Long distance routes:

Long distance routes:
Building partnership strategies
Pro Walk•Pro Bike
VICTORIA
September 2004
First of all, the idea
under the project
•
•
•
•
•
Creating a bicycle ling between regions
Building an international class facility
Support creation of specific services
Give a boost to active tourism
Boost the local and regional economy
• End of 94: Youth
Action Plan
• 1995: Transport
Min. Bicycle Policy
• Juin 1995: La
Route verte launch
THE INSPIRATION. . .
THE PLANNING AND CONSTRUCTION PARTNERSHIP
Coordonnateur gouvernemental
Ministère des Transports
Directeur de projet
Vélo Québec
Comités techniques
Signalisation
Entretien
Balisage frontalier
Comités régionaux
Municipalités régionales
Acteurs touristiques et économiques
Associations d'utilisateurs
Groupes de travail
Financement
Entretien
•16 regions
•68 regional mun.
•409 municipalities
Regional commitees
Trail managers
Researchers
Bicycle clubs
Tourism industry
TECHNICALLY. . .
Off-road (35%)
Parcours des Anses (Lévis)
Véloroute des Bleuets
Le Petit Témis
On road (65%)
Major lever
An attraction by
itself
A boost for small
businesses
In 2000:
95 M$ in expenses
That environment
Véloroute des bleuets
Ligne du Mocassin
Le P’tit Train du Nord
Le Petit Témis
Parcours des Anses
L ’Estriade
Réseau des Grandes Fourches
PARTNERSHIP WITH
TOURISM INDUSTRY. . .
PREMISE:
Touring cyclists are CHEAP & YOUNG!
THE REALITY:
•They are educated
•Big spenders
•Part of new tourists era - international trend
Step #1
Bicycling in Québec in 1995 and 1996
• 6% of Québec cyclists (150 000)
• Average of 1,7 trips
• Average lenth: 3,2 days
Step #2:
Economic Spin-offs (1998)
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•
•
•
Population living along the route (127 000 trips)
outside tourists (pot. incr: 16,700)
inside tourists (pot. incr: 26,400)
3 types: stay-at-home tourists, new tourists,
day-trippers, locals
• Different growing scenarios
• $41M
Step #3:
The international perspective (1999)
• Main goals:
Strength and weakness
• Give the good tool to
the industry
2 types:
Athletics • Vacationing
• Athletics: from 150 000 (1995) to 190 000
• +vacationing »» 500 000 (21% of all
cyclists)
• Age: 35-54 (66%)
• More 55 over among athletics
• Univ. degree (49%)
• $40 000$ - $79 000 (60%)
Type 1: Athletics
• 2,7 trips per year
(average)
• 6,2 days
• 3 days or less: 26% of
trips
• 7 days and over: 30%
• 60%: FIT
• 34% tour
• $112/day
• camping + hôtel/B&B
Type 2: Vacationing
• 1-2 trips per year with
bicycle (28%: 4 and
more)
• Bike paths preference
(53%) - family type
• They spent $105/day
Cycling tourist
VS
Average tourist
• They spend more: $108 VS $52
• Longer journeys: 7,5 VS 3,1
• Mai - End of September
Beginning of 2004
Signed or existing: 3269 Km (76%)
To be build: 1053 Km
Final target: 4322 Km (2006-2007)
Beginning of 2004
Signed or existing
Dedicated paths:
1284
Km (39%)
Paved shoulders: 1297 Km (39%)
Shared roadways:
Total:
Final target:
688 Km (21%)
3269 Km
4 322 Km
PARTNERSHIP FOR FINANCING THE
INFRASTRUCTURE
1995-2003
Global: 100 M$
Ministère des Transports: 46 M$
Municipalities and regional dev. progr.: 43 M$
Other sources: 11 M$
For 2004-2005: 7,5 M$
PARTNERSHIP WITH THE BICYCLE INDUSTRY
•250 retailers
•12 regions
•100 tourism
offices
Since 2002
INTERNATIONAL PARTNERSHIP
Newport, RI, June 1997
Québec, 2002
1997, 1998, 2003
US side
Québec side