We live for travel!

We live for travel!
Readership Profile AWA 2013
What do we have that others don’t?
We live for travel!
We’re one step ahead | We focus not only on relaxation, enjoyment and new
worlds but also on tomorrow’s trends and the travel destinations of the
future. As a result, our readers are always way ahead of the crowd.
Over 20 years before the Dubai boom, abenteuer und reisen magazines were
already featuring extensive reports about the up-and-coming Emirate. Eight
years ago, one of our reports predicted that Abu Dhabi was about to make
the leap onto the list of top tourist destinations, while we first reported on
Myanmar, the big destination for 2013, in a report from 15 years ago entitled
“Beautiful Country, Terrible Generals.”
We don’t steer clear of exotic destinations such as Albania, Somaliland,
Djibouti, Armenia or North Korea either.
After all, this is extremely exciting, unknown territory for us.
We think ahead | It’s important to identify and deal with contemporary tourism issues early on. We take up and provide objective information on topics
such as sustainability in the hotel trade, flight safety or the outlook as regards
“clean” cruise ships long before our competitors do.
We’re authentic | Our readers rightly expect this. We only print the things our
reporters have seen, tested and experienced on location, nothing else. This is
your guarantee that everything has been thoroughly tried and tested.
At the same time, we always look for things that are unique (and therefore
exclusive), authentic and original as well as affordable. To offer the best possible service and benefits for tourists, everything is presented with top-class,
exclusive photos as well as entertaining and in-depth texts.
We don’t just sit at our desks | Not only our reporters but also the editors
do as much traveling as possible. Our name says it all. You cannot experience what is new and inspirational, i.e. truly adventurous, without the unforeseeable, unfamiliar and unpredictable. And that is what we’re addicted to.
After all, we live for travel!
Peter Pfänder
Peter Pfänder
Chief Editor
Unisex
Educated
450,000 readers read abenteuer und reisen every
month! With abenteuer und reisen, you reach a
homogeneous, unisex target group!
Travel is an education … However, abenteuer und reisen
readers are already well ahead in the education stakes!
55% men and 45% women
38% of readers have a university entrance qualification
or studied at university
In the prime of their lives
Net household income
abenteuer und reisen has readers in virtually all age
groups – from career starters looking to explore the
world individually to families either with or without
children!
An above-average net household income allows readers
to travel a number of times a year!
62% of readers are aged between
25 and 59 Jahren
74% of readers have a NHI of 3.500,- Euro or more
Travel is the No. 1 hobby
74% have gone on holiday within the past
12 months
43% have gone on a number of holidays in the
past 12 months
Culture, education, pleasure
59% regularly go on city trips
43% go on study or cultural trips
18% enjoy staying in top-class hotels
33% go on wellness holidays
35% go on hikiang or backpacking holidays
27% go on a cruise
24% go on activity or sports holidays (e.g. Golf)
The most popular long-haul
destinations according to
reader preferences
North America (USA, Canada, Alaska) Rest of Asia Long-haul travel (North, Central, South
America, Southern,West, East, Central Africa,
Rest of Asia) Central or South America North Africa (e.g. Morocco, Tunisia, Egypt) Southern, West, East and Central Africa Middle East (e.g. Israel, Jordan) Index 299
Index 290
Index 273
Index 261
Index 261
Index 241
Index 194
Web-surfers with wanderlust and smart
travellers rendezvous at abenteuer-reisen.de
abenteuer-reisen.de is the online portal operated by Germany’s long-established print travel magazine, abenteuer und
reisen. It provides multimedia enjoyment to dovetail with a
modern, mobile lifestyle as well as hundreds of first-class reports, including superb photo galleries, about the best destinations plus a wide range of insider tips in comprehensive
travel guides.
Users publish their travel experiences, reports and photos in
the Community section.
Attractive Target Audience
Usage of abenteuer-reisen.de is equally balanced between women and men. Half the users are aged 30 to 49
and have an above-average level of education. More than
one third have personal net monthly income of more than
2,500 Euros and are therefore high-income individuals
Coverage
abenteuer-reisen.de is IVW-audited (German equivalent
of ABC) and gets on average 300,000 page impressions
and 60,000 visits per month.
The abenteuer-reisen.de user ...
... is particularly interested in:
• Travel, holidays
• Photography, films
• Cars, motorsports
• Fashion, fashion trends
• Culture, art
• Food and nutrition
... regularly purchases the following online:
• Holiday trips
• Bus/train/ferry/air tickets
• Event tickets
• Cameras, consumer electronics
• Books
• Clothing, fashion
• Medicines
Your abenteuer und reisen advertising team
Volker Andres
Head of Advertising
Tel. +49 69 981904-850
[email protected]
Sabine Nieth
Advertising Sales
Tel. +49 (0)69 - 981904-853
[email protected]
Alexandra Velte
Advertising Sales
Tel. +49 (0)69 - 981904-854
[email protected]
abenteuer und reisen Advertising Department • Dieselstr. 36 • 63071 Offenbach
Fax: +49 (0) 69 981904-875 • E-mail: [email protected] • www.abenteuer-reisen.de
Nielsen 1
Rüdiger Kurtz MEDIEN
Lobuschstr. 12
22765 Hamburg
Tel.+49 (0)40 - 46 85 64 75
Fax +49 (0)40 - 46 85 64 76
[email protected]
Nielsen 2
mediapepper!
Michael Preiss
Irisweg 11
40489 Düsseldorf
Tel.+49 (0)203 - 60 83 545
Fax +49 (0)203 - 60 83 538
[email protected]
Nielsen 3b, 4 & Schweiz
Keller Verlagsvertretungen
GmbH & Co. KG
Christian Keller
Tel. +49 (0)162 - 20 15 013
Fax +33 - 46 84 92 837
[email protected]
Nielsen 5, 6, 7
SAMT Service-Agentur für
Magazine und Tageszeitungen
Simona Hintzmann
Ketschendorfer Weg 62
12683 Berlin
Tel. +49 (0)30 - 54 98 85-36
Fax +49 (0)30 - 54 98 85-37
[email protected]
Nielsen 3a
va Medien
Volker Andres
Gerdrudenstr. 16
55218 Ingelheim
Tel.+49 (0)61 32 - 71 64 640
Fax +49 (0)61 32 - 71 64 641
[email protected]