the PDF file - La Maison Clayton Shagal
Transcription
the PDF file - La Maison Clayton Shagal
La Maison CLAYTON SHAGAL G R A P H I C S TA N DA R D S TABLE OF CONTENT graphic standards that m ust be follow ed Knowing wich of the two signatures to use. ........................... 3 This short guide should be read completly. It covers the essentials of the signature right usage. Signatures clearance........................................................................... 4 How to apply the signatures on a background...................... 5 Not respecting these few guidelines exposes you to see your designs refused during the approval process. Choosing the right signature color to apply............................ 6 Standard colors..................................................................................... 7 3 K no w ing w ich of the t w o signat u res to u se The two signatures used for the visual identity of La Maison CLAYTON SHAGAL: “La Maison Clayton Shagal” signature applies when you are referring to the company. This is the preferres signature and it is to be the most often used. “Clayton Shagal” signature is to be used when the you are refering to the brand itself as stamped on the product. This one is now rarely used. Use it when the other signature really doesn’t apply or if space is a critical factor. In-Doubt, use the other ssignature. A good way to differenciate the signatures is to understand that “La Maison Clayton Shagal” makes the “Clayton Shagal” skin care line 4 S ignat u res clearance Required clearance: So that our signatures maintains their impact it is mandatory that they are cleared from any surrounding element. A minimal clearance must be kept around the signatures. You must keep an empty space between te signature and other text, illustrations, pictures, graphic elements or the side of the page This ensures our visual identy to be easily readble and maintaining a certain stature. Good and bad examples of clearance : 5 H o w to apply the signat u res on a backgro u nd Good and bad examples: Pour retrouver une silhouette tonique et une belle peau, prenez soin de votre corps... So that our signature projects its presence and impact; it is essential to ensure a perfect clarity and good legibility. GEL CORPOREL EXFOLIANT AU JOJOBA ET AU LUFFA DE CLAYTON SHAGAL Pour vous sentir belle de la tête aux pieds, commencez par revitaliser et exfolier votre peau en insistant sur les zones sèches, dures et rugueuses de votre corps. Ressentez les bienfaits d’une peau extrêmement douce et souple grâce au nouvel exfoliant aromatique de Clayton Shagal : le gel corporel exfoliant au jojoba et au luffa! Our signatures must be placed on a uniform or very smooth background. Vous pouvez utiliser le gel corporel exfoliant au jojoba et au luffa de Clayton Shagal pour tonifier la circulation périphérique, exfolier l’épiderme et assouplir la peau. En exfoliant les cellules mortes de la peau et l’excédent d’huiles qui obstruent les pores, vous garderez une peau saine, fraîche et douce. Ce mélange stimulant de jojoba et de luffa est une méthode efficace et non abrasive permettant d’éliminer la peau terne et sèche au début de vos soins corporels professionnels. Not to be partially placed on top of a picture, harsh texture or graphic element. otherwise it will compromise its legibility; it will also automaticcaly violate the required clarance around the signature. Dévoilez la brillance éclatante d’une peau saine grâce au gel corporel exfoliant au jojoba et au luffa de Clayton Shagal délicatement parfumé. Flyer Luffa Jojoba v1.3.indd 1 Soins de la peau Poster Skin is Skin v2.2.indd 1 2008-10-23 14:26:31 Ce que vous avez dans votre peau nous l’avons dans nos pots 2008-09-03 15:23:36 6 C hoosing the right signat u re color to apply Usage on different backgrounds: You are provided with mutiple versions of our signatures for use on every shades of backgrounds. The bellow guidelines are suggestions. The ultimate goal is to choose the best signature so that every part of the signature is legible. On white to very light background File: La Maison Clayton Shagal - white background File: Clayton Shagal - light background On very light to medium background File: La Maison Clayton Shagal - medium light background File: Clayton Shagal - light background On medium to dark background File: La Maison Clayton Shagal - medium dark background File: Clayton Shagal - dark background On dark to black background File: La Maison Clayton Shagal - medium dark background File: Clayton Shagal - dark background Signatures are provided in PNG and EPS. PNG are for web or mutimedia. EPS are for professional print jobs. *We use grey as examples but it could be shades of any color 7 S tandard colors Here are the various shades of grey used on the signatures. The exact recipies are provided. Its a good thing to integrate these colors in your design and to try to keep your general color scheme with low saturation colors. You can widely use greys, black and white. And you can integrate a little bronze in your design that links back to the statues. CVlayton Shagal’ls greys, must be cool greys (bluish greys). Never warm greys (redish greys). You can be sure of that by integrating a little blue in your greys. Those standards helps La Maison Clayton Shagal maintain a unified look and feel throughout the world. CLAYTON light gray Process Pantone RGB Hexadecimal Cyan : 0 Magenta : 0 Jaune : 0 Noir : 23,5 PMS 428C Rouge : 202 Vert : 203 Bleu : 205 c9cacc CLAYTON medium grey Process Pantone RGB Hexadecimal Cyan : 6 Magenta : 0 Jaune : 0 Noir : 47 PMS 430C Rouge : 143 Vert : 152 Bleu : 157 8e979d CLAYTON dark grey Process Pantone RGB Hexadecimal Cyan : 11,5 Magenta : 0 Jaune : 0 Noir : 65 PMS 432C Rouge : 103 Vert : 115 Bleu : 122 67737a Black White