to
provide
adequate
water
mounting
mounting pressure
pressure to
to provide
provide adequate
adequate water
waterisis
is
likely
to
encourage
reforms
inin
this
direction
inin
the
likely
to
encourage
reforms
this
direction
the
likely
to
encourage
reforms
in
this
direction
in
the
likely
to
encourage
reforms
in
this
direction
in
likely
to
encourage
reforms
in
this
direction
in
the
likely to encourage reforms in this direction inthe
the
future.
future.
future.
future.
future.
future.
Water
Water
distribution
and
Waterdistribution
distributionand
and
treatment
treatment
infrastructure
treatmentinfrastructure
infrastructure
Clearly,
water
infrastructure
inininmuch
of
the
Clearly,
water
infrastructure
much
of
the
Clearly,
water
infrastructure
much
of
the
Clearly,
Clearly,
water
infrastructure
much
of
the
Clearly,water
waterinfrastructure
infrastructureinin
inmuch
muchof
ofthe
the
developing
world
isis
still
unsatisfactory,
despite
developing
world
still
unsatisfactory,
despite
developing
world
is
still
unsatisfactory,
despite
developing
world
is
still
unsatisfactory,
despite
developing
world
is
still
unsatisfactory,
despite
developing world is still unsatisfactory, despite
considerable
improvements
achieved
inininrecent
considerable
improvements
achieved
recent
considerable
improvements
achieved
recent
considerable
considerable
improvements
achieved
recent
considerableimprovements
improvementsachieved
achievedinin
inrecent
recent
years
regarding
access
to
drinking
water
and
years
regarding
access
to
drinking
water
and
proper
years
regarding
access
to
drinking
water
and
proper
years
regarding
access
to
drinking
water
proper
years
to drinking
drinking water
waterand
andproper
proper
years regarding
regarding access
access to
and
proper
sanitation.
Given
the
relatively
low
per
capita
sanitation.
Given
the
relatively
low
per
capita
sanitation.
Given
the
relatively
low
per
capita
sanitation.
Given
the
relatively
low
per
capita
sanitation.
Given
the
relatively
low
per
capita
sanitation. Given the relatively low per capita
water
consumption
levels
inininthe
developing
versus
water
consumption
levels
the
developing
versus
water
consumption
levels
the
developing
versus
water
water
consumption
levels
the
developing
versus
waterconsumption
consumptionlevels
levelsinin
inthe
thedeveloping
developingversus
versus
the
developed
world
to
date,
the
pressure
on
the
the
developed
world
to
date,
the
pressure
on
the
the
developed
world
to
date,
the
pressure
on
the
the
the
developed
world
to
date,
the
pressure
on
the
thedeveloped
developedworld
worldto
todate,
date,the
thepressure
pressureon
onthe
the
existing
infrastructure
will
grow,
with
water
usage
existing
infrastructure
will
grow,
with
water
usage
existing
infrastructure
will
grow,
with
water
usage
existing
infrastructure
will
grow,
with
water
usage
existing
existing infrastructure
infrastructure will
will grow,
grow, with
with water
water usage
usage
expected
to
rise
as
economic
growth
inininthese
expected
to
rise
as
economic
growth
these
expected
to
rise
as
economic
growth
these
expected
expected
to
rise
as
economic
growth
these
expectedto
torise
riseas
aseconomic
economicgrowth
growthinin
inthese
these
regions
progresses.
More
supplies
of
fresh
water
regions
progresses.
More
supplies
of
fresh
water
regions
progresses.
More
supplies
of
fresh
water
regions
regions
progresses.
More
supplies
of
fresh
water
regionsprogresses.
progresses.More
Moresupplies
suppliesof
offresh
freshwater
water
must
be
secured.
As
a
consequence,
there
will
must
be
secured.
As
a
consequence,
there
will
must
be
secured.
As
a
consequence,
there
will
must
must
be
secured.
As
consequence,
there
will
mustbe
besecured.
secured.As
Asaaaconsequence,
consequence,there
therewill
will
also
be
more
waste
water
to
be
deal
with.
Thus,
also
be
more
waste
water
to
be
deal
with.
Thus,
also
be
more
waste
water
to
be
deal
with.
Thus,
also
also
be
more
waste
water
to
be
deal
with.
Thus,
alsobe
bemore
morewaste
wastewater
waterto
tobe
bedeal
dealwith.
with.Thus,
Thus,
one
could
reasonably
assume
that
investment
ininin
one
could
reasonably
assume
that
investment
one
could
reasonably
assume
that
investment
one
could
reasonably
assume
that
investment
one
could
reasonably
assume
that
investment
one could reasonably assume that investmentinin
in
basic
water
infrastructure
is
at
very
least
not
going
basic
water
infrastructure
is
at
very
least
not
going
basic
water
infrastructure
at
very
least
not
going
basic
basic
water
infrastructure
is
at
very
least
not
going
basicwater
waterinfrastructure
infrastructureisis
isat
atvery
veryleast
leastnot
notgoing
going
to
decline
inininthe
years
ahead.
Releasing
water
to
decline
the
years
ahead.
Releasing
water
to
decline
the
years
ahead.
Releasing
water
to
to
decline
the
years
ahead.
Releasing
water
todecline
declineinin
inthe
theyears
yearsahead.
ahead.Releasing
Releasingwater
water
untreated,
as
often
happens
these
days,
inflicts
untreated,
as
often
happens
these
days,
inflicts
untreated,
as
often
happens
these
days,
untreated,
as
often
happens
these
days,
inflicts
untreated,
as
often
happens
these
days,
inflicts
untreated, as often happens these days, inflicts
inflicts
severe
long-term
damage
on
the
environment,
not
severe
long-term
damage
on
the
environment,
not
severe
long-term
damage
on
the
environment,
not
severe
long-term
damage
on
the
environment,
severe
long-term
damage
on
the
environment,
not
severe long-term damage on the environment,not
not
to
mention
posing
a
risk
to
human
health
and
the
to
mention
posing
a
risk
to
human
health
and
the
to
mention
posing
a
risk
to
human
health
and
the
to
to
mention
posing
risk
to
human
health
and
the
tomention
mentionposing
posingaaarisk
riskto
tohuman
humanhealth
healthand
andthe
the
future
sustainability
of
the
water
supply.
future
sustainability
of
the
water
supply.
future
sustainability
of
the
water
supply.
future
future
sustainability
of
the
water
supply.
futuresustainability
sustainabilityof
ofthe
thewater
watersupply.
supply.
River
systems
inininselected
areas
of
the
world
already
River
systems
selected
areas
of
the
world
already
River
systems
selected
areas
of
the
world
already
River
River
systems
selected
areas
of
the
world
already
Riversystems
systemsinin
inselected
selectedareas
areasof
ofthe
theworld
worldalready
already
are
showing
signs
of
a
severe
deterioration
in
the
are
showing
signs
of
a
severe
deterioration
in
the
are
showing
signs
of
a
severe
deterioration
the
are
are
showing
signs
of
severe
deterioration
in
the
areshowing
showingsigns
signsof
ofaaasevere
severedeterioration
deteriorationinin
inthe
the
quality
of
their
water.
In
China,
for
example,
no
quality
of
their
water.
In
China,
for
example,
no
quality
of
their
water.
In
China,
for
example,
no
quality
of
their
water.
In
China,
for
example,
no
quality
quality of
of their
their water.
water. In
In China,
China, for
for example,
example, no
no
less
than
71%
of
water
inininits
seven
largest
rivers
less
than
71%
of
water
its
seven
largest
rivers
less
than
71%
of
water
its
seven
largest
rivers
less
less
than
71%
of
water
its
seven
largest
rivers
lessthan
than71%
71%of
ofwater
waterinin
inits
itsseven
sevenlargest
largestrivers
rivers
isis
labeled
as
grade
4-5,
meaning
itit
isis
undrinkable.
labeled
as
grade
4-5,
meaning
undrinkable.
labeled
as
grade
4–5,
meaning
it
is
undrinkable.
isis
labeled
as
grade
4-5,
meaning
it
is
undrinkable.
is
labeled
as
grade
4-5,
meaning
it
is
undrinkable.
is labeled as grade 4-5, meaning it is undrinkable.
But
not
only
inininemerging
countries
isisisthere
aastrong
But
not
only
emerging
countries
there
strong
But
not
only
emerging
countries
there
strong
But
But
not
only
emerging
countries
there
strong
Butnot
notonly
onlyinin
inemerging
emergingcountries
countriesisis
isthere
thereaaaastrong
strong
need
to
invest
in
water
infrastructure.
The
developed
need
to
invest
in
water
infrastructure.
The
developed
need
to
invest
in
water
infrastructure.
The
developed
need
to
invest
in
water
infrastructure.
The
developed
need
need to
to invest
invest in
in water
water infrastructure.
infrastructure. The
The developed
developed
world
also
has
considerable
gaps
to
close,
given
world
also
has
considerable
gaps
to
close,
given
world
also
has
considerable
gaps
to
close,
given
world
world
also
has
considerable
gaps
to
close,
given
worldalso
alsohas
hasconsiderable
considerablegaps
gapsto
toclose,
close,given
given
that
reinvestment
inin
existing
facilities
have
been
that
reinvestment
inin
existing
facilities
have
been
that
reinvestment
existing
facilities
have
that
reinvestment
existing
facilities
have
been
that
reinvestment
in
existing
facilities
have
been
that reinvestment in existing facilities have been
been
neglected
inininthe
past
years.
As
aaconsequence,
neglected
the
past
years.
As
consequence,
neglected
the
past
years.
As
consequence,
neglected
neglected
the
past
years.
As
consequence,
neglectedinin
inthe
thepast
pastyears.
years.As
Asaaaaconsequence,
consequence,
replacement
costs
loom
inininthe
future
as
the
replacement
costs
loom
the
future
as
the
replacement
costs
loom
the
future
as
the
replacement
replacement
costs
loom
the
future
as
the
replacementcosts
costsloom
loominin
inthe
thefuture
futureas
asthe
the
equipment
reaches
the
end
of
its
useful
life.
equipment
reaches
the
end
of
its
useful
life.
equipment
reaches
the
end
of
its
useful
life.
equipment
reaches
the
end
of
its
useful
life.
equipment
reaches
the
end
of
its
useful
life.
equipment reaches the end of its useful life.
Looking
fornew
newsources
sources
Looking
Looking
for
new
sources
Lookingfor
for
new
sources
of
water
of
of
water
ofwater
water
Besidesbecoming
becomingmore
moreefficient
efficientininhow
howwe
we
Besides
Besides
becoming
more
efficient
ininhow
how
we
Besides
becoming
more
efficient
we
Besides
becoming
more
efficientin
how
we
Besides
becoming
more
efficient
in how
we
usewater,
water,
especially
inagriculture,
agriculture,
thereare
are
use
especially
in
there
use
water,
especially
ininagriculture,
agriculture,
there
are
use
water,
in
there
are
use
water,especially
especially
agriculture,
there
are
use
water,
especially
in agriculture,
there
are
opportunities
on
the
supply
side
that
can
mitigate
opportunities
on
the
supply
side
that
can
mitigate
opportunities
on
the
supply
side
that
can
mitigate
opportunities
on
the
supply
side
that
can
mitigate
opportunities
on
the
supply
side
that
can
mitigate
opportunities
on
the
supply
side
that
can
mitigate
theimpacts
impactsofofthe
thewidening
wideninggap
gapbetween
betweenwater’s
water’s
the
the
impacts
of
the
widening
gap
between
water’s
the
impacts
of
widening
between
water’s
the
impactsand
ofthe
the
wideninggap
gap
between
water’s
the
impacts
of
the
widening
gap
between
water’s
availability
consumption
demand.
Desalination
availability
and
consumption
demand.
Desalination
availability
and
consumption
demand.
Desalination
availability
and
consumption
demand.
Desalination
availability
and
consumption
demand.
Desalination
availability
and
consumption
demand.
Desalination
of
saltwater
is
one
way
to
increase
the
supply
of
saltwater
isisone
way
to
increase
the
supply
of
saltwater
one
way
to
increase
the
supply
of
isis
way
to
ofsaltwater
saltwater
isone
one
waydesalination
toincrease
increasethe
thesupply
supply
of
saltwater
one
way
to
increase
the
supply
of
fresh
water.
Global
capacity
has
of
fresh
water.
Global
desalination
capacity
has
of
fresh
water.
Global
desalination
capacity
has
of
fresh
water.
Global
desalination
capacity
has
of
fresh
water.
Global
desalination
capacity
has
of
fresh
water.
Global
desalination
capacity
has
grown
quite
significantly
in
recent
decades,
andisis
grown
quite
significantly
ininrecent
decades,
and
grown
quite
significantly
recent
decades,
and
isis
grown
quite
significantly
inin
recent
decades,
and
grown
quite
significantly
in
recent
decades,
andis
grown
quite
significantly
recent
decades,
and
is in
expectedtotocontinue
continuethe
theupward
upwardtrend,
trend,especially
especially
expected
expected
to
continue
the
upward
trend,
especially
expected
to
continue
the
upward
trend,
especially
expected
to
continue
the
upward
trend,
especially
expected
toof
continue
the upward
trend,
especially
the
regions
the
Middle
East
and
Northern
Africa.
ininthe
regions
of
the
Middle
East
and
Northern
the
regions
of
the
Middle
East
and
Northern
inin
regions
of
East
and
Northern
inthe
thethough
regionsproduction
ofthe
theMiddle
Middle
East
and
Northern
the
regions
of
the
Middle
East
Northern
Even
costs
perand
litre
oflitre
desalinated
Africa.
Even
though
production
costs
per
of
Africa.
Even
though
production
costs
per
litre
of
Africa.
Even
though
production
costs
per
litre
Africa.
Even
though
production
costs
per
litreof
of
Africa.
Even
though
production
costs
litre
of
water havewater
massively
declined,
itdeclined,
still per
remains
a
desalinated
have
massively
ititstill
desalinated
water
have
massively
declined,
still
desalinated
water
have
massively
declined,
itit
still
desalinated
water
have
massively
declined,
it
still
desalinated
water
have
massively
declined,
still
relatively
expensiveexpensive
and energy-intensive
technology.
remains
a
relatively
and
energy-intensive
remains
relatively
expensive
and
energy-intensive
remains
expensive
and
energy-intensive
remainsaaaarelatively
relatively
expensive
andwith
energy-intensive
remains
relatively
expensive
and
energy-intensive
Desalination
thus has
tothus
compete
other with
technology.
Desalination
has
to
compete
technology.
Desalination
thus
has
to
compete
with
technology.
Desalination
thus
has
to
with
technology.
Desalination
thus
has
to
compete
withis
technology.
Desalination
thus
hasOne
tocompete
compete
with
options
to
improve
water
supply.
such
option
other
options
to
improve
water
supply.
One
such
other
options
to
improve
water
supply.
One
such
other
options
to
improve
water
supply.
One
such
other
options
to
improve
water
supply.
One
such
other
options
to
improve
water
supply.
One
such
treatment
and direct
reuse
ofre-use
waste of
water.
Beyond
option
isistreatment
and
direct
waste
option
treatment
and
direct
re-use
of
waste
option
isis
and
re-use
waste
option
istreatment
treatment
anddirect
direct
re-useof
of
waste
option
treatment
and
direct
re-use
of
waste
drinking
water,
and specific
industrial
applications
water.
Beyond
drinking
water,
and
specific
industrial
water.
Beyond
drinking
water,
and
specific
industrial
water.
Beyond
drinking
water,
specific
industrial
water.
Beyond
drinkingwater
water,isand
and
specific
industrial
water.
drinking
water,
and
specific
industrial
where Beyond
highest-quality
critical,
we
can
applications
where
highest-quality
water
isiscritical,
applications
where
highest-quality
water
critical,
applications
where
highest-quality
water
is
critical,
applications
where
highest-quality
water
is
applications
where
water water
is critical,
critical,
substantially
reducehighest-quality
pressure
on natural
we
can
substantially
reduce
pressure
on
natural
we
can
substantially
reduce
pressure
on
natural
we
can
substantially
reduce
pressure
on
natural
we
can
substantially
reduce
pressure
on
natural
we
can
substantially
reduce
pressure
on
natural
resources
if we ifreuse
treated,
lower-quality
water for
water
resources
we
re-use
treated,
lower-quality
water
resources
ififwe
we
re-use
treated,
lower-quality
water
resources
if
re-use
treated,
water
resources
wewhere
re-usesuitable.
treated,lower-quality
lower-quality
water
resources
if we
re-use
treated,
lower-quality
certain
applications,
water
for
certain
applications,
where
suitable.
water
for
certain
applications,
where
suitable.
water
waterfor
forcertain
certainapplications,
applications,where
wheresuitable.
suitable.
water
for
certain
applications,
where
suitable.
China
China
China
China
China
China
China
China
China
China
China
China
India
India
India
India
India
India
India
India
India
India
India
India
300
300
“Desalination
of
“Desalination
of
“Desalination
“Desalination
of
“Desalinationof
of
saltwater
is
one
one
saltwater
saltwateris
isone
saltwater
is
one
one
way
to
increase
the
way
wayto
toincrease
increasethe
the
way
to
increase
the
supply
of
fresh
supply
supplyof
offresh
fresh
supply
of
fresh
water.”
water.”
water.”
water.”
Potential
options
for
this
are
numerous,
especially
Potentialoptions
optionsfor
forthis
thisare
arenumerous,
numerous,especially
especially
Potential
Potential
options
for
this
are
numerous,
especially
Potential
options
for
are
especially
Potential
options
forinthis
this
arenumerous,
numerous,
especially
industry
but
also
households.
We
do
not
need
in
industry
but
also
in
households.
We
do
not
need
inin
industry
but
also
in
households.
We
do
industry
but
also
households.
We
donot
notneed
need
inin
but
also
inin
We
not
need
inindustry
industry
butto
also
inhouseholds.
households.
Wedo
do
not
need
drinking
water
flush
the
toilet.
Expansions
inin
drinking
water
to
flush
the
toilet.
Expansions
drinking
water
to
flush
the
toilet.
Expansions
in
drinking
water
to
flush
the
toilet.
Expansions
in
drinking
water
to
flush
the
toilet.
Expansions
inin
drinking
water
to
flush
the
toilet.
Expansions
treatment
capacities
and
corresponding
access
treatmentcapacities
capacitiesand
andcorresponding
correspondingaccess
access
treatment
treatment
capacities
and
corresponding
access
treatment
capacities
and
access
treatment
capacities
andcorresponding
corresponding
access
to
infrastructure
are
required
to
harness
these
to
infrastructure
are
required
to
harness
these
to
infrastructure
are
required
to
harness
these
to
infrastructure
are
required
to
harness
these
to
infrastructure
are
required
to
harness
these
to
infrastructure
are
required
to
harness
these
technologies.
However,
as
with
agricultural
irrigation,
technologies.
However,
as
with
agricultural
irrigation,
technologies.
However,
as
with
agricultural
irrigation,
technologies.
However,
as
with
agricultural
irrigation,
technologies.
However,
as
with
agricultural
irrigation,
technologies.
However,
astowith
agricultural
irrigation,
the
key
to
success
will
be
give
consumers
of
the
key
to
success
will
be
to
give
consumers
of
the
key
to
success
will
be
to
give
consumers
of
the
key
to
success
will
be
to
give
consumers
of
the
key
to
success
will
be
to
give
consumers
of
the
key
to
success
will
be
to
give
consumers
of
fresh
water
real
incentives,
meaning
cost
savings,
freshwater
waterreal
realincentives,
incentives,meaning
meaningcost
costsavings,
savings,
fresh
fresh
water
real
incentives,
meaning
cost
savings,
fresh
water
real
incentives,
meaning
cost
savings,
fresh
water
real
incentives,
meaning
cost
savings,
to
lead
them
to
invest
equipment
to
reuse
water.
tolead
leadthem
themto
toinvest
investinin
inequipment
equipment
to
reuse
water.
to
to
reuse
water.
to
lead
them
to
invest
equipment
to
reuse
water.
to
them
inin
to
water.
tolead
lead
themto
toinvest
investinclude,
inequipment
equipment
toreuse
reusestricter
water.
Such
incentives
could
for
example,
Such
incentives
could
include,
for
example,
stricter
Such
incentives
could
include,
for
example,
stricter
Such
incentives
could
include,
for
example,
stricter
Such
incentives
could
include,
for
example,
stricter
Such incentives
couldhow
include,
foris example,
stricter
regulations
governing
water
consumed,
and/
regulationsgoverning
governinghow
how
water
consumed,
and/
regulations
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isisconsumed,
and/
regulations
governing
how
water
consumed,
and/
regulations
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regulations
governinghow
howwater
waterisis
isconsumed,
consumed,and/
and/
or
how
it
is
priced.
orhow
howititit
itisisis
ispriced.
priced.
or
or
how
priced.
or
how
priced.
or how it is priced.
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
Rest
of
Asia
89
89
Sub-South
Africa
Sub-South
Africa
Sub-Saharan
Africa
Sub-Saharan
Africa
Sub-South
Africa
Sub-South
Africa
Sub-Saharan
Africa
Sub-South
Africa
Sub-South
Africa
Sub-South
Africa
Sub-South
Africa
Sub-South
Africa
117
117
28
28
532
532
532
532
532
333
532
532
bn
mmm
33
532
bn
532
bn
532
bn
532
532 bn
bnmm
m3
333
467
467
bn
mm
33
467
467
bn
mm
467
467
bn
467
467
467
bn
m
467
467bn
bn
m3
467
40
40
54
54
178
178
North
America
North
America
North
America
NorthAmerica
America
North
North
America
Europe
Europe
Europe
Europe
Europe
Europe
North
America
North
America
North
America
North
NorthAmerica
America
124
181
181
21
21
184
184
184
184
184
333
184
184
bn
mmm
33
184
bn
184
bn
184
bn
184
184 bn
bnmm
m3
72
72
12
12
89
89
92
92
Industry
Industry
Industry
Industry
Industry
Annual
water
demand:
Water
demand
Annual
water
demand:
Water
demand
Water
demand
Annual
water
demand:Group
Water
2030
Water
Resources
Water
demand
demand
2030
Water
Resources
Group
indemand
billion
Household
Domestic
in
billion
Household
Water
demand
3
2030
Water
Resources
Group
in
billion
Household
Domestic
in
bn
m
3
Domestic
inin
bn
cubic
metre
cubic
metres
bnmm3
cubic
metre
68
68
180
180
180
180
180
333
180
180
bn
mmm
33
180
bn
180
bn
180
bn
180
180 bn
bnmm
m3
440
333
440
bn
mm
440
33
440
bn
440
440
bn
440
mm
440
440
bn
m
440
440bn
bn
m3
440
320
320
South
America
South
America
South
America
South
SouthAmerica
America
100
100
326
326
326
326
326
333
326
326
bn
mmm
33
326
bn
326
bn
326
326
bn
326bn
bnmm
m3
80
80
243
243
South
America
South
America
South
America
SouthAmerica
America
South
South
America
338
338
Europe
Europe
Europe
Europe
Europe
124
333
440
440
bn
mm
33
440
440
bn
440
440
bn
440
mm
440
440
bn
m
440
440bn
bn
m3
440
23
23
Increase
2005–2030
Increase
2005–2030
Increase
2005–2030
Agriculture
Agriculture
Increase
2005–2030
Agriculture
Increase
2005–2030
Agriculture
Agriculture
Increase
2005–2030
Agriculture
Industry
Industry
Industry
Industry
Industry
Industry
Domestic
Domestic
Domestic
Domestic
Domestic
Domestic
Agriculture
Agriculture
Agriculture
Expected
increase
in
Expected
increase
in
annual
Agriculture
Agriculture
Expected increase
inannual
annual
Agriculture
Increase
inin
annual
water
Increase
annual
water
water
demand
2005-2030
Increase
annual
water
water
demand
2000–2030
Increase
inin
annual
water
Increase
in
annual
water
water
demand
2005-2030
Increase
in
annual
water
demand
(2005–2030)
Source:
2030
Water
Resources
demand
(2005–2030)
2030
Water
Resources
demand
(2005–2030)
demand
(2005–2030)
Source:
2030
Water
Resources
demand
(2005–2030)
demand (2005–2030)
Group,
Group,
2009
Group,2009
2009
39
39
39
39
39
39
37
39
39
39
1980
1980
1980
1980
1980
1980
1980
1980
1980
1980
1980
1980
Are
green
investments
sustainable?
Are
green
investments
sustainable?
Are
green
investments
sustainable?
Are
Are
green
investments
sustainable?
Are green
green investments
investments sustainable?
sustainable?
The
hunt fornutrients
higher yields
requires
soils with the
necessary
for plant
growth.
The
hunt for
fornutrients
higher yields
yields
requires
soils with
with the
the
The
hunt
higher
requires
soils
necessary
for plant
growth.
necessary
nutrients
for
plant
growth.
To maintain productivity, nutrients taken out of
To
productivity,
nutrients
taken Fertilisers
out of
themaintain
soil at harvest
must be
replenished.
To
maintain
productivity,
nutrients
taken
outasofwell
the
soil at harvest
must
be
replenished.
Fertilisers
containing
nitrogen,
phosphor
and
potash,
phosphorus and potassium,
the
soil at harvest
must
be replenished.
containing
nitrogen,
phosphor
and
potash,
well
phosphorus
and
potassium,
as
other
providing
nutrients,
areFertilisers
aas
key
well asminerals
other
minerals
providing
nutrients,
are
containing
nitrogen,
phosphorus
and
potassium,
as
other
providing
nutrients,
are
a key
well
asminerals
other
minerals
providing
nutrients,
are
ofpart
today’s
agricultural
production.
While
in
apart
key
of today’s
agricultural
production.
While
as
well
as other
minerals
providing
nutrients,
are
ofpart
today’s
agricultural
production.
While
in
apart
key
of today’s
agricultural
While
the
developed
world,
fertiliser
useproduction.
has
remained
in
the
developed
world,
fertiliser
use
has
remained
a key
part
of today’s
agricultural
While
the
developed
world,
fertiliser
useproduction.
hashas
remained
in
the
developed
world,
fertiliser
use
remained
in the developed world, fertiliser use has remained
Fertiliser (k/ha)
Fertiliser
(k/ha)
Nitrogen
Fertiliser
(k/ha)
Nitrogen
Phosphor
Fertiliser
(k/ha)
Fertiliser
(k/ha)
Nitrogen
Phosphor
(k/ha)
Potash(kilogramme/hectare)
Fertiliser
Nitrogen
Fertiliser
(k/ha)
Nitrogen
Phosphor
Fertiliser
(k/ha)
Potash(kilogramme/hectare)
Fertiliser
Nitrogen
Phosphor
Nitrogen
Corn yield (t/ha)
Phosphor
Potash
Nitrogen
Phosphor
Potash
Corn yield (t/ha)
Phosphor
Potash
Phosphor
Phosphorus
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Cornyield
yield(t/ha)
(t/ha)
Potash
Corn
Potash
Cornyield
yield(tonnes/hectare)
(t/ha)
Potash
Corn
Corn
yield
(t/ha)
Cornyield
yield(tonne/hectare)
(t/ha)
(tonnes/hectare)
15
Corn
(t/ha)
15
15
15 20 15
20 15 20 15
15 20
20
15
20
20
20
20
15
15
15
15
15
15
15
15
3
3
3
3
3
3
42
42
42
42
42
42
42
42
42
4.8
4.8
4.8
4.8
4.8
4.8
4.8
4.8
1.6
1.6
1.6
1.6
1.6
1.6
1.6
India
China China
India1.6
India
China China
India1.6
India
China China
India
India
China
India
China
India
Chinayield:
Ferteliser usage and corn
Fertecon usage and corn yield:
Ferteliser
Fertecon usage and corn yield:
Ferteliser
Fertecon
46
46
46
44
chemical
and
fairly stable,need
suchfor
is clearly
notfertilisers
the case or
in pesticides,
major
need
for
chemical
fertilisers
or
pesticides,
and
allow
less
use
of
machinery
and
equipment,
or
fairly
stable,
such
is
clearly
not
the
case
in
major
developing producers
like Indiafertilisers
and China,
where
need
for
chemical
or
pesticides,
and
fairly
such
is
clearly
not
the
case
in
major
allow
use
machinery
and
equipment,
perhaps
not
as much
irrigation?
Givenor
developing
like of
India
and
China,
where
fairly stable,
stable,producers
suchless
is require
clearly
not
the
case
in
major
allow
lessrequire
use
of
machinery
and
equipment,
or
developing
like
and
China,
where
perhaps
not
asagriculture
much
irrigation?
the
challenges
global
faces toGiven
boost
developing producers
producers
like India
India
and
China,
where
perhaps
require
not
as
much
irrigation?
Given
the
challenges
global
agriculture
faces
to
boost
output in the decades ahead, and the fact that
the
challenges
global agriculture
faces
to boost
in the decades
ahead, andcountries,
the fact
that
aoutput
few important
food-producing
such
output
in
the
decades
ahead,
and
the
fact
that
aasfew
countries,
such
theimportant
US, Brazil,food-producing
India and China,
already are
aasfew
food-producing
countries,
such
theimportant
US, Brazil,
India
China,
already
are
increasingly
using
theseand
new,
modified
crops,
as
the
US,
Brazil,
India
and
China,
already
are
increasingly
using
these
new,
modified
crops,
it appears likely that biotechnology will play a
increasingly
using
these
new, modified
it
appears
that
biotechnology
will crops,
play
central
rolelikely
the agricultural
production
in
thea 21st
it
appears
likely
that
biotechnology
will in
play
central
thea 21st
century.role the agricultural production
central
century.role the agricultural production in the 21st
century.
“Over the
the past
past years,
years,
“Over
“Over
the past strong
years,
we
we have
have seen
seen strong
we
haveinseen
strong
growth
fertiliser
growth
in
fertiliser
growth
in fertiliser
demand
demand in
in
demand
in
developing
regions,
Fertilisersregions,
developing
Fertilisers
developing
regions,
which
is
Fertilisers
which
is set
set
which
is set ”
to
continue.
continue.
to
continue.”
continue. ””
to continue.”
The hunt for higher yields requires soils with the
The
hunt fornutrients
higher yields
requires
soils with the
necessary
for plant
growth.
The
hunt fornutrients
higher yields
requires
soils with the
necessary
for plant
growth.
necessary
nutrients
for
plant
growth.
maintain productivity,
application To
of fertilisers
still is belownutrients
potential taken out of
To
maintain
productivity,
nutrients
taken Fertilisers
out of
the
soil
at
harvest
must
be
replenished.
application
of
fertilisers
still
is
below
potential
and not wellTobalanced
inproductivity,
terms of how
the
various
maintain
nutrients
taken
out
of
the
soil
at
harvest
must
be
replenished.
Fertilisers
application
of
fertilisers
still
is below
below
potential
containing
nitrogen,
and potassium,
wellof
balanced
in
terms
ofphosphorus
how
the various
application
fertilisers
still
is
potential
and
not well-balanced
ingredients
are
mixed.
This
makes
itbe
harder
for
the
soil
at harvest
must
replenished.
Fertilisers
and
not
well
balanced
in
terms
of
how
the
various
containing
nitrogen,
phosphorus
and
potassium,
as
as
other
minerals
providing
are
and
not well-balanced
in
terms
ofOver
how
the past
various
ingredients
arewell
mixed.
This
makes
it harder
for nutrients,
farmers
to achieve
higher
yields.
the
years,
nitrogen,
phosphorus
and
potassium,
as
well
as
other
minerals
providing
nutrients,
are
ingredients
are
mixed.
This
makes
it harder
for
acontaining
key
part
of
today’s
agricultural
production.
farmers
achieve
higher
yields.
Over
the
past
years, While
we
have to
seen
strong
growth
in
fertiliser
demand
as
wellpart
as
other
minerals
providing
nutrients,
are
a key
of today’s
agricultural
production.
While
farmers
to
achieve
higher
yields.
Over
the
past
years,
in
the
developed
world,
fertiliser
use
has remained
we
have to
seen
strong
growth
in
demand
farmers
achieve
higher
yields.
Over
the
past
years,
in
developing
regions,
which
is fertiliser
set
to
continue.
a key
part
of
today’s
agricultural
production.
While
in
the
developed
world,
fertiliser
use
has
remained
we
have
seen
strong
growth
in
fertiliser
demand
in developing
which in
is fertiliser
set to continue.
we
have seen regions,
strong growth
demand
in regions,
the developed
fertiliser
use has remained
in developing
which world,
is set to
continue.
155
155
155155
155155
155155
155
50
Fertiliser (k/ha)
Fertiliser
(k/ha) 140 50
Nitrogen
Fertiliser
(k/ha) 140 50 50
Nitrogen
Phosphor
70
140 140
50
Nitrogen
7050
Potash140 140
Phosphor
50
Phosphor
7050
140 140
Potash140
Corn
yield
(t/ha)
70 70
Potash
70
Corn yield 70
(t/ha)
70
Corn yield 70
(t/ha)
58
130
130
130
130
sustainable?
sustainable?
sustainable?
58
58
58
58
58 52 58
58
58
130 52
52
52
130
52
130 52
52
130 52
52
130
15
15
20
15
20
20
7
7
715
7
15
15
USA USA
USA USA
USA
USA
United
States
USA
USA
7
7
7
3
7
3
7
3
42
42
42
1.6
1.6
1.6
India
India
India
7.6
7.6 7.6
7.6 7.6
7.6 7.6
7.6
7.6
4.8
4.8
4.8
China
Western
Europe
W. Europe
China
Western
Europe
W. Europe
China
Western
Europe
W. Europe
Western
Europe
W. Europe
Ferteliser usage
and corn
W. Europe
Fertecon
FerteliserFerteliser
usage
andusage
corn and
yieldcorn
Source: Ferteliser
International
Fertiliser
Fertecon
and
Ferteliser
usage
andusage
corn
yieldcorn
Industry
Fertecon
Source:Association,
International
Fertiliser
International
Fertilizer2009
Industry Association,
2009
46
46
46
Animal
Animal
“Over
the
past
years,
Animal
past
years,
“Over
the
Animal
“Over
theseen
past
years,
we
have
strong
we
we have
have seen
seen strong
strong
fairly stable, such is clearly not the case in major
fairly stable,producers
such is clearly
not the
in where
major
developing
like India
and case
China,
fairly stable,producers
such is clearly
not the
in where
major
developing
like India
and case
China,
developing producers like India and China, where
Tractor
Tractor
Tractor
growth in
in fertiliser
fertiliser
growth
growth
ininfertiliser
demand
demand
in
demand
in regions,
developing
developing
regions,
developing
regions,
which
is
set
which
is
which
is set
set ”
to
continue.
to
continue.
to continue. ””
application of fertilisers still is below potential
application
fertilisers
is below
and not wellofbalanced
in still
terms
of howpotential
the various
still
is below
potential
application
of
fertilisers
and
not
well
balanced
in
terms
of how
the various
ingredients are mixed. This makes
it harder
for
and not wellare
balanced
in
terms
of how
the various
ingredients
mixed.
This
makes
it
harder
for years,
farmers to achieve higher yields. Over the past
ingredients
arestrong
mixed.
Thisyields.
makes
it harder
for years,
farmers
achieve
higher
Over
the
past
we
have to
seen
growth
in fertiliser
demand
farmers
to
achieve
higher
yields.
Over
the
past
we
have
seen
strong
growth
in
fertiliser
demand
in developing regions, which is set to continue. years,
we
have seen regions,
strong growth
demand
in developing
which in
is fertiliser
set to continue.
in developing regions, which is set to continue.
155
50
155
Fertilisers
wrongly applied, however,
pose significant
140
50
155
Fertilisers
wrongly
applied,
however,
pose
significant
in
developing
regions,
which
is
set
to
continue.
hazards
to
the
environment,
and
to
soil
quality,
and
140
50
58
70developing
Fertilisers
wrongly
applied,
pose
significant
in
whichhowever,
is set
continue.
hazards
theregions,
environment,
and
toto
soil
quality,
and
140
Fertilisers
wrongly
applied,
however,
pose
significant
can
also to
affect
water
resources,
damage
that
might
58
70
in
developing
regions,
whichhowever,
is set
to
continue.
hazards
to
the
environment,
and
to
soil
quality,
and
Fertilisers
wrongly
applied,
pose
significant
can
also
affect
water
resources,
damage
that
might
58
hazards
to
the
environment,
and
to
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70 irreversible. Such adverse outcomes have put
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alsostrain
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52
severe
the ecosystems
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hazards
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quality,
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52
severe
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Yet
130
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130 52
environmental
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Agricultural
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in the developing world are still in the process of
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47
47
47
45
Fertilisers
Fertilisers
Fertilisers
The
hunt for higher yields requires soils with the
investments
investments
investments
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need for chemical fertilisers or pesticides, and
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that
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US,
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the US,
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as
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and
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it appears likely that biotechnology will play a
increasingly
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it
appears
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biotechnology
will crops,
play
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thea 21st
it
appears
likely
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biotechnology
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production
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it
appears
that biotechnology
will in
play
century.
central
role
the
agricultural
production
in
the 21st
century.
central
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production
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the 21st century.
century.
the
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green
green
green
Tractor
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Are
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sustainable?
sustainable?
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Hand
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investments
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3
3
3
7
–
Abwechslungsreiche
Bildstrecke
Eine Frage der Vernunft
brand eins Wissen/Generation CEO (2010)
81 MANAGERINNEN
Weidong Xu
Tanja Tamara Dreilich
Carole Ackermann
Helene von Roeder
Pia Tischhauser
Arina Freitag-Terpsma
Julia Zantke
Saskia Thais Bruysten
Yvonne Gaissmaier
Karin Dohm
Alyna Wnukowsky
Line Sjolte Byskov
Julia Jäkel
Edith Wolf
Brigitte Sitzberger
Antje Wessel
Lena Vynogradova
Ingrun Alsleben
Jeanette von Ratibor
Friederike von Krosigk
Silke Gottschlich
Dagmar Maria Kamber Borens
Saori Dubourg
Anette Weber
Christine Seith
Britta Bomhard
Imelda Wander-Labbé
Christina Ehrenberg
Lucie Toscani
Catrin Hinkel
Evi Hartmann
Stefanie Teichmann
Constanze Hufenbecher
Katrin Vernau
Christine Claire Graeff
Generation CEO
Claudia Süßmuth-Dyckerhoff
Andrea Kaminski
Tatiana Turck
Ines Kolmsee
Andrea Stürmer
Petra Helfferich
Marion Welp
Angelika Kelleners
Katharina Kren
Tina Silvester
Chantal Schumacher
Miriam Kraus
Ljiljana Mitic
Hauke Stars
Inka Koljonen
Ina Schlie
Tanja Weiher
Angelika Schöchlin
Danica Siemer
Heike Niehues
Ilonka Nussbaumer
Veronika Flora Rost
Diana Maria Schramm
Jutta Gabriele Langer
Eun-Kyung Park
Tanja Lindermeier
Birgit Potrafki
Nadja Lang
Ulrike Lindauer
Diana Schillag
Daniela Mündler
Birgit Rutishauser-Hernandez
Mirjam Staub-Bisang
Heike Munro
Maren Lorth
Beate Rosenthal-Meseck
Kerstin Schmeiduch
Sigrid Inken Seibold
Christine Martel
Kathrin Scheffel
Nanna Rapp
Marion Oswald
Dorothee Ritz
Martina Ludescher
Michaela Peisger
Preisträgerin:
2007,
2008,
2009,
2010
Hilka Schneider
15 JAHRGäNGE, 3105 LEBENSJAHRE
ø = 38.81 JAHRE
*1967
*1968
*1969
*1970
*1971
*1972
*1973
*1974
*1975
*1976
*1977
*1978
Preisträgerin:
*1979
2007,
2008,
*1980
2009,
2010
*1966
55 STUDIENFäCHER, 17 STUDIENLäNDER
1x
49 x
Erststudium
18 x
Zweitstudium
2x
Drittstudium
8x
12 x
6x
12 x
5x
2x
4x
8x
2x
3x
1x
2x
1x
3x
4x
6x
8x
15 x
18 x
19 x
ø = 1.96 STUDIENABSCHLüSSE
Erststudium, Zweitstudium, Drittstudium
36 x
7142 MONATE IM AUSLAND
CA
GB
53
996
NO
3
212
BE
62
149
86
LU
3
FR
625
US
ES
40
DE
1468
CZ
3
UA
AT
SI
56
72
IT 40
11
CH
866
197
889
62
DK
NL
IE
RU
FI
5
SE
GR
3
TR
4
KR
CN
29
JP
149
608
IL
9
BT
7
MX
AE
11 OM
6
67
HT
1
IN
19
BD
9
TH
25
VE
6
GH
4
VN
1
MY
3
CO
1
SG
EC
8
24
PG
3
BR
43
NA
3
CL
AU
22
42
ZA
23
AR
19
NZ
95
LAND
ø = 89.28 MONATE IM AUSLAND
Anzahl Monate: 1000–1500
600–999
100–599
20–99
1–19
36 x
12 MUTTER-, 20 FREMDSPRACHEN
1x
Katalanisch
Norwegisch
2x
Schwedisch
36 x
Spanisch
Dänisch
17 x
64 x
Italienisch
Französisch
3x
Portugiesisch
81 x
Deutsch
80 x
Englisch
Latein
7x
Holländisch
5x
Luxemburgisch
Japanisch
Hindi
Ukrainisch
Finnisch
Mandarin
Koreanisch
Russisch
6x
Chinesisch
Slowenisch
Kroatisch
ø = 4.11 SPRACHEN
Serbisch
Beherrschungsgrad:
Muttersprache
fließend
verhandlungssicher
(sehr) gute Kenntnisse
Grundkenntnisse
Tschechisch
9x
1106 JAHRE BERUFSERFAHRUNG
4 Jahre
7 Jahre
8 Jahre
9 Jahre
10 Jahre
11 Jahre
12 Jahre
13 Jahre
14 Jahre
15 Jahre
16 Jahre
17 Jahre
ø = 13.83 JAHRE BERUFSERFAHRUNG, 6.55 KARRIERESTATIONEN
20 Jahre
21 Jahre
22 Jahre
Preisträgerin:
2007,
23 Jahre
2008,
2009,
2010
18 Jahre
49 ARBEITSORTE
Altendorf
Burgdorf
Mülheim
Kopenhagen
Dübendorf
Hongkong
Zürich
Abu Dhabi
Wiesbaden
Düsseldorf
Stockholm
Ratingen
Dublin
Neu-Isenburg
Bochum
Karlsruhe
Essen
Schanghai
Kronberg
Berlin
Herzogenaurach
London
Köln
Unterneukirchen
Hamburg
Unterföhring
Leverkusen
Madrid
Turin
Hildesheim
Barcelona
Dortmund
Gütersloh
New York
Frankfurt
Vevey
Hagen
Neuss
ø = 1.63 MANAGERINNEN PRO STADT
Paris
Rüsselsheim
Bonn
Stuttgart
Bad Homburg
Walldorf
Holzkirchen
Skillman
Nürnberg
Preisträgerin: 2007, 2008, 2009, 2010
München
Schaan
Altersklasse in Jahren:
ø = 1.1 KINDER PRO MANAGERIN
0–1 2–3 4–6
7–10
11–14
88 KINDER
«The greatest value of
a picture is when it forces
us to notice what we
never expected to see.»
John W. Tukey, Exploratory Data Analysis, 1977

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