Managerial Economics - Fernstudium an der IUBH

Module Title:
Managerial Economics
Module No.:
Semester / Term:
Duration:
DLMBME
--
1 Semester
Module Type(s):
Regularly offered in:
Compulsory
WS, SS
Workload: 150 h
Credit Points: 5
Admission Requirements:
Language of Instruction:
None
English
Contributing Courses to Module:
Workload:
Managerial Economics (DLMBME01)
Self-study: 90 h
Self-examination: 30h
Tutorials: 30 h
Course Coordinator(s) / Tutor(s):
Module Director:
Please see the current list of tutors in the Learning Management System.
Dr. Manuela Ender
References to Other Programs:
References to Other Modules
in the Program:
• Master of Business Administration (IUBH DL)
• Master International Management (IUBH SoBaM)
• MBA International Business (IUBH SoBaM)
• Managing in a Global Economy
• Strategic Management
Qualification and Educational Objectives of the Module:
This course is devoted to the study of the economic analysis of the firm and the use of economic information as a framework for
business decision-making.
Course Content of the Module:
• The nature of managerial economics
• Market forces: Demand and supply
• Strategy analysis
Teaching Methods:
See the contributing course outline(s)
Literature:
See the contributing course outline(s)
Percentage of the Module Grade Relative to the Final Prerequisites to Qualify for
Grade for the Program:
Assessment:
Assessment:
-See course outline(s)
Stand: 26.07.2016
Exam, 90 minutes (100%)
Course No.:
Course Title:
Hours Total:
DLMBME01
Managerial Economics
150 h
Credit Points:
5 ECTS
Course Type: Pflicht
Admission Requirements:
Course Availability:
None
Course Duration: 1 Semester
Course Coordinator / Instructor:
References to Other Modules:
See current list of tutors in the Learning Management System
Please see module description
Stand: 26.07.2016
Course Description:
This course takes an in-depth look into the economic framework underlying markets and economies and the economic rationale
underlying strategic decisions. In order to enable students to analyze the economic environment and draw conclusions from a
managerial perspective, the first part of the course is devoted to the description and analysis of market forces. Following this,
strategic decision making makes up the second half of the course. In particular, these latter units deal with the role of different
market structures and asymmetric information as well as the fundamentals of game theory, which supports students to understand
with the underlying decision making processes at work in modern economics.
Course Objectives and Outcome:
Students will:
learn about the micro-economic foundation of entrepreneurial decision making
learn about the relationship between economic theory and economic practices within the firm
be able to analyze and reflect upon the effects of micro-economic decisions
learn how to design efficient decision-making processes within their firm in order to keep their companies competitive
be able to explain economic behavior and design entrepreneurial strategies to manage a company successfully
Teaching Methods:
A variety of learning materials are offered to students: depending on the course, these include printed and online course books,
vodcasts, podcasts, online tutorials, case studies, and online knowledge tests. This range of learning materials is offered to
students so they can study at a time, place, and pace that best suits their circumstances and individual learning style.
Course Content:
1 The Nature, Scope, and Methods of Managerial Economics
1.1 The Nature and Scope of Managerial Economics
1.2 The Method of Managerial Economics
2 Market Force: Demand
2.1 Demand Analysis
2.2 Elasticity of Demand and Demand Determinants
2.3 Demand Estimation
3 Market Force: Supply
3.1 Production Theory
3.2 Cost Theory
3.3 The Determination of Price
4 Strategy Analysis
4.1 Nature of the Industry
4.2 Types of Market Structures Formed by the Nature of Competition
5 Game Theory and the Economics of Information
5.1 Game Theory
5.2 The Economics of Information
5.3 Auctions
6 Capital Budgeting and Investment Analysis
6.1 Capital Budgeting
6.2 Investment Analysis
Literature:
• Baye, M. R. (2009). Managerial economics and business strategy (7th ed.). New York, NY: McGraw-Hill Higher Education.
• Gupta, G. S. (2011). Managerial economics (2nd ed.). New York, NY: McGraw Hill.
• Keat, P. G., Young, P. K. Y., & Erfle, S. E. (2013). Managerial economics: Economic tools for decision makers (7th ed.). London
Prentice Hall.
• Png, I., & Lehman, D. (2012). Managerial economics (4th ed.). London Routledge.
• Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2009). Economics of strategy (5th ed.). John Wiley and Sons
• Kreps, D. M. (2003). Microeconomics for managers. New York, NY: W. W. Norton & Company.
Examinations:
Exam, 90 min.
Stand: 26.07.2016
Student Workload (in hours): 150
Self-study: 90
Self-testing: 30
Tutorials: 30
Stand: 26.07.2016