Dr. des. Peter Mathias Fischer Resume

Dr. des. Peter Mathias Fischer
Resume
Contact Information__________________________________________________
University of St. Gallen
Institute of Marketing
Dufourstreet 40a
9000 St. Gallen
Switzerland
Phone: +41 (0)71 224 2888
Mobile: +41 (0)77 455 0308
Email: [email protected]
Personal Information_________________________________________________
Date of Birth: March 4, 1982
Place of Birth: Überlingen, Germany
Research Interests___________________________________________________
• Substantive Research Interests
- Managerial Decision Making/Judgment
- Price Management
- Sales Force Management and Control
- Store Environments
- Country of Origin-Effects
• Methodological Research Interests
- Experimental Designs
- Latent Variable Modeling
Academic Experience/Educational Background___________________________
02/2008-03/2011
University of St. Gallen, Switzerland
Doctoral Student in Business
Administration with major Marketing,
scientific/academic track
05/2010-10/2010
Hong Kong University of Science and
Technology, Hong Kong, China
Swiss National Science Foundation
Scholarship as PhD Visiting Scholar,
Supervisor: Prof. A. V. Muthukrishnan
06/2008-07/2008
University of Michigan, Ann Arbor,
USA
Swiss National Science Foundation
Scholarship for Participation in the
ICPSR Summer School 2008,
Courses in Advanced Multivariate
Statistical Methods
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08/2005-05/2006
University of Florida, Gainesville,
USA
Scholarship for an Academic Year at
the Hough Graduate School of
Business and the Fisher School of
Accounting
10/2002-09/2007
University of Mannheim, Germany
Student in "Business Administration
with Intercultural Qualification
Anglistics and American Studies" with
Majors in Marketing and Management
Accounting.
Degree: Dipl.-Kfm. (M. Sc.)
10/1997-11/1997
Ridgefield High School, CT, USA
Participant in the Exchange Program
of Gymnasium Ueberlingen.
09/1992-06/2001
Gymnasium Überlingen, Germany
(College Preparatory High School)
Degree: Baccalaureate
Majors: English and History
Working/Practical Experience__________________________________________
since 04/2011
University of St. Gallen, Switzerland
Institute of Marketing,
Competence Center Marketing
Performance Management,
Prof. Dr. Sven Reinecke
Postdoctoral Researcher and Project
Leader
10/2007-04/2011
University of St. Gallen, Switzerland
Institute of Marketing,
Competence Center Marketing
Performance Management,
Prof. Dr. Sven Reinecke
Research Assistant to Prof. Dr. Sven
Reinecke
01/2010
World Economic Forum, Switzerland
External Staff at the Annual Meeting
2010 in Davos, Switzerland
09/2006-09/2007
University of Mannheim, Germany
Chair for Marketing I,
Professor Dr. Dr. h.c. mult. Christian
Homburg
Assistant to the Doctoral Candidate in
Marketing Performance Management,
Support in Research and Consultancy
Projects
01/2007-02/2007
Danone GmbH, Munich, Germany
Participation in the Business Game
TRUST, Team Captain of the Winner
Team of the University of Mannheim,
2nd Place at the National Final
05/2006-08/2006
Deutsche Lufthansa AG, Frankfurt,
Germany
Internship at the Customer Analysis
Department at Frankfurt Airport
08/2004-10/2004
Geberit Deutschland GmbH & Co.KG
Internship at the Marketing Department
in Pfullendorf, Germany
06/2002-08/2002
Geberit Produktion GmbH & Co.KG
Internship at the Marketing and the
Cost Accounting Department in
Pfullendorf, Germany
08/2001-05/2002
Augustinum Überlingen
Social Service, Care of Elderly People.
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Refereed Conference Contributions_____________________________________
Fischer, P. M. & Reinecke S. (2011). When Do Investment in Store Environments Pay Off? The
Interactive Impact of Store Environment and Salesperson Behavior on Customers' Perceptions
and Actions, European Marketing Academy Conference, Ljubljana, Slovenia.
Zeugner-Roth, K. P., Fischer, P. M., Weijters, B. & Reinecke, S. (2011): The Impact of Product
Ethnicity on Behavioral Intentions: An Analysis of Moderating and Mediating Factors, European
Marketing Academy Conference, Ljubljana, Slovenia.
Fischer, P. M., Herzog, W., & Reinecke, S. (2011). The Common Measure Bias in Sales Management
Evaluation: Experimental Evidence and Remedies, American Marketing Association Winter
Educators' Conference, Austin, Texas, USA.
Zeugner-Roth, Katharina/Fischer, Peter Mathias/Reinecke, Sven/Grabner, Lukas (2011). Product
Ethnicity Revisited: How Firms Can Compensate For Product-Country Mismatches, American
Marketing Association Winter Educators' Conference, Austin, Texas, USA.
Fischer, P. M., Herzog, W., & Reinecke, S. (2010). When Customer-Oriented Efforts Lose Ground: An
Experimental Study on the "Dilution Effect". American Marketing Association Winter
Educators' Conference, New Orleans, LA.
Fischer, P. M., Herzog, W., & Reinecke, S. (2009). On the Dilution of Customer-Orientation in
Customer-Focused Sales Organizations - Experimental Evidence. European Marketing
Academy Conference, Nantes, France.
Refereed Journal Articles______________________________________________
Reinecke, S., Feige, S., & Fischer, P. M. (2009). Swiss Made vs. Made in Germany: Kaufentscheidung
nach Herkunftsland [Swiss Made vs. Made in Germany: Purchase Decisions Depending on
Country of Origin]. Marketing Review St. Gallen, 1-2009, 43-47.
Other Journal Articles_________________________________________________
Fischer, P.M., & Reinecke, S. (2009). Dysfunktionales Verhalten von Vertriebsmitarbeitern als Folge
imperfekter Steuerungssysteme [Dysfunctional Behavior of Sales Representatives as a
Consequence of Imperfect Control Systems]. Zeitschrift für Controlling & Management, 53,
Special Issue 02-2009, 40-45.
Reinecke, S., Fischer, P.M., & Mühlmeyer, S. (2008). Aktuelle Herausforderungen für das
Preiscontrolling [Current Challenges to Price Performance Management]. Zeitschrift für
Controlling & Management, 52, 2, 112-114.
Reinecke, S., Mühlmeyer, S., & Fischer, P.M. (2009), Die van-Westendorp-Methode: Ein zu Unrecht
vernachlässigtes Verfahren zur Ermittlung der Zahlungsbereitschaft? [The van-WestendorpMethod: A Wrongly Neglected Tool for Measuring Willingness-to-Pay?]. Wissenschaftliches
Studium (WIST), 2-2009, 97-100.
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Books/Book Chapters_________________________________________________
Feige, S., Fischer, P.M., Reinecke S. (2010). Swissness Worldwide 2010 - Internationale Studie zur
Wahrnehmung der Marke Schweiz [Swissness Worldwide - An International Study about the
Perception of the Brand Switzerland], Thexis, St. Gallen.
Feige, S., Brockdorff, B., Sausen, K., Fischer, P.M., Jaermann, U., & Reinecke S. (2008). Swissness
Worldwide - Internationale Studie zur Wahrnehmung der Marke Schweiz [Swissness Worldwide
- An International Study about the Perception of the Brand Switzerland], Thexis, St. Gallen.
Reviewing__________________________________________________________
American Marketing Association Winter Educators' Conference 2010 and 2011, European Marketing
Academy Conference 2010
Miscellaneous_______________________________________________________
Session Chair at the European Marketing Conference 2011 (Session: Retailing, Channel
Management, and Logistics)
Language Proficiency_________________________________________________
Native Language
Fluent in Spoken and Written
Intermediate Knowledge
Basic Knowledge
German
English
Spanish
French
Extracurricular Activities/Interests______________________________________
TC Überlingen,
Team Captain of Various Youth
and Men Teams,
1992-2005
Tennis
Skiing
Member of the Münster- and
Kammerchor Überlingen,
1996 to present
Classical Singing
Member of the Choir of the Music
Conservatory Mannheim,
2004-2007
Member of the Collegium Vocale
St. Gallen,
since 2008
Playing the Piano
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AbsolventUM (Alumni
Organization of the University of
Mannheim),
Founder and President of
Regional Group Eastern
Switzerland and Vorarlberg,
since 2009
Business, Economics,
History and Politics
Junge Union Bodensee,
Board Member,
2001-2005
Peter Mathias Fischer
St. Gallen,
April 13th, 2011
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