Betina Lou Press kit

Betina Lou
Press kit
Betina Lou
Press Kit
ABOUT BETINA LOU
Betina Lou offers timeless, feminine, easy-to-wear pieces. The line
blends classic and modern design to create essential pieces with delicate, thoughtful details. Paying homage to the past, Betina Lou’s designs
provide a fit and cut that brings together elements of the male wardrobe
and history’s female fashion icons. Neutral colours are used along
with subtle patterns.
Montreal designer Marie-Eve Emond launched Betina Lou in 2009,
after over 10 years of experience in the fashion industry.
THE CLOTHING
All Betina Lou’s clothing is
designed and cut in Montreal,
then assembled locally by small
teams. Our fabrics — each
selected with care by the
designer — are manufactured
primarily in Europe and Japan.
Quality, fit and the finishing
details are of utmost importance
to Betina Lou. The team pays
close attention to comfort
and functionality, which
have become the line’s
design principles.
Whenever possible, the line
uses natural fibres, such as
wool, cotton, silk and linen.
These fabrics are renewable
and biodegradable. Using
quality materials to create
garments that will last, Betina
Lou promotes the idea of
responsible consumerism at
the heart of the Slow Wear
movement, emphasizing
quality over quantity.
Betina Lou
Press kit
PRESS REVIEW
“Meet the next canadian
designers most likely
to succeed”
“We were charmed by the
girlish designs of Montreal’s
Betina Lou”
— Elle Canada
— Flare magazine
“One’s to watch: We’re
charmed by Betina Lou’s ‘60sstyle craftsmanship“
— Fashion Magazine
“36 Hours in Montreal:
Shopping at Three
Monkeys (…) The boutique also
stocks the cutesy
fashions of Betina Lou“
— The New York Times
“The feminine collection felt
easy and echoed a very French
je ne sais quoi that would fit
perfectly alongside your favourite items from A.P.C.”
— Front Row Mag
“I like how simple the
garments are–they are just
straight up classic, well-made,
tailored and wearable readyto-wear pieces.”
— Honey Kennedy,
Portland OR
“The video look-book for
Canadian label Betina Lou‘s
Spring / Summer 2012
collection is free-spirited,
feminine and makes you want
to grab your gal pals
and enjoy a sweet picnic by the
seaside.”
“Emond’s design aesthetic
focuses on British preppy chic”
– “Wearing her clothes will
make you feel like a
European It-girl- via Montreal.”
— Portable.tv, Brooklyn
— She Does the city
“Montréal-based designer
Marie-Eve Emond of the label
Betina Lou creates feminine
and preppy styles that you
could purchase today and still
keep front row center of your
closet years from now.”
“Those in Canada are lucky!
You have access to the entire
collection!”
— Fashionography,
Hong Kong
— Plaid Magazine
“The result is a very wearable
collection with classic pieces
that mix and match perfectly.”
—Cali Vintage, San Francisco CA
“Emond has grown Betina Lou
into a locally made reliably
stylish label.”
—Worn Fashion Journal
Betina Lou
Press kit
PRESS REVIEW
« Zoom sur quatre designers
canadiens à suivre a­ bsolument
en 2012 : Jolie comme son
nom, la ligne est ultra-féminine,
un peu rétro et bourgeoise,
avec une touche
de modernité citadine. »
« Depuis 2009, Betina Lou
séduit par ses coupes féminines et classiques, son look
à la garçonne et ses robes de
style écolière.»
— La Presse +
— Elle Québec
« Le charme discret de l’égérie.
Betina Lou connaît
la chanson pour faire tourner
les têtes, sans décolleté,
ni chichi. »
— Nightlife
« L’épure des robes et
chemisiers de Marie-Eve
Emond, la créatrice derrière
Betina Lou, rappelle un peu
la classe des années 60 :
Marie-Eve Emond n’hésite pas
non plus à citer Jackie O. parmi
ses icônes de mode. »
— La Presse
« La mode de Marie-Eve
Emond rappelle le style
respectable des symboles
du cinéma français des
années 1960, comme
Catherine Deneuve dans
Belle de jour... »
— ELLE Québec
« La relève : les nouvelles
designers québécoises.
Entrevue avec les têtes
d’affiche à surveiller. »
— Clin d’œil
« Aujourd’hui j’ai découvert
la marque Betina Lou et je suis
conquise ! Je me reconnais
vraiment dans ces vêtements:
une touche de nostalgie
enfantine mêlée à des robes
aux belles coupes. »
— Mademoiselle
Quincampoix, Paris
« Les créations de Betina Lou
sont élégantes, fraiches, intelligentes. Nous sommes déjà
fans et vous ? »
— In&out, Paris
Betina Lou
Press kit
STOCKISTS
CANADA
Toronto, ON
UNITED STATES
Montreal, QC
Charlie Boutique
iluvcharlie.com
Portland, OR
Archive
boutiquearchive.com
Fripe Fabrique
fripefabrique.com
Magasin Général Bruxe
bruxedesign.com
Three Monkeys
threemonkeys.ca
Unicorn
boutiqueunicorn.com
Freedom Clothing Collective
freedomclothingcollective.com
The Future of Frances Watson
thefutureoffrenceswatson.
blogspot.com
Abrahams & Duffy
abrahamsandduffy.com
San Francisco, CA
Revolver
revolversf.com
Ottawa, ON
New York, NY
Victoire (ByWard Market)
victoireboutique.com
Old Hollywood
oldhollywoodmoxie.com
Victoire (Wellington Village)
victoireboutique.com
Brooklyn, NY
North Bay, ON
Old Hollywood
oldhollywoodmoxie.com
Swell & Ginger
The Farm
thefarmfashion.ca
Gatineau, QC
INTERNATIONAL
Hamilton, ON
Le 1er étage
Hong Kong
White Elephant
whiteelephantshop.ca
Kapok
ka-pok.com
Quebec, QC
Jupon Pressé
Caplan, QC
Frëtt Design
frettdesign.ca
Calgary, AB
Chicoutimi, QC
Purr (Kensington)
purrclothing.ca
Twist Design
twistdesign.ca
Purr (Scotia Center)
purrclothing.ca
Halifax, NS
Courtenay, BC
J&R Grimsmo
jandrgrimsmo.com
Be Clothing
beclothing.ca
St-John’s, TN
Twisted Sister
twistedsistersboutik.blogspot.com
ONLINE
boutiqueunicorn.com
bruxedesign.com
ka-pok.com
quartiermode.com
shop.betinalou.com
victoireboutique.com
Betina Lou
Press kit
CONTACTS
Sales and Press relations
Audrey Marguerite
T 514.274-6103
[email protected]
5795 avenue de Gaspé
Suite 202.B
Montréal, Québec
Canada, H2S 2X3
betinalou.com
pinterest.com/betinalou
facebook.com/betinaloudesign
twitter.com/betinalou
betinalou.tumblr.com
vimeo.com/betinalou