Press release PDF - Messe Friedrichshafen
Transcription
Press release PDF - Messe Friedrichshafen
Presseinformation Press release Communiqué de presse Informazione stampa 23rd International Bicycle Trade Exhibition August 27 – 30, 2014 Friedrichshafen, Germany 23. Internationale Fahrradmesse 27. – 30. August 2014 Friedrichshafen, Bodensee 05/08/2014 Safety and sustainability in focus for the 2015 bicycle season - the newest clothing trends at the Eurobike When cyclists are transformed into glowing silhouettes Friedrichshafen - Very casual and yet highly fashionable. Anyone who rides a bike wants to do so in style: From August 27 to 30, 2014, the Eurobike will present the fashion trends in bikewear for summer 2015. More than one in ten of the over 1280 exhibitors at the international bicycle trade exhibition is bringing new apparel products to the show. This year, above all, innovations related to safety and sustainability will be taking center stage. The bikewear industry is proving once again that it has not only mastered function and performance, but can also produce casual styles and optical trends that are also well received outside the cycling scene. Scott stops road rash Even though falls on a racing bike or mountain bike often result in little more than a scare for the rider, large abrasions from gravel and asphalt are among the most common biking injuries. Anyone who has experienced "road rash” - biker jargon for a scrape injury - knows how painful and long lasting these injuries can be. Together with the fiber specialists Schoeller, the bicycle equipment supplier 2014 Presseabteilung Wolfgang Köhle Telefon:+49 7541 708 - 307 Telefax:+49 7541 708 - 331 E-Mail: [email protected] 1/3 Messe Friedrichshafen GmbH Postfach 2080 88010 Friedrichshafen Neue Messe 1 88046 Friedrichshafen Germany www.messe-friedrichshafen.de Sitz der Gesellschaft: Friedrichshafen Amtsgericht Ulm, HRB 631179 Aufsichtsratsvorsitzender: Oberbürgermeister Andreas Brand Geschäftsführer: Klaus Wellmann Presseinformation Press release Communiqué de presse Informazione stampa 23rd International Bicycle Trade Exhibition August 27 – 30, 2014 Friedrichshafen, Germany 23. Internationale Fahrradmesse 27. – 30. August 2014 Friedrichshafen, Bodensee Scott is introducing a new technology, ITP ProTec, which can help reduce such injuries in the future. It is made possible by the use of tear-resistant carbon fibers in the fabric, to which abrasion-resistant ceramic prints are applied. Gonso does it without PFCs The bikewear producer Gonso is taking things a step further in its spring and summer 2015 collection, offering jackets that have not been impregnated with PFCs for the first time. Instead, the men’s jackets Uwe and Temo, as well as the women’s jackets Ulla and Agave, are impregnated with a polyurethane-based material. This new method of impregnation is not only ecologically safe, but is also offers unlimited weather resistance and is especially durable. Sugoi turns bikers into glowing silhouettes During the day, the pieces of the new Zap line from Canadian supplier Sugoi are indistinguishable from normal high-quality bike wear. But it’s at night that the waterproof jackets, gloves and overshoes make their grand appearance. Thanks to its use of glass, their "pixel” material is highly reflective. Whereas the pieces normally look either red, yellow, or black in daylight, in twilight or darkness even a weak light source is enough to transform them into glowing silhouettes. Cult brand celebrates its anniversary Ten years ago, a new provider of bike apparel was welcomed into the world of the bike industry, and with its 2014 Presseabteilung Wolfgang Köhle Telefon:+49 7541 708 - 307 Telefax:+49 7541 708 - 331 E-Mail: [email protected] 2/3 Messe Friedrichshafen GmbH Postfach 2080 88010 Friedrichshafen Neue Messe 1 88046 Friedrichshafen Germany www.messe-friedrichshafen.de Sitz der Gesellschaft: Friedrichshafen Amtsgericht Ulm, HRB 631179 Aufsichtsratsvorsitzender: Oberbürgermeister Andreas Brand Geschäftsführer: Klaus Wellmann Presseinformation Press release Communiqué de presse Informazione stampa 23rd International Bicycle Trade Exhibition August 27 – 30, 2014 Friedrichshafen, Germany 23. Internationale Fahrradmesse 27. – 30. August 2014 Friedrichshafen, Bodensee fresh young style quickly rose to become a cult brand in the bicycle scene. We are talking about Maloja, whose functional clothing collections for cycling, mountaineering and winter sports regularly cross over to casual styles for everyday use. What works in the mountains works on main street - and vice-versa. At the Eurobike 2014, the company from Germany's Chiemgau will present their anniversary collection, "Mount Ten”, which visually borrows a lot from the brand’s beginnings. Fans of the brand are looking forward to seeing kamikaze stripes and moonrider stars again. The Maloja designers’ flower designs, however, were inspired by camping stools from the 1960s. The visitor magnet in terms of apparel trends will be the fashion show in the East Foyer, which will show what cyclists will be wearing next season three times a day. The Eurobike will be open to trade visitors from Wednesday, August 27, to Friday, August 29, from 8:30 a.m. to 6:30 p.m., and to the general public on Saturday, August 30, from 9:00 a.m. to 6:00 p.m. Eurobike Demo Day will take place on Tuesday, August 26, from 10:00 a.m. to 5:00 p.m. and is only open to trade visitors and accredited journalists. More information is available at www.eurobike-demoday.com and www.eurobike-show.com. Note to Editors: Characters (with spaces): 3956 In case of further questions please contact our press department. They will be glad to help you. 2014 Presseabteilung Wolfgang Köhle Telefon:+49 7541 708 - 307 Telefax:+49 7541 708 - 331 E-Mail: [email protected] 3/3 Messe Friedrichshafen GmbH Postfach 2080 88010 Friedrichshafen Neue Messe 1 88046 Friedrichshafen Germany www.messe-friedrichshafen.de Sitz der Gesellschaft: Friedrichshafen Amtsgericht Ulm, HRB 631179 Aufsichtsratsvorsitzender: Oberbürgermeister Andreas Brand Geschäftsführer: Klaus Wellmann