docFare policy for long distance passenger services at SNCF
download 
Plainte Transcription
Fare policy for long distance passenger services at SNCF
Fare policy for long distance passenger services at SNCF Michel LEBOEUF Head of Development Department for long distance passengers SNCF Juin 2006 1 1937-2006 The fare policy for passenger services is strongly linked to the history of the company Juin 2006 2 Evolution of the fare policy 3 fare policies have been successively applied, based on - the production cost, - the customer, - the value for money on the market Juin 2006 3 1 – The fare policy based on the production cost 1937: Creation of SNCF by socializing the former private companies Juin 2006 4 1 – The fare policy based on the production cost Pf2 = P0 + d*p Pf2 = full fare 2nd class P0 = constant d = distance (km) p = unit price per km Juin 2006 5 1 – The fare policy based on the production cost Pf1 = 1.5* Pf2 Pf1 = full fare 1st class Pf2 = full fare 2nd class Juin 2006 6 1 – The fare policy based on the production cost Customer ticket price: Pc = Pf1 or f2*(1-discounting rate/100) Juin 2006 7 1 – The fare policy based on the production cost 2 types of discount: - Social discounts - Commercial discounts Juin 2006 8 1 – The fare policy based on the production cost 2 main issues: 1 – Which part of the production cost is fixed and which part is variable? 2 – What is the most relevant parameter for the variable charges? Juin 2006 9 1 – The fare policy based on the production cost « Abstract of the Governmental Fare Committe» (1943): « … The fare policy must enhance the traffic development facilitating exchanges across the country. The fare policy has also to allow the rail sector to meet its costs. » Juin 2006 10 1 – The fare policy based on the production cost Main features of the price formula: - Equality between all routes and regions - Degressivity to distance, - The level of price is based on the long term economic viability of the rail sector, - Elasticity of traffic to price is calculated on a long duration period. Juin 2006 11 2 – The fare policy based on the customer Amsterdam Den Haag Rotterdam London Oostende Antwerpen Calais-V.Dunkerque 1981/1983: Calais Frethun Lille Boulogne Lens Arras Köln Bruxelles Liège Namur Valenciennes Charleville-Mézières Le Havre Rouen Granville Commissioning of the new high speed line from Paris to Lyons Meuse Paris Massy TGV Brest St Brieuc Le Mans Le Croisic Tours Bourges St-Pierre-des-Corps FuturoscopeArgenton/Creuse Poitiers Niort Besançon Montbéliard Zürich Dijon Mouchard Dole Bern Chalon sur-S. Lons-le Lausanne -Saunier Évian Brig Bourg Bourg -en-B. Mâcon TGV en-B. Genève St-Gervais St-Gervais-les-Bains Bourg-St-Maurice Lyon Saint Exupéry Bourg-St-Maurice Lyon TGV Milano St-Étienne Nantes Les Sables -d'Olonne Nevers Strasbourg Strasbourg Sélestat Colmar Mulhouse CulmontChalindrey Mulhouse Belfort Montbard Vendôme TGV Angers Lorraine Toul Nancy Troyes Marne-la-Vallée - Chessy Melun Orléans ( LesSens Aubrais) Rennes Lorient Vannes La Baule Metz Champagne-Ardenne Chars Vernon Lannion Quimper Sarrebrücken TGV Haute-Picardie Reims Le Creusot TGV La Rochelle Angoulême Modane Bordeaux Valence Ville Libourne Grenoble Valence TGV Torino Arcachon Montélimar Agen Orange Montauban Dax Toulouse Bayonne Hendaye Pau Oloron Tarbes Buzy Lourdes Lignes à grande vitesse Lignes à grande vitesse en construction Lignes classiques empruntées par les TGV Juin 2006 Nice Avignon Centre Nîmes Avignon TGV Montpellier Arles Aix-en-Provence TGV Béziers Carcassonne Narbonne Ventimiglia Marseille Toulon Perpignan 12 2 – The fare policy based on the customer Amsterdam Den Haag Rotterdam London Oostende Antwerpen Calais-V.Dunkerque Calais Frethun Lille Boulogne Lens Arras PROFIL DE LA LIGNE ANCIENNE PARIS-DIJON-LYON Köln Bruxelles altitude ( en m ) Liège 500 Namur Valenciennes 400 TGV Haute-Picardie Le Havre Rouen Meuse Paris Lorraine Massy TGV Brest St Brieuc Melun Rennes Quimper Colmar Sens Le Mans Angers La Baule Tours Sélestat 100 Mulhouse Montbéliard Besançon St-Pierre-des-Corps Le Croisic Belfort Montbard Vendôme TGV 200 0 Zürich Dijon FuturoscopeArgenton/Creuse Poitiers Niort Dole Chalon sur-S. Lons-le -Saunier Le Creusot TGV Mâcon TGV La Rochelle Lyon St-Étienne Angoulême 300 400 500 distance ( en km ) 512 Bern Lausanne Brig Bourg en-B. Genève Lyon Saint Exupéry TGV PROFIL DE LA LIGNE NOUVELLE PARIS-SUD-EST St-Gervais-les-Bains Bourg-St-Maurice Milano Modane Bordeaux 500 Torino 400 Montélimar Tarbes Nice Avignon Centre Nîmes Avignon TGV Montpellier Arles Aix-en-Provence TGV Béziers Buzy Lourdes Juin 2006 Perpignan Narbonne 200 100 Marseille Toulon 0 Paris Lignes à grande vitesse Lignes à grande vitesse en construction Lignes classiques empruntées par les TGV Carcassonne Ventimiglia SAÔNE Toulouse Pau 300 Orange Montauban Dax 100 200 300 distance ( en km ) 400 425 13 Lyon-Part-Dieu Agen altitude ( en m ) Combs-la-Ville Valence Ville Libourne Grenoble Valence TGV Arcachon Oloron 200 Mouchard Nantes Bayonne Hendaye 100 Paris Lorient Vannes Strasbourg Nancy Marne-la-Vallée - Chessy Lyon-Perrache 300 Metz Champagne-Ardenne Lannion 2 – The fare policy based on the customer A 20% shorter Route: The issue raised By the new high speed offer: A much better service for a lower price? Juin 2006 14 2 – The fare policy based on the customer Of doors and windows in the fare policy Juin 2006 15 2 – The fare policy based on the customer Benefits brought by the seat booking obligation for the customer: - Better sizing of the production means, - Service guarantee for the client , - Better knowledge of the market, - Possibility to adjust the fare according to the departure hour. Juin 2006 16 2 – The fare policy based on the customer 1983: SNCF specifications document (art 14): 1°) The price paid by the customer A new SNCF is determined by SNCF and according to a new transport a general basic fare to be applied regulation for a 2nd class passenger; 2°)The basic fare will have to be be agreed by the State... Juin 2006 17 2 – The fare policy based on the customer On the Paris-Lyons route, the TGV ticket Is proposed at the same price than the ticket with conventional trains Juin 2006 18 2 – The fare policy based on the customer Amsterdam Den Haag 1993: Rotterdam London Oostende Calais Frethun Antwerpen Calais-V.Dunkerque Lille Boulogne Lens Arras Commisioning of the Northern TGV Köln Bruxelles Liège Namur Valenciennes TGV Haute-Picardie Le Havre Rouen Metz Champagne-Ardenne Lannion Meuse Paris Strasbourg Lorraine Massy TGV Brest St Brieuc Nancy Marne-la-Vallée - Chessy Melun Rennes Quimper Lorient Vannes Colmar Sens Le Mans Angers La Baule Tours FuturoscopeArgenton/Creuse Poitiers Zürich Dijon Nantes Niort Montbéliard Besançon St-Pierre-des-Corps Le Croisic Mulhouse Belfort Montbard Vendôme TGV Sélestat Le Creusot TGV Mâcon TGV La Rochelle Lyon St-Étienne Angoulême Mouchard Dole Bern Chalon sur-S. Lons-le Lausanne -Saunier Brig Bourg en-B. Genève St-Gervais-les-Bains Lyon Saint Exupéry TGV Bourg-St-Maurice Milano Modane Bordeaux Valence Ville Libourne Grenoble Valence TGV Torino Arcachon Montélimar Agen Orange Montauban Dax Toulouse Bayonne Hendaye Pau Oloron Tarbes Buzy Lourdes Lignes à grande vitesse Lignes à grande vitesse en construction Lignes classiques empruntées par les TGV Juin 2006 Nice Avignon Centre Nîmes Avignon TGV Montpellier Arles Aix-en-Provence TGV Béziers Carcassonne Narbonne Marseille Toulon Perpignan 19 Ventimiglia 2 – The fare policy based on the customer Adaptation of the fare policy: Various extra charges for TGV trips function of the departure time Juin 2006 20 1 – The fare policy based on the production cost Two improvements of the fare policy: - Trains with extra charges - Blue-white-red fare policy Juin 2006 21 2 – The fare policy based on the customer 1994: Change in the SNCF specifications document Juin 2006 The state government agrees upon the abandon of the distance based fare policy 22 2 – The fare policy based on the customer 1994: SNCF revamps its booking system Juin 2006 and starts yield management 23 2 – The fare policy based on the customer D-90 100% Train capacity where discounts are allowed 50% 0% 1 6:30 2 3 4 5 6 7 8:00 8 9 10 11 12 13 14 15 16 15:00 Train number 18:00 9:00 10:00 Juin 2006 24 2 – The fare policy based on the customer D-30: low demand 100% Train capacity where discounts are allowed 50% 0% 1 6:30 Juin 2006 2 3 4 8:00 5 6 7 8 9 10 11 12 13 14 15 16 15:00 Train number 18:00 25 2 – The fare policy based on the customer D-30: strong demand 100% Train capacity where discounts are allowed 50% 0% 1 6:30 Juin 2006 2 3 4 8:00 5 6 7 8 9 10 11 12 13 14 15 16 15:00 Train number 18:00 26 2 – The fare policy based on the customer 1996/1998: A new range of fares « a cheap and easy train » Juin 2006 27 2 – The fare policy based on the customer Generalization of market prices Season tickets Frequent travellers 12/25 discount 3 card Casual travellers 2 « Discovery » Road/air/non mobile Juin 2006 1 28 3 – The value for money on the market Amsterdam Den Haag Rotterdam London Oostende 2001: Calais Frethun Antwerpen Calais-V.Dunkerque Lille Boulogne Lens Arras Köln Bruxelles Liège Namur Valenciennes TGV Haute-Picardie Le Havre Rouen Metz Champagne-Ardenne Commisioning Of the TGV Méditerranée Lannion Meuse Paris Strasbourg Lorraine Massy TGV Brest St Brieuc Nancy Marne-la-Vallée - Chessy Melun Rennes Quimper Lorient Vannes Colmar Sens Le Mans Angers La Baule Tours FuturoscopeArgenton/Creuse Poitiers Zürich Dijon Nantes Niort Montbéliard Besançon St-Pierre-des-Corps Le Croisic Mulhouse Belfort Montbard Vendôme TGV Sélestat Le Creusot TGV Mâcon TGV La Rochelle Lyon St-Étienne Angoulême Mouchard Dole Bern Chalon sur-S. Lons-le Lausanne -Saunier Brig Bourg en-B. Genève St-Gervais-les-Bains Lyon Saint Exupéry TGV Bourg-St-Maurice Milano Modane Bordeaux Valence Ville Libourne Grenoble Valence TGV Torino Arcachon Montélimar Agen Orange Montauban Dax Toulouse Bayonne Hendaye Pau Oloron Tarbes Buzy Lourdes Lignes à grande vitesse Lignes à grande vitesse en construction Lignes classiques empruntées par les TGV Juin 2006 Nice Avignon Centre Nîmes Avignon TGV Montpellier Arles Aix-en-Provence TGV Béziers Carcassonne Narbonne Marseille Toulon Perpignan 29 Ventimiglia 3 – The value for money on the market The value for money of the rail offer: Yield management techniques are based on the assumption that all customers do not price at the same level a product or a service Juin 2006 30 3 – The value for money on the market The value for money price level Makes the synthesis of the various components and strengths acting on the market Pr od in real time co uct st ion s an em D in ts O ffe r Co ns tra d Juin 2006 31 3 – The value for money on the market Competition from« low costs » air companies: A simple, even simplistic fare model Juin 2006 32 3 – The value for money on the market 165 € 97 € 39 € 25 € Easyjet Prem ’s 25 € TGV Comparison of the width of the scale of fares of Easyjet and TGV on the Paris-Genève route Juin 2006 33 3 – The value for money on the market One train operating company One train, two trainsets, two classes iDTGV: a revolution One yield management system Provision of a range of services One or two train operating companies Two yield management systems Juin 2006 34 3 – The value for money on the market Are we going toward the creation of low-cost Rail companies? Juin 2006 35 3 – The value for money on the market All this amounts to the crucial issue of fair competition Juin 2006 36 3 – The value for money on the market Thank you for your attention! Juin 2006 37
Documents pareils
Traffic Forecasts Fare Policy Yield Management
à grande vitesse en construction
classiques empruntées
TGV
