Research Classic-Cars 2013 %284e%29

Transcription

RESEARCH
Classic Cars in Germany 2013
Research – Classic Cars Germany
Two researches in 2013 (passenger cars statistics only)
• Topics:
• Economic dimension of the HV movement
• Social acceptance of HV
• IfD Allensbach (Institute for opinion polls)
• 3rd round since 2008
• 752 interviews of people very much interested in HV (4,4 million people)
• 1.103 driver of passenger cars
• BBE Automotive (research institute for automotive subjects)
• Segmentation of KBA registration office data (brands, models, regions)
• Online-survey of classic-car owners (n=1.717)
• Analysis of historic vehicles offered in www (n = 13.000)
• Auto-shop research „BIX“ (n = 200)
19.02.2014
VDA - Classic Cars in Germany 2013
Seite 2
Research – Classic Cars Germany
Goals:
• Details of all classic-cars segments
• Opinion of general public
• Overall market volume
• Should provide basic information for legislation subjects
• Should serve as basic information for decision makers of the HV scene
• Should provide orientation for trade and service-organisation
19.02.2014
Seite 3
Classic Cars – Development
Passenger Cars only
419.259
390.115
361.757
335.390
308.644
305.322
286.789
282.723
261.147
254.053
245.303
231.064
208.319
188.360
164.225
154.479
144.810
140.169
123.269
109.025
2003
2004
2005
2006
2007
Cars > 30 ys
19.02.2014
2008
2009
2010
2011
2012
Cars H-licenceplate
Seite 4
Research – Vehicle Population
Majority are low price vehicles
VW Käfer
Mercedes W 123
Opel Kadett
27.002
3.313
Mercedes "/8"
Mercedes SL R 107
Sachsenring Trabant
VW Bus und Trapo
Opel Rekord/Olympia
VW Golf
Ford 12/15/17/20/26 M
Porsche 911/912
Mercedes…
Fiat 500
Mercedes "Pagode"
Opel Ascona
Source: VDA, 01.01.2013
19.02.2014
8.869
10.391
1.302
9.881
7.145
9.843
8.048
9.152
4.418
2.758
16.990
9.050
42.833
63%
52%
32%
72%
82%
14%
49%
8.474
33%
7.850
15%
7.710
30%
7.457
6.489
5.773
4.987
4.738
1.535
4.307
4.155
4.235
857
87%
1.206
2.327
86%
32%
97%
20%
Cars > 30 ys H-Licence
Seite 5
Classic Cars – H-Licence Plate
separated by States
Baden-Württemberg
45.001
52.222
Bayern
Berlin
9.257
Brandenburg
Bremen
5.699
1.860
Hamburg
7.535
Hessen
Mecklenburg-Vorpommern
25.137
2.509
Niedersachsen
26.490
65.883
Nordrhein-Westfalen
Rheinland-Pfalz
Saarland
14.250
3.432
Sachsen
Sachsen-Anhalt
8.542
3.581
Schleswig-Holstein
Thüringen
19.02.2014
9.684
3.791
Seite 6
2007
2008
30 - 34 ys
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2009
35 - 39 ys
40 - 44 ys
2010
45 - 49 ys
2011
50 - 59 ys
2012
60 ys and older
Seite 7
percentage
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2007
2008
2009
30 - 39 ys
19.02.2014
2010
2011
2012
40 ys and older
Seite 8
Research – Total Vehicle Population
KBA registration
(01.01.13)
Youngtimer
Oldtimer
(vehicles > 15 ys – 29 ys)
(vehicles > 30 ys)
5.758.347
419.259
none registered vehicles*
160.000
200.000
Total population
5.918.347
619.259
Other registrations and
* Vehicles with a substantial level of maintenance
19.02.2014
Seite 9
Annual Mileage of Classic Cars (in km)
14.000
6.921
2.559
6.360
2.630
Cars
HV
HV
Youngtimer
Youngtimer
DIW
BBE
Allensbach
BBE
Allensbach
19.02.2014
Seite 10
Research – Market Segmentation
Type I:
3,98 million cars
Ø-age 45 years
75 % below 3.000 € net income
Spendings for repair and restoration 621
€. Additional 552 € spendings directly
related to the vehicle (travel expenses,
model cars, accessories etc.)
Youngtimer
(15-29 ys)
in
„used cars“
Ø-vehicle value: 2.047 €
19.02.2014
Seite 11
Type II:
1,94 million cars
Ø-age 45 ys
Ø-mileage 6.921 kilometer
50 % above 3.000 € net income
Spendings for repair and restoration 1.374
€. Additional 1.333 € spendings directly
Youngtimer
(15-29
years)
„Hobby“
Ø-vehicle value 11.420 €
19.02.2014
Seite 12
Typ III:
619.000 cars
Ø-age 54 years, dominated by men
Ø-mileage 2.559 Kilometer
75 % above 3.000 € net income
Spendings for repair and restoration 3.764
€. Additional 1.312 € spendings directly
Oldtimer
(30 years
and older)
Ø-vehicle value 19.644 €
19.02.2014
Seite 13
Research – Total Market Volume
No. of Classic Cars
Oldtimer
Youngtimer
619.259 *
1.940.881
(hobby)
Youngtimer
(used car)
3.977.466
Expenditure
5.264
€
Total volume
3,3 bil. €
2.901
€
5,6 bil. €
1.308
€
5,2 bil. €
* 8 % import
Historic Vehicle 3,3 billion €
19.02.2014
Seite 14
Classic Cars – Change of Ownership
19.251
18.900
17.071
16.281
16.120
14.418
2010
2011
H-K
19.02.2014
2012
> 30 J
Seite 15
Research – Second Hand Car Market
Vehicle variation
31%
26%
23%
6%
5%
3%
2%
5%
Average price of classic cars
51.265 €
32.135 €
19.339 €
13.880 €
7.158 €
8.615 €
12.473 €
19.163 €
Average price:
23.160 € *
* Quotation less 15 %
19.02.2014
Seite 16
Classic Cars – Trade Volume
HV
Average Price Trading
Centres*
27.247 €
Less 15%**
- 4.087 €
Estimated Ø Price
23.160 €
Number of registration
changes (KBA)
23.988
Purchase volume
Classic Cars
555.560.881
Unconsidered are procurements
of Classic Cars which were not
registered; presumably more
than registered cars
According to calculations made
by IfD Allensbach based on
information regarding buying
intentions and spend willingness
a total purchase volume of € 1,0
billion seems to be realistic.
* acc. BBE research
** BBE Estimation
19.02.2014
17
Research – Regional Vehicles Population
nationwide average = 1 % of total population
Top 10 Cities
Munich
1,9%*
Cologne
2,3%
10.272
Berlin
0,9%
10.192
Hamburg
1,3%
9.796
Frankfurt
1,5%
Düsseldorf 1,7%
12.881**
5.085
Ø 1%
4.738
Mannheim 2,6%
3.705
Stuttgart
1,3%
3.580
Bremen
1,6%
3.539
Dortmund
1,2%
3.019
* Share of HV from total population
** Total number of HV
19.02.2014
18
Number of Jobs – Repair Business
Workshops
Shops
490
37.800
1.500
Certified HV Shops
4%
1.010
HV Shops
Workplaces
5.896
453.600
20.896
4,6%
Only workplaces in repair- and
restoration-shops have been
considered.
Further jobs which are involved
in the Classic Car business
(parts business, vehicle sales,
technical expertise, etc.) were
not part of the analysis.
15.000
ZDK 2013
19.02.2014
Seite 19
Passenger Cars – Comparison Europe I
Germany
Italy
4.551.681
United Kingdom
3.309.360
France
Belgium
Greece
Austria
Romania
Sweden
3.456.060
1.569.791
696.324
19.02.2014
14%
32.152.742
10%
8.648.875
16%
40%
8.142.387
19%
5.385.711
13%
5.167.557
1.473.919
29%
4.584.202
799.309
17%
4.558.256
1.491.388
33%
4.286.996
875.428
IHS Automotive (Polk), 2012
18%
32.202.860
31.602.607
5.025.792
Turkey
Netherlands
43.431.128
7.882.502
Total Car Population
Cars older 14 ys
20%
Passenger Cars – Comparison Europe II
Switzerland
Finland
1.217.674
Hungary
992.486
Norway
Lithuania
1.228.178
Croatia
498.887
Latvia
617.782
319.157
Estonia
602.133
285.365
26.837
Iceland
IHS Automotive (Polk), 2012
19.02.2014
41%
2.978.745
33%
27%
23%
2.224.979
505.460
16%
2.999.913
2.433.033
644.954
Denmark
Luxembourg
4.270.155
684.163
69%
1.785.091
35%
1.429.888
52%
47%
8%
355.844
27%
210.085
56.103
Total Car Population
Cars older 14 ys
Seite 21
Demographic Structure of HV owner
HV Owner
Male
Female
Average Age
Car Owner
87,9
12,1
53,7
< 40 ys
+ 60 ys
54,0
46,0
49,0
10,3
34,9
29,1
27,5
32,6
43,7
26,9
39,6
36,9
37,0
15,8
12,4
55,4
24,9
Education
University
College, secondary school
Occupational Category
Independent, Employer
Employee
Workers
Monthly Net-Income, €
+ 3.500 €
< 2.500
19.02.2014
3.750
3.070
48,4
21,2
29,3
42,0
Seite 22
General Attitude towards HV
Total population
Male
Happy whenever I see a HV on public roads
53
61
HV are part of our technical heritage
51
61
HV are likable
37
HV enrich the street scene
29
44
35
…
25
Owner of HV are envied
21
HV are noisy
11
9
HV pollute the environment
11
8
HV are boring
8
I often got annoyed about HV
2
19.02.2014
7
3
Seite 23
Fascination of Classic Cars
Classic car owner
HV are individual, something special
77 %
Classic design
67
Sheer driving pleasure
74
Reminiscent of yesterday
57
Engagement with old technic
49
Pleasure for DIY
55
Sharing the passion with others
49
Financial investment
21
19.02.2014
Seite 24

Research Classic-Cars 2013 %284e%29

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