DW216 complet xp - Union Wallonne des Entreprises
Transcription
DW216 complet xp - Union Wallonne des Entreprises
Editorial Things are moving in Wallonia. We need to make it know abroad. Wallonia’s players aim to network with their foreign counterparts. This is the aim of the brochure. It is published by the Walloon Business Federation (UWE), a private association whose task is to promote and support business. The UWE is the official mouthpiece of businesses established in Wallonia and numbers 6,000 businesses of all sizes and from all sectors. We wish you enjoyable reading and, above all, please do not hesitate to contact us as [email protected]. Les champions de demain Eric DOMB, Président de l'Union Wallonne des Entreprises NOTRE LISTE AURAIT PU ÊTRE PLUS LONGUE, BEAUCOUP PLUS LONGUE… l y a un an, vous ignoriez probablement que le numéro 1 mondial de la papaïne était wallon, que la plus grande usine de verre plat du monde était en Wallonie, que c’est aussi dans notre région qu’étaient implantés le leader mondial des dérivés chimiques de manganèse, ou les deux premiers producteurs mondiaux de chaux et de dolomie. C’était alors une fierté pour moi d’évoquer ces exemples (et il y en avait beaucoup d’autres) d’entreprises, parfois méconnues qui, au fil des ans ont réussi à grimper sur la première marche du podium, au niveau mondial. I Notre numéro international 2008 m’offre aujourd’hui la possibilité de vous présenter d’autres entreprises wallonnes qui ont mis au point des produits d’avenir plus que prometteurs. Des produits qui seront, j’en suis sûr, amenés à figurer eux aussi tout en haut du palmarès : nous avons soigneusement sélectionné pour vous de futurs champions du monde ! Rien de moins… Des produits que nous devons à l’ingéniosité et au talent de nos chefs d’entreprise et de leurs équipes. En cette période de crise, les investissements en Recherche & Développement et une stratégie tournée vers l’international sont essentiels pour garantir l’avenir de nos entreprises, leur développement, leur rayonnement. Nous avons dû restreindre notre liste à 40 produits promis au plus bel avenir. Notre liste aurait pu être plus longue, beaucoup plus longue… pour vous permettre de vous imprégner de l’état d’esprit conquérant des chefs d’entreprise qui portent ces projets. Après les pôles de compétitivité et les leaders mondiaux, place donc aux champions de demain. Raison de plus pour diffuser largement ce numéro autour de vous : clients, fournisseurs, partenaires, belges ou étrangers. Ce magazine est destiné à voyager et à porter au bout du monde une image positive de la Wallonie, de son tissu économique, de ses talents, de son savoir-faire. A nous tous de le faire savoir. Chemin du Stockoy 3 B-1300 Wavre Tél: + 32 (0) 10 47 19 40 Fax: + 32 (0) 10 45 33 43 [email protected] www.uwe.be Bonne lecture et bonne année 2009 à tous. Eric DOMB Dynamisme december 2008 .3 Summary Dynamisme december 2008 THE GUEST 6 8 9 10 11 12 06 Jean-Claude Havaux : the « human factor » is important Being a manager means… 24 hours in the life of Spin-offs spearhead Walloon innovation The expert : Didier Paquot (Walloon Business Federation) Help and useful links COMPANIES 14 16 18 20 20 14 The Majority of SMEs Innovate Celebrating Wallonian success abroad 2008 winners Wallonia figures Three questions for Jean-Marie Moulin (CPL Industrie) PRODUCTS 22 DOWNLOAD the file on www.uwe.be Dynamisme 22 In this special feature, our journalists will introduce you to 40 products « Made in Wallonia » with an international vocation (exports), a genuinely innovative dimension (strong R&D input) and a significant potential for development, particularly in an industrial context. We hope you enjoy your read ! The two-monthly magazine published jointly by Walloon Business Federation asbl and Maison des Entreprises Wallonnes asbl UWE, Chemin du Stockoy 3, B-1300 Wavre, Tel. : +32 (0)10.47.19.40, Fax : +32 (0) 10.45.33.43, [email protected], www.dynamismewallon.be • Editing : Thierry Decloux, Madeleine Dembour, Yves-Etienne Massart E-mail : [email protected] • Editorial board : Luc De Cordier, Jean de Lame, Madeleine Dembour, Thierry Devillez, Yves-Etienne Massart, Didier Paquot, Vincent Reuter, Jean-Jacques Westhof • Layout : MMM Business Media • Printing : Imprimerie Vase Frères (Waterloo) • Advertising agency : Alliance Media, 32(0)10.40.13.12, [email protected] • Cover photograph : Tilt • Inside pictures (portraits) : Walloon Public Service (Communication Department • Publishing director : Jean de Lame, Chemin du Stockoy 3, B-1300 Wavre - Annual subscription (6 issues) : EUR 30, payable to the account of Maison des Entreprises Wallonnes: 360-1149184-31 • With the support of AWEX (Walloon Export and Foreign Investment Agency) Extracts and documents from this issue may not be reprinted, in whole or in part, without prior approval from the editors. Dynamisme december 2008 .5 Special guest JEAN-CLAUDE HAVAUX (ZENTECH) In many projects, the “human factor” is important Zentech is on the up. The Liège-based biotech company, which specializes in the development, production and marketing of diagnostics kits for foetus, newborn and very young children, is in the process of finalizing a new fundraising operation that should bring in 4.5 million euros in fresh funding. Its development plan involves setting up a new base in Malaysia. by Madeleine DEMBOUR © Tilt IMPROVING THE HEALTH OF CHILDREN IN THEIR FIRST WEEKS OF LIFE IS AN EXCITING AND MEANINGFUL CHALLENGE. 6. Dynamisme December 2008 N Going beyond the small SME stage “Our development plan is resolutely ambitious,” explains Jean-Claude Havaux, who knows the company inside out, having joined in 1985 and taken the helm in a management buy-out in 2000. “Why so much ambition? We want to go beyond the small SME stage and have a presence in all areas, reinforcing the commercial field”, he explains. The target is the ASEAN nations, where Zentech is already active trough its Vietnamese subsidiary, (Malaysia, Thailand, Vietnam, Laos, Cambodia, the Philippines and Indonesia), a region where the majority of births are concentrated. It is also experiencing a significant increase in living standards and a consequent increase in the opportunities to test children. This is the reason for the plan to establish a head office in Malaysia. These plans to expand into Asia are not the only “drivers” behind Zentech’s search for capital. “In our market, we have to provide a complete ‘package’, a bit like companies in the automobile sector that offer complete ranges of cars,” says JeanClaude Havaux. “The fundamental research is carried out by the universities, with which we have active partnerships. Our responsibility is development, to which we dedicate around 12% of our revenues, in the same way as the leading pharmaceutical companies do”. Jean-Claude Havaux also says he is “on the lookout for external growth operations”, which could complete the company’s technological arsenal on the one hand, but also accelerate its growth. Another vehicle for growth will be recruitment, sometimes of people with a very specific profile, who are not always easy to find on the Belgian market. The ‘Business Plan’ calls for the recruitment of 25 people for the Sart-Tilman site near Liège, and 15 people for the Malaysian head office. Currently, Zentech’s shareholders are as follows: the founding executives own 54.1% through their Morpho holding company, while the SRIW (Wallonian Regional Investment Company) and Unibra own 14.7%, Meusinvest has a 8.1% stake and 8.4% is in the hands of a private investor. With the exception of Morpho, all the shareholders have agreed to contribute to the new share issue, with the balance coming from various investors and specialist funds. Michel MORANT, University of Liege interface Three questions for Michel MORANT Some Walloon start-ups are afraid of rapid growth. What made Zentech decide to take the fast lane? To continue to exist, a company must develop and grow. Sometimes that requires a large financial injection, which can call the founders into question. The role of the founder must therefore be clear from the start. Zentech has fully involved itself in the BioWin project: what lessons can you draw after two years of life in a competitiveness cluster? The impact of the clusters will only be tangible in a few years. But they allow a revolution in intercompany contacts, which had been rather weak before. For SMEs, the preoccupation with excellence sometimes overshadows more “down to earth” projects. They need to focus more on projects that are closer to their core business. Zentech works a lot with universities: what lessons have come out of this experience? The critical factor is the relationships between people, the trust between interlocutors. The universities need to be able to push the proof of feasibility of their discoveries farther. Then the companies would be more confident in signing contracts and the universities could negotiate from a stronger position. Company profile Company: Zentech Date of incorporation: 1985 – MBO in 2000 Sectors: • Clinical biology diagnostics • Prenatal • Neonatal • Pediatrics < 14 years old • Development, production and sales Number of employees: 43 2008 turnover: 4.7 million euros R&D: 500,000 euros Exports: 90% © Tilt ovember. The headlines are full of the financial crisis, but Zentech is thinking about increasing its capital. The Liège-based biotech firm is finalizing a new fundraising operation that should inject 4.5 million euros in fresh funding. The range of tests developed by Zentech, which specializes in diagnostics kits for foetus, newborn and very young children, includes screening for Down's syndrome, neonatalogy test and type I and 2 diabetes. ZENTECH Liège Science Park Avenue du Pré-Aily 10 B-4031 Angleur-Belgium Tel: +32 (0)4 361.42.32 Fax: +32 (0)4 367.00.63 [email protected] - www.zentech.be Dynamisme December 2008 .7 Special guest “By going to our ‘historical’ partners, we are trying to protect ourselves from the vagaries of the banking market. Considering our sector of activity, we remain relatively insulated from the crisis that is affecting the major industrial sectors…” Being a manager means ... 1. 1. Trusting This really is essential for a growing SME. There are now 43 of us and we are planning to recruit 40 new people over the next five years (25 in Belgium and 15 in Asia): you can’t do that without trust. 2. 2. Facilitating By temperament, I’m not someone who goes into minute detail, but more someone who works on big objectives, the general vision for the company. We have brought in a Managing Director, Patrick Poty, to work more on the operational side. 3. 3. Promoting curiosity as a value This is a crucial factor when I recruit someone. It’s also a value that constantly motivates me personally. In our sector, you cannot focus only on technology, you have to know the “biotope”, you have to understand the market’s expectations. 4. 4. Expressing yourself clearly when you delegate There comes a time when you cannot do everything yourself and you have to delegate. However, you have to make sure that the other person has understood what you mean, because words do not always mean the same thing to different people. This is an essential criterion for success in an SME. 5. 5. Not reducing everything to pure technology In many projects, the human factor is important. In my life, I have built up many long term relationships by spending evenings with people and not talking business…. This also means you can improve your knowledge of the market This confidence is supported by a good working knowledge of the market. For example, the Vietnamese commercial office, set up in 2003, which will generate around 600,000 euros in 2008. “Since the office was set up five years ago, I have been in Vietnam very often and I see how things are actually done. This is what gives me confidence about our impending new office in Malaysia, which will be a ‘cut and paste’ of Zentech’s Belgian headquarters. To make this Asian operation a success, we have to keep our ears to the ground and see how things work. In concrete terms, I am going to Malaysia next month and I intend to take my time, to get a bit involved in life on the ground so I can get a better feel for the market…” This ‘market analysis’ aspect is really what is lacking in the majority of innovative companies, believes JeanClaude Havaux. “In Belgium and in © Tilt © Tilt Success comes from “market” orientation A helping hand from Europe The development of a new kit costs between 100,000 and 150,000 euros. Some European subsidies are available to provide finance to limit the risk. So Zentech’s activities include participation in certain projects of the European Framework Program for research and development. Like other Walloon companies, Zentech has benefited from the advice of the team at the National Contact Point for Wallonia (NCP-Wallonia) 8. Dynamisme December 2008 Europe, it is generally very difficult to make money from innovation. We have very good universities and excellent spin-offs but we experience real problems when it comes to hard selling. It’s quite logical that the founder of the company, who is often a researcher, and who spends years working his fingers to the bone to develop his company, finds it UNBEARABLE that one day he has to allow people in and dilute his ownership. But this is often what is required in order to put together a staff with this “market” orientation. The head of Zentech is half Italian and describes himself as multi-cultural. “I’m a convivial type. You mustn’t reduce everything to pure technology. In many projects, it’s the human factor that’s important. In my life, I’ve built up many long-term relationships by spending evenings with people and not talking business…” Besides business and turnover, the thing that motivates Jean-Claude Havaux in his professional life is to be involved in improving the health of very young children. “Making it possible to improve the health of children in their first weeks of life is an exciting and meaningful challenge. I’m very proud that Zentech is part of this adventure.” ■ which provides a link between the European Commission, the research centers and Walloon companies (small, medium or large) working in the field of research and innovation. This team of professionals offers its free services at each stage of your project. More information? +32 (0)10 48.50.39, [email protected], www.ncpwallonie.be 24 HOURS IN THE LIFE OF Get up 06:30 I leave the house by bike or by car, depending on the weather and the day’s schedule (meetings outside the office or not). 07:30 I begin the day by going through my letters and e-mails. 08:15 An hour of debriefing with Patrick Poty, who deals with the day-to-day running of the company. I BASE MY SCHEDULE ON DIFFERENT TIME ZONES : MORNINGS ARE FOR PHONE CALLS TO ASIA 09:00 10:15 I use the morning to make phone calls to Asia. Skype is the best invention for SMEs like ours… We have a commercial office in Vietnam and we plan to set up a head office in Malaysia. Each project has its own “Business Plan”, which means we can do a product by product survey. I use my afternoons for outside contacts, either by telephone or on the road. 14:00 I also like to maintain a network of contacts: as well as serving as a director of other companies (DNA Vision, for example), I am involved in the AST (Technological Stimulation Agency), the Bio-Vallée in Gosselies, the Biowin cluster, Biotech Coaching, etc. 17:00 Return home. 18:30 I spend my evenings between channel surfing on television and surfing the Internet. This is often also when I reply to e-mails. ? 20:00 The end of my day. 00:30 Born in 1955, Jean-Claude Havaux trained as a zoologist (ULg). His career began with 3 years in Côte d’Ivoire, where he developed a fish farming project supported by the United Nations. This was where he discovered his taste for sales. Returning home, he launched the Biotech department of the Brussels-based firm Sanders-Probel, before joining Techland (the future Zentech) in 1985. The University of Liège spin-off came under Italian control at the end of the 1980s, but circumstances changed ten years later when its Italian owner died. In 2000, a management buy-out was orchestrated by none other than Jean-Claude Havaux. A father of three grown children (25 to 19 years old), his hobbies include photography and motorcycles © Tilt Behind the scene Dynamisme December 2008 .9 Special Guest THEY ARE 121 IN ACTIVITY © belpress.com Spin-offs spearhead Walloon innovation SINCE 1980, 179 SPIN-OFFS HAVE BEEN CREATED The Walloon economy suffered deeply from industry restructuration during the 1980s and 90s. The development of high value-added activities has therefore become a major challenge for the region. Spin-offs –new companies formed from a university research group or a business incubator – have a key role to play in this perspective. by Elliott HEUCHON 10. Dynamisme December 2008 alloon achievement built on business-university collaboration Anyone who has visited a theme park or museum from Santa Cruz, California to Christchurch, New Zealand, and passing through France, Germany, Thailand and more, may very well have taken part in an interactive attraction designed by Alterface, probably without knowing it. Alterface, a spin off from the Catholic University of Louvain-la-Neuve, develops interactive multimedia systems. These innovative, life-like, recreational and educational attractions draw visitors to museums, science centres and amusement parks. While Alterface (see page 25) has only been in business since 2001, it can now proudly claim to supply customers all around the world. For those with an interest in a completely different area –specifically, unpleasant smells— closer attention should be given to Odometric (see page 31) , a spin-off from the University of Liège. This enterprising company recently developed a solution for analysing and managing levels of olfactory pollution in an area. Odometric’s expertise is geared towards industry as well as research facilities, public authorities and resident associations. These are just two examples of the wide and diversified range of spin-offs in Wallonia. Currently, there are 121 such spin-offs operating in the region. Biotechnology-health and information technology account for 26% and 25% of this number, respectively, making them the two most prolific sectors in terms of company creation. These are followed by materials (17%), biotechnology-food (11%) and instrumentation (11%). The final 10% is distributed between energy, electronics and others. Wallonia’s renowned university system has had an enormous impact on the success of this economic activity. The three main universities of W ULB (Brussels), UCL (Louvain-La-Neuve) and ULG (Liège) are responsible for the creation of most of these spin-offs. However, many of the smaller universities are also closely involved. More and more, these facilities are becoming aware that business - university collaboration is necessary in the current economic climate. Supporting innovation leads to high-growth opportunities Since 1980, 179 spin-offs have been created in Wallonia. About 80% of them are still in activity. Thanks to the launch of Wallonia’s FIRST Programme, 1999 became a key year for spinoff policy in the region. This subsidy initiative has two goals: to orient university research towards activities profitable for the Walloon economy; and to encourage the creation of companies by researchers. The programme supports the European Union’s objective of improving the transferability of university research results to economic applications, as laid out in the Lisbon and Barcelona European Councils. Since 2005, the FIRST programme has been run alongside policies dedicated to creating competitive clusters, and as an integral part of a larger economic plan for Wallonia. The region has dedicated investments of EUR 270M to research and innovation, EUR 90M of which is ear-marked for the spin-off programme. The goal of this investment is to stimulate the development of high value-added industry and the renewal of the Walloon economic landscape, through the creation and growth of innovative spin-offs. Public investment companies also have a role to play in this programme, in order to facilitate access to the risk capital needed to create new companies. According to a December 31, 2007 review, these investment companies have provided a total of EUR 11.8M in funding for 56 spin-off projects in Wallonia. Spin-offs have also benefited from other © belpress.com IN WALLONIA. ABOUT 80% OF THEM ARE STILL IN ACTIVITY. financial assistance, such as export support. The Walloon government sees these results as encouraging, and hopefully they are indicative that the region has started a new positive growth dynamic. However, everything is not perfect yet as far as spin-off policy is concerned. The different actors must stay alert and not rest on their laurels. For instance, improvements in the selection method for spin-offs could better optimise the use of seed capital. These kind of measures could increase the number of highgrowth-potential spin-offs. Success breeds success Even so, Wallonia has already experienced many spin-off success stories. IBA (Ion Beam Applications S.A.) is one of these. It was launched in 1986 as a spin-off of the Cyclotron Research Center at the Catholic University of Louvain-la-Neuve. The company was first active in medical imaging before diversifying into radiotherapy, technologicallyadvanced cyclotrons and, later, industrial sterilisation and ionisation. Today, with 20 years of operations under its belt, and with more than 200 IBA particle accelerators used around the world, IBA is the world leader in its sector. Its 40 sites located on three continents employ more than 1100 people. Eurogentec was created one year before IBA, as a spin-off from the University of Liège. Eurogentec’s activities include designing and delivering services and products for scientists in life science research, molecular diagnostics and therapeutic development and commercialisation (see page 38). The company’s headquarters are still located in the Liege Science Park, but it also has subsidiaries in France, Germany, the UK, the Netherlands and Switzerland; a partnership in Singapore; and production facilities in the USA and Japan. The company now employs around 294 people. Another Walloon success story, IRIS, was launched in 1987 in Louvain-la-Neuve. DIDIER PAQUOT IS AN ECONOMIST WITH THE WALLOON BUSINESS FEDERATION Spin-offs show a new face of industry The successful economic revivals in the US during the 90s and in Germany more recently show that a broad, sound, dynamic industrial base is still necessary for sustainable economic development -- even in “old, developed” economies. Indeed, R&D and technological progress are rooted in industry, while exports and many services significantly depend on industrial production. Thus, for regions like Wallonia, the key challenge lies not in moving from a “traditional industrial” economy to a services-based economy, but rather to an economy based on advanced, technological industry. In many high-knowledge sectors, like biotechnology, nano-technology, new materials, ICT and food, our economies still enjoy advantages over emerging countries. So economic policy must do more than initiate and support the creation of new enterprises aimed at economically exploiting the results of scientific research. It must also establish the frame- work and tools that allow the new companies to experience high-growth development. The evolution from a small, research-oriented entity (the first step of a spin-off) to a growing, commercial company is not easy and can be painful for the spin-off’s founders. They can experience difficulties in: delegating control of their “baby”, admitting their own management limitations, finding capital for expansion, unavoidable organisational changes, etc. Public authorities can play a key role by offering efficient and well-designed services to help spin-offs successfully survive this evolution. However, creating hundreds of spin-offs whose development stalls at 10 employees will not seriously help an economy catch up or grasp new market opportunities. The ultimate objective of any spin-off policy must be to regenerate the economic fabric by creating knowledge and export-oriented companies that employ hundreds of people. ■ Dynamisme December 2008 .11 SOME SUCCESS SPIN-OFFS WALLONIA CAN LOOK FORWARD TO TRANSFORMING TODAY’S SPINOFFS INTO TOMORROW’S SUCCESS STORIES. Alterface www.alterface.com Delphi Genetics www.delphigentics.com Eurogentec www.eurogentec.com © belpress.com IBA (Ion Beam Applications) www.iba.be This company supplies high quality solutions to convert paper documents to digital information in order to facilitate recording, sharing and management. IRIS’s products are distributed to 900 very large customers in more than 50 countries, including such household names as HP, Kodak, Samsung, Adobe, etc. In 1999, the company went public on the stock market, and currently employs 500 people at seven different locations. These are only a few of the many examples that could be brought up. And yet, these successful spin-off originated many years ago, without the support of the policies mentioned above. But thanks to the involvement of authorities and other concerned actors in the creation process, new companies will not find the window of IRIS www.irislink.com opportunity shut, and Wallonia can look forward to transforming today’s spin-offs into tomorrow’s success stories. ■ KitoZyme www.kitozyme.com Odometric www.odometric.be Xylowatt www.xylowatt.com Help and useful links www.reseaulieu.be : the Walloon Entreprises-Universities network gathers information about cooperation services between universities and companies (in th French Community of Belgium) www.sowalfin.be : the Walloon financing corporation for small and medium businesses http://recherche-technologie.wallonie.be : gateway to research and technologies in Wallonia 12. Dynamisme December 2008 www.ciuf.be : Interuniversity council of the French Community of Belgium www.ncp-wallonie.be : the national contact point in Wallonia for the European research programs Companies FRANK JANSSEN (UNIVERSITY OF LOUVAIN) The Majority of SMEs Innovate Newsflash: the majority of SMEs are innovating! Every two years, researchers hold a conference to take a better look at this phenomenon. Recently, the event was hosted in Louvain-la-Neuve. Dynamisme went to find out more. by Madeleine DEMBOUR allonia is a land of SMEs but equally a land of innovation, as we have learnt from the special report (see pages 22) in this international issue focusing on 40 innovative products. W To place these innovations within an academic context, we went to look around the University of Louvain, where the International Francophone Conference on Entrepreneurship and SMEs was held at the end of October 2008. Every two years, this Conference brings together almost 250 researchers and professionals of more than 15 different nationalities. This is a special occasion bringing together mainly the academic world, but also consultants, government officials and, of course, entrepreneurs. For the 2008 edition, the Louvain School of Management proposed the following theme : “The Entrepreneur and the SME: Vectors of Change and Innovation”. What were the reasons behind the choice of this topic? As the organizers explain, the economist Joseph Schumpeter had already pointed out that the majority of innovations come from SMEs: “the majority of SMEs are innovating. Innovation depends upon both internal and external resources, and the entrepreneur, the internal resource par excellence, plays a central role in this process.” IT CAN BE DIFFICULT TO CAPTURE INNOVATION IN ACCOUNTING TERMS. SHOULD WE LOOK AT R&D EXPENDITURE? THE NUMBER OF PATENTS FILED? THE NUMBER OF PEOPLE WORKING ON RESEARCH PROJECTS? Franck Janssen (Louvain School of Management) 14. Dynamisme December 2008 With more than ninety different scientific contributions, the conference revealed the state of the art in terms of our understanding of these issues. In addition to the central theme, academics and professionals also presented contributions focusing on SMEs and entrepreneurship in general. SMEs as vectors of change At this university of over 21,000 students, over 20% of whom come from overseas, we met with Professor Frank Janssen, who teaches entrepreneurship at the Louvain School of Management and was President of the organizing committee of the 2008 conference. “Innovation is an old topic for researchers!” he explains. “In particular, we have been addressing the issue of whether most innovations come from SMEs or from a large companies for some time. Thereis really no unanimous answer to this question. In the end, we think that SMEs are more productive in terms of innovations, i.e. more efficient per euro invested. And there is no doubt that innovation has its source on the ground, which favors SMEs where the way from the bottom to the top is shorter.” In concrete terms, we should remember that it can be difficult to capture innovation in accounting terms. Should we look at R&D expenditure? The number of patents filed? The number of people working on research projects? Everyone knows, especially in SMEs, that this spending is not always accounted for as such. Furthermore, innovations are traditionally measured in terms of products or services, but not so much in terms of management innovations, for example. “Beyond innovation in the strict sense of the term, SMEs and entrepreneurs are often vectors of many other changes, whether economic or social. You only need to think about their role in terms of creating value, developing markets, organizational change or social innovations”, says professor Janssen. This vision of the entrepreneurial company as a “gazelle” is eminently Anglo-Saxon, he adds. From a European viewpoint, it is noticeable that strong growth remains the exception. The average size of an SME in Europe is seven people. Why are they small? Because of what is known as the “comfort threshold”, beyond which the entrepreneur has to start to delegate. Americans would tend to describe this as lifestyle business, but this does not mean a lack of innovation. Everyone has the right to “crash and burn” markets. “Niches mean innovation”, he says. “I really don’t think that the human race has reached the limit of its knowledge. Scientific communications are increasing at an exponential rate, and researchers are communicating more and more. Thanks to the Internet, teams are being put together on an international level and I see exchanges of ideas accelerating more and more.” What does this acceleration mean? “We will move towards shorter and shorter cycles of products and services, with a greater rotation. The current market crisis will certainly accelerate this phenomenon, and also perhaps attract more young people towards entrepreneurship at the same time. The banks have taken a hit and the crisis has impacted on the real economy. Waves of layoffs will increase necessity-driven entrepreneurship. Having control of your own destiny, working for yourself… these are the values that are making a comeback.” Clearly, along with this renewal of our values, a sociological change is also required. The fact that people who fail are vilified is a real obstacle. Our laws, the way in which we make judgments, and so on: all this must change. “We all have the right to crash and burn!” ■ In a world that is ever more globalized, meaning that knowledge spreads faster and faster, we might wonder whether innovation is becoming increasingly difficult. How can you still be original when you are operating in a global market? Frank Janssen sees one answer to this question in the individualization of our tastes and consumer choices, which creates niche Three questions for Philippe SUINEN Wallonia has embarked upon a policy of clustering. What are the results so far? There are now 14 clusters spanning 900 companies, operating in extremely varied areas ranging from aeronautics to eco-construction, by way of clinical research, solid waste, transport and logistics, and so on. ‘CEO WALLONIA EXPORT AND INVESTMENT AGENCY’ IN BRIEF Along with necessity-driven entrepreneurship and opportunity-driven entrepreneurship, the researchers at the Louvain School of Management also distinguish a third category : leisure entrepreneurship. For example, people who carry on a professional activity after retirement in order to maintain their networks of contacts and remain active. It also seems that necessity-driven entrepreneurship creates less employment and is the most fragile category. TO FIND OUT MORE The International Francophone Conference on Entrepreneurship and SMEs is the most important event organized by the International Association for Research on Entrepreneurship and SMEs. The Association was created in 1996, based on the observation that management researchers were increasingly fascinated by the management dynamics of small and medium-sized enterprises. This is still a very young research paradigm. - The 2008 Conference: www.uclouvain.be/cifepme. html - The International Association: web.hec.ca/airepme Is clustering effective on an international level? Yes, because all the Walloon clusters are engaged in international activities. For example, the solid waste cluster is involved in projects in Spain and Portugal. The Eco-construction cluster is taking part in around ten projects with foreign partners. I could list many different examples. What role does innovation play in the internationalization of our SMEs? Innovation is very important in terms of a company’s competitiveness when it comes to identifying new shares of the market and niche products. We support innovation through business clusters but also through the competitiveness clusters. Dynamisme December 2008 .15 Companies 11TH WALLONIA EXPORT GRAND PRIX Celebrating Wallonian success abroad Every two years, the Wallonia Export Grand Prix celebrates the successes of Wallonian companies in bringing their products and services to a wider, international audience. This year, 10 companies have been recognised not only for their level of exports, but also for the renown they bring to Wallonia. par Kirsten ASLING allonia and its companies are moving from strength to strength. While this special issue of Dynamisme highlights some of the top products created by Wallonian companies, we have much more to be proud of, and much more to offer the international business community and foreign markets. This year marks the 11th year of the bi-annual Wallonia Export Grand Prix. These awards recognise Wallonian companies that have demonstrated particular success in export markets. Along with foreign investment, exportation is one of the key factors for the international growth of a region. For both foreign investment and exportation, 2007 proved a winning year for Wallonia. Our region has welcomed some of the global heavy-hitters in international business, including Google, Microsoft, H&M, Fedex and more. They are convinced that Wallonia will provide them with an attractive home from which to expand upon their success. Thanks to these companies, and others, the number of jobs in Wallonia from international companies W AS AWEX CEO PHILIPPE SUINEN SAYS, “EXPORTATION IS A GREAT ADVENTURE”, AND THIS IS CERTAINLY TRUE FOR THE TWO 2008 GRAND PRIX WINNERS. 16. Dynamisme December 2008 rose by just under 30% in 2007. Increased exports also raised Wallonia’s profile abroad. Exports rose by 8.4% in 2007, continuing the steady growth seen throughout the period of 1996-2007. In fact, Wallonia’s average export growth for this period was well above that of the EU 15. AWEX promotes exceptional achievement This long-term success relies on the hard work of Wallonian companies in the export markets. To support and encourage these efforts, every other year the Walloon Export and Foreign Investment Agency (AWEX) organises the Wallonia Export Grand Prix. First awarded in 1991, these prizes reward the companies that have progressed the most in their level of exportation, or that have taken on – and conquered!–particularly difficult markets. Out of the 34 companies that took part in 2008, 10 were selected as being particularly worthy of note in the area of exportation. Most years, a total of 7 prizes are awarded: OUT OF THE 34 COMPANIES THAT TOOK PART IN 2008, 10 WERE SELECTED AS BEING PARTICULARLY WORTHY OF NOTE IN THE AREA OF EXPORTATION. • The Wallonia Export Grand Prix “Europe” acknowledges a company that has significantly improved its performance and its position in the European Union and/or other regions of Europe. • The Wallonia Export Grand Prix “High Export Turnover” recognises a company that has significantly improved its results and presence in markets outside of Europe. • The (maximum) five Wallonia Export Prizes reward other deserving exporting companies. For 2008, the Wallonia Export Grand Prix “Europe” award was won by Auriga International. The Wallonia Export Grand Prix “High Export Turnover” was awarded to Ensival-Moret. The Wallonia Export Prize winners are: Automatic System, CP Bourg, Thales Alenia and Truflo Rona. In addition, a ‘Helping Hand’ Export Prize was awarded to Concept & Forme. Some years, a ‘Youth’ prize may be awarded to a company that has particularly integrated young people into its export activities. In recognition of its efforts in this area, the company Croc'in was awarded this prize for 2008. For this 11th version of the Grand Prix, however, 2008 has been a special year. In particular, two additional prizes were offered: a unique “Special Mention” Grand Prix, which went to GlaxoSmithKline Biologicals, and a “UWE International Marketing Cell award, celebrating the 10th anniversary of the Cell, which was given to CPL industries. (see page 20) The awarding of so many prizes will certainly make this year’s Grand Prix one to remember! Building relationships is as important as numbers To win a Wallonia Export Grand Prix or Wallonia Export Prize, a company must demonstrate much more than just success in export figures. In total, 34 companies applied for the program in 2008. Each had to demonstrate certain success factors, which were considered by the jury. Participating companies must firstly prove recent success in growing their export business, either overall or towards a new or difficult export market. They then must demonstrate a proactive attitude toward exportation. This can include a significant increase in exports, the creation of relevant partnerships, the spectacular conquest of one or more markets, penetrating a difficult market or another initiative that builds the international awareness of the company or extends its reach internationally. Examples include design, research and development, certification, launching of new products, products that protect the environment, etc. Finally, the qualitative character of the exportation is considered. This requires that the products or services being exported reflect well on Wallonia, whether by their innovative character or by their specific intrinsic qualities. All of the Grand Prix winners receive a trophy, and are invited to take part in two AWEX missions, one of them in Europe. The Export Prize winners also receive trophies, and are invited on one AWEX mission, in Europe. Each winning company receives a grant for language training from Ceran Lingua International. 2008 WINNERS Wallonia Export Grand Prix “Special Mention”: GlaxoSmithKline Biologicals Wallonia Export Grand Prix “High Export Turnover: Ensival-Moret Wallonia Export Grand Prix “Europe”: Auriga International Wallonia Export Prize: Automatic Systems, CP Bourg, Thales Alenia, Truflo Rona “Helping Hand” Prize: Concept & Forme “Youth” Prize: Croc’in 10th Anniversary UWE Int’l Marketing Cell Prize: CPL Industrie An exceptional prize for an exceptional company While this is the first time a “Special Mention” prize has been awarded, it is not the first time GlaxoSmithKline Biologicals has been singled out by the Wallonia Export Grand Prix. In 1993, the pharmaceutical company won the Wallonia Export Grand Prix “High Export Turnover” award, and in 1998 it again won a Wallonia Export Prize. From its headquarters in Rixensart, Belgium, this Wallonian company has become one of the world’s leading vaccine manufacturers. It is proud of the fact that 3 million of its vaccines are delivered EVERY DAY to 165 countries worldwide. It offers an excellent example of the type of company that makes the pharmaceuticals industry a pole of excellence in Belgium, and that will make Wallonia one of Dynamisme December 2008 .17 Companies EXPORTS ROSE BY 8.4% IN 2007, CONTINUING THE STEADY GROWTH SEEN THROUGHOUT THE PERIOD OF 1996-2007. ETIENNE COLLIN (WALLOON BUSINESS FEDERATION ADVISOR), JEAN-MARIE MOULIN (WINNERS 2008) AND JEAN-JACQUES GABRIEL (FORTIS). 18. Dynamisme December 2008 Europe's top biotechnology clusters. “We are very pleased to be recognised with this special ‘Grand Prix’ award,” says Jean Stephenne, CEO GSK. “Developing our export markets is a key focus for us, because our goal is to increase well-being and life expectancy around the world, by pushing back the frontiers of pharmaceutical knowledge. To do this, we must have a strong commercial strategy for exportation. In our case, this includes maintaining relationships with supranational organisations, sharing our expertise on government affairs, commercial and pricing issues, and the overall healthcare environment. Thanks to these relationships, six out of every ten doses of our vaccines go to supranational bodies for large-scale vaccination campaigns, largely in the developing world. Wallonia is our home, though, and we are proud to be part of building its international profile.” GlaxoSmithKline Biologicals’ dual commitment to Wallonian enterprise and to global healthcare, along with the extraordinary efforts it makes in building and supporting relationships, are the motivation for awarding it the “Special Mention” prize. Wallonia leading technology As AWEX CEO Philippe Suinen says, “Exportation is a great adventure”, and this is certainly true for the two 2008 Grand Prix winners: Ensival-Moret and Auriga International. In two very different sectors, these companies are taking Wallonian innovation to new markets. Ensival-Moret is the winner of the Wallonia Export Grand Prix for “High Export Turnover”. This industrial pump company is at the leading edge of industrial technology, using the most modern technical solutions in terms of hydraulics, mechanical engineering and metalworking. All of its designing is carried out in-house from its premises in Thimister-Clermont, Belgium. Since 2000, when the two companies Ensival and Moret joined forces, the Group has developed a genuinely worldwide commercial presence, with agents in more than 70 countries. More than 50% of the group's production is exported, to more than 100 countries. It proves its commitment to this international activity presence by providing a global service centre network. “If you are serious about international success, you must support your own efforts completely,” says Louis-Marie Houbiers, CEO Ensival-Moret. “For us, this means we have to be there for our customers even after they have purchased the product. And that translates to after-sales service available wherever our products are sold.” Biotechnology company Auriga International is also a technology leader, this time in the sector of healthcare, specifically dermatocosmetology. While it develops and markets innovative skincare products, it has also created close relationships with Belgian universities to carry out research on treating certain skin tumours and disorders. THE COMPANIES THAT WERE SELECTED FOR AWARDS AND MENTIONS THIS YEAR ARE OF DIFFERENT SIZES, IN DIFFERENT SECTORS AND FROM DIFFERENT BACKGROUNDS. Auriga International has been awarded the Wallonia Export Grand Prix for “Europe”, for its strong export growth into European markets. To achieve this, it has established a dealer network that covers Western, Central and Eastern Europe Alfred Marchal, CEO Auriga, explains, “Expanding our activities internationally is key to our survival. Wallonia has the R&D infrastructure and expertise for us to develop truly innovative biotechnology products. Then we can test and patent them internationally. We now have distributors in over 30 countries – including all over Europe–for our products”. The activities of companies like Ensival-Moret and Auriga International not only increase exports from Wallonia, they also demonstrate how our region offers great technology opportunities and partnerships. Six to watch The four companies awarded Wallonia Export Prizes have all distinguished themselves in their dedication to building their export business based on quality and technology. They represent some of the best Wallonia has to offer internationally. Automatic Systems, C.P. Bourg, Thales Alenia and Truflo Rona are all committed to research and development to improve and increase their product offerings and develop their brands globally. From Truflo’s high-integrity specialist industrial valves through to Thales Alenia’s satellite systems and orbital infrastructures, Wallonian companies show that it isn’t size that’s important for global success: it’s innovation. And Automatic System’s physical access control and security equipment and C.P. Bourg’s print finishing equipment demonstrate how fresh thinking can bring new opportunities to traditional sectors. This year, a “Helping Hand” Wallonia Export Prize was also awarded, to company Concept & Forme, manufacturers of wood stoves. This special award recognises a company that meets all of the Export Prize criteria, except in its level of exportation. But Concept & Forme is focussing on the same philosophy as the others: success through quality and innovation. In addition, a special ‘Youth’ mention was given to company Croc’in. This manufacturer of tartlet bases for the catering industry has won numerous awards for innovation, originality and exporting. This year, it is being recognised by AWEX for its dedication to including young people in its export business, thus building a firm foundation for Wallonia’s future success. UWE international Marketing Cell In our role promoting and supporting companies in all fields of business activities, the UWE (Walloon Business Federation) set up the International Marketing Cell in 1998. This Cell focuses on international trade, bringing companies together and providing international market expertise. To celebrate the Cell’s 10th anniversary, a special prize has been awarded to one of its members. CPL Industrie manufactures industrial chains and presses. An active member of the International Marketing Cell, more than 70% of its production from Othée, Belgium is exported around the world. It is an ideal company to represent the Cell for this milestone year. WALLONIA FIGURES Economic indicators for Wallonia: • Increase in exports 2007: 8.4% • Increase in jobs from foreign companies 2007: 27.8% • Foreign investment in Wallonia 2000-2007: EUR 5.3 billion • Jobs created by this investment 2000-2007: 13,825 • GDP 2006: EUR 73,838.8 million • GDP growth 2006: 4.2% Differences make us strong : similarities make us stronger The companies that were selected for awards and mentions this year are of different sizes, in different sectors and from different backgrounds. The sheer variety of business and exports available from Wallonian companies helps make us strong internationally. But perhaps more important are the similarities these companies share, especially in their dedication: to quality, to innovation, to new ideas, even when based on traditional values. Each of these companies is a model for our region, and we are proud to have each represent us in the global market. ■ Dynamisme December 2008 .19 Companies Three questions for Jean-Marie Moulin, CPL Industrie IN BRIEF The UWE’s (Walloon Business Federation) International Marketing Team celebrates its tenth birthday in 2008. The team’s mission is to boost Walloon exports by bringing together suppliers of goods and services within a given sector (forming a “cluster of businesses”). Its actions are based on the technical support of a company that is the leader in its field. Activities involve organizing trade missions abroad to identify business opportunities, but also hosting delegations from overseas for visits to Walloon businesses operating in their sector. “We are very pleased that CPL Industrie (see opposite) has won an award. The company has been with the Marketing Team since its creation ten years ago. It has spread the word to other companies and has been a great help to us in terms of refining our methodology”, explains Etienne Collin, a UWE Advisor. The following clusters have been created: cement, environment, food industry equipment, food ingredients, mines and quarries, petrochemicals, pharmaceuticals, steel, sugar, glass, rail transport and electricity transmission. Since the team was created, visits to 40 different countries have already been organized, with an average of 7 companies taking part in each trade mission. • Contacts: +32 (0) 10.47.19.73, [email protected] • Sponsors: AWEX, ArcelorMittal, ING Belgium, Fortis, Solvay • Advisors: AGC, Carmeuse, Elia, GlaxoSmithKline, HeidelbergCement, Holcim, Inbev, Italcementi, Lhoist, SNCB Holding, Total, Umicore 20. Dynamisme December 2008 This SME in Liege, specialised in the mechanical sector (chains and presses), was honoured on November 25 at the Wallonia Export Grand Prix. We spoke with director Jean-Marie Moulin. by Madeleine DEMBOUR 1 The 11th Wallonia Export Grand Prix had a special characteristic. An additional award was given out to mark the 10th anniversary of the UWE International Marketing Cell: your company won it. It was a nice recognition, after having relaunched the company in 2002. How do you feel about it? At first, I was amazed to receive this distinction. But when you think about it, it is true that we have been very faithful members of the UWE International Marketing Cell from the beginning. We took part in the first missions under the patronage of Michel Hahn (Magotteaux) in 1998, to Turkey and Brazil. His perfect knowledge of the world of cement manufacturing opened many doors for Walloon SMEs. We in turn try to raise the possibilities for other SMEs: we have just introduced CBV (Belgian Ventilation Company) in Libya, which is out biggest client. 2 Considering that you export more than 70% of your production, what do the cluster formation actions put in place by the UWE offer you? This way of working in company clusters is an innovative methodology that actually complements the traditional AWEX missions, without competing with them. I particularly appreciate that clients are targeted, their needs are identified and the visitation schedule is set out before the mission gets underway. 3 In this rather difficult time for business, what message would you give to other Walloon companies looking to export? Go for it, now more than ever! This is definitely not the time to cut back on marketing expenses. Sales never come looking for you: you must go out and find them yourself. As for us, we have a strong presence in France, Libya and Algeria. We just visited Turnkey – with the UWE, of course – and Slovakia, where we may see some projects come to life. ■ Sales don’t come to find you; you must go out and find them yourself. Dynamisme Hors-Série Automne 2008 .21 Products 06 24 24 24 25 25 25 26 26 27 28 28 28 29 29 29 30 30 31 32 32 32 33 33 33 34 34 35 37 37 37 38 38 38 40 40 40 43 43 43 Zentech Delphi Genetics Barco Silex Babelgom Alterface KitoZyme Bioxtract AGC Flat Glass Europe Xylowatt Belrobotics Araponics Medi-Line Galler Imperbel Wetlands Le Pétale Lucimed Lange Christian Odemetric BEA Mexys Automatic systems Aseptic Technologies Nanocyl Pro Fish Technology Saluc Brunehaut Futerro Artbois Brasserie d'Ecaussines Detry CoqArd Eurogentec UCB Prayon OKT Corman Ceteor Alstom Belgium Wow Company A report by Thierry DECLOUX, Madeleine DEMBOUR, Liliane FANELLO and Yves-Etienne MASSART DOWNLOAD the file on www.uwe.be 22. Dynamisme December 2008 SPECIAL ECONOMIE INNOVATION ALIVE AND 40 new prod formula In this special feature, our journalists will introduce you to 40 products “Made in Wallonia” with an international vocation (exports), a genuinely innovative dimension (strong R&D input) and a significant potential for development, particularly in an industrial context. We hope you enjoy your read! by Madeleine DEMBOUR For the third year running, DYNAMISME Magazine (published by the Walloon Business Federation) has published an international issue. Why a magazine in English? We are now repeating the experiment for the third time. In 2006, our end-of-year issue focused on the 5 competitiveness clusters, sectors in which Wallonia intends to position itself for the years to come. In 2007, the editorial team introduced 40 “hidden champions”, Walloon companies that may not always get the recognition they deserve, but which over the years have become world leaders in their field (www.uwe.be/bases-de-donnees/leadersmondiaux). The reactions we received to these initiatives were extremely positive, both from readers in Belgium and readers abroad. In particular, there was a lot of coverage of the contents of these issues in the press, and certain media organizations have already decided to partner this 2008 issue. So what is the theme for this year? “40 new products with Wallonia’s winning formula”. Since June 2008, our journalists have been hunting down products that meet the following criteria: 1. An international vocation (exports). 2. A genuinely innovative dimension (strong R&D input). 3. A significant potential for development, particularly in an industrial context. We are presenting two major categories of product: 1. Existing products: in existence for less than 5 years and made in Wallonia. 2. Products in development: at a prototype or pre-production stage. You will discover the results of their research in the following pages. We should, however, point out that this list of 40 products makes no claim to be an exhaustive list (see text box opposite). WELL IN WALLONIA ucts with Wallonia’s winning © Tilt ACTIVE COLLABORATIONS ARE GROWING UP AROUND NUMEROUS RESEARCH, INVESTMENT AND TRAINING PROJECTS. Not exhaustive! Competitiveness clusters, a winning formula? Many projects are taking shape under the new industrial policy launched three years ago in Wallonia, under the name of the “Marshall Plan”. This new policy involves the creation of clusters of businesses and also competitiveness clusters, in other words networks that link businesses, universities and research centers, as well as training institutions, around innovative projects that create economic activity and employment. Our investigations revealed a large number of excellent projects that could have taken their place in this list. However, we had to make a selection in order to give a representative overview of the economic makeup of the region, provide a good balance between BtoB and BtoC solutions, ensure geographical and sectoral diversity, etc. If you feel that you have been overlooked, please contact the editorial staff ([email protected]). They will be delighted to include you in the list published on the Internet (www.uwe.be). Active collaborations are growing up around numerous research, investment and training projects. In concrete terms, since the creation of the competitiveness clusters, 70 projects have been approved by the Walloon Government, with 200 participations from companies, 130 from university centers, 40 from research centers and 40 from training centers. There can be no doubt about it; innovation is at work! ■ Dynamisme December 2008 23. Products A big player in a microscopic sector Delphi Genetics is a pioneering molecular biology spin-off from the Université Libre de Bruxelles that was set up in November 2001. It develops and markets innovative products on the biotechnology market, with a particular focus on its cutting-edge expertise in DNA cloning processes. This is a sector in which American corporate giants can make multi-billion-dollar investments, but the quality of Delphi Genetics’ research is clearly priceless, making it one of the companies that count on the international stage. From discoveries to strategic collaborations, Delphi Genetics is now a major-league player. For proof of this, we can look to its recent discovery that by modifying alphafetoprotein in mice, females can be made UN GRAND DE L’INFINIMENT PETIT automatically sterile. Extrapolated to humans, this advance will perhaps constitute a breakthrough for a possible solution to problems of female infertility. This is the hope, but whatever the outcome, the discovery will at least lead to an improvement in treatment targeting. www.delphigenetics.com (Gosselies) ■ Créée en novembre 2001, cette spin-off de l’ULB est une pionnière en matière de biologie moléculaire. Delphi Genetics développe et commercialise des produits innovants sur le marché de la biotechnologie, notamment au travers d’une expertise de tout premier plan dans le domaine des processus de clonage d’ADN. Un secteur où les géants américains peuvent investir à coups de milliards de dollars. Mais la qualité de la recherche de Delphi Genetics n’a manifestement pas de prix, puisqu’elle "compte" dans le concert international. De découvertes en collaborations stratégiques, Delphi Genetics joue désormais dans la cour des grands. Pour preuve, une récente découverte majeure dans le traitement de l’infertilité chez la femme, réalisée en modifiant génétiquement l'alpha-foetoprotéine chez les souris. Leading edge research and design Barco Silex is one of the jewels in the crown of Barco, a group that is itself one of the leading lights of Belgian industry. The microelectronic design company is based on the Einstein science park in Louvain-LaNeuve, where it employs around 30 people. It operates within the very specialized, sophisticated field of image processing, with particular emphasis on image compression technology. Barco Silex’s expertise has won it customers amongst the leaders and innovators of every sector of the electronics industry in Europe and even further afield. These include some of the most demanding customers of all, the leading players in the aeronautics market and the aerospace industry. The latest weapon in its arsenal consists of RECHERCHE ET CONCEPTION DE POINTE technology for encoding and decoding highresolution images based on the JPEG 2000 standard, the format used by recentlyintroduced high definition products aimed at various markets (Broadcast, digital cinema, medical sector, etc.). www.barco-silex.com (Louvain-la-Neuve) ■ Barco Silex est l’un des fleurons d’un autre fleuron de l’industrie belge, Barco. La société, implantée à Louvain-La-Neuve, occupe une trentaine de personnes. Son métier : la conception microélectronique dans le domaine très pointu du traitement de l'image, et plus particulièrement de la compression d'image. Ses clients sont des leaders et innovateurs dans tous les secteurs de l’électronique en Europe, et au-delà. Son expertise lui a également ouvert les portes des leaders du marché aéronautique et de l’industrie aérospatiale. Enfin, Barco Silex a récemment introduit des nouveaux produits sur divers marchés faisant appel à la haute définition (Broadcast, cinéma numérique, secteur médical, etc.) grâce à sa technologie d'encodage/décodage d'images hautes résolutions, suivant la norme JPEG2000. The self-service data transfer “hub” In the space of less than two years, Babelgom has carved out a niche for itself with an innovative system that automates data transfer between industrial partners, all without the need to install any software. Babelgom’s real innovation lies in the fact that its solution allows partners to communicate using the method of their choice and in the format specific to their IT environment, without either side having to make any adaptations. Basically, the solution acts as a go-between by adapting the technical formats en route: a sort of ‘EDI translator and communicator’ provided on a software-as-a-service basis. Data exchange flows are entirely configured via web interfaces. A secure, redundant infrastructure is equipped with all the 24. Dynamisme December 2008 LE "HUB" DE TRANSFERT DE DONNÉES EN SELF-SERVICE communication modules required to automate data flows. Possible applications include exchanges of price lists, purchase orders, delivery dispatch and confirmation documents or invoices, all in an electronic format. www.babelgom.com (Louvain-la-Neuve) ■ En moins de 2 ans, Babelgom a creusé son trou au départ d’un système innovant qui automatise les échanges de données entre partenaires industriels. Grâce à l’installation d’un logiciel ? Non et c’est bien là le cœur de l’innovation : la solution de Babelgom permet aux partenaires de communiquer par la méthode de leur choix et dans le format spécifique à leur environnement informatique, sans devoir s’adapter l’un à l’autre. Bref : une solution qui fait office d’agent de liaison en adaptant au passage les formats techniques. La configuration d’un flux d’échange se fait entièrement via des interfaces web dans une infrastructure sécurisée, équipée de tous les modules de communication utiles pour automatiser des flux de données (liste de prix, bons de commande, de factures électroniques, etc.) Interactivity within a 3D imaginary world Between learning and dreams, Alterface works in an area where education meets entertainment. It has references from clients around the world: amusement parks, museums, science centers, zoos and theme parks. With its technical know-how, Alterface enables visitors to really immerse themselves in their environment, allowing them to engage fully with the information and interact intuitively. Alterface gives an extra dimension to learning, communication and fun. The company has extremely wide-ranging expertise in terms of computer imaging and signal processing (sound and images) in real time, as well as in the creation of spectacular and video-realistic content. The company is a spin-off from the L’INTERACTIVITÉ AU CŒUR DE L’IMAGINAIRE EN 3D Université Catholique de Louvain and has been operating since the beginning of the millennium. As a company founded on research, it remains active in this area. So its work with universities or as part of ambitious European projects provides the basis for creating ever more innovative solutions. www.alterface.com (Louvain-la-Neuve) ■ Faire rêver ou faire apprendre : le métier d’Alterface, spin-off de l’UCL, se trouve au confluent de l’éducation et du divertissement. Ses références sont planétaires : parcs d’attraction, musées, maisons des sciences, parcs zoologiques, parcs à thèmes. Grâce à son expertise technologique, Alterface aide le visiteur à véritablement entrer en immersion dans son environnement, plonger dans l’information et y interagir de manière intuitive. Alterface dispose d’un savoir faire extrêmement étendu en matière de vision informatique et de traitement de signal (images et sons) en temps réel ainsi qu'en réalisation de contenus spectaculaires et vidéo-réalistes. Issue de la recherche, l'entreprise y reste active, en collaboration avec les universités ou à travers d’ambitieux projets européens. KitoZyme revolutionizes the world of specialty ingredients KITOZYME RÉVOLUTIONNE LE MONDE DES INGRÉDIENTS DE SPÉCIALITÉ KitoZyme’s innovation has its roots in eight years of research at the University of Liège focusing on a pioneering extraction process for plant biopolymers. The Liège-based company produces ingredients with scientifically proven performances, constituting an effective alternative to ingredients derived from animal sources or synthetic ingredients, which could potentially trigger allergies. Its main markets are in the neutraceuticals, cosmetics and pharma-medical sectors, as well as the food industry, especially beverage manufacture. Kitozyme supplies these customers with biopolymers derived from fungi (edible mushrooms or microscopic fungi). These innovative, environmentally friendly products deriving from the biotech and food industries are not made anywhere else in the world. www.KitoZyme.com (Herstal) ■ L'innovation de KitoZyme trouve son origine dans le travail de 8 années de recherche à l'Université de Liège pour étudier un procédé innovant d'extraction de biopolymères végétaux. Par leurs performances prouvées scientifiquement, les ingrédients de la société liégeoise constituent une alternative efficace aux ingrédients d’origine animale ou de synthèse, potentiellement allergisants. ,Ses principaux débouchés : les secteurs nutraceutique, cosmétique, pharmaco-médical ainsi que l'industrie alimentaire, notamment celle des boissons. Kitozyme produit pour ces clients des biopolymères d'origine fongique (champignons comestibles ou microscopiques), innovants, respectueux de l'environnement et uniques au monde et issus des industries biotech ou alimentaires. Plant extracts for the pharmaceuticals industry DES EXTRAITS VÉGÉTAUX POUR L’INDUSTRIE PHARMA With BioXtract, the name says it all: this spin-off from the Gembloux Faculty of Agronomic Sciences produces high valueadded plant extracts, which it markets to the pharmaceutical, herbal medicine, cosmetics and food supplement sectors. Garlic is good for the heart, curcuma for rheumatism, dark cocoa fights fatigue, and these are just some of the plants that contain much sought-after natural properties, so-called natural active ingredients. BioXtract now sells these extracts across the globe, from Europe to Canada and Australia. The company extracts the biopolymers using supercritical CO2, a recent, environmentally- friendly development in biotechnology that is not widely used. An important benefit of using no solvents is the reduction of allergy and inflammation problems. The technique also allows very precise targeting of the molecules required, to produce extremely high quality products with great added value. www.bioxtract.com (Achêne) ■ Le métier de BioXtract est dans son nom : les extraits végétaux à haute valeur ajoutée, que cette spin-off de la Faculté des sciences agronomique de Gembloux commercialise aux 4 coins du monde à destination des secteurs pharmaceutique, phytothérapeutique, cosmétique ou dans les nutricaments (les compléments alimentaires). L’ail est bon pour le cœur, le curcuma pour les rhumatismes, le cacao noir contre la fatigue, et ils ne sont pas les seuls végétaux à receler des propriétés naturelles très recherchées, des principes actifs naturels. BioXtract les extrait avec la technique d’extraction "par CO2 supercritique". Peu répandue, cette technique récente et respectueuse de l’environnement réduit les problèmes d'allergie et d'inflammation et permet un ciblage très précis des molécules recherchées. Dynamisme December 2008 .25 Products Innovation is yours with AGC glass Unlimited possibilities With over 100 glass production units and a worldwide sales network , AGC Flat Glass Europe (formerly Glaverbel) is a leader in glass for façades, interior design and specialist sectors. Firmly rooted in Europe with headquarters in Brussels and its Research & Development Centre in Wallonia (Jumet), AGC confirms its role as the leading innovator in the glass industry. AGC FLAT GLASS EUROPE SA • PRESIDENT & CEO: Jean-François HERIS • SECTOR: flat glass • FOUNDED: 1961 (Glaverbel, former name) • LOCATION: Europe with HQ in Brussels • NUMBER OF EMPLOYEES: 10 600 • ANNUAL TURNOVER 2007: around 2 billion euros • EXPORTS: more than 90% Recent examples include the AntiBacterial glass (gold medal for innovation at the Batimat international building fair in Paris - 2007) and the environment friendly mirror Mirox 3 G, (Belgium Environment Prize - 2007). Most recently, AGC developed Glassiled, a laminated glass including LED (Light Emitting Diodes) with no visible wires for both façades and interior design applications. Glassiled capitalises on all the advantages of LED technology: long life, intense light and the possibility of varying the colours (RGB). The colour and number of LEDs as well as the type of glass used can be varied, allowing the product to be customised. “This latest innovation captures both natural and artificial light in its own magic transparent way. It also immediately captured architects and interior designers’ imagination when it was first showed at Batimat last year where its highly personalised way of using light, during the day and at night won the gold medal for design“ says Jean-François Heris, President & CEO of AGC Flat Glass Europe. When used as a partition, Glassiled can communicate specific messages, guide the public and subtly draw attention to specific features. In shelves or showcases it can attractively light the Xylowatt: Sustainable Energy Technology born from uni Alternative energies like wind turbines and solar panels are a growth area, but the innovative technology is often imported. However, biomass gasification is bucking the trend: a Walloon technology that is developing on the export market. Xylowatt is a company based on a bold idea: to produce energy autonomously from wood, a raw material that is plentiful in Wallonia and the neighboring countries. XYLOWATT SA • FOUNDED: 2001 • LOCATION: Charleroi • BUSINESS: production of biomass-fueled cogeneration plants • 2008 TURNOVER (PROVISIONAL): 1.8 million EUR • WORKFORCE: 25 • MARKETS: Belgium, Germany, India, Italy, Great Britain, France • WEBSITE: www.xylowatt.com 26. Dynamisme December 2008 Xylowatt is in the fantastic position of being no less than the European market leader! All thanks to a technological advance perfected at the beginning of 2008. The company, which specializes in the design, installment and maintenance of gas-producing installations, has been growing constantly since it was set up at the beginning of the decade. The history of this spin-off from the Université Catholique de Louvain is a perfect example of the transformation of an environmental constraint into a business opportunity. By producing heat and electricity from biomass, it is also able to add value to the waste products of sawmills, joinery shops and other forestryrelated businesses. "Less than a year ago, the company perfected its Notar reactor, so-called because it produces no tar. A brilliant sales argument!" says CEO Gilles Barchman. Its wood-powered cogeneration plants can supply energy and heat to meet the needs of a village, a community, or for industrial usage. The guiding principle of the business is sustainable development. With its range of projects producing between 300 kWe and After the lawn mower comes the Ballpicker® offered by glass Belrobotics: robots for green spaces! products on display and adds that special touch to attract customers' attention to a key product or service. When used in a façade (houses, industrial sites and office/apartment buildings), Glassiled is the perfect way to combine the potential of LEDs with the technical specifications and aesthetics of glass. Glassiled is a dynamic light source, bathing buildings in light and colour and creating new landmarks on the urban landscape. And Jean-François Heris to conclude “Glassiled is a wonderful example of the unlimited possibilities offered by glass in never before expected applications. It insulates, protects, reflects, adds comfort, is energy efficient, can produce energy, can integrate light, wellbeing , health and design aspects … the added value is immense. With our R&D Centre in Jumet, we are today more than ever committed to further pushing the boundaries of glass applications, glass functions and glass technologies to create the best possible glass products.” ■ versity research 10 MWe, Xylowatt is able to replace annual oil consumption of 55 million liters and cut out around 250,000 metric tons of carbon dioxide emissions per year! After Belgium, the company has its sights on Germany, a country where this advanced technology, which outperforms all its rivals in terms of electricity yield, appears to have a huge potential. Xylowatt is in an excellent position to take advantage of the wave of green energy projects in Europe and the markets for access to energy, "both in the emerging economies and the developing countries". Gilles Barchman believes that "the company is giving itself the means to do this: the best proof of this is that we have decided, in spite of our small size – 25 people – to send one of our commercial engineers to spend a year looking at prospects in India. This should allow us to prepare for business in 2010, 2011 and beyond." Thanks to its constant investment in research and development, Xylowatt is now in a position to effectively process biomass containing pollutants. ■ What does the Kremlin have in common with Italian soccer clubs? Or more specifically, what do the Kremlin’s lawns have in common with the fields of top Italian clubs? A piece of Walloon technology that grows more popular by the day: robot-mowers from Belrobotics. Now the company’s latest product, a robot that collects golf balls, gives it a niche market all to itself. Since 2002, Belrobotics has stepped up a gear thanks to its export sales. The result is a jump of over 80% in its sales figures for 2008. A third of these derive from the Belgian market, while two-thirds are exported to the four corners of the world. The robot mower is the company’s first product. From industry to golf clubs, sports grounds, private properties and soon public services (for mowing parks and edges of highways), the robots developed by Belrobotics are aimed at all markets. The beauty is that they work entirely automatically, to the extent that they even return to recharge when they sense a reduction in capacity. The next development will be a solar power supply for the recharging stations. This would save a metric ton of CO2 per year for each robot! With its sonar system, the robot can avoid any obstacle in its path. Environmental friendliness, autonomy, efficiency, silent operation… this box of technological tricks has everything going for it. Depending on the model chosen, the mowers can autonomously tend lawns of up to a hectare in size. If you already have expertise regarding wide-open green spaces, it makes sense to leverage your technology. This was the inspiration behind an even cleverer version BELROBOTICS SA • FOUNDED: 2002 • LOCATION: Wavre • BUSINESS: design and marketing of robotmowers and “ballpicker” robots • 2008 TURNOVER (PROVISIONAL): 1.8 million EUR • WORKFORCE: 20 FTE • MARKETS: international: Belgium, exports inside and outside the EU of these mowers: the Ballpicker®, a machine that scours driving ranges to collect the players’ balls. Once it has finished its round, it returns to its base to drop off its harvest. With its electric motor, the Ballpicker® is able to collect balls in perfect silence, and the light-weight design stops it from pressing the balls into the ground. When you think that some golf courses lose up to 25,000 balls a year… It also saves on staff, as the machine collects the tens of thousands of balls that customers go through on a good day. The machine is constantly collecting, meaning that opening hours can be extended, and allowing for faster ball rotation. The club therefore has to buy a lot fewer balls. All in all, these robots can save a lot of money! ■ Dynamisme December 2008 .27 Products Araponics controls plant nutrition Araponics is currently diversifying into biotechnology applications from its core business of developing and marketing equipment for growing small plants using hydroponics, in other words a liquid nutrient growing medium. A real niche market but also a promising one, according to the researchers from the University of Liège who set up the spin-off. Hydroponics is widely used in the market gardening and horticultural sectors. The main advantage of the technique is that it gives accurate control of the plants’ mineral nutrition and consequently their growth, while allowing yields to be monitored. The technology has captured the attention of the leading public research laboratories, as well as some major private groups, both ARAPONICS CONTRÔLE LA NUTRITION DES PLANTES in Europe and the rest of the world. The system could ultimately also be used for an alternative source of human protein production from a plant host. Araponics is already looking at new developments beyond hydroponic plant cultivation: products that could soon find applications for the mass market. www.araponics.com (Liège) Développer et commercialiser du matériel destiné à la culture de petites plantes en hydroponie (c'est-à-dire sur milieu nutritif liquide), voilà bien un marché de niche. Un marché porteur à en croire les chercheurs de l’ULg qui sont à l’origine de cette spin-off. Principal avantage : cette technique permet un contrôle précis de la nutrition minérale des plantes et donc de la croissance. Et un monitoring des rendements. Cette technologie, qui suscite l’intérêt des plus grands laboratoires de recherche et groupes privés, pourrait permettre à terme une production alternative de protéines humaines par un hôte végétal. Araponics envisage déjà de nouveaux développements au-delà de la culture de plantes en hydroponie : des produits qui pourraient également concerner prochainement le grand public. Global success in the fight against incontinence Incontinence is a problem that mainly affects women, but men would be wrong to imagine that none of them will be affected. The condition is more unpleasant than painful and has long been treatable with surgery. This is where MEDI Line comes in, with its revolutionary surgical instrument used in operations to remedy problems of incontinence. It was invented by Prof. Jean de Leval for use in a procedure to support the urethra by implanting a sling made of prolene (an inert, anti-allergy plastic). The innovative aspect of his invention lies in the "inside out" method, an ingenious procedure that made it necessary to create new surgical instruments. The technique means that the surgical intervention is even more precise, faster and poses less of a danger to neighboring organs. Also, only a minimal incision is required to implant the sling, which limits the risk of hemorrhage. A global success story. www.mediline.be (Angleur) ■ SUCCÈS MONDIAL DANS LA LUTTE CONTRE L’INCONTINENCE Plus désagréable que douloureux, le syndrome de l’incontinence peut être pris en charge par la chirurgie. C’est là qu’intervient MEDI Line, grâce à un instrument révolutionnaire utilisé dans les opérations destinées à juguler l'incontinence chez les hommes. Objectif de son inventeur, le Pr. De leval : soutenir l’urètre grâce à la pose d’une bandelette en prolène (un plastique inerte et antiallergique). La nouveauté consiste à passer du dedans en dehors, une méthode ingénieuse qui impliquait de disposer de nouveaux instruments chirurgicaux. Ainsi le geste opératoire est-il encore plus précis, plus rapide et moins dangereux pour les organes voisins. En outre, les bandelettes sont placées après une incision minimale, ce qui limite le risque d'hémorragie. Le succès est mondial. Setting chocolate on fire! Molten, eruption, explosion, magma… the Liège-based chocolate-maker Galler has a way with words when it comes to its wares. Almost like a fashion designer’s collections, the pralines are exhibited in shows held in glamorous locations. Following on from fresh flowers, air, water and sea, 2008 sees a range of new chocolate sensations. Milk and dark chocolate are spiked with Sichuan pepper, Espelette pepper, pink pepper and tea with its smoky notes, in this fiery explosion of flavor. Another innovation for this year also plays with a mix of flavors, with skillfully paired combinations of beans from around the world producing exceptional taste experiences. Venezuela, Papua New Guinea, São Tomé, Tanzania, Ecuador, Santo 28. Dynamisme December 2008 IL MET LE FEU AU CHOCOLAT ! Domingo: a combination from the antipodes that transports you to another place. This is the aim of these “Blended” bars, with their artful aromas of toasted bread, dried fruit, herbs or orange flowers. www.galler.com (Vaux-sous-Chèvremont) ■ Fusion, éruption, explosion, magma, le chocolatier liégeois Galler a le sens de la formule ! Après les fleurs fraîches, l’air, l’eau, la mer, 2008 voit une déclinaison de sensations inédites de chocolat en fusion. Poivre de Sichuan, piment d’Espelette, poivre rose, thé aux notes fumées, le chocolat au lait ou noir joue avec le feu et les saveurs. Un mélange de saveurs que l’on retrouve dans une autre innovation de cette année. De savants jumelages de fèves d’origine débouchent sur des saveurs rares. Venezuela, Papouasie, Arriba, São Tomé, Tanzanie, Equateur, Saint Domingue, ce mélange des Amériques invitent au voyage. C’est l’objectif de ces tablettes "Blenbed" qui diffusent savamment leurs touches de pain grillé, de fruits secs, des notes d’herbes sèches, de fleur d’oranger. After the black roof comes the "green" white roof APRÈS LE TOIT NOIR, VOICI LE TOIT BLANC "VERT" Imperbel has already established a global reputation for waterproofing products, whether for high-tech membranes or its liquid finishing products. The Belgian market leader, which is based in Perwez (Walloon Brabant), exports two-thirds of its production, throughout Europe as well as to the United States. All its products are 100% recyclable. The company has patented a revolutionary recycling machine, which has won it an EMAS Award from the European Commission for its environmental initiatives (energy saving and limitation of CO2 emissions). The company recycles 100% of the waste from its production of bituminous membranes, as well as old roofing materials, to produce new bitumen with a limited carbon footprint. Imperbel is now also selling reflective white membranes that reduce the temperature of the roof, as well as bituminous membranes with integrated flexible photovoltaic cells for use in roofing. www.imperbel.be www.derbigum.be (Perwez) ■ Imperbel, c’est une réputation mondiale qui n’est plus à faire en matière d’étanchéité. Leader sur le marché belge, l’entreprise perwézienne (Brabant wallon) exporte deux tiers de sa production, dans toute l’Europe et aux Etats-Unis. Ses produits sont 100% recyclables et recyclés dans une machine révolutionnaire dont elle possède le brevet, ce qui lui a valu de la Commission européenne un EMAS Award pour ses efforts en faveur de l’environnement. L’entreprise recycle à 100% les déchets de production de membranes bitumineuses ou de toitures en roofing, pour produire du nouveau bitume, avec un impact CO2 limité. Imperbel commercialise déjà des membranes blanches réfléchissantes qui diminuent la température du toit et des membranes bitumineuses intégrant des cellules photovoltaïques souples. White biotechnology provides solutions for industry LA BIOTECHNOLOGIE BLANCHE AU SERVICE DES INDUSTRIELS Wetlands Engineering is a company involved in the treatment of earth, water and raw materials: it has focused its development around a core business of developing, producing and marketing systems based on applied bioremediation of organic waste in soil and water. Its techno-scientific approach has made it a national and international player in the world of industrial biotechnologies, supplying innovative products to improve environmental performance based on chemistry, engineering, microbiology, agronomy, toxicology, automation, electricity and computing. Wetlands’ contribution to sustainable development is to bring cutting- edge environmental biotechnologies to the market. Its expertise has also led to involvement in various high-profile European schemes, including the Sophied project, which was launched in response to the issues faced by the color industry and aims to develop new, sustainable processes for European industry. www.wetlands.be (Louvain-la-Neuve) ■ Traitement de la terre, de l'eau et des matières premières, Wetlands Engineering a axé son développement autour d'un cœur de métier : le développement, la fabrication et la commercialisation de systèmes liés à la bioremédiation appliquée au déchet organique, au sol et à l'eau. Une approche technoscientifique qui en a fait un acteur national et international dans le monde des biotechnologies industrielles. Elle fournit des produits innovants au service de l'environnement, en matière de chimie, ingénierie, microbiologie, agronomie, toxicologie, automation, électricité et informatique. Grâce à son know-how, la société est aussi impliquée dans divers projets européens de haut vol, tel que le projet "Sophied", qui entend résoudre les problèmes rencontrés par l’industrie des colorants. "Long life" rose petals Roses have the ability to transport us to a world of dreams and sensuality. Etienne Rozet, the founder of Le Pétale (Vedrin), was inspired by a television report on a Hindu wedding to think of a way of making these dreams accessible. After several months of research, he resolved the issue of preserving the petals, and since 2007, has been selling natural rose petals packaged to retain their freshness. The petals can be stored in the refrigerator for about ten days. He is now focusing on finding new distribution channels and developing just-in-time working methods. "In this market, speed is very important, as well as maintaining excellent quality of service and standards of preservation." www.lepetale.be (Vedrin) ■ DES PÉTALES DE ROSE "LONGUE" DURÉE Avec la rose, on pénètre un monde de rêve et de sensualité. C’est en regardant un reportage sur un mariage indou qu’Etienne Rozet, créateur de l’entreprise Le Pétale (Vedrin), a commencé à réfléchir à la manière de rendre ce rêve accessible. Après plusieurs mois de recherches, il a résolu la question de la conservation, et s’est lancé, depuis 2007, dans la vente de pétales de roses naturels dans des emballages fraîcheurs se conservant au frigo une dizaine de jours. Aujourd’hui, ses priorités vont à la recherche de nouveaux canaux de distribution et au développement du travail à flux tendus. "Dans ce marché, la rapidité est très importante, tout en conservant une excellente qualité de service et de conservation." Dynamisme December 2008 .29 Products Lucimed A new look at luminoth A newcomer to Wallonia, Lucimed designs and commercialises a concept stemming from research undertaken by universities : a portable system for treating luminotherapy. It offers the advantage of allowing the light to naturally reach the areas of the retina which are most receptive to treatment, while maintaining the vision and the freedom of movement of the wearer. LUCIMED SA • DIRECTOR: Emmanuel Delloye • SECOR: paramedical • FOUNDED: 2006 • LOCATION: Villers-le-Bouille • NUMBER OF EMPLOYEES: not disclosed • ANNUAL TURNOVER 2007: 300 000 euros • COUNTRIES EXPORTED TO: France, Finland, Switzerland, Canada Out of this the Luminette was born which resembles a pair of spectacles and is worn in a similar manner. Conscious that they had to add an ergonomic and aesthetic dimension to the fruits of their research in order to commercialise this product, which wasn’t at all in their area of competence, the researchers turned towards other sources of inspiration. Amongst the people who believed in Lucimed was Jacques Tilman, Director of Inov design agency, explains the director of the company Emmanuel Delloye. The modeling of the product was entrusted to this designer. Reason told us to believe in this project. The mission of the design studio was clear : make the Luminette attractive, effective from a medical point of view and perfectly adapted to users. What a surprise in the end ! The beauty of the object took precedence over its pure functionality, whilst conserving its healing properties. Such a result could only have been obtained thanks to the implication of the design studio from the beginning of the process. There were many constraints : ergonomy, portability, respect of medical parameters… Not forgetting the purely economic aspect. Concerning the commercialization, Lucimed also chose Urban waste vacuum cleaner Sweeping genius! Innovate, innovate, innovate. With its urban vacuum cleaner Glutton® continues to swallow up entire sections of the market. Its current technology has proven itself around the world, but this company is not one to rest on its laurels. Its latest development: a system that puts out lit cigarette butts, preventing them from catching fire within the urban waste vacuum cleaner LANGE CHRISTIAN SA • FOUNDED: 1988 • LOCATION: Andenne (Namur) • LEADING PRODUCT: the "Glutton", invented in 1994, launching the diversification of the company into urban street vacuuming. • REVENUE: 2,500,000 EUR (2007) 2008 objective: 5 million EUR. • MARKETS: Belgium (13% of revenue), Rest of World (87%). • WEBSITE: www.glutton.com 30. Dynamisme December 2008 This system is one more additional application to the original urban waste vacuum cleaner that emerged from the imagination of Glutton founder and patron Christian Lange some fifteen years ago. The company’s principle characteristic is that it is as oriented towards innovation as exportation, including globally. The company, which is present in around 40 countries, is now targeting new markets in America and the mid-East. Christian Lange’s credo remains: “A satisfied customer is the best ambassador for our products.” Since the beginning, in 1994, he has been utterly convinced of the global potential of his invention. The facts support him: potential exists all over, which is why he himself sweeps around the world throughout the year. At his side are 6 salespeople, with 3 more in the process of being recruited. Performance and reliability are the two winning sales arguments. “We make no concessions in the matter. It’s simple: every distributor in every country must follow training at our site. However, sometimes, by special request, we can also organise the training on-site, at the client’s location.” Joining environment and industry erapy to pass it on to professionals in this particular field. And so the communication specialists looked into creating a differentiating visual identity for point of sale on the Internet. Made of welded plastic, the main part of the Luminette can be completely recycled. To avoid any unnecessary pollution and heavy handling at the end of the products life-cycle, the battery can be easily removed to be subjected to its own recycling circuit. The company subcontracts, moreover, the production and assembly of the Luminette. Walloon partners or suppliers have often been privileged, so as to favour the local economy. By alleviating the Luminette of its constraints, design was able to make the product more attractive and ready to use. ■ Extract from the book Wallonia + Design + Enterprise, 50 success stories , co-edited by Wallonie Design and Luc Pire 2009, a pivotal year Sustained growth at an unwavering rhythm, a full order list and lots of new projects in hand: this is the best barometer for the company’s health. The buildings have doubled in size. The number of employees is expected to grow, as well. Cities place order for several –and sometimes dozens of—machines. 2009 will be a pivotal year for the company. The prototype for a new machine will be tested, with the goal of being launched in 2010. Its market? The same: street cleaning –but with a more environmentally-friendly dimension. That’s all we know about it: except that Christian Lange divulges that there’s no machine like it on the market now. And there, as well, he delegates and gives responsibility to his employees… ■ Odometric: a "nose" to fight olfactory pollution The environment is a crucial challenge, and this is the area in which Odometric intends to find its place in the sun, with a business that is all about odor. Odors emitted by industry, odors that can affect local people and finally, odors that cause the authorities to react with regulations or controls. In this age of "not in my back yard", respecting your environment also means respecting your neighbor. Companies need to be able to cohabit successfully in order to secure the future of their businesses. Odometric understands this perfectly. According to founder Julien Delva, positioning is one of the keys to success for his company: "we want to be and to remain at the heart of the three decision-making centers when it comes to issues of odor. We are there to serve all three parties: local people, companies and the authorities. Any of them can come to us, because we have positioned ourselves as an objective partner." Odometric’s core target market is the "Grande Région", the cooperation area covering parts of Belgium, France, Germany and Luxemburg, although it will make its first foray into the south of France in December. What about its Walloon identity? "A commercial plus-point, in the sense that our partners expect a special human contact and have a perception of seriousness and professionalism" - and as Julien Delva has French blood in his veins, he knows what he is talking about. The company’s expertise is based on its olfactometry laboratory and an "odor jury" of sixty volunteers. These are the tools that allow Odometric to help companies to anticipate any potential problems relating to odor nuisance. Its specialist knowledge also means that it is able to find ways of ODOMETRIC SA • FOUNDED: 2008 • LOCATION: Arlon • BUSINESS: Identifying, measuring, modeling and evaluating the impact of sources of odor • 2008 TURNOVER (PROVISIONAL): 110,000 EUR • WORKFORCE: 2 • MARKETS: Grande Région, France • WEBSITE: www.odometric.be working out a solution acceptable to all parties. In addition to its human expertise and chemistry know-how, the company may very soon have a technological weapon in its arsenal: Odometric is currently working on an electronic nose by the name of Fidor. The advantages of this technology are that it can detect, identify and quantify odors on a continuous basis. This innovative odor measurement and monitoring system appears to have a bright future ahead of it. Landfill sites, wastewater treatment plants, composting centers, livestock facilities, biomethanization plants and above all industry are the natural outlets for Odometric’s business. You only need to think about the agri-food, chemical, paint, paper, coating, metal or tire industries to realize what kind of growth margins this technology has. ■ Dynamisme December 2008 .31 Products See without being seen Founded in 1965 by self-taught electronics enthusiast Fernand Van Genechten, and headed today by his son Philippe, BEA (which stands for "Bureau d’Electronique Appliquée": Bureau of Applied Electronics) is considered a leader in detection technology for automated doors. The company has been propelled up through the global ranks by revising and improving radar technology for other applications. For example, the Eagle, the company’s bestselling creation, is based on digital techniques that have profitably replaced analogue, and which are taking reliability and user-friendliness to a new level within the industry. Another non-negligible advantage: BEA is very keen on "design process" and works with an external VOIR SANS ÊTRE VU ! designer, Pierre Nicolaï, who brings legibility and emotion to these technicallyconstrained products. www.bea.be (Angleur) ■ Fondée en 1965 par un autodidacte féru d’électronique, Fernand Van Genechten, et pilotée aujourd’hui par son fils Philippe, l’entreprise BEA (pour Bureau d’Electronique Appliquée) est considérée comme un des leaders de la détection pour portes automatiques. La technologie qui a propulsé BEA au rang mondial est celle du radar revu et réformé à d’autres applications. Par exemple, l’Eagle, best-seller de leurs créations, est basé sur le traitement digital, suppléant profitablement l’analogique et projetant le niveau de fiabilité et de convivialité à un rang jamais atteint dans l’industrie. Atout non négligeable : BEA est férue de "design process" et travaille avec un designer externe, Pierre Nicolaï, qui confère lisibilité et émotion à ces produits techniques contraignants. Prescription design for leading medical materials DESIGN POUR MATÉRIEL MÉDICAL DE POINTE Come up with a box that is solid, watertight, transparent, attractive and respects the hygiene standards of the medical sector: this was the challenge that industrial design agency Phil Design Studio took on for company Mexys. The engineers of this Mons-based company developed - in close cooperation with anaesthetists an electronic key baptised Xlight. Xlight makes it possible to automatically connect different types of medical equipment (monitors, respirators, syringe pumps, etc), directly to a medical PC, without any need to change the configuration parameters. When the key is read, the apparatus is automatically connected. One apparatus can be disconnected and another connected at any time. www.mexys.com (Mons) ■ Extract from the book Wallonia + Design + Enterprise, Concevoir un boîtier à la fois solide, étanche, transparent, esthétique et respectant les normes d’hygiène en milieu médical : tel est le défi relevé par l’agence de design industriel Phil Design Studio pour la société Mexys. Les ingénieurs de cette société montoise ont mis au point – en étroite collaboration avec des anesthésistes – une clé électronique baptisée Xlight. Celle-ci permet de connecter automatiquement différents types de matériel médical (moniteurs, respirateurs et pousses-seringues…), directement sur un PC, sans aucune intervention dans les paramètres de configuration. Grâce à la lecture de clé, la connexion d'un appareil est automatique. On peut à tout moment déconnecter un appareil et en brancher un autre. 50 success stories, co-edited by Wallonie Design and Luc Pire TGH automatic gates: rapid and safe access to metro stations ACCÈS RAPIDE ET SÛR DANS LES STATIONS DE MÉTRO Based on its extensive expertise in public transport, Automatic Systems, a world leader in access control and throughput management equipment, is introducing a new line of high-security gates for metro and railway revenue collection systems. The TGH 800/810 automatic gates and the TGL 870 interlock are specially adapted for people with reduced mobility. The line integrates the most stringent technical characteristics: robust and reliable, enhanced user safety, reduced piggybacking and tailgating and programmable opening/closing time. It can also accommodate future technological 32. Dynamisme December 2008 evolutions such as enhanced detection and Ethernet connection with supervision systems. These gates offer the best answer to varied technical specifications worldwide, without compromising on configuration or options. www.automatic-systems.com (Wavre) ■ Sur base de son expérience dans le transport public, Automatic Systems, leader mondial du contrôle d’accès, a développé une nouvelle ligne de barrières haute sécurité pour les métros et chemin de fer. Ces nouvelles barrières sont spécialement adaptées aux personnes à mobilité réduite : robuste et fiables, ouverture/fermeture programmable, elles peuvent aussi intégrer les évolutions technologiques futures nécessitant sur une détection accrue ou des connexions avec des systèmes de surveillance. Ces portes offrent la meilleure réponse pour répondre aux spécifications techniques variées dans le monde entier, sans compromis sur la configuration ou des options. Closed vial technology How can injectable drugs like vaccines be packaged with no risk of bacteria growth? Instead of using traditional glass vials, which need to be washed, sterilized, dried, filled and then stoppered, all in a controlled environment to limit the risk of contamination, why not turn the process on its head? Why not avoid all risk of contamination by supplying the pharmaceutical industry with ready-sealed, clean and sterile plastic vials, and machines to fill them without opening them (thanks to a stopper that can be pierced and then resealed using a laser)? This is the idea that led to the creation of Aseptic Technologies in 2002. Registered under the "Crystal®" trade name, this closed vial technology is aimed at a global market, which means that over 95% LA TECHNOLOGIE DU FLACON FERMÉ Comment conditionner des médicaments injectables (les vaccins par exemple) sans risquer que prolifèrent les bactéries ? Plutôt que de recourir aux traditionnels flacons en verre, qu'il faut laver, stériliser, sécher, remplir et ensuite bouchonner, pourquoi ne pas faire le contraire ? Pourquoi ne pas fournir à l'industrie pharmaceutique des flacons en matière plastique déjà fermés, propres et stériles, ainsi que les machines pour les remplir sans les ouvrir (grâce à un bouchon pouvant être percé et ensuite "cicatrisés" par un tir laser !), évitant ainsi tout risque de contamination ? C’est cette idée, enregistrée sous le nom de "Crystal®", qui est à la base de la création d’Aseptic Technologies en 2002. L’entreprise (22 collaborateurs à ce jour) réalise 95% de ses ventes à l’exportation. of sales will derive from the export market. The company (22 staff members to date) sold its first machine in the United States in 2007, and another very high capacity unit is being sold to GSK Biologicals in Belgium. Aseptic Technologies is targeting sales of 20 machines a year by 2015, which equates to a market share of around 8%. www.aseptictech.com (Gembloux) ■ Using nanotubes to create anti-static plastics © belpress.com When it was founded in 2002, Nanocyl’s goal was to become a major player in carbon nanotube technology. Today, Nanocyl is among the top 3 companies in this sector. Its factory, which was inaugurated in 2007, produces 40 tonnes of nanotubes per year, 99% of which are exported, in particular to Asia. At the same time, researchers are also developing a range of new products which contain nanotubes, and which are marketed under the names PlastiCyl, EpoCyl, AquaCyl, BioCyl and ThermoCyl. These products, which are utilised in the automotive and electronics industries, make it possible to produce electrically conductive plastic. This DU PLASTIQUE ANTI-STATIQUE GRÂCE AUX NANOTUBES characteristic is particularly interesting to protect devices from electrostatic discharges. www.nanocyl.com (Sambreville) ■ Fondée en 2002 avec comme ambition de devenir un acteur majeur dans l’industrie des nanotubes de carbone, la société Nanocyl figure aujourd’hui dans le top 3 de son secteur. L’usine, inaugurée en 2007, produit 40 tonnes de nanotubes par an dont 99% sont exportés, en Asie notamment. Parallèlement, les chercheurs ont aussi développé une gamme de nouveaux produits contenant des nanotubes, et qui sont commercialisés sous les noms PlastiCyl, EpoCyl, AquaCyl, BioCyl et ThermoCyl. Utilisés dans l’industrie automobile et électronique, ces nouveaux produits permettent notamment de rendre le plastique conducteur, ce qui s’avère très intéressant pour très intéressant pour protéger les composants des charges antistatiques. It’s tough being a fish! A fish’s life is far from tranquil, what with water intakes, nuclear power stations, hydroelectric dams, pumps… Falling foul of any of these obstacles spells the end of the road. While working in Norway, Damien Sonny, an expert in fish migration and researcher at the University of Liège, discovered infrasound barriers and proved that they can work effectively. The principle is to create barriers emitting sounds that scare the fish away from these deadly obstacles. This is the idea that led him to create ProFish Technology. The spin-off has already installed a series of infrasound units at Tihange, to divert fish away from the mouth of the canal supplying water to the nuclear power plant. Another installation near the hydroelectric plant at Merytherm, on the river Ourthe, was able to "divert" at least a thousand young salmon on their way down to the river Meuse and to the sea. The young company works with a subcontractor, the Gemblouxbased firm Malcourant. Its own offices are in Jambes… in the Chemin des Pêcheurs (Fishermen’s Way)! www.profish-technology.be (Jambes) ■ DUR DUR D’ÊTRE UN POISSON ! La vie d’un poisson n’est pas un long fleuve tranquille : prises d’eau, centrales nucléaires, barrages hydroélectriques, pompes… S’engager dans ces obstacles signifie la mort. Expert en migration des poissons, un chercheur de l’ULg, Damien Sonny, a découvert en Norvège des barrières à infrasons, qui effraient les poissons et les écartent des obstacles mortels. C’est sur cette idée qu’il a créé la société ProFish Technology. La spin-off a déjà installé une série d’unités infrasons à Tihange et une autre installation près de la centrale hydroélectrique de Merytherm, sur l’Ourthe, qui a permis de "détourner" un bon millier de jeunes saumons en descente vers la Meuse. La jeune société travaille avec un soustraitant, les ateliers Malcourant à Gembloux. Elle-même est installée à Jambes… chemin des pêcheurs ! Dynamisme December 2008 .33 Products Table Fusion breathes new life into billiards “A table even my wife li Despite its position as world leader in the billiards ball sector, the company Saluc continues to challenge itself and always stays up-to-date on the evolutions of its market. The proof? Just take a look at the new Table Fusion: a design dining table that conceals a regulation billiards table. When boldness meets technology… SALUC SA • FOUNDED: 1923 • HEADQUARTERS: Callenelle (western Hainaut) • MAIN ACTIVITY: world leader in the production of billiard balls made of phenolic resin under the brand Aramith • CONSOLIDATED SALES: 20 million Euros • EMPLOYEES: 181 • MARKETS: 98% of sales come from exports to about 85 countries on the 5 continents A billiards table at home? They take up so much space, and at today’s real estate prices, who can devote an entire room to a game? What’s more, a classic billiards table (often not very contemporary in design) is not always easy to integrate into a modern interior…When the sales people at Saluc raised these two problems with the company’s director, he responded by giving his Research and Development department a single instruction: to design a table that “even my wife will like”. From those beginnings in September 2007, Table Fusion was born. These high-design dining tables hide a completely undetectable “surprise” within: a real, American billiards table that perfectly meets all the technical specification requirements of the game. “This product is directly targeted for the leisure market”, explains Thierry Hoyaux, the director of Sales & Marketing for Europe and the Mid-East for Table Fusion. “That means it has to give pleasure to the eyes and add pleasure to the game. One of our objectives is to recentre the family around a game that everyone can take part in, and that creates pure and real emotions, as opposed to the virtual sensations generated by video games, for example.” A beer barrel that reduces transportation co “The future of beer: the Marc Antoine De Mees is no stranger to bringing a company back from the brink of failure. And that is just what he has done with the brewery Brunehaut, more than doubling its turnover since it was bought two years ago. Today, it is the first in Europe to offer a recyclable beer barrel. Both economically and ecologically interesting, it’s definitely something to consider… BRUNEHAUT SA • FOUNDED: 1890 • LOCATION: Brunehaut (western Hainaut) • BEERS PRODUCED: Saint Martin abbey beer, regional beers and “trendy” beers • TURNOVER: 400,000 euros in 2007 • NUMBER OF EMPLOYEES: 5 • MARKETS: Belgium (45%), USA Canada, Italy, Singapore, Japan. • WEBSITE: www.brunehaut.com 34. Dynamisme December 2008 Recyclable beer barrels are much more than just “ecological gadgets”. There is of course the green aspect: a recyclable barrel has an ecological footprint 15 times smaller than a stainless steel barrel (when considering the fabrication, the two-way transport of the returnable barrel, etc.). And in terms of the environment, the brewery Brunehaut definitely considers itself “responsible”. Besides being the first brewery in Europe to offer its abbey beer in plastic barrels, the company has also put in place an integrated structure that allows it to control everything down to the cultivation of the barley destined to be used in brewing its beers. Much more than an “ecological gadgets But the primary aspect that pushed Marc Antoine De Mees, Managing Director, to consider the recyclable beer barrels developed by an Australian company and manufactured in the USA, was the immense financial overhead that stainless steel barrels represent. “Traditionally, beer is sold by the breweries in 20, 30 or 50 litre stainless steel barrels. The breweries today face a growing economic problem caused by the Futerro: for a clean and innovative technology kes” First sales in April 2008 Currently in the introduction phase, the first tables were sold in April 2008. “For the moment, sales follow our fancy”, admits Thierry Hoyaux. “We go where the wind takes us. The contacts and successes we experience at one fair determine our next prospection steps. That’s why it is impossible for us to forecast our sales in the coming months”. Thierry Hoyaux and his team particularly target specialist designer furniture stores, high-end kitchen designers, architectural firms, as well as, of course, the company’s usual customers, comprised of billiards clubs and billiards wholesalers around the world. ■ Bioplastics wrap it up in Wallonia Bioplastics from vegetable origins represent a tiny part of world-wide plastic production, but are enjoying considerable growth within that sector. There are innumerable possibilities, but these are still to be developed. Futerro, a joint venture born within the framework of the Walloon Marshal Plan, sees a future market for itself here. FUTERRO sts one-way barrel” enormous increase in the price of stainless steel as well as of transportation costs. What’s more, the brewery must clean a traditional stainless steel barrel using chemical products and sterilise it with steam. Then the barrel must be filled and sent in a container by boat and then truck to its destination. Once it has been emptied, it is returned by truck and boat as far as Antwerp. Then, it is again put on a truck and sent to Brunehaut, where it is checked, repaired if necessary, sterilised and refilled. As much as nine months can pass between these two refill operations.” Nine months during which the brewery is supporting its investment in a barrel that cost it 70 euros and the deposit for which – fixed globally by the beer manufacturing giants – is barely 30 euros. This is not an inconsiderable economic issue. Marc Antoine De Mees is thus convinced that these “one-way” barrels represent the future. The more so as the company should soon have a recyclable barrel that is both smaller and less expensive. Just what is needed to convince hesitant customers! ■ Big leaps in technology are often the result of genius and hard work, but opportunity – and sheer luck – play their part, as well. This is the case for the Futerro project, a joint venture set up to develop a production technology for bioplastics from vegetable origins. PolyLactic Acid (PLA) is a polyester obtained from lactic acid, which itself comes from the fermentation of sugar (sugar beet or sugarcane) or from starch (corn, wheat, potato or manioc). “Since 1991, we have known that PolyLactic Acid offers interesting potential, and that you can make polymers with it”, explains Philippe Coszach, head of R&D at Galactic, one of the two shareholding companies in the joint venture. “In the meantime, our company focussed on lactic acid, because there was already a market, but the PLA project continued to progress, although at variable speeds. Our objective has always been to develop our own production process for PLA.” Factory will be ready in 2009 Then, one day, an opportunity gave new life to the project. Thanks to the Walloon Region and its Marshall Plan, Galactic was convinced to develop its project in Wallonia (and not in China, where a partnership was also possible). In particular, it joined forces with the Research Centre of Total Petrochemicals. This created an ideal partnership: thanks to its significant experience in polymer • FUTERRO JOINT VENTURE SHAREHOLDERS (50/50): Galactic (Escanaffles) and Total Petrochemicals (Feluy). • OTHER PROJECT PARTNERS: University of Mons-Hainaut and Materia Nova Natiss. • DESCRIPTION: development of a production technology for PolyLactic (PLA) bioplastics from renewable vegetable sources. • PEOPLE INVOLVED IN THE PROJECT: 15+ doctors, engineers and technicians applications, it will also bring expertise to everything downstream. “In essence, Futerro is following two objectives”, comments Jean-Michel Brusson, head of R&D for Total Petrochemicals. “Firstly, to demonstrate that there is an economical, reliable and performant process for producing PLA. Secondly, to produce standard PLA, followed by PLA with improved properties.” Launched in October 2007, the project will give birth, by the end of 2009, to a pilot plant in Escanaffles (Hainaut), capable of producing 1500 tonnes of PLA each year. The two project leaders specify that the project is currently concentrating on the packaging market. But in the longer term, many other applications are foreseen: computers, GSMs, fabrics, automobile finishings, etc. ■ Dynamisme December 2008 .35 Products Artbois is a company set up in 1989 by Patrick Van Horenbeeck. Since 1996, it has specialized in glued laminated timber. Since January 2007, it has occupied new large premises in the Gantaufet industrial area of Etalle (as some pieces can measure up to 42 meters in length, the company was starting to outgrow its original workshops!). In February 2008, Patrick Van Horenbeeck filed a patent for a new construction system by the name of Artblock. Essentially, the system is based on totally modular, wooden "self-supporting blocks". The blocks consist of two faces in glued laminated timber connected by variable length spacer bars, which determine the depth of insulation. The Artblock system is attractive, economical, fast and very practical – service ducts are integrated into the system from the © L'Avenir du Luxembourg 10 days to build a house! outset. It will be used for the first time in January 2009, for a private customer in the Gaume region. A second order for two duplex houses in the Drôme region is also on the books. More generally, Artbois is aiming its system at the institutional market: day-care centers, offices, retirement homes, etc. www.artblocks.be (Etalle) ■ 10 JOURS POUR CONSTRUIRE UNE MAISON ! Créée en 1989, la société Artbois (Etalle) s’est spécialisée depuis 1996 dans le lamellé-collé. Son créateur, Patrick Van Horenbeeck, a déposé en février 2008 un brevet pour un nouveau système de construction baptisé Artblock. L’idée ? Des "blocs autoportants" en bois, complètement modulaires, composés de 2 faces en lamellé-collé solidarisées par des entretoises à la longueur variable, définissant l’épaisseur de l’isolation. Esthétique, économique, rapide et très pratique – les gaines techniques sont intégrées dans le système dès le départ –, le système sera mis en œuvre pour la première fois en janvier 2009, chez un particulier en Gaume. Une deuxième commande concerne deux maisons mitoyennes dans la Drôme. Artbois vise également le marché des collectivités : crèche, bureaux, maisons de repos etc. Gingerbread-flavoured and therapeutic beers Belgium is a country of beers, and over the past few years has seen several artisanal breweries resuscitated. Indeed, this was the case for the "Brasserie d'Ecaussinnes" brewery which was taken over in 2001 by young couple Isabel and Hugues Van Poucke. Starting out with second-hand equipment they found in the Czech Republic, these two enthusiasts have just acquired a completely new brewery installation which can produce up to 10 million litres of beer per year. To differentiate themselves from the competition, the young brewers offer new beers like Cookie Beer: an 8% beer flavoured with speculoos (Belgian gingerbread cookies). They also produce Loubécoise, an 8%, maple syrup flavoured beer, as well as beers with therapeutic BIÈRES AU SPÉCULOOS ET AUX PROPRIÉTÉS THÉRAPEUTIQUES properties. 95% of the production is sold abroad, primarily in Europe, but also in the USA and Japan. www.brasserieecaussinnes.be (Ecaussinnes) ■ Pays de la bière, la Belgique a vu ressusciter ces dernières années plusieurs brasseries artisanales. C’est notamment le cas de la Brasserie d'Ecaussinnes, reprise en 2001 par un jeune couple, Isabel et Hugues Van Poucke. Ayant débuté avec du matériel d'occasion déniché en Tchéquie, ces deux passionnés viennent d'acquérir une toute nouvelle installation brassicole qui peut produire jusque 10 millions de litres de bières par an. Pour se démarquer de la concurrence, les jeunes brasseurs proposent de nouvelles bières comme la Cookie Beer, une bière au spéculoos 8%, la Loubécoise, bière au sirop d'érable 8%, ou encore des bières aux propriétés thérapeutiques. 95% de la production est vendue à l’étranger, principalement en Europe mais aussi aux Etats-Unis et au Japon. "Ready made" meat dishes The idea began to take shape two years ago at Groupe Detry, which specializes in fresh meats (800 metric tons sold per week) and cured meats (240 tons/week). In response to the way the market and people’s eating habits were evolving, Aubel (a brand created by the group in 1998) wanted to differentiate itself from the competition by developing products that could meet demands for high quality and freshness, but also make everyday life simpler. Since the beginning of October 2008, it has been marketing a range of meats with gourmet sauces packaged in trays ready for traditional slow cooking in the oven. These are fresh products with a shelf life of six days. The concept is the result of a 137,000 euro investment, and was tested LA VIANDE "PRÊTE À L’EMPLOI" prior to release by around 100 of the company’s 640 employees. www.aubel-detry.com (Aubel) ■ La réflexion a débuté il y a deux ans au sein du Groupe Detry, spécialisé dans la commercialisation de viandes (800 tonnes/semaine) et charcuteries (240 tonnes/semaines). Au vu de l’évolution du marché et des habitudes alimentaires, Aubel (marque du groupe créée en 1998) souhaitait se démarquer par le développement de produits répondant à des exigences de qualité et de fraîcheur tout en facilitant le quotidien de chacun. Depuis début octobre 2008, elle propose une gamme de viande assortie de sauce fine en barquettes prête pour une cuisson lente au four traditionnel. Il s’agit de produits frais dont la durée de vie est de 6 jours. Ce concept, qui représente un investissement de 137.000 euros, a été préalablement testé par une centaine de collaborateurs sur les 640 que compte l’entreprise. Dynamisme December 2008 .37 Products Very healthy chicken Created in 2002 by a joint initiative of the University of Liege and the private sector, CoqArd SA concerns itself with animal production. It is, in particular, at the root of the development of the "Coq Ardennais Columbus®" chicken, a worldwide first in balancing Omega 3 and Omega 6 fatty acids. The company also participated in setting up an economic interest group that brings together companies actively interested in developing products to create an Equilibrium Menu. This Menu is the object of scientific studies into the impact of Omega 3 on human health. In November 2008, the company partnered with Delhaize to launch the commercialisation of the Limousin cockerel, which is raised for 70 days in outside pens and which also EXCELLENT POUR LA SANTÉ, CE POULET ! provides an excellent Omega 3 / Omega 6 ratio. www.coqard.be www.menuomega3.eu (Nandrin) ■ Créée en 2002 à l’initiative de l’Université de Liège et du secteur privé, CoqArd SA s’intéresse à la production animale. C’est elle, notamment, qui est à l’initiative du "Coq Ardennais Columbus®", une première mondiale au niveau de l’équilibre entre Oméga3 et Oméga6. Elle a également participé au montage d’un Groupement d'Intérêt Economique regroupant des sociétés actives désireuses de développer des produits permettant de créer un "Menu Equilibrium" qui fait l’objet d’études scientifiques dans le domaine de l’impact des Oméga 3 sur la santé humaine. En novembre 2008, elle a lancé en partenariat avec Delhaize la commercialisation du "Coq de Pêche", élevé 70 jours en parcours extérieur et qui présente également un excellent rapport Oméga3/Oméga6. Champion of Europe Eurogentec continues to lead its field. The Liège-based biotech company has positioned itself as a "CMO" (Contract Manufacturing Organization), supplying very high quality components (oligonucleotides) for use in the molecular diagnostic kits produced by diagnostics companies. The manufacturing procedures for diagnostic kits must follow European directives as well as ISO 13485 requirements. Eurogentec has therefore decided to adhere to these same standards for the components that it synthesizes (oligonucleotides). New installations have been built, in which these oligonucleotides can be synthesized according to strict conditions, so as to avoid any contamination (use of gloves, caps, shoe protection, air filters and a positive pressure CHAMPION D’EUROPE environment in the various rooms). Eurogentec was very recently audited for ISO 13486 certification, and expects to be officially certified at the end of December 2008. The Liège-based firm will then be the first CMO in Europe to achieve ISO 13485 certification for the production of oligonucleotides to be used in diagnostics. www.eurogentec.com (Liège) ■ Eurogentec continue sa course en tête. Cette société biotech liégeoise se positionne comme une "CMO" (Contract Manufacturing Organisation), fournissant des composants (oligonucléotides) de très grande qualité en vue de les incorporer dans des kits de diagnostics moléculaires. Des nouvelles installations ont été crées pour permettre la synthèse de ces oligonucléotides dans des conditions strictes pour éviter toute contamination (port de gants, bonnet, protection chaussures, filtre à air, surpression dans les différentes salles). Très récemment Eurogentec a été audité pour obtenir la certification ISO 13485, ce qui devrait officiellement se faire fin décembre 2008. A ce moment, l'entreprise liégeoise sera la première CMO en Europe à être certifiée ISO 13485 pour la fabrication des oligonucléotides diagnostiques. The next generation biopharma Global biopharma company UCB’s concept of ‘next generation biopharma’ is about connecting patients, people and science in new ways to gain fresh insights. It is about creating a new generation of solutions addressing the full spectrum of symptoms. It is about networking to cross-fertilise knowledge, expertise and resources. UCB’s Central Nervous System research centre in Wallonia develops medicines that make a real difference to the lives of people around the world. One notable example is Keppra®, an epilepsy medication that achieved 1 billion EUR?in sales in 2007. Now, Keppra® XR, an add-on therapy for adults, has completed Phase III trials. Finally, Brivaracetam, which builds on UCB’s proprietary expertise in the SV2A protein, 38. Dynamisme December 2008 LA BIOPHARMACIE NOUVELLE GÉNÉRATION has the potential to become the next gold standard for treating epilepsy and is in Phase III trials. www.ucb-group.com (Braine-l’Alleud) ■ La société biopharma UCB lance le concept de «biopharma nouvelle génération ». L’idée est de créer une nouvelle génération de solutions couvrant le spectre complet de symptômes. On se trouve ici au croisement de la connaissance, de l'expertise et des ressources. Le centre de recherche du Système nerveux central d’UCB en Wallonie développe de tels médicaments. Un exemple notable est Keppra®, un médicament luttant contre l’épilepsie dont les ventes se sont élevées à 1 milliard EUR en 2007. Le Keppra® XR, une thérapie complémentaire pour adultes, a passé la phase III (essais). Autre exemple, Brivaracetam, qui se fonde sur l'expertise d’UCB dans la protéine SV2A et a le potentiel pour devenir le prochain standard de traitement de l'épilepsie, est aussi en phase III (essais). Products New advances in meat and fish processing Prayon has just developed a brand new range of phosphates to improve meat and fish processing: the "Carfosel I" range ("I" stands for "Instant"). These new products outperform equivalent physical mixtures in terms of solubility and dissolving speed. These properties become particularly useful in extreme conditions. For example, Carfosel I salts dissolve very well even in freezing brines or brines with a very high salt concentration, improving the homogeneity of the brine. The range, which has been on the market since the beginning of 2008, will enable the company to win new business, particularly in the food industry. Iceland is already emerging as an important client, in particular for salt cod processing. Germany, which traditionally uses very cold brining techniques, is another NOUVELLES AVANCÉES DANS LE TRAITEMENT DE LA VIANDE ET DES POISSONS market with great potential. On a larger scale, North and South America offer great export potential. www.prayon.com (Engis) ■ Prayon vient de mettre au point une toute nouvelle gamme de phosphates destinés à améliorer le traitement de la viande et du poisson : les "Carfosel I" (I pour Instant). L’avantage ? Une meilleure solubilité et vitesse de dissolution que les mélanges physiques équivalents. Commercialisée depuis début 2008, cette gamme va permettre à l’entreprise de conquérir de nouveaux marchés dans le domaine alimentaire. L’Islande se positionne déjà comme un client important, en particulier pour le traitement de la morue. L’Allemagne, qui par tradition emploie des saumures très froides, constitue également un marché à haut potentiel. A plus grande échelle, l’Amérique du Nord et du Sud offrent de belles perspectives d’exportation. This is not a bucket! It’s all the rage! The decorative household bucket developed by OKT Benelux in Gembloux (38 employees) is a great example of the successful marriage of technique and marketing. With its marine and, more recently as winter approaches, snowman motifs, this plastic item completely differentiates itself from the classic, generally banal and sad article. The technique utilised – IML (In-Mould Labelling, which integrates the label directly into the moulded item during manufacturing)—has existed for about 15 years, but this is the first time it has been used with such large motifs. CECI N’EST PAS UN SEAU ! This "Made in Gembloux" innovation is a true first in the IML market. www.okt.com (Gembloux) ■ Il fait fureur ! Le seau de ménage mis au point par la société OKT Benelux à Gembloux (38 personnes), est un bel exemple d’alliance réussie entre technique et marketing. Avec ses motifs de poissons et, plus récemment à l’approche de l’hiver, de bonhommes de neige, cet article en plastique se démarque totalement du produit classique, généralement banal et triste. La technique utilisée – l’IML ( "In Mold Labelling", soit l’étiquette fondue dans la masse) - existe depuis une quinzaine d’années, mais c’est la première fois qu’elle est utilisée avec de si grands motifs. Une innovation "made in Gembloux" qui constitue une véritable première sur le marché de l’IML. Bottled cream Corman de Goé (Verviers) is considered the leader in butters made from technological processes. It has been developing these products for more than 70 years and exports them to 80 countries, many of which are in South-East Asia (Japan, Korea, etc). The company’s Balade brand light creams and butters are their flagship products, and lead their respective markets in Belgium. During 2008, the packaging for the creams evolved, and they are now available in very modern 25 cl bottles, combining practicality, hygiene and fresh taste. www.corman.be (Verviers) ■ 40. Dynamisme December 2008 LA CRÈME EMBOUTEILLÉE L’entreprise Corman de Goé (Verviers) est considérée comme le leader des beurres techniques, des produits qu’elle développe depuis plus de 70 ans et qu’elle exporte dans 80 pays dont une bonne partie en Asie du sud-est (Japon, Corée). Les crèmes et beurres allégés de la gamme Balade sont un de leur produit phare, affichant un leadership sur leur marché respectif en Belgique. Au cours de cette année 2008, le packaging des crèmes a évolué et celles-ci sont à présent disponibles en bouteille de 25cl résolument moderne, alliant practicité, hygiène et fraîcheur de goût. Products Automatic trailer hitch control If you own a caravan or trailer, you have surely already had to check that a rear light or a turn signal is functioning properly…Did you do this alone? Of course not! It’s a Mission Impossible to control the circuit and at the same time to see if the light is working, several metres away. Liege-based SME Ceteor (7 employees) has just launched a new product onto the market: the Booster Tester, which of course fulfils its primary jump-starting duty for all types of diesel or petrol vehicles. But what’s really new is inside the control system, which makes it possible to check the connection between the trailer and the vehicle – all by yourself. This new tool was specially developed for all workshops, garages, dealers and installers of trailer hitches, and completes the VOTRE REMORQUE SOUS CONTRÔLE AUTOMATIQUE range of this SME that exports 80% of its production. www.sosbooster.com (Harzé) ■ Si vous êtes propriétaire d’une caravane ou d’une remorque, vous avez certainement déjà vérifié le bon fonctionnement d’un feu arrière ou d’un clignotant… Avez-vous réalisé cela seul ? Mission impossible que d’actionner un circuit, et simultanément de contrôler un feu situé quelques mètres plus loin ! La PME liégeoise (17 personnes) Ceteor vient de lancer un tout nouveau booster de démarrage, le "Booster Tester" qui permet, non seulement de démarrer tout type de véhicule diesel ou essence (sa fonction première), mais également de tester, seul, la bonne connexion entre la remorque et son véhicule. Ce nouvel outil, spécialement développé pour les ateliers, garages, vendeurs et installateurs de prises remorques, vient compléter la gamme de cette PME qui exporte 80% de sa production. Smartlock rides the rails Alstom’s team in Charleroi is entirely dedicated to renovating railway signalling systems. Over the past 4 years, the Wallonian site has particularly focussed on the development of the new Smartlock 400 which manages ground signalling infrastructure (a sort of "new generation" signal box). This standard product can satisfy the needs of many operators. In Belgium alone, it will replace 369 signal boxes located along the railway network with 31 new units within a very tight deadline (for 2012). The Brussels Metro is also migrating to this new technology, within the context of the renovation of the Shuman station. Foreign operators, too, are very interested, including Network Rail in the UK, and operators from Algeria, Australia, etc. SMARTLOCK SUR LES RAILS www.alstom.com (Charleroi) ■ A Charleroi, des équipes d’Alstom sont entièrement dédicacées à la rénovation de la signalisation ferroviaire. Le site carolorégien a notamment planché durant 4 ans sur le développement d’un nouvel équipement appelé Smartlock 400 qui gère l’infrastructure de signalisation au sol (une sorte de cabine de signalisation "nouvelle génération"). Ce produit générique permettra de satisfaire un large nombre d’opérateurs. Rien qu’en Belgique, il s’agit de remplacer 368 cabines de signalisation situées le long des voies de chemin de fer par 31 nouvelles unités et ce dans un délai serré (pour 2012). Le métro de Bruxelles migre aussi vers cette nouvelle technologie, et ce dans le cadre de la rénovation de la station de métro Schuman. Des opérateurs étrangers sont également très intéressés, comme Network Rail en Grande-Bretagne, mais également les opérateurs algériens, australiens, etc. Having the sea… at home The passion of waves prompt WOW engineers since 1988. When creating the company, the first objective was the achievement of a little energy consumer wave generator thanks to the use of resonance. In 1991, the first Wave Ball was born after several years of research and development. The Wave Ball won numerous awards for its innovative aspects and is always advanced, evolved and developed by integrating advanced technologies from many projects that WOW has developed. Effectively, an “Industry and Technology" activity is born in 1995 in WOW with the slogan "Engineering your ideas" and develops a tender for specific projects. Since 2002, WOW team began to dream of bringing the sea in private pools. In this context, the Wave Ball was not suited to private budgets and the specific technical constraints (coverage LA MER À LA MAISON of the pool). New research on resonance led us to develop a new generator integrated to private pools, which like a giant Jacuzzi, masters air bubbles to create waves. In 2006, this system called "Wave It" is presented for the first time in the World Pool Fair in Lyon and won the innovation prize. The official launch was made in November 2008 at the same place. www.wowcompany.com (Naninne) ■ Connue depuis plus de 15 ans pour sa Boule à Vagues dans les piscines publiques, aquariums, centres de formations,... WOW met aujourd’hui les vagues à la portée de tous en proposant le Wave It pour les piscines privées ou publiques. Ce système fonctionne par injection de bulles d’air à la manière d’un jacuzzi. Dès 2002, l’équipe de WOW s’est mise à rêver d’amener la mer dans les piscines privées. Dans ce cadre, la Boule à Vagues n’était pas adaptée à des budgets privés et à des contraintes techniques spécifiques. De nouvelles recherches sur la résonance permis de développer un nouveau générateur. C’est en 2006 que ce système, le Wave It (prototype) est présenté pour la première fois au Salon Mondial de la piscine à Lyon et y remporte le prix de l’innovation. La version commercialisable a été présentée à ce même salon en novembre 2008. Dynamisme December 2008 .43